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NEWS, DATA AND ANALYSIS FOR THE REFINING AND PETROCHEMICAL INDUSTRIES SEPTEMBER 2013 An ITP Business Publication SAUDI ARABIA: With the billionaire Prince AlWaleed writing an open letter to the Saudi Oil Minister, Ali Al Naimi, how worried should the Kingdom be about shale gas? NEWS BUILD & PROJECTS OPERATIONS & MAINTENANCE SALES & SHIPMENTS SCIENCE & TECHNOLOGY EQUIPMENT & MACHINERY OIL&GAS MIDDLE EAST AWARDS ‘13 THE REGION’S BIGGEST AWARDS GET RECORD NOMINATIONS MEPEC 2013 PLATINUM SPONSORS, ASPENTECH ON WHY THE SHOW IS GAINING IMPORTANCE P34 ALSO INSIDE: MEPEC PREVIEW - AVEVA, BAPCO , ENDRESS+HAUSER, GE OIL&GAS, LINDE ENGINEERING, INVENSYS, JOHNSON MATTHEY Howard Ungerleider, Executive VP, Dow hopes to usher in an era where chemistry and ‘green chemistry’ mean the same thing The way forward

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NEWS, DATA AND ANALYSIS FOR THE REFINING AND PETROCHEMICAL INDUSTRIES SEPTEMBER 2013An ITP Business Publication

SAUDI ARABIA: With the billionaire Prince AlWaleed writing an open letter to the Saudi Oil Minister, Ali Al Naimi, how worried should the Kingdom be about shale gas?

NEWS

BUILD & PROJECTSOPERATIONS &

MAINTENANCE

SALES & SHIPMENTS

SCIENCE & TECHNOLOGY

EQUIPMENT & MACHINERY

OIL&GAS MIDDLE EAST AWARDS ‘13 THE REGION’S BIGGEST AWARDS GET RECORD NOMINATIONS

MEPEC 2013 PLATINUM SPONSORS, ASPENTECH ON WHY

THE SHOW IS GAINING IMPORTANCE

P34

ALSO INSIDE: MEPEC PREVIEW - AVEVA, BAPCO , ENDRESS+HAUSER, GE OIL&GAS, LINDE ENGINEERING, INVENSYS, JOHNSON MATTHEY

Howard Ungerleider, Executive VP, Dow hopes to usher in an era where chemistry and ‘green chemistry’ mean the same thing

The way forward

HighEfficiency

Motors

MechanicalPower

Transmission

Lighting& ElectricalProtection

FluidAutomation

PowerGeneration

Motors& Drives

1Contents

Published by and © 2013 ITP Business Publishing, a member of the ITP Publishing Group Ltd. Registered in the B.V.I. under Company Registration number 1402846.

CONTENTS

COMMENT

02-07 Regional Update08-12 Sector Newsround13 Kit We Like16 News Analysis 21 GPCA Dr. Sadoun’s Column 22 Dow’s Executive Interview 46 MEPEC 2013 - Preview of the companies participating

Downstream Contractors Top Ten downstream contractors in the Middle East

MEPEC Review Industry leaders gather in Bahrain for the international forum

Qatar Country Focus Outlook for the gas rich country’s downstream industry

Clean Fuels

moving towards cleaner fuels

Will Saudi Arabia be able to retain the petrochemical edge?

MEPEC 2013 RPME speaks to John Hague,

Aspentech on what to expect

VOLUME 06 Issue 09

FEATURES

UPCOMING FEATURES IN THE OCTOBER ISSUE

FIND OUT MORE AT: ARABIANOILANDGAS.COM

REGULARS

Bahrain gears up for the region’s biggest process engineering conference

04

36

42 46

Executive Interview Dow’s Howard Ungerleider

speaks exclusively to RPME

22

8

32

PO Box 500024, Dubai, UAETel: 00 971 4 444 3000, Fax: 00 971 4 444 3030 Web: www.itp.comOffices in Dubai, Abu Dhabi, London, Bahrain, Mumbai.

Walid Akawi Neil Davies

Karam Awad Matthew Southwell

David InghamIan Stokes

Jyotsna RavishankarTel: +971 4 444 3532 / [email protected]

Lionel Mok Tel: +971 4 444 3662 / [email protected]

Gary RobinsonTel: +971 4 444 3482 / [email protected]

Samer AlloushTel: +971 4 444 3173 / [email protected]

Peter Conmy Ahmad Bashour

Tel: 00971 4 444 3549, email: [email protected] B2B Digital Riad Raad

Tel: 00971 4 444 3319, email: [email protected]

Daniel Prescott Rey Delante

Jovana Obradovic Isidora Bojovic, Efraim Evidor

George Dipin, Juliet Dunne, Murrindie Frew, Verko Ignjatovic, Shruti Jagdesh, Mosh Lafuente, Ruel Pableo, Rajesh Raghav

Kyle Smith Patrick Littlejohn

Emmalyn Robles Sonam Bhoneshwar

Nada Al Alami

Gaurav Gulati

Daniel Fewtrell Michelle Meyrick

Andrew NeilRobert Serafin

Toby Jay Spencer-DaviesK.M. Jamieson,

Mike Bayman, Walid Akawi, Neil Davies, Rob Corder, Mary Serafin

Tel: +971 4 444 3000

Certain images in this issue are available for purchase. Please contact [email protected] for further details or visit www.itpimages.com Printed by Emirates Printing Press LLC, Dubai.

Subscribe online at www.itp.net/subscriptions

The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the reader’s particular circumstances.

The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for

16

For the latest news please visit: www.arabianoilandgas.com

4034

The amount of excitement, the Middle East Process Engineering Conference and Exhibition has generated in this last few months is truly astounding. For being just in its second year, the event promises to a great crowd puller and a meeting ground for the industry and the technology providers. For the first time ever, the committee is also recognising women excellence in the industry - right from a rising star to a mentor; and I am honoured to be part of that judging process. So, see you all in Bahrain for MEPEC. Jyotsna Ravishankar, Editor

Clariant sells 40 per cent stake in Clariant Masterbatches Saudi Arabia to Tasnee

Tasnee forms masterbatches JV

C lariant and Tasnee, one of the largest industrial

conglomerates in Saudi Arabia, have signed an agreement to establish a masterbatches joint venture in Saudi Arabia.

Through its 100 per cent subsidiary, Rowad National Plastic Company Ltd., Tasnee will acquire a 40 per cent stake in Clariant’s masterbatches operations in the country.

Clariant Masterbatches

(Saudi Arabia) Ltd. began its masterbatches production in 1993.

In addition to the existing operations, the decision for the construction of a new plant for the production of white masterbatches has been taken, a statement said.

“Our strategic partnership with Tasnee and the formation of the joint venture represent a

Clariant in strengthening

its presence in one of the most important growth regions of the world,” said Hariolf Kottmann, CEO, Clariant.

“Clariant will contrib-ute a high level of special-ist know-how to the new company, whereas Tasnee has in-depth knowledge of the relevant regional markets, which will de-

our clients. The link with Tasnee will also create ad-ditional value by facilitat-ing access to feedstock.

Tasnee’s CEO Saleh Al Nazha believes that the Clariant joint-venture will help in creating further opportunities for serving the plastic industry.

This partnership therefore represents another step in the implementation of our global growth strategy,” said Kottmann.

