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Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Page 1: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

Michigan Steps Up

Kimberlydawn Wisdom, MD, MS Michigan Surgeon General

National Conference on Tobacco Or Health

May 5, 2005

Page 2: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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The Surgeon General’s Roles

• Serve as Chief Public Health Advocate

• Rebuild the Public Health System

• Develop public health policy

• Build collaborative partnerships

Page 3: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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United States Surgeons General

Page 4: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Benton Harbor

Detroit

Grand Rapids

On the Move and All Ears

Cadillac

Saginaw

Flint

Traverse City

Kalamazoo

Bellaire

U.P.

Battle Creek

Muskegon

Mackinac Island

Port HuronLansing

Page 5: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Governor Jennifer Granholm’s

State of the State AddressJanuary 27, 2004

Our Determination, Our Destination:

A 21st Century Economy

Photo: www.michigan.gov/gov ( courtesy of Gary Shrewsbury)

Page 6: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Where did we start?

Page 7: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthy Michigan 2010: Healthy Michigan 2010: Surgeon General’s Health Status ReportSurgeon General’s Health Status Report

Prescription for a Prescription for a Healthier MichiganHealthier Michigan

Promoting Promoting Healthy LifestylesHealthy Lifestyles

Step 1

Page 8: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthy Michigan 2010:Michigan Surgeon General’s

Health Status Report

A description of priority health problems in Michigan

www.michigan.gov/mdch

10 leading health indicators

chronic disease, lifestyles, tobacco, substance abuse, mental health, maternal and child health, immunizations, injuries and violence, healthy environments, and infectious and emerging diseases

Page 9: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Tobacco Use Michigan vs. United States

25.7%

23.1%

Page 10: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Causes of Preventable DeathMichigan Residents, 2003

MDCH, Vital Records & Health Data Development, SAMMEC 3..1

Deaths/Year

Tobacco kills more people in Michigan than AIDS, alcohol, auto crashes, fires, cocaine, heroin, murders and suicides- combined

Page 11: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthcare Costs & Premiums in Michigan

Altarum Report: Major Findings

• Michigan’s high rate of obesity, smoking, coronary heart disease death, and diabetes are most likely increasing healthcare costs and premiums

• Michigan’s per capita use of prescription drugs is high

• Michigan employees are likely to choose family coverage

• Michigan employers pay a greater share of the premium/cost of health insurance (especially for families)

Page 12: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthcare Costs & Premiums in Michigan

Altarum Report: Recommendations

Expand current state efforts to encourage healthy tobacco-free lifestyles, prevent disease, and promote health

Reform insurance industry structure to regulate the extent to which companies can vary premiums

Reduce prescription drug expenditures

Increase federal reimbursement for low-income populations

Page 13: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Tobacco Climate in Michigan

•Tobacco Tax

•Weyco

•Smoke-free Legislation

Page 14: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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The Economic Toll of Tobacco in Michigan

• Michigan’s total smoking costs, including health care costs and productivity losses, are more than $6 billion annually

• 16% of all Medicaid expenditures are spent on smoking-related illnesses and diseases-$881 million

• The cost to Michigan for every single pack of cigarettes sold equates to $7.70 in medical care costs and lost productivity

• The average state household’s annual smoking-caused tax burden is $532

Page 15: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Economic Burden of Tobacco Use in Michigan

Direct Health Care Costs

$4.35 $138.94

Price per pack Medicaid cost per person

Page 16: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Governor Granholm Provides Leadership In Raising the

Tobacco Tax

Public Message:

We have an opportunity and a responsibility to protect children from cigarettes, and to help others to quit,

while raising revenue for the state budget. Increased revenue is

designated for health care programs. This is one tax that the citizens of Michigan can

choose NOT to pay.Image Source: www.michigan.gov

Page 17: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Governor Granholm’s Proposal

• Increase the Cigarette Tax 75 cents

• Conservatively, this will raise $295 million

• The first $30 million goes to public health prevention programs, including tobacco cessation, chronic disease prevention and maternal and child health programs

• $265 million goes to Medicaid

Page 18: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Legislative Action

A Republican lawmaker introduced HB 5632, March 10, 2004

• Proposed a $.75 tax increase on cigarettes, from $1.25 to $2.00/pack

• Proposed tax increase on other tobacco products from 20% to 32% of the wholesale price.

• 7.275% of the increase is earmarked for the Healthy Michigan Fund; a portion of this would support tobacco reduction and prevention programs.

Page 19: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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“Hike It for Health” Campaign

Education and Advocacy

• March 21, 2004 – Poll results on Tobacco Tax Survey (600 registered voters) were released

• Resolution of Support – available on the website

• April – June 2004, community meetings were held with lawmakers in their home districts

• PowerPoint presentation for public distribution

Page 20: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Opposition Tactics

• The Michigan Business Alliance for Fair Taxes was formed to oppose the tax increase initiative

• Key members of the Alliance included the tobacco industry, chamber of commerce, and retailers and grocers(The website is still active: www.saynotounfairtaxes.com)

• The Alliance hired its own PR firm and conducted substantial oppositional media and advocacy activities

Page 21: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Outcomes

• The $.75 tax was approved by the legislature in May and June, signed by the Governor and went into effect July 1, 2004

• A 32% excise tax was imposed on other tobacco products, excluding cigars

• Cessation rates are up – quitline calls are up six fold

• Tobacco sales are down

• Medicaid budget benefited from increased funding

The Good…

Page 22: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Outcomes

• The bill was initially defeated in the Senate; compromise was needed on allocation of revenues

• The new law provides that until October 2005, all tax increase proceeds go to the Medicaid Fund

• On October 1, 2005, 75% of the proceeds go to Medicaid with the remaining 25% earmarked for the General Fund

• Prevention programs were funded at $12M rather than the the $30M proposed by the Governor

• Michigan Steps Up campaign added tobacco cessation/ prevention as a major theme

The unexpected…

Page 23: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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The Weyco Case

• Medical benefits company based in Okemos, Michigan (just outside of Lansing)

• In January, 2005 the company terminated 4 employees after they refused to submit to a smoking breath test in light of the company's new policy that bans tobacco use

• A media frenzy followed……

We are saying people can smoke if they choose to smoke. That's their choice….But they just can't work for us."

