microsoft vista retail launch
DESCRIPTION
Microsoft needed a dynamic, globally scaleable and communicative design. This vehicle would need to work seamlessly with the visual style of the new Vista packaging and art direction.TRANSCRIPT
Microsoft | Windows Vista Launch project declaration
The Challenge:
design a new ‘tray’ system for the Vista launch
design initiatives:
- durability - expandability - elevate the new box design - re�ect the new visual language of Windows - o�er proper hierarchy of information - incorporate end-user call-to-action - create ‘high end” and “low end” versions - reduce cost from previous ’xp’ tray
Microsoft | Windows Vista Launch �nal rendered concepts
modeled and rendered in form-Z
‘Hero’ Vista tray, �nal rendering
‘Hero’ O�ce tray, �nal rendering