microsoft’s proposition for service provider’s to build and deliver their iaas business dynamic...
TRANSCRIPT
Microsoft’s proposition for Service Provider’s to build and deliver their IaaS business
Dynamic Data Center (DDC)
Ezequiel Terol RivasBusiness Development ManagerMicrosoft Western Europe
Agenda
∙ Cloud and IaaS… what are we talking about exactly?∙ What is the opportunity for IaaS?∙ How can Microsoft help me in my journey to the cloud?
◉How is Microsoft enabling my potential customers to adopt the cloud?
What is “Cloud Computing”
∙ “Cloud Computing is a style of computing where massively scalable IT-related capabilities are provided “as a service” using Internet technologies to multiple external customers”1
∙ Although a concept which is not totally new, we’ve been consuming online services for years (Email, Web, Shopping etc). Now much deeper and broader in application and context
∙ “Cloud” brings together the 3 different types of services delivery◉ Infrastructure-as-a-Service (IaaS)◉Platform-as-a-Service (PaaS)◉Software-as-a-Service (SaaS)
1 Source: Gartner
What is “Cloud Computing”
∙ “Cloud Computing is a style of computing where massively scalable IT-related capabilities are provided “as a service” using Internet technologies to multiple external customers”1
∙ Although a concept which is not totally new, we’ve been consuming online services for years (Email, Web, Shopping etc). Now much deeper and broader in application and context.
∙ “Cloud” brings together the 3 different types of services delivery◉ Infrastructure-as-a-Service (IaaS)◉Platform-as-a-Service (PaaS)◉Software-as-a-Service (SaaS)
1 Source: Gartner
“Cloud” – essential characteristics*
Resource Pooling
Measured Service
Broad Network Access
Rapid Elasticity
On-Demand Self Service
* Source: The NIST Definition of Cloud Computing v15
On-Premise
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Infrastructureas a Service
(IaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Platformas a Service
(PaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Softwareas a Service
(SaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Cloud Computing Service Models
Owned and manage by vendorOwned and managed by customer
On-Premise
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Infrastructureas a Service
(IaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Platformas a Service
(PaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Softwareas a Service
(SaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
Infrastructureas a Service (IaaS)
Applications
Middleware
Storage
Operating systems
Virtualization
Computers
Networking
Datacenter
“The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls).”1
Hardware is owned, maintained and managed by the Service Provider
Used as commodity and billed on per-use basis Typical characteristics of IaaS service delivery
– Utility computing service and billing model– Automation of administrative tasks– Dynamic scaling – up and down
Infrastructure-as-a-Service (IaaS)
1 Source: The NIST Definition of Cloud Computing v15
Deployment models*
∙ Private cloud. ◉ The cloud infrastructure is operated solely for an organization. It may be
managed by the organization or a third party and may exist on premise or off premise.
∙ Community cloud. ◉ The cloud infrastructure is shared by several organizations and supports a
specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise.
∙ Public cloud. ◉ The cloud infrastructure is made available to the general public or a large
industry group and is owned by an organization selling cloud services.
∙ Hybrid cloud. ◉ The cloud infrastructure is a composition of two or more clouds (private,
community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load-balancing between clouds).
* Source: The NIST Definition of Cloud Computing v15
Visualizing the definitions
Public
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Private Hybrid
Broad Network Access
Rapid Elasticity Measured ServiceOn-Demand Self Service
Resource Pooling
Community
Essential Characteristics
Service Models
Deployment Models
What do business look for in the “Cloud”?
CFO Advisory: Cloud Computing; Business Enablement, Gartner, Inc., May 2010 Gartner Press Release, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, Gartner,
Inc., January 2010Q&A: By 2011, CIOS Must Answer The Question, “Why Not Run In The Cloud?”, Forrester Research, Inc., August 2009
By 2012, 20%
of businesses will own no IT assets
70
% of IT budgets is spent maintaining IT operations
Why businesses move to Cloud?
0% 20% 40% 60%
49%
46%
22%
13%
3%
Source: Sand Hill Group Cloud Computing Survey 2010
Business Agility
Cost efficiency
Leverage core competencies and free IT resources
Disaster recovery and business continuity
Part of a green initiative
What are they spending on Cloud?