--Gary Climes, Weyco's chief financial officer

Source: Detroit News (online) 27 January 2005

Page 24: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

24Source: Lansing State Journal (online) 2 October 2004

Page 25: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

25Source: Detroit News (online) 27 January 2005

Page 26: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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I have read several opinions in favor of the Weyco's firing of employees for smoking. How can one possess such tunnel vision?

Yes, smoking is bad, so is high cholesterol, eating fast food, etc.

Constitutional rights are not rights if a citizen is denied them. I know, smoking is not a constitutional right, but the pursuit of happiness is, which is hard to accomplish when being fired for a legal activity outside the workplace.

I hope people in favor of Weyco live not only as good citizens but like saints, in which case they could still end up being fired - maybe for praying at home?

Weyco Inc. made a rule that everyone who is going to work at Weyco has to be a nonsmoker. Employees can't smoke at work or at home, not even on vacation. Weyco will test employees to make sure they are not smoking.

I think Weyco's rule is unfair. It is true that one of our core democratic values is common good. This rule helps keep insurance costs down. That's good for everyone. However, smokers give up their right to smoke, even at their homes. Weyco can't go around testing employees and invading their privacy. What about people who are overweight? Is Weyco going to make a rule about them, too?

I believe this rule is not fair because the smokers have to give up their right to smoke at work or anyplace else. The individual's rights are, in this case, more important.

(written by an eighth grade student)

Page 27: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

27Source: Lansing State Journal (online) 7 February 2005

Page 28: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

28Source: MSNBC (online) 26 January 2005

Page 29: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Smokefree Legislation• Bills introduced on April 19, 2005:

– SB 394 (Sen. Ray Basham, D-Taylor)/HB 4624 (Rep. Barb Vander Veen, R-Allendale): Amend the Public Health code and ensure that all restaurants and bars in Michigan are smokefree

– SB 395 (Sen. Tom George, R-Kalamazoo Twp)/HB 4625 (Rep. Brenda Clack, D-Flint): Prevents smoking in all other Michigan workplaces

• Opposition from Michigan Restaurant Association, Michigan Licensed Beverage Association, others

• Over 3500 smokefree restaurants and eateries in the state of Michigan

Page 30: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

30Source: Detroit News online 24 April 2005

Page 31: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthy Michigan 2010: Healthy Michigan 2010: Surgeon General’s Health Status ReportSurgeon General’s Health Status Report

Prescription for a Prescription for a Healthier MichiganHealthier Michigan

Promoting Promoting Healthy LifestylesHealthy Lifestyles

Step 2

Page 32: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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www.michigan.gov/gov

Prescription For A Healthier Michigan

Page 33: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Prescription for a Healthier Michigan

Components:

1) Strategic Priorities

• Promoting healthy lifestyles

• Protecting families

• Protecting communities

• Eliminating health disparities

2) Recommendations http://www.michigan.gov/mdch

Page 34: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthy Michigan 2010: Healthy Michigan 2010: Surgeon General’s Health Status ReportSurgeon General’s Health Status Report

Prescription for a Prescription for a Healthier MichiganHealthier Michigan

Promoting Promoting Healthy LifestylesHealthy Lifestyles

Step 3

Page 35: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

Focus on physical activity, healthy eating, and

decreasing tobacco consumption

Page 36: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Michigan Steps Up

Goals: • Build community capacity• Share resources• Reduce health risk factors• Improve health outcomes

Campaign Components: Website Media Campaign Healthy Lifestyle Challenges Stakeholder Groups Other (e.g. Seeking grants for a community

component and other projects)

Page 37: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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www.michiganstepsup.org

Page 38: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Michigan Steps Up Website:Personal Plan

Page 39: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Michigan Steps Up Website:Daily Online Journal

Page 40: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Michigan Steps Up Website: Smoke-Free Resources

Dependence Quiz

Free Smoker’s Quit Kit

Nicotine Replacement Information

Help for Talking to Kids About Tobacco

Smoke-Free Dining Guide

Page 41: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Media Campaign

• Radio spots

• Print media

• Outreach through partnerships

• Media collaborations that enhance our message

Page 42: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Page 43: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Healthy Lifestyle Challenges

• Legislative Health Challenge

• Walk by Faith Challenge

• Public Health Steps Up

• Promote the Quitline

• Work with local businesses to promote smoke-free worksite policies

Page 44: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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PolicyPolicy

BehavioBehaviorr

EnvironmeEnvironmentnt

Call to Action

Page 45: Michigan Steps Up Kimberlydawn Wisdom, MD, MS Michigan Surgeon General National Conference on Tobacco Or Health May 5, 2005

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Stakeholder Groups

Business Schools Healthcare Faith-Based Community