“We are happy to join hands with Clariant, a world leader in the busi-ness. By this JV, Tasnee will enter into the impor-tant business, which will create further opportuni-ties for serving the down-stream plastic industry in the Middle East region,” said Saleh Alnazha, CEO of Tasnee.

“ The link with Tasnee will also create additional value by facilitating access to feedstock ” Hariolf Kottman, CEO, Clariant

LEAD NEWS ............................................. 02

REGIONAL UPDATE ..................... 04-07

BUILD & PROJECTS ............................. 08

OPERATIONS & MAINTENANCE......10

SALES & SHIPMENTS ............................ 12

EQUIPMENT & MACHINERY ............. 13

NEWS ANALYSIS ................................16-17

For the latest news please visit: www.arabianoilandgas.com

News02

www.arabianoilandgas

www.wecreatechemistry.com

Most plastics don’t biodegrade, but ecovio® plastics from BASF disappear completely when composted in a controlled environment. Using compostable bags for collection of organic waste makes disposal more hygienic and convenient. Rather than ending up in land lls, the waste is turned into valuable compost. When the plastic bag you use today can mean a cleaner future for the environment, it’s because at BASF, we create chemistry.

We create chemistrythat makescompost loveplastic.

India’s Mangalore refinery purchased its first cargo with $20bln insurance

--

Bloomberg r

-

-

-

-

-

-

-

-

Bahrain’s GPIC exports record numbers to the US

PROJECT FINANCE

SHIPMENTS

RISING

FALLING

Tasnee buys a 40% stake in Clariant

Masterbatches operation in KSA

carbon capture and utilisation

project takes shape

Major players from Iran’s

petrochemicals business begin

exiting, citing sanctions

India shows interest in

development

the Abdullah Sea

Kuwait

Linde’s wins EPC contract

from Sabic

Total Abu Al Bukhoosh

has donated Dh100,000 to

UAE Red Crescent

Chevron’s earnings drop for the second quarter of the

year; downstream earnings ebb

Growing Indian population has pushed the country to import Iranian crude.

-

-

-

-

-

1500

Linde wins EPC for

tonnes of carbon di-oxide will be

new plant

INVESTMENT

Oil major sees second quarter dip from a strong position last year

ONLINE POLL

50

C h e v r o n Corporation recently re-ported earnings of $5.4 billion in the second quar-ter of 2013, compared with $7.2 billion for the same period last year.

“Our second quarter earnings were down from the very strong level of a year ago,” said Chairman and CEO, John Watson. “The decrease was largely due as a result of repair and maintenance activi-

-ies.” Despite the relatively lower income, the compa-ny still plans to go ahead

with its major capital projects. “An important milestone was achieved in the second quarter with

gas at the Angola LNG project, one of the larg-est energy projects on the African continent,” added Watson.

Downstream opera-tions earned $628 mln in the second quarter 2013, compared with $1.08 bln a year earlier. Lower mar-

sales also contributed to the decrease in the 2013.

Which GCC Country will see more JVs in downstream projects?

Now online: Which GCC country will see the highest downstream spending for 2013 H2? Visit: www.arabianoilandgas.comIran’s investment climate hasn’t improved & petchem business takes a hit.

Chevron’s chairman and CEO John Watson on the revenue drop.

RESULTS

Sasol completed its divestment from Iran by selling its 50% stake of Arya Sasol Polymer for an undisclosed amount to the South African subsidiary of an Ira-nian investor.

It has been two years since Sasol declared its stake in Arya Sasol Polymer Complex as an asset for sale, and comes as investments in Iran by South Africa’s companies, including MTN, faced criticism for not backing US and United Nations sanctions against Iran in response to that country’s alleged nuclear ambi-tions. Sasol announced it had entered a sale agreement with an independent Iranian investor.

Chevron’s earnings drop; downstream revenue ebbs

Sasol exits Iran completely by selling stake in petchem

per cent stake of Arya Sasol Polymer sold for an undisclosed fee

INVESTMENT

OMAN KSA QATAR UAE

NEWSMAKER

Mario Azar is the newly appointed CEO of the So-lutions Business Unit in the Oil & Gas Division of Siemens’ Energy Sector.

Prior to this appoint-ment, he was Executive Vice President of Siemens Energy’s Gas Turbine Power Plant Solutions in the Fossil Power Genera-tion Division since 2008 with responsibility for the business in North and South America.

“The Oil & Gas Solu-tions business is key to our Energy portfolio and growth strategy,” said Adil Toubia, CEO of the Oil & Gas Division of Siemens Energy. “Mario Azar brings to this busi-ness over 23 years of ex-perience in Energy with a proven track record in the Projects business.”

The Business Unit is headquartered in Hous-ton, Texas and operates globally with hubs in the Middle East, Asia, Eu-rope, and the Americas.

Mario Azar ap-pointed as CEO for Siemens’ Oil&Gas Division

“Sadara is ideally placed in Jubail on the Arabian Gulf, with

convenient proximity and access to the markets of Eastern

Europe, Africa and Asia”

ZIAD LABBAN, CEO, SADARA

“The governments of all the GCC countries have invested heavily in trying to support the plastics conversion industries”

ABDULAZIZ ALHAJRI, CEO, BOROUGE

Firm will supply technology and catalyts to produce cleaner gasoline

UOP Honeywell has been selected by Taiyo Oil Co. Ltd. to supply technology and catalysts to

Japan. The plant will install UOP Tatoray process technology to allow it to boost yields of certain petrochemicals by

UOP wins Japanese deal

seen a record number of nominations this year.

rochemical players. The nominations from both the upstream and the downstream companies in the industry has been pouring in and ‘young

to be the most coveted of all.

ners for the awards night. Turn over to Page 18 to

stream event in the region.

Record nominations for the awards

AWARDS

CATALYSTS

IN QUOTES

“Success will come to corporations that have done

what successful corporations have always done: Achieve a culture of innovation”

MOHAMED AL-MADY,CEO, SABIC

The region’s biggest awards night

The plant will boost its yeild of petrochemicals by 70% with the new technology

70

News06

September 2013 www.arabianoilandgas.com

The GCC’s Polypropylene (PP) resin mar-

ket for local conversion will earn an estimated $1,366 million in 2016 according to a report by Frost & Sullivan.

Strong government support in the GCC has contrib-uted to the development of the PP industries, following

nonwovens and geotextiles. The key end-used segments covered in the research conducted by Frost Sullivan are bi-axially-oriented

yarns, nonwovens and geotextiles.

Polypropylene market booming in the GCC

PP resin sees robust growth in the GCC owing to local conversion.

-

CONVERSION

million is the estimated earning from the polypropyl-ene resin market.

1366

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A TEAM Industrial Services Company

07News

September 2013www.arabianoilandgas.com

Foster Wheeler AG’s subsidiary , Global Engineer-ing and Construction Group has been awarded a project manage-ment and consultancy (PMC) ser-vices contract by the Nghi Son

-

(NSRP) Complex to be constructed in the Nghi Son Economic Zone, Thanh Hoa Province, Socialist Re-

--

pany is a joint venture company -

-

The Foster Wheeler contract value was not disclosed and will be

included in the company’s second-

The NSRP Complex will consist -

per stream day, and petrochemi-cal complex, with associated in-

aromatics complex and polypro-

manage and administer, in an in-tegrated team with the client, the engineering, procurement and construction contractor consor-tium through to the completion

-quently provided project manage-ment services during the tendering

said Umberto della Sala, Presi-

Foster Wheeler nets Nighi Son deal

200,000

Rominserv, part of the Rompetrol group, secured a contract worth $1.2bn to modernise the

capacity to seven million tonnes/year, as well as improve product quality and reduce the environmental impact.

