migym

Inspiring fitness by connecting people and places.

Thursday, March 14, 13

Copyright © 2012, MiGym

Emerging from Solstice Mobile, the team is uniquely positioned for development excellence

A scalable process for launching and maintaining white label apps.

A team of fitness and technology advocates

We evolved out of Solstice Mobile; an agile mobile developer

J CTO

JohnCustomer Service

KalenService & Sales

JessicaUI Design

JoeTechnical

Lead

SampathSenior

Developer

GeorgeCEO


Reach: 80+ Club Chains with 2 Million Members + Jazzercise

Where we have been

• A free service for club members and club prospects• A subscription service for clubs




Why go Native for Mobile App Development?

Native Mobile app usage is growing -

- and it is required for a great customer experience! ! Home screen presence

! Leverages phone capabilities (e.g. camera, GPS)! Payment enablement

! Leverages notifications! Beautiful design experience! Offline access to content


MiGym is making a strong positive impression on industry leaders

CBI: “Why did you choose MiGym rather then building your own app?”

Bill McBride: IHRSA President and COO of Club One

...rather than develop our own app, it would be better to make use of a firm that’s spread the development costs across numerous clubs.

... and the app continues to evolve via our partnership with MiGym.

-See more testimonials at www.migymapp.com



Personal Digital Club Experience

Multilingual support

We deliver value for clubs and members

EnhanceConvenience

Premium Offerings

Convenient Payments

GenerateRevenue

Connection & Engagement

IncreaseRetention


Final Testing

2-3 Weeks Under

Construction

CMS Dependent


International

Now translated into! Spanish! French! Italian! German! Norwegian

Language based on user handset preferences! Create a moment of WOW for multicultural member and leads! Attract international travelers

Fun Fact:18% of Americans do

not consider English to be their first language

Source: Infoplease.com


MiGym improves club engagement

MichelleThe Fitness Pro

FrankThe Maturing Adult

SharonThe Overwhelmed



The Overwhelmed

“Because life is unpredictable, but you have to work out”

• 35 yr. old professional

• Mother of two

• Often too busy to workout

• Joins fitness clubs off and on because she can’t seem to make it

• Employer subsidizes membership

Sharon Loves Convenience!

Her Club Delivers:

• Location Finder

• Class Schedules

• Mobile Calendar

• Mobile Check in

• Book-it


• She cancels her membership when she doesn’t go for a few months

• She wants to have a social connection with the club


The Maturing Adult - “The Eisenhower Segment”

• Fitness Tracking

• Goal Setting

• Club Challenges

• Youtube Channel

• Personal Trainer booking

• Instructor Bios

“Because life is precious, and we have to work together to stay fit”

• 67 yr. old retiree

• Wants to stay active

• Needs fitness advice

• New to joining a fitness club

• Wants a solitary workout experience

• Health care company subsidizes his doctor proscribed membership

Wants to track to his goalsFrank


• Concerned about his quality of life as he ages

• Needs fitness advice, but can be shy about asking


The Fitness Pro

“Because the gym is a great place to improve people’s lives”

• 23 yr. old

• Dual income; retail & part time group x instructor

• Getting certified in personal training

• Checks out new classes often

• Spends significant % of disposable income on fitness

• Smiles all the time

Michelle

Loves to connect with members

Her Club Delivers:

• Fit Friends

• Social Check-In

• Goal Setting

• Fitness Tracking

• Scheduling

• The opportunity to help people like Sharon and Frank.


• Loves to connect with others at the club

• On a mission to look great and stay healthy


The front desk connects with members

“Because the the front desk is for connecting with members”

• Efficient check in

• Inform members:

- Promotions

- News & Events

- Closings

The Front Desk

Wants efficiency and effectiveness

MiGym Delivers:

• Streamlined Check in

• Push Notifications and Push Promotions

• Flexible Integrated Scheduling including Book-it

• Access to analytics of app usage

• Innovation and Customization options

• Build a personal connection with members

• A mobile marketing partner

• Integrated processes


Rule #1: Maximize Value: Deliver High Quality at Low PricesCore strategy: ! Attract more customers to share development costs! Offer customizations & services to drive app penetration

Pricing Philosophy


How we price for services and customizations! Stuff we love that benefits all customers 0% to 30%

e.g. Fitness tracking, Improved search

! Stuff that benefits some customers 30% to 70% rangee.g. Deeper CMS integration

! Marketing: design / advice 100% (~$50/hr)e.g. creation of posters, review of website etc.

