Elleah Stanton

The WritingThe artists name is the most prominent

piece of text as it is the largest, and is in a different font to the rest of the text. His

name is very short and recognisable , so it will catch the eye of the reader flicking

through the magazine. The album title is written beneath the name, in a much

smaller, less important font. The album title is proving to be one of the least important things on adverts as it is usually smaller

than the artists name and the release date. For Hold Me Down, the writing was also

quite small and not very obvious.Much like Hold Me Down it writes ‘ The New Album’ which makes it seem like it is the only important album that the consumer needs to look out for. The release date is

actually smaller than the other writing which is different to the other two adverts I have

analysed. Still, it is a prominent t part of the advert that the reader will notice. It also

includes two songs that are on the album, along with how you can download it.

The Graphics

-The graphics on this page are probably the most eye catching part

of this advert. The images seem to be made up of random household objects

that are being sucked into a type of black hole in space, but also in the

middle of a teenage room. The floor of the ‘boy’s’ room seems to have turned

into a spiralling hole in which everything is being sucked into.

-It could tell the story of a boy who knows too much about becoming an adult, and the impending doom of

adulthood (symbolised by the darkness of space) is sucking away his teenage life as he clenches on to his

pink and blue bed covers.

The BrandMika is known for having wild and colourful album covers. So when the reader sees the page in the magazine splattered with all the colours of the rainbow, they immediately link it with Mika.

The design used on the magazine advert is almost identical to the images used on the album cover. Some of the colours of the space scene were changed in the advert.

The Logo Mika’s name is his logo, and it is

made the largest piece of text on the page. It is the same font as his name on previous album ‘Like in Cartoon Motion ‘, so this helps create his brand identity so that people will recognise his works.

Target Audience

At a first thought, one would assume that because of the bright colours and wild images of space, that his target audience is younger people. However, I think that he is using childish images and colours in a cynical way and playing on the idea that adult hood strips away all of these colours and creates one big black hole.

The graphics remind me of The Beatles Stg Pepper album, which also had a lot of colours. It therefore makes me link Mika’s advert to drugs, as a scene that someone may envision whilst hallucinating.

This leads me to think that his target audience is 20 years plus. An demographic who have just entered their adult life and are looking for a type of escapism as a way of coping with their impending doom.

Genre

Mika is considered a pop artist, and with this comes the expectation to be upbeat and uplifting. The array of colours used in his advert is very conventional of a pop advert. However his use of colour seems to be used sarcastically excessively, mocking the portrayal of a perfect world that a lot of pop music promotes.