Rominserv will revamp 10 plants, including crude dis--

er, diesel hydrotreater unit, merox, naphta hydrotreater, -

forming unit. New facilities to be installed include penex isomeri-

amine regeneration unit and diesel hydrotreater and de-

said the expertise and experience proved by Rominserv

-

Pavlodar Petrochemical Plant was built in 1978 and -

ria, which is obtained from the Russian pipeline.

Rominserv scoops $1.2bcontract at Kazakhstan

Petrofac Company Ltd. The contract entitles APC to

its factory in Jubail Industrial City. It is also one of the

and terminal project scheduled to be completed in 2016. -

Arabian Pipes Company signs with Petrofac KSA

Build & Projects08

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Or choose the UOP-Twister® Supersonic Gas Separation System, with a small

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Or get maximum NGL/LPG recovery — an industry-leading 99+% — with solutions

from UOP and Ortloff Engineers, Ltd. In short, whether you need fast, compact,

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For more information about UOP Russell solutions, visit www.uop.com/uoprussell orvisit www.uop.com to learn about all of the UOP hydrocarbon management solutions.

© 2013 Honeywell International, Inc. All rights reserved.

A massive

Lightning strikes again

Operations & Maintenance

BE A PART IN MEPEC PREVIEW FOR THE SEPTEMBER EDITION OF RPME AND MAXIMIZE YOUR EXPOSURE THROUGH EXTRA DISTRIBUTION IN ON ONE OF THE INDUSTRY’S MAIN EVENTS, THE MIDDLE EAST PROCESS ENGINEERING CONFERENCE & EXHIBITION.

For Advertising, please contact:Samer AlloushSenior Sales ManagerDirect: +971 4 444 3173GSM: +971 55 776 4670Emails: [email protected]

NEXTMONTH

IN

Announce your participation in MEPEC through participating in the Preview and reach more than 12,274 readers in print and 37,489 readers in digital.

For Editorial Participations please contact Jyotsna today on: [email protected]

Deadline for Editorial Contribution: 14-08-2013

* Criteria apply from Editorial Team based on a set of questions to be answered by applicants.

** Special Advertising packages (Optional) are available to

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GAIN EXPOSURE TODAY AND GET THE BEST OUT OF EXTRA DISTRIBUTION AT MEPEC.

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10

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At EQUATE, we create partnerships that succeed.

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$982bln $15 bln 30.34 12%OPEC’s oil exports revenues for 2012

India imported crude worth more than $15bln from Iraq in 2012

barrels per day of crude was pumped by Opec in July 2012

Year-on-year gain of petrochemical prices in July 2012

IN NUMBERS

The Iranian Revolutionary Guard Corps (IRGC) detained an Indian ship carrying oil in the Arabian Gulf in the second week of August. The ship named MT Desh Shanti, was on its way to In-dia from Iraq when it was detained by the IRGC, Indian media reported. The ship, owned by the Shipping Corporation of India, was transporting oil from Iraq, a country which has overtaken Iran as the second largest supplier of crude to India after Saudi Arabia.

Tehran authorities conveyed to India that the ship was polluting Iranian waters.

India has cut crude imports from Iran, a fallout of sanctions imposed by the US and the EU.

The cut, in fact, helped India - along with China and South Korea - win a waiver from the US allow-ing it to continue to import crude from Iran.

In 2012, India is estimated to have imported crude from Iraq worth more than $15 billion. IOC is the largest importer of crude oil from Iraq.

Iran detains Indian crude ship SHIPPING

PIRACY

Pirates are a big part of the West African black market, which is a hotbed for crude oil and refined goods.

Piracy still a threat in W.AfricaPirates will continue to prey on the lu-

crative West African oil trade, with more piracy and hijacking incidents expected in the Gulf of Guinea, as long as the political complexities sur-rounding naval presence in territorial waters continue, says an analyst with research and con-

-aging Analyst, most of the pirates in the West

--

Kerr says, “The Gulf of Guinea accounts for

well as many other products such as cocoa and

“Furthermore, many of the ships in West Af-

moored offshore, making them easy targets for

Prices in the $3-trillion-plus global petrochemicals mar-ket rose slightly in July to $1,319 per metric ton (/mt), according to the latest monthly Platts Global Petrochemical Index (PGPI). The average PGPI price in July was up 0.5% from June, follow-ing a month-over-month price rise in May. However, on a year-over-year basis, petrochemical prices were up 12% from July 2012, when the average price was $1,175/mt. Ethylene was a top gainer amongst others.

Prices in global petchem market rises 12% yoy

PRICES

In August, Iran detained an Indian crude ship from Iraq.

GETTY IMAGES

GETTY IMAGES

September 2013 www.arabianoilandgas.com

Sales & Shipments12

13Equipment & Machinery

Yokogawa Electric Corpora-tion announced the release of the new SENCOM platform product series for the digital measurement of pH and ORP. This will join an existing lineup of quality pH/ORP solutions that in-cludes the FLXA21 two-wire* pH/ORP-transmitter. With the release of the SENCOM platform products, Yokogawa will bring pH and ORP measurement into the digital era.

The SENCOM platform initially con-sists of a SENCOM module, the FU20F pH/ORP SENCOM sensor, a SENCOM cable, and the SPS24 SENCOM PC software. Like its predeces-sor, the FU20F pH/ORP SENCOM sensor is a general purpose sensor that is suitable for a wide range of applications.

KIT WE LIKE...Measuring with Yokogawa

Liquid analyzers are used in the oil, petrochemical, iron and steel, electric power, and water supply and wastewater treatment industries to control the quality of raw materials and products, monitor reactions, and manage the wastewater treatment process.

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reduced measurement downtime

Applications- Monitoring the quality of treated wastewater and

neutralized water- Controlling the concentrations of liquid infusion

systems

Johnson Matthey Process Technologies offer a range of specialist, high performance products and services for refineries.

From additives and addition systems to specialist measurement and diagnostic services, specialty purification solutions and catalysts for on-demand hydrogen production.

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Naphtha HDS

Diesel HDS

Hydrotreating catalysts

Vacuum tower

Hydrogen catalysts

FCC unit

FCC additivesSOx NOx removal

Bottoms conversionMetals traps

Activity boostersCO oxidation

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Process diagnostics

Is shale playing spoilsport? With mammoth projects and sprawling complexes, can Saudi Arabia retain the petrochemical edge in years to come ?

By Jyotsna Ravishankar

Rising competition and the threat of higher costs at home could see Saudi Arabia’s

petrochemicals industry come under increased pressure, says a report issued by the Oxford Busi-ness Group (OBG).

The National Commercial Bank (NCB) in mid-July said that while Saudi petrochemicals pro-

thanks to subsidised feedstock, some of this advantage could be eroded in the coming years as vast new shale gas reserves come on-line in the US and elsewhere. With international natural gas prices likely to come down, local

-parative advantage challenged

report said. In the shorter term, the slowing global economy is also set to squeeze earnings, as will increased petrochemical production capacity in Asia and elsewhere in the Middle East.

On July 23, Oman announced it would be developing a $3.6bn polyethylene and polypropylene plant, which will raise the Sul-tanate’s petrochemicals produc-tion capacity to 1.4m tonnes per year. While nowhere near the output of some of Saudi Arabia’s leading producers, the Omani move is indicative of a rise in re-gional competition.