! Customizations 120%-150% + 5% code base isolation feee.g. special icons, changes to the sliding drawers


Presence

Analytics

Real-Time Data

One-to-One Messaging

Data Broadcast

In-App Messaging Mobile Offline Push

Powerful Capabilities

High-speed, low-latency messaging to mobile,

browser, and desktops connecting everyone on

earth in under ¼ seconds.

Reach consumers when their phones are in their pockets. Accurate audience targeting and automatically in-app /

offline fallback.

Eleven global data centers provides reliability,

performance, and powerful features for every

real-time application.

PubNubPush

Storage/Playbackof real-time data

“Multiplexing”combining

streams of data

SecurityMulti-levels of security and encryption

We’re partnering with PubNub for wold class messaging infrastructure


Community

Workflow Integration

Point to point

Phase 1 (Now) Phase 2 Phase 3

“Fit Friends” •Social Login•Members set up profiles•Members communicate with each-other in real across platforms

•Member control with blocking and logout

The future of in-app messaging

“Fit Groups” •Messages can be routed 1 on 1 or to groups.

•MiGym moderates groups on behalf of clubs

•Friend and Follow

Out of app automation•Bill payment reminders•Personal Trainer inventory•Open spaces in classes

Intelligent routing:•Geo-Location targeting of messages. (e.g. send a message to everyone near a club/ everyone away from the club)

Club Notifications•Admin tool notifications to all club members

•Messages delivered to online and offline customers

In app automation•Send messages when new promotions are uploaded,

•Send messages to those who favorited a specific club

•Send messages targeted to leads

Community Moderator •Moderator tools for clubs.•Closed club communities (e.g. only members can see messages, leads can see the size and health of communities)

Expanded Profiles:•Friend finder to include “seeking bulletin board” (e.g. seeking doubles player for tuesday nights.)

•Expand profile to include club specific additional attributes


MiGym and Netpulse: Strategic Partnership

Netpulse:!Provides software to fitness equipment suppliers that together have 75% market share!Provides club centric goal setting and fitness tracking aggregation inside and outside the club for 400+ clubsMiGym!Facilitates data capture and convenient tracking!MiGym provides Mobile Payments in joint advertising and ecommerce solutions


Launching March 2013 at IHRSA


! Sign up using the “Enroll” button on www.migymapp.com - submit logo - share calendar and club locations - identify features to configure! MiGym to send on-boarding email and schedule “Kickoff Date”

- finalize launch details - walk through the club’s admin tool

! Approve build (1-3 weeks after completed enrollment)! App launched in app stores in about 2 weeks time

- Apple dependent for final launch

New to MiGym: How do I get OnBoard?



http://www.migymapp.com

http://www.migymapp.com

Pricing! Free International & other improvements! Push Notifications and Fit Friends (PubNub Pass through cost)

- $15/month for single location < 5K member clubs - $49/ month all else

! Marketing support options! Fitness Tracking

- Free from MiGym Next steps:! Let us know what your interested in; survey will be sent post

webinar. ! Solidify with a full digital proposal

MiGym Customer: How do I get OnBoard?



Fitness Club Pricing

Basic $99/month*

Standard Club or Facility Apps

!Branded iphone & Android Apps!Published in Major App Stores!Custom App Icon of club logo!Location Finder!Map Integration!Custom Launch Screen!Custom Branding!Mobile Membership Card !Free Trial Pass!Promotions & Announcements!Contact Info with Phone Dialer!Social: Facebook, Twitter, etc.!Unlimited Use of Admin Panel!Automatic updates

Pro $299/month*

Schedules & Feedback Monitoring

All Basic features PLUS: !Unlimited Class Schedules!Mobile Calendar Integration!Mobile Group Ex Schedules!Highlights Schedule Changes!Browse Classes by:

•Date•Activity•Instructor

!Standard Usage Reports!Daily monitoring of app feedback!Free/Automatic App Updates

Enterprise / Netpulse

Custom Integration & Features

All Pro Features PLUS:

!Early Access To New Features!Fit Friends!SMS Push Notifications!Fitness Tracking Integrations!Life Fitness!Fitbit / Polar / others on request!Premium Multi-Media Solutions!Mobile Payments!Enhanced Feedback Monitoring!Custom Reporting and Analytics!Custom CMS Integration

Contact us for pricing


* $25/month for additional locations & calendars * Startup fees may apply. * 5% discount for annual prepayment.

** Push Notifications and “Fit Friends” •$15/ month: 1 location & less then 5K members. •$49/month for clubs that don’t qualify


Thank You.George Monical

CEO, MiGym

312 217 6579 (m)Call me anytime!

[email protected]



mailto:[email protected]

mailto:[email protected]

migym

Health & Medicine

front desk

push notications

mobile payments

solstice mobile

club delivers

fitness tracking

location finder

fit friends