Don't Know
30%
21-30%
11-20%
7-10%
4-6%
1-3%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
7%
16%
8%
22%
24%
12%
8%
3%
3%
1%
2%
4%
10%
12%
26%
42%
Currently
in 3 Years
Cloud Computing’s Percent of IT Budget
Source: Sand Hill Group Cloud Computing Survey 2010
68% spend <3% today
48% spend 10-20% in 3 year
Classifying Apps on Cloud Readiness
Strategic Non Strategic
New Apps/ Pilots
Private cloudexternally hosted
Public Clouds
Mission-CriticalApps
Internal cloud
internally hosted
and managed
Communitycloud or
higher-gradeSLA cloud
Source: Sand Hill Group Cloud Computing Survey 2010
Your key opportunities the coming year:
#1 Cost reduction remains a key purchase driver
IDC | U.S. Hosting Infrastructure Services 2011–2015 Forecast | April 2011
#5 Focus on equipment refresh cycles as a sales opening
#4 Position cloud as a portfolio component, not a revolutionary new service category
#3 Position hosting infrastructure services as an alternative to traditional IT outsourcing
#2 Offer tailored solutions for specific business requirements
Your Next Steps
Automate your provisioning
Virtualize your server estate
Maximize on self-service
Understand your costs vs. core-business
Supporting the Service Providers in the journey to the Cloud∙ Evolutive solution
◉From VPS to utility computing
∙ Optimizing your data center infrastructure◉Single pane of glass to manage your whole datacenter, beyond M
icrosoft technologies
∙ Reducing the costs to move to the cloud◉Providing an Open Source, free of charge control panel for DDC◉Working with main control panel vendors to integrate DDC on
their current automation platforms◉Price reductions, bundle Datacenter SKUs
∙ Increasing your business◉Leveraging our sales and marketing muscles to drive demand to
our partners◉Allowing customers to use their current licenses in the cloud
WebsitePanel The free control panel for Windows Hosting
http://www.websitepanel.net/
Tools
Platforms
Programs
∙ Successor of DotNetPanel control panel∙ DotNetPanel source code was revised and open-sourced under a new
“WebsitePanel” name in April 2010. ∙ Microsoft provides paid support for WebsitePanel and does project
coordination and development work for it.∙ WebsitePanel is not a Microsoft product.∙ WebsitePanel manages huge list of 3rd party software: http://
websitepanel.net/WorksWith.aspx∙ In November release we added modules for
◉ Exchange 2010 SP1 Hosting Deployment◉ SharePoint Foundation 2010◉ SmarterMail 7
∙ In February release we added modules for System Center (SCVMM, SCOM)
Call to Action
∙Evaluate Website Panel for your business∙Propose Website Panel as an alternative to your
existing control panels to reduce your costs ∙Contribute from your knowledge to the shared
source project
WebsitePanel Links
New Website: www.websitepanel.net
Source Code:http://websitepanel.svn.sourceforge.net/viewvc/websitepanel/WebsitePanel/
Demo: http://demo.websitepanel.netLogins: demo_admin | demo_reseller | demo_user | demo_exchangePassword for all logins is “password”.
Forums: http://social.msdn.microsoft.com/Forums/en-US/category/websitepanel
Microsoft support: To open a support ticket, please follow the link below: http://support.microsoft.com/select/Default.aspx?target=assistance
Driving customers to the Cloud
∙ Microsoft Hosting Gallery∙ IaaS scenarios: License Mobility∙ SaaS scenarios: SAL for SA price reductions
Microsoft Hosting Gallery:Hosting Services Marketplace
http://www.microsoft.com/web/hosting
Tools
Platforms
Programs
Microsoft Platform Ready for Hosters:The portal to improve your hosting business
Tools
Platforms
Programs
http://hosters.microsoftplatformready.com
MPR-H Sign Up Process
Online Engagement Cycle1 2 3
Value Prop Software and Support Publish GTM Execution
4Build Awareness
Deploy ServicePublish Service
Market Service
Web Hosting Gallery
PinPoint
• Get all SPLA licensing information and find a SPLAR.
• Publish offer to Web Hosting Gallery, MPR-H Admin verifies offer.
• Verification of offer unlocks Marketing Benefits
• Hoster to SMB Customer connections through PinPoint
• Customizable Sales and Marketing kits for Web Hosting and Application Hosting with SQL Server
• Exposure on WHT community portal for first 50 Hosters*
• Centralized access to all software downloads including additional solutions like WPI and Web Matrix, Web App Gallery
• Online training, technical resources, whitepapers, communities and blogs
• Online Technical Communities for support
• MPN Partners - Call downs, eDM’s, newsletters, banners, blogs to MPN partners that provide Hosted Solutions
• Broader Community - Webinars, eDM, newsletter sponsorship to WebHosting Talk community
• Focus on business and technical value prop of building Partner Hosted Solutions on MS stack
Assets
Emails Banner
Marketing Collateral
Web Hosting
Application Hosting
Managed Services
Web Casts Call Downs Platform Upsell
WebHosting Talk *
MPR-H adoption
Egypt
Israel
Saudi Arabia
Belgium
Sweden
South Africa
Italy
India
Canada
United Kingdom
0 50 100 150 200 250 300 350 400
78999910111518222429
373842
7476
92344
Top 20 Countries with Profiled Live ID Users
Number of Users
Countr
ies
Call to Action Summary
∙ Sign-up on Microsoft Platform Ready for Hosters
∙ Start working with Dynamic Data Center
∙ Register your offers in the Microsoft Hosting Gallery
∙ For any commercial support you may need, please contact Fien Keijzer ([email protected]) or Laurent De Grauwe ([email protected] )
Want to find out more?The Best of Microsoft Management Summit
A full (free) day focussed on the latest and greatest!
System Center 2012
Join the Belgian Experts (MVP) from the System Center User Group who attended and presented at MMS 2011 in Las Vegas. They will bring you the
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You have the choice to either attend this event in person or follow it by using live-meeting.
When? June 15th
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How? Register Here
Q&A
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Main Body Slide
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Main Body Slide
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• Fourth level of type (Segoe 14pt.)
∙ New level of type◉Second level of type
∙ Hyperlink color: http://www.microsoft.com