The OBG report says that some of this forecast pressure

-cial results of a number of the Kingdom’s leading petrochemi-

On July 21, Saudi Arabia Basic Industries Corporation (SABIC) announced its second quarter

up by 12%, were below market expectations. SABIC, the world’s largest petrochemicals group in terms of market value, saw Q2 sales fall 3.2% year-on-year to $12bn, a result it said was due to lower demand in key markets in Europe and China, with sales of

some main line products such as petrochemicals, metals and fer-tilisers, down. The corporation

due in part to lower costs.Pressure on industry players

is likely to come from a differ-ent direction as well, with calls for the Saudi government to lift its base rate for gas, a move that would raise costs for petro-chemical companies but which would act as an incentive for gas producers to boost production and develop new reserves. The

state is set at $0.75 per million British thermal units (Btu). By comparison, 1m Btu costs close to $4 in the US and up to $12 in Japan, though these rates could fall, especially in the US, as shale gas deposits are developed com-mercially, points the OBG report. While Saudi Arabia has consider-able gas reserves, most of those being exploited are linked to oil

feed the expanding petrochemi-cals industry and meet grow-ing domestic demand, which is projected to climb sharply with electricity usage rising by 8% an-nually. Saudi Arabia uses oil to

though this drains off reserves that could otherwise be used for export. Riyadh would like to use more of its gas for power genera-tion, but this would further limit supplies to the petrochemicals industry.

Though some estimates put Saudi Arabia’s gas reserves at

likely to be very much on the low side, as surveying for the entire country has not yet been com-

where extraction costs would be high. With the low buying rate set by the state, there is little incen-tive for energy majors to make the sizeable investments need-

and develop the infrastructure

“We see that rising North American shale gas production is an inevitable threat”

PRINCE ALWALEED BIN TALAL, SAUDI BILLIONAIRE WARNED OF THE EFFECTS OF SHALE GAS IN AN OPEN LETTER TO THE SAUDI OIL MINISTER, ALI AL NIAMI

Mammoth petrochemical complexes have

helped the Kingdom create precious jobs

September 2013 www.arabianoilandgas.com

News Analysis16

Dragados for a new 50,000 tonne-per-year polyacetal plant that will product plastics for the automotive industry.

While the last annual Gulf Petrochemicals and Chemicals Association (GPCA) conference was abuzz with Saudi gas prices and US shale competition. It was widely agreed that developing the

Shale gas has not deterred the number of new projects coming up in Saudi Arabia.

infrastructure and building cities for petrochemical expansion was no mean task. With Saudi Arabia already in the forefront in terms of infrastructure with develop-ment like the twin cities of Jubail and Yanbu and giant complexes like Sadara, it will be time before the Kingdom’s supremacy in pet-rochemicals is challenged.

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necessary to process the gas and transport it to market.

There have been calls to in-crease the domestic gas price to stimulate further exploration

but the NCB report predicted that any hike would be held off until next year at the earliest. The report said that, while a price increase had been expected in the second quarter, it was now unlikely that the Ministry of Pe-troleum and Mineral Resources would implement the price rise this year.

These potential problems do not appear to have deterred in-vestors, says OBG. In July alone, plans have been announced for a $517m butanol plant at Jubail Industrial City, a joint venture between Saudi Kayan, Sadara Chemical and the Saudi Acryl-ic Acid Company, and SABIC awarded a $387m design-and-

17News Analysis

Awards Preview18

PREVIEW

Industry’s biggest awards night nearing...

RECORD NOMINATIONS IN FOR ALL 13 CATEGORIES AS INDUSTRY GEARED TO CELEBRATE SUCCESS IN 2013

The Oil&Gas Middle East Awards 2013 night is nearing (October 9), the excitement is palpable throughout our

the nominations are noteworthy and we are really glad that the industry has responded

The Oil&Gas Middle East Awards in its

is to pay homage to the emirate that has

ates in the top spot among oil producers

The Awards, this year, will also recognise

Now that the countdown to the gala night

about winning the most prestigious industry

Oil&Gas Middle East 2012 winners’ speak - Last year’s proud winners!

OVERALL EXPLORATION AND PRODUCTION PERFORMANCE“I accepted the award on behalf of everyone at Team DNO,

management. All of

Magne Normann, Senior Vice President Development for DNO

MIDDLE EAST OILFIELD SERVICE PROVIDER OF THE YEAR

out every day and they

Ibrahim Alalawi, Deputy Chief Executive

Petroleum Services

OFFSHORE PROJECT OF THE YEAR

Charles P. Ellinas, Former Managing Director for Oil, Gas and Petrochemicals at Mott MacDonald.

19Awards Preview

SPONSORSCSR PROJECT OF THE YEAR “At Equate we are committed to the community we live in, from all aspects, this is something that we not only want to show or be recognised for, rather it is something that is in our blood. We feel responsible to our society, the people. We are blessed with

resources we are provided with, to succeed in our business, we have a responsibility to pay back and share our successes with the society we live in.”Mohammad Al Benali – VP of Equate’s Technical Services Sector.

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Advertisement feature

Ruya Bayegan, vice chairman of Bayegan Group, was recognized as one of most

prominent personalities in the petrochemical industry during the 10th Global Petrochemical Conference awards ceremony, held in Frankfurt, Germany, in early June.

Ruya Bayegan was shortlisted in the category of “outstand-ing contribution to the petrochemical industry” and ranked in the third position, which also included Mohamed Al Mady from Sabic, Abdulaziz A. Al Zamil from

“Bayegan looks strongly forward to the future with its 23 international

partners”

Ruya Bayegan Recognised as Key Figure in the Global Petrochemical Industry

Sipchem, Daniele Ferrari from Versalis and Saleh Fahad Al Nazha from Tasnee among many others who were shortlisted.

This recognition highlights the importance of Bayegan Group on the global level, where the com-pany managed to be one of the key players in the industry, and the experience of Ruya Bayegan has helped the company to grow

all around the world. 10th annual Global Petro-

chemicals Conference provided a critical platform for global lead-ers to meet colleagues from the petrochemical industry and put in place the vital components needed to provide strategic growth in the European petro-chemical market and pursue joint venture opportunities with emerging markets.

The most important is-sues were tackled – increasing product quality, funding for R&D, investments into emerging markets and increasing energy

operational excellence. With the importance of joint venture agreements across the world to access cheaper feedstock, this meeting of international

cemented itself in the diaries of the global petrochemical com-

munity.

History of Bayegan What once started humbly in

1940s with Cafer Bayegan’s

burlap and canvas trade which matured into plastics, combined

which matured to chemicals, constitute the backbone of the company’s activities. The merging of these two distin-guished trading families created Bayegan A.S. which now is being successfully managed by the third generation of family members.

The scope of activities en-hanced to include construction with the addition of Mehmet Ali Bayegan after his gradua-tion from Istanbul Technical University. Being the Turk-ish National Chess champion in 1964, Mehmet Ali bey was renowned for his diligence, eth-ics and honesty in the business community.

Mehmet Ali bey handed over the reins to his sons Ercument, Nejat and Ercument’s wife Rüya in 2000, as third generation share holders and took on the Honorary Chairman position up until his last days in 2005.

With the expanding foreign trade capabilities in Turkey dur-ing the 2000s, Bayegan opened up new lines of business in ad-dition to petrochemicals as well as new geographies to present these products in.

