microsoft vista retail launch

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Microsoft | Windows Vista Launch project declaration The Challenge: design a new ‘tray’ system for the Vista launch design initiatives: - durability - expandability - elevate the new box design - reflect the new visual language of Windows - offer proper hierarchy of information - incorporate end-user call-to-action - create ‘high end” and “low end” versions - reduce cost from previous ’xp’ tray

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Microsoft needed a dynamic, globally scaleable and communicative design. This vehicle would need to work seamlessly with the visual style of the new Vista packaging and art direction.

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Microsoft | Windows Vista Launch project declaration

The Challenge:

design a new ‘tray’ system for the Vista launch

design initiatives:

- durability - expandability - elevate the new box design - re�ect the new visual language of Windows - o�er proper hierarchy of information - incorporate end-user call-to-action - create ‘high end” and “low end” versions - reduce cost from previous ’xp’ tray

Microsoft | Windows Vista Launch brainstorming / roughs

pencil and pen sketches

Microsoft | Windows Vista Launch �nal roughs

pencil and pen sketches

Microsoft | Windows Vista Launch �nal rendered concepts

modeled and rendered in form-Z

‘Hero’ Vista tray, �nal rendering

‘Hero’ O�ce tray, �nal rendering

Microsoft | Windows Vista Launch �nal rendered concepts

modeled and rendered in form-Z

Microsoft | Windows Vista Launch exploded view

modeled and rendered in form-Z