MIFALOT THE EDUCATION &SOCIAL PROJECT

Mifalot is an effective and far-reaching socio-educational project.

Foreword by the Executive DirectorMifalot is a testament to the positive force of social responsibility and the universal reach of football. For two decades, Mifalot has been a light to over 400,000 children, youth and young adults. Regardless of race, religion, gender, social standing, economic background, or disability, Mifalot strives to ensure that all children are able to learn, play, and reach their full potential. Mifalot is dedicated to sport for development and peace in full flight, and we are forever grateful for our supporters and dedicated staff members who turn our vision into reality. Looking forward to the challenges that remain, we know that more can, and should, be done to address the educational, social and coexistence needs of young people throughout our nation, our region and around the world.

Mifalot – Sports for S o c i a l C h a n g e

Dr. M. OrensteinC.E.O. of Mifalot

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Mifalot is the largest and most diverse sport for development and peace organization in the Middle East. We aspire to create social change through sports by:

Addressing the educational and social needs of children, youth and adults. We provide them with the tools to learn, grow, excel and develop themselves and their community;Educating in and advocating for a culture of peace, diversity, coexistence, tolerance and mutual respect.

Each year, Mifalot runs over 500 programs that cater to over 30,000 children, youth and young adults in Israel, Palestinian Authorities and Jordan and in our growing international initiatives in Cameroon, the Philippines, India, Haiti, Nigeria, and many more.Mifalot is an active member of the international sport and development community, and a model for other football clubs around the world.

In every Mifalot program, children wear the Hapoel Tel Aviv colours, attend Hapoel Tel Aviv matches, and become members of the Hapoel Tel Aviv family.

ABOUT MIFALOTMifalot’s vision is to fully utilize the potential and power of sports in order to:

Promote peace, tolerance and coexistence across different cultural, religious, ethnic and social groups.Build more active, compassionate and cohesive communities.Support the sustainable development of a more open, just, and engaged society.

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Mifalot was founded in 1997 by the owners of the Hapoel Tel Aviv Football Club at the time - Moshe Theumim, Sami Sagol, and Motti Orenstein. Their idea was simple - use football to create real change. Today, Mifalot is the largest and most diverse sport for development and peace project in the region. Hapoel Tel Aviv’s responsibility and dedication to Mifalot are based on a unique system of commitment and participation that includes:

Contractual commitments from Hapoel players to participate in Mifalot activitiesSharing Hapoel’s logoTickets to Hapoel games

HAPOEL TEL AVIV F.C.: MUCH MORE THAN FOOTBALL

“At Hapoel Tel Aviv we have a responsibility to give back to our community, our children and our fans. We strive to make a difference in the lives of those in need.”

Sami Sagol,Founder of Mifalot

Sami and Tova Sagol

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Mifalot’s projects succeed because of our: Long-term focus on sustainabilityExperience and know-howInclusive approach towards all populationsMonitoring and evaluation system

MIFALOT’S DETERMINATION TO SUCCESSFUL SOCIAL CHANGE

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Mifalot runs over 500 projects covering the following themes:

Youth & Community Development Social Coexistence Special Needs Female Empowerment Employability

CREATING SOCIAL CHANGE

Deaf children take part in Mifalot’s tournament – like everyone else.

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School for Social ChangeMifalot’s coaches are professional and compassionate “game-changers”:

Weekly practices + social meetings every week for 1.5-4 hours (year program).Full support by the pedagogic department (content, workshops, guidance and more).Fine-tuned to the specific local needs.Officially recognized by the Israeli ministry of education.

The following educational model forms the framework for most of our activities

The impact of our programs are monitored and researched by external academic partners, some of whom have published their findings in academic magazines.

Ministry of Education

Kick-offTeam code & conduct

Setting goalsPersonal coaching

Openingthe season

Team buildingTrust

the Team leaderLeadership styles

Selecting the captainReflection

Team &Leadership

Winning & Losing togetherNon-violence

Fair playFair on the field and side

Dealing with authorityReflection

Fair Play &Violence

Persistence & DeterminationHealthy living

FitnesNutrition

Reflection

HealthyLifestyle

Societal groupsTeam reflection

Reflecting on our goalsPersonal reflection

Endingthe season

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Youth and Community Development Football teaches life skills, empowers the individual, strengthens the community, integrates marginalized populations into mainstream society and fosters inter-group relationships.No group is forgotten. We embrace all of Israel’s majority and minority populations. Among others we reach out to Israeli-Arab children, (outplaced) youth at risk, new immigrants, refugees/asylum seekers and Bedouins. We involve the entire community through our partnerships with community centers, schools and other NGO’s.