Bayegan looks strongly forward to the future with its

trade activities, and numerous international business partners.

As we head further into the 21st century, the poten-tial growth of the global fertilizer industry is be-coming more and more

evident. The UN’s Food and Agriculture Organization (FAO) has estimated that the worldwide agricultural production must increase by 60% by the year 2050. The global agricultural industry, the FAO concludes, is more than capable of feeding many people that will eventually populate this planet.

Fertilizers are the key to ensuring that 2.5 billion more people will be fed.

While we may not think about it on a day to day basis, fertilizers—the wonder-ful mix of organic and inorganic chemi-cals essential for the growth of plants— are used to produce food products like bread, pasta and rice, staples in both de-veloped and emerging markets around the world.

According to GPCA estimates, the GCC fertilizer production capacity reached 31.4 million tons in 2012, a 10% increase from the previous year.

ing that the global fertilizer industry grew by just 2.2% in the same period.

In fact, even during the global eco-nomic downturn, GCC fertilizer sector continued to grow, increasing by an average 13.1% per year since 2008. The majority of GCC fertilizer output is ex-ported abroad, with 14.6 million tons being exported in 2012 alone, resulting

Meeting the fertilizer challenge head-on

in greater returns for the Gulf countries. The region’s fertilizer producers enjoy a strategic location, between developed markets in the West and the emerging econ-omies of Asia, is advantageous for regional and inter-

The big question of course is can the GCC chemicals industry sustain this impressive growth in fertilizers? Clearly, there are challenges, facing this sector.

Global energy trends will test the ability of the Gulf’s fertilizer producers to further evolve and thrive. This will largely be determined by the availability and pric-ing of feedstock available to the regional industry.

The constraint in supply of feedstock to the GCC industry coupled with the imminent North American shale gas revolution will provide the United States, a major exporter of Middle East hydrocarbons, access to subsidized feedstock and the ability to harvest nu-trients like nitrogen and sulphur—key components in fertilizers—locally. Analysts predict that by 2032, the shale gas revolution will result in the energy indepen-dence of the United States.

However, the overall outlook for the region’s fertil-izer industry remains bright.

The International Fertilizer Industry Association (IFA) has singled out certain GCC markets where fertilizer production is likely to thrive. Considering

Saudi Arabia and Abu Dhabi alone are expected to make major contributions in meeting global sulphur and phosphate demand, the region’s positive attitude

dent. How will shale gas affect the region’s

fertilizer industry? Which fertilizer projects will material-

ize within the next few years? How can the fertilizer industry de-

velop in an environmentally responsible way?

These issues, and many more, will be discussed by industry experts at the up-coming GPCA Fertilizer Convention on September 22- 24 in Dubai.

Held under the theme of “Facing Cur-rent and Future GCC Fertilizer Chal-lenges”, the convention will provide in-sights and solutions on driving growth in an increasingly competitive global fertilizer market.

Last year, the event was a resounding success and we discussed how the GCC states have successfully converted their gas and sulphur feedstock advantage into a high-value downstream industry

of the region’s non-oil exports, provid-ing the much needed local jobs. Also more than 16 billion people are moving from poor to middle class, which means there is a huge growth that is going to happen in agriculture and we could well play a pivotal role in the world food pro-duction methods.

The UN’s Food and Agriculture Organization (FAO) has estimated that the worldwide agricultural production must increase 60% by the year 2050

DR ABDULWAHAB AL-SADOUN

Dr Abdulwahab Al-Sadoun is the Secretary General of the Gulf Petrochemicals and Chemicals Association (GPCA). GPCA is a dedicated

“In fact, even during the global economic downturn, GCC fertilizer sector continued to grow, increasing by an average 13.1% per year since 2008. The majority of GCC fertilizer output is exported abroad, with 14.6 million tonnes being exported in 2012 alone ”

21

.com

GPCA Column 21

Executive Interview 22

With an increasing global population and growing energy needs, chemistry mat-ters more than ever to build sustainable economies and acceptable products. The young economies of the GCC are

focused on building their petrochemical industries and cre-ating more conversion products that you can shake a stick at. At a critical time like this, many global chemical companies are setting up business in the Gulf countries to help expand their presence in these emerging economies and impart tech-nical expertise to the regional downstream companies on making commercially viable products that also meet global environmental standards.

A conglomerate that has been in the GCC for more than 40 years and is continuing to expand its presence by investing in key projects is The Dow Chemical Company.

RPME spoke to Howard Ungerleider, executive vice presi-dent, Advanced Materials, Dow.

with oversight of the Advanced Materials (AM) businesses.AM is the global specialty chemicals entity within The Dow

Chemical Company. It is comprised of several businesses

markets such as food, pharma, water, electronics, home and personal care, coatings and construction.

“As a specialty materials provider, we power those things that are essential for everyday life and lifestyles,” explains Ungerleider.

The AM portfolio alone has sales in 130 countries, 100 manufacturing locations and 40 technology application centers worldwide. The Middle East is a large and attractive market for this portfolio.

Ungerleider says, Dow is optimistic about the region giv-en that landmark events like World cup 2022 in Qatar and Dubai’s bid for Expo 2020 are driving strategic investments in infrastructure.

“In terms of growth projections, key markets like the UAE, Saudi Arabia and Qatar are a priority for us. We are also ex-ploring unmet needs in places like Iraq and Libya, where we see very attractive opportunities in water treatment and coat-ings & construction,” he adds.

Dow is also using this portfolio to set the benchmark when it comes to sustainability. The company considers itself lucky to have been working with self-regulating / early-adopter customers for years on technologies like low-VOC coatings or

“Our customers are discerning, and they want a sustain-able product without compromising performance. We have also been tapped to share our expertise on new green build-ing legislation in the UAE, and we’re honoured to be able to contribute towards making the country an even greater place to live and work,” he says.

Dow’s largest and most ambitious investment in the re-gion, so far is in Saudi Arabia, for the Sadara project.

“The Sadara project is progressing well and according to

Dow’s executive vice president, Howard Ungerleider speaks to Jyotsna Ravishankar on how the health of the chemical company’s business is intertwined with the well-being

of the communities it operates in

RESPONSIBLE CHEMISTRY

EXECUTIVE INTERVIEW: HOWARD UNGERLEIDER

23Executive Interview

September 2013www.arabianoilandgas.com

Once complete, the joint venture will be comprised of 26 manufacturing units and produce more than three million tonnes of performance plastics and specialty chemical products.

come on-line in the second half of 2015, with full production starting in mid-2016.

Sadara will employ thousands of Saudis and foreign nationals, and will help diversify the economy by adding value to the King-dom’s vast petroleum reserves and making chemical products not produced before in the Middle East. In addition, a value park com-

generating sustainable downstream opportu-nities for investors and the region. The Sada-

and indirect jobs in the Kingdom. Ungerleider says aside from Sadara, Dow

has several new projects in the pipeline for the region such as the Saudi Acrylic Mono-mer Company (SAMCo), an acrylic monomer

Company, a reverse osmosis (RO) facility in Saudi Arabia and the recently-upgraded Jebel Ali coatings facility, which produces advanced and sustainable specialty coatings

-kets. The new coatings facility in Dubai will produce advanced and sustainable specialty

-port markets.

