Company Snapshot

Mid-Atlantic Tire is a single location tire & auto service retailer located in Easton, Maryland, owned by Mr. Terry John.

Since opening in 2005, Mid-Atlantic Tire Pros and worked hard to become the destination for tire purchases and vehicle repairs in the area. Terry and his staff are very involved in their community, sponsoring a

number of non-profit initiatives and Terry is always looking for ways to better engage customers and build customer loyalty.

The Mattie Rewards program was launched in October 2015, featuring a variety of popular reward currencies including airline miles, Gift Card Points and Mid-Atlantic Tire Pros’ very own reward currency, Mattie Points.

Leveraging The Reward Program The program is free to join; customers enroll using a special reward website, choose one of the reward currencies and earn 1 point or mile per $2 spent. There are quarterly bonus offers and customers who choose Mattie Points can redeem them for free service or donate some/all of their point value to a group of local non-profits that Terry and his staff support.

Using nightly data pulls from Terry’s shop management software and the reward website enrollment info, Lift & Shift provides Terry with weekly reporting on who has enrolled in the program, what rewards have been earned and/or redeemed. Terry is also provided with a dashboard, illustrating his program results.

Terry does a great job of promoting the availability of his program in his marketing mix, ensuring area consumers are aware of it, helping to draw in new customers and repeat visits from existing customers. Lift & Shift deploys a monthly reward email to all program members, letting them know of the current bonus offers and providing them with their account balance. Open rates for the reward email are very high and help remind customers to come back to Terry’s shop next time they need service or a set of tires.

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MID-ATLANTIC TIRE PROS – MATTIE REWARDS

The non-profit groups who benefit from the points donation feature of the program also help drive awareness for Mid-Atlantic Tire Pros with their supporters.

Flush

Earn 100 Bonus Miles/Points on a transmission, coolant or power steering flush

100 BONUS MILES/POINTS

Toyota or Lexus

Earn Double Miles/Points when you bring your Toyota or Lexus in for service

2X MILES/POINTS

Michelin Tires

Earn Double Miles/Points on a set of 4 Michelin Tires

2X MILES/POINTS

Spend $750 or $1,500

Earn Double Miles/Points when you spend $750 or Triple Miles/Points when you spend $1,500

2X/3X MILES/POINTS

BONUS OFFERS

October 1 – December 31, 2016

Earn 1 Mile/Point for every $2 spent PLUS the bonus rewards with each offer shown below

Brake Service or Pads

Earn Double Miles/Points on any brake service or new brake pads

2X MILES/POINTS

Synthetic Oil Change

Earn 100 Bonus Miles/Points on a synthetic oil change

100 BONUS MILES/POINTS

Join

Earn 250 Miles/Points when you join the Mattie Rewards Program and ‘Activate Your Card’

250 MILES/POINTS

Donate your Mattie Points to these participating charities:

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Website Bonus Offer SheetMonthly Email

Facebook Post

YMCA Email Newsletter

Newspaper Ad

For more information about the Mid-Atlantic Tire Pros Rewards Program, contact Lift & Shift at:

Toll-Free: 1.866.488.8177 Ext.1 Web: www.lift-and-shift.com

TM Trademark of Lift & Shift Inc. ©2016 Lift & Shift Inc.

Average Transaction Size

Reward customers increased transaction size by 22%Existing customers who joined the program increased their average transaction size by almost 22% versus only about 6% for those who did not join. The average new customer who joined the program outspent the new customers who didn’t join by almost 15%. This is a common occurrence with reward collectors – they will tend to come in when a big purchase is planned, knowing they will earn a lot of rewards.

Visit Frequency

Reward customers visited 91% more often

Existing customers who joined the reward program increased their # of visits by almost 10% versus only about 6.5% for customers who did not join. More importantly, the reward customers visit almost twice as frequently as non-reward customers (91% more often) – a crucial metric in an industry where the average consumer services their vehicle only 2-3 times per year. New customers who joined the program upon their first visit also came in more frequently than those who did not join – by a difference of 43%, starting them on a path towards becoming loyal, repeat customers.

Total Spend

Reward customers spent 75% more than non-reward customers

More visits and more spending per visit adds up! Existing customers who joined the program increased their total spending by almost 34% versus only about 13% for those who did not join; in fact, the reward earners spent over $600 (about 75%) more than non-reward customers. Similarly, the average new customer who joined the program outspent the new customers who didn’t join by exactly 64%; they also outspent existing customers who didn’t join by over 34%.

Using Terry’s shop software data, we looked at pre-launch data to set his benchmark levels for # of visits, average transaction size and average total spend per customer. We then compared that with post-launch data and looked at the differences in behavior by existing customers (those who had visited Mid-Atlantic Tire Pros before the program launched) and new customers (those who came in for their first visit after the program launch).

The Results

“The bottom line is the program works and is paying for itself just look at the before and after. Reward members spend more and spend often.

Every day I have customers commenting positively about the program.”

– Terry John, Owner, Mid-Atlantic Tire Pros