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TRANSCRIPT
” Middleware and European Standardisation”
Köln, 17.8.2011
Event supported by NEM initative
Dr. Malte Behrmann
Secretary General
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
EGDF IS A
TRADE-
ASSOCIATION
(SME) THAT
FOCUSES ON
Dissemination
disseminates
the best
practices, new
standards,
new tools etc.
Elaboration
elaborates game
developers’
mutual positions
(technology,
content)
THROUGH
EGDF
YOU CAN
REACH
more than
600game studios
in
12European
countries
that employ over
17000 game industry
professionals
UK, AT, DE, FR, DK, FI, NO, BE, NL, LU, ES, IT
Policy
development
participates proc-
esses developing
policy recommen-
dations that sup-
port game devel-
opers
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
Consumer spending on entertainment media (€m)
Source: © IHS Screen Digest, 2011
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
European consumer spending on games (€m)
Source: © IHS Screen Digest, 2011
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
www.GameMiddleware.org
Game Middleware Platform
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
Standardization and Middelware
Examples of European Standardization: Metric system, GSM
Game Development uses increasingly specific middleware technologies. Developers tend less and less to reinvent the wheel.
Europe is more and more the home of middleware of global relevance. Different aspects of the value chain are represented and the healthy competition shows also the commercial relevance.
Europe is however also confronted by de facto standards from outside.
The innovative pace of the industry makes a slow standardisation process difficult and needs careful regulation, which is open for innovative and new developments.
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
The Vision
Tools and middleware for content creation are developed to ease the access for content creation to the various platforms and render the European content more independent from overseas soft- and hardware.
- interoperable. - technologically attractive
Multiavalibility of content from multiple sources implies both higher diversity and standardisation. As transaction costs are going down, the value of the content itself becomes more and more central and content will have an higher impact on the whole value chain.
Network effects and economies of scale can contribute to the fact, that inferior technologies supersede by establishing a standard. It is possible, that those companies, who have already a
dominant position will be taking their dominant position to bring it to other markets.
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
European Game MiddlewareEurope has a very interesting position:
About 50% of entries at www.GameMiddleware.org are of European origin
A high number of SME’s providing middleware technology in the games industry
These technologies
- are very important for our industry (just remember the Renderware case)
- have an important spill over effect to applied games
- reach out worldwide (e.g. Vision, CryEngine, Unity for game engines) – very strong in Asia, -too.
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
Standardization happens anywayMain standardisation clusters in the context of games:
Web: W3C -> Web standards-> increasingly interested in gamesVideo & media coding: Khronos, MPEG ->compression and moreTV & Radio: ITU, DVB -> Screens, renderingTelephone & Communication: ETSI, OMA -> currently researching translation, billingMilitary, health etc: Serious Games
De facto standards: e.g. Flash
Does the games industry research ?
The essence of game development is research. The game industry, however, has not traditionally labelled its work “research” but simply done what is necessary to get the user experience right. Many areas of research in commercial game development touch on or overlap traditional industrial or academic research; however despite this fact, the industry has made few efforts to co-ordinate its own research with that of the academy, adjacent industries or even within the game industry.
Dr. Malte Behrmann
Secretary [email protected]
www.egdf.eu
But what does the games industry ?
Moderator:Dr. Malte Behrmann, General Secretary EGDF
Panel & Presentation: Anne-Marie Sassen, European Commission, Brussels Responsible for the implementation of standardisation policy of the Digital Agenda
Felix Röken, Havoc (Trinigy)Trinigy is a European 3D middleware, which has been very successful worldwide andespecially in Asia recently and has been acquired last week by Havoc (INTEL)
Dr. Andreas Gerber, XaitmentXaitment is a European AI middleware, which has been successful in Asia and the US