“We also continue production of Styrofoam

in the region, a world-renowned product that is used in the Middle East and all over

sustainable structures,” he adds. -

Simple solutions can cause big energy sav-

building insulation as one of the clearest and

consumption and says it can be a powerful tool for savings on energy costs, as well.

Doing business in the Middle East is not only about creating products but also creat-ing employment opportunities.

Between 1970 and 2010, the population of the Arab countries nearly tripled. The region will have 598 million inhabitants by 2050, according to a statistic released by the World Ungerleider reckons simple solutions can be used effectively in the region for big energy savings.

“We hope to usher in an era where “chemistry” and “green chemistry” mean the same thing. With more than 95 per cent of manufactured products enabled by chemistry, world challenges will ultimately be solved by companies like Dow.”

Executive Interview 24

September 2013 www.arabianoilandgas.com

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Economic Forum. We understand the need for job creation in the Middle East and are committed to talent development in the re-gion, he adds. For example, in Saudi Arabia, Dow established the Dow Middle East and Africa R&D Center at the King Abdullah Uni-versity of Science and Technology (KAUST) in Thuwal, as part of a comprehensive R&D collaboration agreement with the University.

Commitments include a research program initially focused on water treatment, coat-ings, and oil and gas. Dow and KAUST have been partners for nearly four years now.

Ungerleider believes that the collaboration is a great example of technology localisation, where Dow develops solutions that take into account local conditions, rather than import-ing solutions from outside.

He further adds that investing in human

because Dow understands that it will help create the foundation for successful develop-ment of petrochemical and downstream in-dustries in the region. In the case of KAUST,

and training opportunities and extended per-

New generations of Saudis are learning technical skills that will enable them to lead locally and compete globally, he says.

Apart from training institutes in operating countries, Dow over the last couple of years has also been seeking an image transforma-tion by associating itself with campaigns relating to nature conservancy and environ-ment. This is not about image, asserts Unger-leider. “Our collaborations with customers, governments, academia and NGOs is less about image and more about actions that lead to progress on sustainable development,” he stresses. “Whether it involves the Olympic Movement or the environmental movement,

the technology expertise and the passion our people bring to the table is intended to deliv-er value for society, the planet and our busi-ness at the same time,” he notes.

As a global science-based enterprise made up of local businesses, Dow has the means and the responsibility to elevate the quality of life in areas where it operates, says Un-gerleider. “We do that through job creation, philanthropy, and operating responsibly. So, our campaigns are meant to highlight the work we are doing to reduce our own foot-print, as well to deliver solutions that help the rest of society do the same,” he asserts.

Ungerleider notes that the innovation en-gine at Dow is focused on development and commercialisation of carbon mitigation,

more solutions that improve lives while pro-tecting the planet.

He adds that the chemical company’s com-mitment to sustainability is integral to its corporate vision, mission, and values, which extends to the Middle East and everywhere

One of the biggest sponsorships seen in corporate history in recent times is Dow’s sponsorship of the Olympic Games. The com-pany struck a $100m 10-year deal with the International Olympic Committee in 2010.

However, Ungerleider says the com-pany has supported the Olympic Games for more than 30 years, even before becoming a

Worldwide Partner in July of 2010. “Our contributions to enable higher-per-

forming and more sustainable Games date back to the 1980 Lake Placid Olympic Winter

-tions of Styrofoam Brand Insulation used in ice skating rinks and bobsleigh runs. Over the years, we established a long-standing com-mitment to the Olympics,” he adds.

In 2010, Dow became a Worldwide Partner

Olympic Movement through 2020. As the

Meeting sustainability goals in the Middle East

2010

$100mln

10 years

IN NUMBERS

Executive Interview 26

Ungerleider’s list of Dow’s Game Changing Innovations

-

“One of our 2015 goals is to increase our percentage of sales to 10% for products that are highly advantaged by sustainable chemistry.”

Executive Interview 28

More stringent legislation on fuel quality and emissions through-out the world, and in many of the region’s export markets, has accelerated the need to increase

production capacity for clean fuels. As the Middle East’s hydrocarbon industry looks to diversify its revenues away from exploration and production, it is proving quick to embrace such changes.

Saudi Arabia has been leading the regional shift by working to implement projects that will improve gasoline and diesel qualities. Naturally, this will lead to a dramatic reduction of sulphur levels from June 2012, when Saudi Arabia’s maximum sulfur level for diesel was greater than 500 ppm. In ad-dition to lowering toxic emissions, developments throughout the country will allow it to continue sell ing higher-value transportation fuels to markets that are becoming more regulated.

-ample, will be connected to a new clean fuels unit that is expected to reduce sulphur in gasoline by 98 per cent in 2013 and in diesel by 2016, according

to a report by Saadallah Al Fathi, former head of -

retariat in Vienna.

of Arabian Heavy crude oil to produce ultra-clean transportation fuels for international and domestic

--

In addition to the Yanbu project, Saudi Aramco has committed itself to developing the Riyadh Re-

crude from the country’s East-West pipeline. The $1 billion project will see a reduction in sulfur con-tent for produced diesel from 330 ppm to 10 ppm and also decrease benzene levels in gasoline.

--

duce sulfur content in gasoline from 300 ppm to 10

A BREATH OF FRESH AIRRPME looks at how the region is moving to produce cleaner fuels to meet the evolving demands of international markets

September 2013 www.arabianoilandgas.com

30 Clean Fuels

1221

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But Saudi Arabia is not alone in mov-ing towards clean fuels, other oil producing countries throughout the Gulf region have taken the initative to begin adding value to their exports, while also ensuring that their downstream products are eligible to be sold on the increasingly regulated international markets.

After dragging its feet for almost half a decade, with delay after delay, Kuwait has entered the clean fuels-scene by awarding

When completed in 2018 the multi-billion

Naturally, this will be a key part of Ku-wait’s long term strategy, producing cleaner fuels to meet its electrical power generation growth and demand while adhering to the latest environmental standards. As spend-ing on downstream projects begins to taper

developments will keep this region busy. The upgrade and expansion of the Mina

is also expected to increase their combined

day to 800,000 barrels per stream day. But the emphasis on increasing output, is also being matched by the desire to meet tighter

-portation fuels.

According to a report published by Oil&Gas --

madi complex will produce gasoline with no

ppm now. Such a move will allow Kuwaiti

-mum of 10 ppm of sulfur in gasoline for most highway vehicles.

Abu Dhabi has, of course, been ahead of the game for quite a while. The emirate’s

-ogy and engineering services in 2008 to help expand the project to produce propylene,

--

rivatives.

Bahrain, expects to complete its $10 billion

this year which will enable it to produce clean fuels, while Qatar and Oman already produce low sulphur fuels and further improvements may be due.

producing cleaner fuels, which appears to be a natural response to the rising price dif-ferential between ordinary and clean fuels as legislation around the world becomes more environmentally friendly.

-port oriented, producers will have to adapt quickly to the evolving demands of their in-ternational customers.

An increasing number of refineries will produce transport fuels such as gasoline and diesel, with less than 10 ppm of sulfur.

Saudi Arabia continues to lead the region in terms of spending on downstream projects, and also in the clean fuels market.

Clean Fuels 32

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MORE FOR LESS

With the Middle East Process Engineering Conference and Ex-hibition (MEPEC)

just around the corner, the Mid-dle East is abuzz with the chal-lenges and opportunities that the petrochemical industry faces.

