Micro-EnvironmentMale skin care product A private hospital

Company Name It’s Skin Hospital Pantai BangsarCompetitors Etude House

Holika Holika Skin Food The Saem Innisfree

Hospital Columbia Asia Hospital Sime Darby Hospital Assunta Hospital Tung Shin Hospital Gleneagles

Suppliers Lam Seng Plastic Industry Sdn Bhd (Plastic Bottles)

Green Pulp Paper Industry Sdn Bhd (Paper Boxes)

Euro Chemo-Pharma Sdn Bhd (Cosmetic Chemicals)

SolutionPack Machinery (M) Sdn Bhd (Packaging Machines)

Sekoplus (Plastic Bags) Organic Gain Sdn Bhd (Medicine) Astro (Television Entertainment) Friven and Co. Lifestyle Sdn Bhd

(Bed Sheets and Pillow Cases)

Intermediaries Banyan Beauty Sdn Bhd (Reseller)

Jusco (Reseller) Caring Pharmacy (Reseller) KTS Movers Sdn Bhd

(Physical distribution firms) FedEx (Physical distribution

firms) Adwizard Sdn Bhd (Marketing

services agencies) Hong Leong Bank (Financial

intermediaries)

Hasrat Makbul Express Sdn Bhd (Physical distribution firms)

Hup Aik Transport (M) Sdn Bhd (Physical distribution firms)

Lafaz Bersatu Sdn Bhd (Physical distribution firms)

Art Square Creation Sdn Bhd (Marketing services agencies)

BC Creations Sdn Bhd (Marketing services agencies)

Maybank (Financial intermediaries)

Public Bank (Financial intermediaries)

Customers Young Ladies Teenagers Pharmacies Supermarkets Beauty Salons

Pregnant Ladies Injured Athletes Cancer Patients Seriously Ill Children Accident Victims

Public Astro (Media Publics) The Sun (Media Publics) Am Bank (Financial Publics) WHO (Citizen-action Publics) Ministry of Health Malaysia

(Government Publics)

TV3 (Media Publics) Sin Chew Jit Poh (Media Publics) Affin Bank (Financial Publics) NIOSH (Citizen-action Publics) Ministry of Health Malaysia

(Government Publics)

Macro Environment Private hospitalsThe shift of economic occurred in the macro environment.The impact of slow economic has caused a major problem in the sector of medical. In the hospital, people have realised that the number of patients who do not have the ability to pay for their medical fees is getting higher than the past. Due to the slow economy, people are getting more difficult to decide if they want to spare some money for their medical insurance. In fact, this has cause a hurt in the medical business. Since there is no sign of the decline amount of patients, some hospital may be planning to circle the wagons.

The impact of the slow economy has cause the hospital to gain lower profit every year. In the past, when economy is better, people have the ability to pay part of their bills, but nowadays, it seems like the major problem of the people is the insurance they are paying for their medical fees. If the situation of patients unable to solve their medical fees continues, there would be less hospital provided in a country. Later than, a great disease will explode and might endanger the health and safety of a country.(Re: Hurting for Business)

There is a shift of demographic in the macro environment.In America, it seems like there is a problem in supplying the medical service to the public. According to the article, there are more people born than the people who pass away. This incident happened and there are limited wards for the patients. As the livings are outweighing the dead people, cities are weighing the seriousness of the people’s illness to ensure that every medical service they provided did not get wasted.

The impact of the natural decrease has cause a lot of hospitals unable to provide sufficient medical services to the public. This may cause many people died due to the late medical treatment. Besides that, if this problem continues, there will be a lot of unnecessary death in the city or country. This might cause a lot of unsatisfactions and popular grievance from the public and it might affect the goodwill of a private hospital if they did not solve the problem properly.(Re: As Deaths Outspace Births, Cities Adjust)

Macro Environment Male skin care products industryThere is a technological change in the macro environment of the market of male skin care product.Normally, fragranced and preservative skin care products have adverse reactions. Not only that, it is difficult to find non-preservative skin care product in the market. In Germany, there is a new skin care product which is preservative free and it is effective too.

The impact of the change is, this new technology helps consumers to take care of their own skin without using preservative skin care product. As these preservative free products are rare in the market, this new product is able to monopolise the market and helps the company to gain more and higher profit in the process of selling it.(Re: Preserving Skin Without Preservatives)

A change of culture occurred in the macro environment.Nowadays, men are likely more obsessed in grooming themselves with skin care products. This is not considered as makeup for them because these skin care products seem to make them look more energetic even though they had only a four-hour sleep. The grow of the online sales of male skin care products have proved that applying skin care is no longer the patent of females but both sex.

The change of culture increases the sales of skin care products in the market. In fact, the change has cause a bull market in the market of men cosmetics. In the past, applying skin care products is considered as the patent of females. As out looking is getting more important in this modern society, men started to groom themselves by applying skin care to make them better looking.(Re: Men’s cosmetics becoming a bull market)