“I have seen Mifalot’s sports activities decrease the chance of youth at risk to fall into destructive behavior. For children that come from harsh backgrounds of poverty, orphanages, abuse and worse, Mifalot’s activities truly help them structure their lives, facilitate the development of life skills, discourage violent behavior and increase motivation to study and excel.

Avishai Regev, Coordinator of Mifalot’s activities at residential homes88

Development programs: Through the Field is Mifalot’s flagship program; it uses football to encourage moral, social, educational values, as well as maintaining a healthy lifestyle. Around the ball: Basic skills acquisition for young children through football.Sports Leadership: Encourages community involvement and activism among youth through football.ODT (OutDoor Training): Uses outdoor navigation and team building activities to encourage moral, social, educational values, as well as maintaining a healthy lifestyle.

“Each session I see the boys improve: they becomeless aggressive and more collaborative. The school principletells me that the regular football practices helps them at school too.”

Mifalot coach Diah Abu Ayada at the Elbiyan school, Bedouin town of Hura. 99

Our Mutual Goal: Peace and CoexistenceIn our “Know your Neighbor” programs we break down stereotypes and build trust – both on and off the field – between different groups within Israel; and between Israelis, Palestinians and Jordanians.

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Accordingly through football Mifalot: Fosters a culture of peace and coexistence among all citizens of Israel and between Israelis, Palestinians and Jordanians. Bridges social, religious and ethnic divides. Football is an international language that is loved by everyone, irrespective of nationality, religion, race or gender. Gives opposing sides the opportunity to play, interact and work together as a team, not against each other.

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Special NeedsToday over 2,500 children, youth and adults with special needs participate in Mifalot’s programs, ranging from psychiatric disorders, intellectual disabilities, physically handicapped, autism, deaf and communication problems.

Football strengthens social, mental and physical development in children, youth and adults with special needs.

Special Needs programs:Game of Life: Development of social skills and behavioral norms in children, youth and adults with special needs through all sorts of ball games. Tie/Win: Children, youth and adults with special needs and those without special needs play as teammates – a process that builds understanding, friendship and empathy.

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Female Empowerment – Girls Kick the Ball!Girls and women are often excluded, for various reasons, from sports activities. At Mifalot, we try to break through the social stigma that excludes females; we believe sport is a powerful tool for female empowerment.

Through sports, females become more confident in their abilities and, as a result, more powerful members of society.Sport is a tool to strengthen self-esteem, body image, and self-efficacy among girls.Our participants receive the guidance and leadership training to become future leaders.

Female Empowerment programs:Through the Field – for girls: Our flagship football program designed to fit the needs of females as active leaders in society.Beyond the Net: Bringing more females into Mifalot’s activities by offering catch-ball, a sport based on volleyball and is sometimes more attractive to girls than football.

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Employability – Ensuring the FutureAt Mifalot, we understand that a vibrant society requires engagement with all sectors. Mifalot uniquely utilizes sports as a platform to integrate peripheral communities into the job market.Today, over 500 students have graduated from our employability programs.We are especially proud of our civil service program – helping young adults who are not recruited for army service by providing extensive training and volunteering opportunities in their home communities.

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Employability programs:Civil service: Promotes equality in Israeli society. The civil service program is a Mifalot initiative created in 2009 and designed for full-time young-adult volunteers not recruited for service in the IDF, including Arab Israelis, ultra-Orthodox, and Jewish young-adults at risk. Particularly for our Arab Israeli participants, the program helps them enjoy greater social equality and more basic rights, including financial benefits in the short term and helping to eradicate discrimination in the longer term.Secured Future for Youth at Risk: This project provides a safe and empowering place for youth at risk to learn employability skills such as responsibility, team-work, and communication. Thus, fostering self-confidence as they begin to believe in themselves and their own abilities. Beneficiaries leave the program with a state-certified permit allowing them to work as guides, coaches, and counselors – a huge accomplishment and confidence booster.Professional sports courses: Mifalot offers a range of programs aimed at training coaches and volunteers to become new and ever-improving sports coaches. Instruction varies in level and content – courses offered include football, catch-ball, or general sports instruction.