Plans to develop over 1.2 mil-

capacity in the next few years, will help to make the Middle East

Bahrain is today, a very small player in the downstream indus-try, but led by Bahrain Petroleum Company (Bapco), the country has revealed plans to revamp its

“Bapco is implementing a comprehensive programme to create some of the world’s most

Ebrahim Talib, Deputy Chief Ex-

As Bahrain gets set to host MEPEC for another year, RPME checks in with all the major players who will be taking part in the rapidly growing conference and exhibition

“Backed with multi-billions of in-vestments, the multi-dimension-al project will ultimately create a

excellence. The key objectives are to manufacture higher value

Taking ultra low sulphur un-converted oil feedstock from the recently-commissioned

Lube Base Oil Plant (LBOP) has the capacity to manufacture up

Group III Very High Viscosity Index (VHVI) lubricant base oils. These products meet next gener-ation lubricant performance and environmental standards, which are in increasing demand in Eu-rope and North America.

With approximately 95% of re-

the world, the business strives to

and providing better returns for the Kingdom of Bahrain. Bapco is showing many successes, in-

sel Production project, which

revolves around one of the larg-est single train hydrocrackers in the world and one of the largest single train ultra low sulphur diesel hydrotreaters.

In such a technically challeng-ing industry, it would be impos-sible for BAPCO to transform the downstream industry alone, which is where MEPEC comes in. The event provided a forum for sharing knowledge on successful implementation of supply chain optimization, capacity increases and performance improvement through deployment of new tech-nologies, while gathering leaders from all parts of the downstream industry.

and Petrochemicals Middle East, we have met with some of the big-gest players in the region to hear their thoughts on MEPEC and the future of this exciting industry.

Ebrahim Talib, Deputy Chief Executive for

Refining & Marketing at BAPCO

MEPEC ‘1329th Sept

- 2nd Oct 2013BAHRAIN

INTERNATIONAL EXHIBITION & CONFERENCE

CENTRE

35MEPEC

PREVIEW

John Hague, Senior Vice President and Managing Director, AspenTech, Platinum Sponsor and Member of the MEPEC Advisory Committee, provides

valuable insights on the Middle East oil, gas and petrochemical industry

OPTIMISING PROFITABILITY IN A CHANGING

GLOBAL MARKET

How will the oil and gas sector look in the

-

-

How are oil and petrochemical compa-nies managing “big data” with AspenTech

--

-

-

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-

-

-Tech’s engineering software suite.

-

-

-

--

Highlights of the new products and in-

--

-

John Hague, Senior Vice President and Managing Director,

AspenTech

36

September 2013 www.arabianoilandgas.com

36

Driving Operational Excellence in Oil, Gas & Petrochemicals

Key Conference TopicsPEOPLE

Change Management Developing Local TalentSuccess via Human Capital Competency Development

ASSETSBenchmarking Asset Management Strategies

Designing for Reliability Excellence in Maintenance

TECHNOLOGYOperational Intelligence Information Engineering

Advanced Process Control Effective Use of ERP Systems

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Under the leadership of Mark Fusco, the company has ac-complished consistent growth,

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AspenTech is once again proud to be a Platinum sponsor of MEPEC and associated with the initiative to bring together en-ergy, engineering and chemical professionals to share knowl-edge, best practices and innova-tions in process engineering.

As a member of the MEPEC 2013 Advisory Committee, I am pleased to see that we are con-tinuing and improving this key-note event focused upon excel-lence and innovation in process engineering.

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The innovative products available through chemistry have enabled cutting edge improvements in virtually every facet of our lives – from the way we live and work to the way we travel and communicate with each other.

Sadara Chemical Company, a joint venture developed by Saudi Arabian Oil Company (Saudi Aramco) and The Dow Chemical Company (Dow), is at the forefront of innovation, introducing new technologies and producing products never before manufactured in the Kingdom of Saudi Arabia, creating and supporting new downstream value chains of unprecedented variety and capacities.

Sadara is committed to being a responsible citizen in the Kingdom, providing quality employment opportunities and supporting economic and industrial diversifications which generate sustainable growth. www.sadara.com

Arabian Environmental Science Ltd. Company (Arensco) is one of the lead-ing national environmental companies in Saudi Arabia.

Arensco was established in 2006 to conduct a range of services which includes environmental consultancy; environmental monitoring; HSE train-ing and HSE inspection.

Aramco to conduct Environmental Health Inspections of contractor camps.

The project covers more than 500 camps around the Kingdom. This inspection activity covers areas such as food preparation, portable water, accommodation and sanitary areas, potential infestation, camp housekeep-ing and upkeep.

The company has also been retained by different government bodies to conduct environmental monitoring

and supervision of Asbestos removal around the Kingdom.

For Arensco, technology and in-novation are key to success, especially when it comes to the downstream players, this is driven by the need

processes. “From the environmental stand-

point, the technology and innovation must take into consideration protect-ing the environment and keeping the industrial environment clean and safe,” says Faisal Basaleem, general manager of Arensco.

It has also been contracted to con-duct monitoring and supervision of As-bestos removal around the Kingdom.

The company intends to develop strong environmental awareness in the industrial sector and to be a technical support arm throughout their opera-tions.

Keeping it clean with Arensco

Showcasing ‘Information management’ AVEVA provides engineering design and information management solutions to the plant, power and marine industries. The company allows clients to create and manage increasingly complex digital assets, in order for them to work glob-ally with less risk, shorter lead times and

the lifecycle of their physical assets.In such a market, technology plays a

very key role, when implemented cor-

on operations, maintenance, renovation and extensions. “Innovation is essential for the continuing development of tech-nologies that increase capabilities and

president of RIME region (Russia, India & Middle East).

The company looks to showcase its many developments in process manage-ment at MEPEC this year. Visitors to the AVEVA (stand 173) will be able to see

demonstrations of the most advanced software available for engineering, de-sign and Information Management, that enables high productivity both for engi-neering contractors and for Owner Op-erators.

It will also exhibit its powerful Infor-mation Management solutions that can integrate, control and provide easy access to all types of information - not only engi-neering data - throughout the entire asset lifecycle from FEED through design, con-struction, handover and into operations.

“There is a growing understanding

technology, Owner Operators and EPCs alike are recognizing and experiencing improved operation and enhanced con-struction, both resulting in higher prof-its,” says Fedotov. “Having an Owner Operator mandate our software on its project and EPCs adopting them is a very important factor.”

Evgeny Fedotov, vice president

of RIME region for Aveva

40MEPEC

PREVIEW

Faisal Basaleem, general

manager of Arensco

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Safety through innovation and design Endress+Hauser is a developer of measurement instrumentation for the industrial process engineering industry.

With more than 60 years of expe-

supports its customers in the plans to optimise their process engineer-ing procedures, while taking into consideration reliability, safety, eco-

protection. It provides sensors, in-struments, systems and services for

measurement, as well as analytics and data acquisition.

This year at MEPEC, the company will be exhibiting high accuracy cus-

radar high precision level measure-

systems and liquid analysis.2012 was a successful year for

Endress+Hauser, with the opening of an of-

has given it a strong foothold in the region. “Our success is based on ‘innovation’, we

are focused on process instrumentation,” says David Hewitt, business development manager for Endress+Hauser. By the end of 2012, the company had logged 5390 patents. “We believe in being a leader and not a fol-lowed, but to stay ahead of the pack, you need to be innovative, this forms the backbone to maintaining a sustainable business.”

