microblogging marketing interactiv
DESCRIPTION
TRANSCRIPT
![Page 1: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/1.jpg)
Dan HolotescuDirector Marketing Timsoft
Webstock, Bucuresti18 septembrie 2009
Utilizare microblogging pentru marketing interactiv
Un spectacol socant despre diferente, acceptare si iubire! Premiera pe tara: Piata Roosevelt. Sambata 9 mai, ora 19, Sala 2 TNT. Bilet 10 lei.
![Page 2: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/2.jpg)
Agenda prezentarii:•Facilitati Cirip.ro•Facilitati marketing online• pentru firme / organizatii / politicieni• pentru artisti / trupe
![Page 3: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/3.jpg)
•4000 utilizatori Cirip.ro + •2000 beneficiari exclusiv marketing online•interfata in romana, engleza, germana
Cirip.ro - platforma de microblogging special proiectata pentru educatie si business; lansata in martie 2008, de
Timsoft, firma specializata in eLearning si aplicatii mobile
![Page 4: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/4.jpg)
Facilitati Cirip.ro (1)
•grupuri publice si private (cursuri, traininguri, proiecte, evenimente, comunicare interna organizatii, service, familie, hobby, etc)•grupuri business (companii, organizatii, politicieni, artisti) - comunicare cu grup prin SMS•creare sondaj, quiz – raspuns online sau prin SMS•monitorizare feeduri (prin SMS)(site-uri/bloguri/retele sociale/de cautare – jobs, vreme, reactii)•statistici, vizualizari, taguri.
![Page 5: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/5.jpg)
Facilitati Cirip.ro (2)
obiecte multimedia incluse in mesaje (flux informational/conversational): - livestreaming,
- imagini (flickr, tinypic),
- audio (eok, trilulilu, deezer, blip.fm, vocaroo, mp3),
- (live) video (youtube, dotsub, vimeo, seesmic, screencastle, screenjelly, screenr,
220.ro, myvideo),
- prezentari (slideshare, capzles, voicethread, flowgram, photopeach, picasa, notaland,
prezi, diagrammr),
- documente (odf, odt, pdf, doc, xls, txt, ppt)
![Page 6: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/6.jpg)
retea: useri, grupuri, feed-uri
interactiuni online, via ciripfox/ ciripgadget/ciripAIR/FF Ubiquity, SMS, mobil, IM, mJava, API, twitter2cirip, rss2cirip
mesaje, imagini, audio, video (live), prezentari, fisiere
profil live streaming
cirip2twitter, widget, export note pe blog
![Page 7: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/7.jpg)
Solutie: - ieftina,
- flexibila,
- accesibila,
- performanta,
- personalizata nevoilor beneficiarului si grupului tinta
Campanii SMS / online catre persoane care au confirmat interesul.
Clienti: companii/organizatii, comunitati/grupuri, unitati sanatate/invatamant, politicieni, artisti, echipe sportive, media, banci, enoteca, etc.
Baza de date membri: aderare prin SMS, aderare online useri Cirip.ro, import lista de contacte. Dezabonare online/SMS.
Interactiune permanenta, feedback, istoric prin grupul online – monitorizare si prin SMS.
Interactiune live in timpul evenimentelor: video live/streaming, mesaje, sondaje.
Grupuri business
![Page 8: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/8.jpg)
Panel administrare grup business
![Page 9: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/9.jpg)
Actiuni grup•aderare online / SMS la 1210:
identificatorrip @mb9 I want to monitor this interesting event
•notificari trimise prin SMS catre subgrupuri
•interactiune multimedia in grup – opinii, service, sugestii
- mesaje monitorizate online / SMS
•cupoane mobile pentru servicii/ evenimente/ exclusivitati
Evenimente livesondaje timp-real, quiz, comentarii/ intrebari, feedbackwidget / livestreaming exportate pe site-uri/bloguri partenere.
Grupuri pentru firme / organizatii / politicieni
![Page 10: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/10.jpg)
![Page 11: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/11.jpg)
Grup – fan club mobil
Interactiuni online / SMS / IM despre:- evenimente – timeline, localizare on Google Maps - promotii - sondaj, quiz - online / SMS, in timp-real in timp spectacole/concerte.
Fanii pot trimite:
SMS pentru: - votare piese- participare la promotii- rezerva/ cumpara bilete
mesaje, imagini, clipuri video de la concerte / spectacole
Grupuri business pentru artisti / trupe
![Page 12: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/12.jpg)
interactiuni online, SMS, mobil – info, opinii, idei
mesaje text, imagini, audio, video (live), prezentari, fisiere
live streaming pentru public, scoli, trupe de teatru studentesti
widget, export note pe blog, wall display
![Page 13: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/13.jpg)
Opinii live
Eveniment: Dupa 20 de ani
![Page 14: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/14.jpg)
Sondaj
mobil
Feedback
mobil
la http://www.cirip.ro/sondaje/4
Un exemplu pentru TNT
la http://www.cirip.ro/sondaj/23
Va asteptam opiniile despre Premiera Piata Roosevelt prin
SMS la 1210 cu
teatrutm opinie
sau online la
http://www.cirip.ro/pro/teatrutm
Quiz
Care spectacol a avut premiera in aceasta stagiune?Raspundeti la 1210 cu:q a - Piata Roosevelt q b - Offside q c - Norii
![Page 15: Microblogging Marketing Interactiv](https://reader033.vdocuments.mx/reader033/viewer/2022061201/5478d1dfb4795977098b45ac/html5/thumbnails/15.jpg)
Multumesc.
Va asteptam pe Cirip.ro pentru marketing interactiv
si parteneriate.