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Mifalot InternationalMifalot’s world-wide projects

Two decades of proven success has led to increasing international interest in Mifalot. Our program models have been adapted in nations around the world, including the Palestinian Authorities, Jordan, Cameroon, the Philippines, India, Haiti, Nigeria, and many more.Our 3-step international strategy: Adapt our educational model to local needs through a mutual, agile learning process. Train the local community in sustaining the project. Offer remote support and guidance.

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T h e i n t e r n a t i o n a l s p o r t s f o r d e v e l o p m e n t c o m m u n i t yMifalot is highly involved and respected in the international sports for development community. Mifalot uses this network to learn from others and improve our program models.

Some examples of programs we’ve designed to solve local issues:

Public safety in Nigeria – Playing soccer to strengthen preparedness and ability to respond to crisis situations.PTSD (Post Traumatic Stress Disorder) in the Philippines – Playing soccer to cope with post-traumatic stress.World-wide Peace team – In multiethnic and multireligious teams we play soccer at tournaments all over the world to overcome stereotypes and interpersonal differences.

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Mifalot’s activities in Israel and world-wide have been awarded with prestigious prizes, among which:Membership of Society for International Development (SID) – Since 2014Honor’s award by the Israeli ministry of social affairs and services – 2014.Midot seal of effectiveness (A-rating) – 2014.Special Olympics award – 2013.Membership of StreetFootballworld & former board of directors – since 2011.Globes award (Israeli national magazine) – 2011.The Wingate award for social excellence – 2011.Globes & Schwab foundation award for social entrepreneurship - 2011.Best Social and Community project award, by European Club Association (ECA) – 2010.Akim recognition (Israeli national association for intellectually disabled) – 2010. Support & recognition from the UN special advisor for peace and sports – 2010.The international Jewish sports hall of fame: Lifetime achievement award – 2010. Sderot conference award: leading Israeli NGO in the field of community work – 2009. Beyond Sport recognitions: Winner – 2010 & shortlist nominee – 2009.Israel’s award for Social Excellence – 2009.Shusterman Foundation award – 2008.Lions Israel award – 2007."Little Heroes" award – 2007. The President of Israel award – 2002.

Moreover, Mifalot’s management system has been approved to meet the ISO 9001 standards.

M IFALOT’S ACHIEVEMENT S

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Governmental bodiesAuthority for National Civil ServiceMinistry of Agriculture and Rural DevelopmentMinistry of Construction & Housing, Neighborhood RehabilitationMinistry of Development of the Galil and NegevMinistry of EducationMinistry of Environmental ProtectionMinistry of Foreign AffairsMinistry of Health, Department for Mental HealthMinistry of Public Security, The Anti-drug AuthorityMinistry of Regional CooperationMinistry of Social Affairs and Social ServicesNational Insurance InstitutePrime Minister’s Office

Israeli NGOs & pedagogic partnersAcademic College at Wingate Anti-drug Authority Azrieli Foundation Ben Gurion University, African Studies Beth Terezin College KayeEducating for ExcellenceElam: Youth in DistressEnterprise of environmental protectKeren KarevMa’aseh Volunteer Association ORT – Israel School NetworkPerach Tutorial ProjectTel Aviv University, Campus Si’im

Corporate sponsorshipKeter Plastics, Ltd.BBDO – Gitam AdidasAroma espresso barBank Hapoalim Derech EretzGazith GlobeIsracardMega sportSotheby’s

International sponsorshipEuropean UnionFIFA – Football for Hope Sponsorship International NetworkUSAID

Philanthropic organizationsGandyr Foundation Jewish Federation of JacksonvilleJewish Federation of Nashville and Middle Tennessee Joseph and Christina Kasierer Foundation Opportunity Fund for Civic Service Rothshild Caesarea Foundation

International partnersAghozo Shalom Youth Village (Rwanda)Beyond Sports (international)Camaquito (Cuba) Coaches Across Continents(international)EFDN: European Football Development Network (Europe)Futkal & Friends (Philippines) International Institute for Leadership (Israel)Ministry of Foreign Affairs, MASHAV (Israel)Peace and Sport (international)Search and Groom (Nigeria) StreetFootballworld (international)

Mifalot also thanks the many individuals and private donors who make our work possible.

P A R T N E R S H I P SSome of our partners include the following:

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MifalotEducation and Society Enterprises

www.mifalot.comPlease contact us!Mifalot - Social and education enterprises, P.O.B 8400 Tel Aviv 61084, IsraelT: +972-(0)3-518-8491 F: +972-(0)3-518-8490 Email: info@mifalot.co.il

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