Having passed the halfway mark for 2013,

work for the rest of the year. “We are optimistic that the demand for

our products will continue to increase, with the growth we are seeing in the Gulf petro-chemical industry,” says Hewitt. “The major projects under commissioning at this time have a large install base of Endress+Hauser

GE Oil & Gas is a developer of technologies and services supporting customers across the industry from extraction to transportation to end use. The company develops smart solutions for its customers across the oil and gas value chain, delivering the innovation, customized service solutions, training programs and technology that helps

ductivity and equipment reliability.The company has also demonstrated

its commitment to technology and

focusing on research and development

friendly use of the region’s rich oil & natural gas reserves. GE’s commitment to research and development have

as the potential for cogeneration – the

simultaneous production of electricity and thermal energy from a common fuel source. GE’s gas turbines provide

80%. MEPEC has presented GE Oil & Gas

the opportunity to present a diverse range of products and technologies that are relevant to the industry. “We place special attention on the applica-tion of advanced turbomachinery within Gas-to-Liquids, Natural Gas Liquefaction and Gas Re-injection applications, which are growth areas, and these will be complemented by customer training initiatives,” says Rami Qasem, president & CEO of GE Oil & Gas for the Middle East, North

our participation we will not only showcase our advanced technologies and solutions but also aim to connect further with our partners.”

Committed to technology, says GE

David Hewitt, business development

manager for Endress+Hauser,

Rami Qasem, president and CEO

of GE Oil & Gas for MENAT

42MEPEC

PREVIEW

5300 m2 Expo space; 160 exhibitors and 8 sponsors so far !

Ingenero strives to be the world’s leading

The highest return on investment

Staying ahead of the curve with Invensys

ing the leaders in the critical control and

Jim Brigman, managing director

for Ingenero Inc.

Maurizio Rovaglio, VP, software

business, MENA at Invensys

44MEPEC

PREVIEW

Extending the boundaries with John CraneJohn Crane is a global leader in en-gineered technology, supplying en-gineered products and services to energy services customers and other major industries. The company has been extending the boundaries of seal-ing technology for over almost 100

motive and pipeline mechanical seals, through the development of dry-run-ning gas seal technology for compres-

zero emission gas seal for pumps, it has driven progress in the sealing so-lutions arena.

John Crane’s pioneering approach makes the company extremely well placed to take advantage of future trends. This approach has taken the company into related areas such as

advanced bearing technologies, where the same principles of leadership and in-novation now allow its customers to ben-

range of integrated services.John Crane will showcase its engi-

neered mechanical seals and sealing sup-port systems for use in pumps, compres-sors and other rotating equipment, as

power transmission couplings.“We adopt a rigorous, continuous pro-

cess using selected market intelligence sources as well as local market knowl-edge,” says John Long, general manager of John Crane Middle East. “We think MEPEC is a great opportunity to showcase our product and service offerings to our customers, to network and present our paper called, ‘Upstream pumping shaft sealing technology’ in the conference.”

The Linde Group is a gas and engineer-ing company whose strategy is geared towards long term growth and focuses on expanding its international busi-nesses with best in class engineering technology as well as forward look-ing products and services. The Group comprises three divisions: Gas, Engi-neering, and Gist (logistics services).

Technology and innovation are ex-tremely important to downstream play-ers as key differentiators and drivers for sustainable growth. “For Linde as a global engineering contractor; technol-ogy, innovation and continuous prod-uct improvement are the foundation of our success,” says Dr Werner Ponikwar, VP Business Development, Petrochem-ical Plants for Linde. “The coupling of technology with EPC competency offers seamless project execution through all phases from preliminary engineering desing through construction and com-missioning with the advantages of one single point of contact.” The integration

try in order to create maximum value from a barrel of crude equivalent is an upcoming mega trend. Linde has the technology to integrate and crack

and valuable byproducts, from ethane over LPG, naphtha, gasoil and even hydrotreated vacuum gasoil. All these technologies have been commercially proven for years. The company will be promoting a new, patented method of steamcracking, “Mild Cracking“ which yields high levles of Butadiene and Propylene.

The Linde Group and Sadara Chemical Company (Sadara) recently signed a long term contract that will see Linde supply carbon monoxide, hydrogen and ammonia at a chemical complex now being built by Sadara in Jubail, which will be the world’s larg-est chemical complex ever built in a single phase. Linde is investing $380 million in the project.

Looking ahead with the Linde Group

John Long, general

manager for John

Crane Middle East

Dr. Werner Ponikwar, VP of Business Development

for Petrochemical Plants I PC for Linde AG

46MEPEC

PREVIEW

Honeywell can help.

Honeywell Safety Products has the broadest portfolio of leading safety solutions in the marketplace today. Our core mission is to help safety managers build an enduring culture of safety that minimizes injuries and maintains a more protective and productive workplace. Partner with Honeywell to discover new ways to lead them to safety. Visit our website today.

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©2013 Honeywell International Inc. All rights reserved.

CHEMISTRY FOR A BRIGHTER FUTURE

market-leading mercury removal absorbents

and an Oral Presentation on INTERCATJM FCC SOx reducing additives.

How are you forecasting demand for your products in the Middle East? With so many major investments on the pe-

cently completed or under development, the

opportunity for Johnson Matthey’s Process Technologies division.

What is your company’s biggest achieve-ment in 2012? Johnson Matthey, leader is sustainable

Johnson Matthey has reached a market

capitalization of approximately £4.8 billion

people remains a priority.

Finally why are you participating in MEPEC?

our extensive expertise on Process Technolo-

technology providers, students, professionals

petroleum industry.

Tell us about your company? Johnson Matthey is a global speciality chemi-cals company and a leader in sustainable

and has expertise in the application and recy-cling of precious metals.

How important is technology and innova-tion to downstream players?

ers running their assets safely and reliably,

What are the mega technologies trends involving process technologies you are looking forward to?

fuels supplier to accommodate the global

installation of several hydro-processing tech-

ogies division, a global supplier of catalysts, licensing technologies and other services to

Is your company looking to promote any product or technology through this con-ference, what is it?

tation on mercury removal technology (John-son Matthey produces and supports a suite of

Eugenio Macaluso, business manager

Middle East for Johnson Matthey

Eugenio Macaluso, Middle East business manager for Johnson Matthey discusses the company’s MEPEC aspirations and plans for 2013

48

September 2013 www.arabianoilandgas.com

MEPECPREVIEW

MEGlobal is a joint venture between the Dow Chemical Company and Petrochemical Industries Company (PIC) of Kuwait.

For more information visit www.MEGlobal.biz or email us at [email protected]

We believe in partnering with communities. It is why we

proudly sponsor the MEGlobal Athletic Park in the City

of Lacombe, Alberta.

The Athletic Park draws thousands of athletes, residents

and tourists each year, and provides a first-class sporting

and entertainment attraction for the Central Alberta Region.

MEGlobal views its sponsorship as an investment in

community sustainability. The returns on that investment

include enhanced community pride, and positioning the

region as an excellent place to live and work, now and into

the future.

We thank our customers for their business which, in turn,

helps us support the MEGlobal Athletic Park. Please visit

the website for more information about the Athletic Park.

www.lacombeathleticpark.ca

MEGlobal Athletic Park

BUILDING STRONG COMMUNITIES

grace.com e-catalysts.com

Broad, highly differentiated product portfolio

Industry-leading technical service

Flexible manufacturing platforms

The Leading FCC Catalyst Supplier

in the Middle East.