Program Overviewas of 9/4/2012

BAKERSTRATEGY GROUP

Michigan 2013 Economic Outlook Survey

Thursday, August 30, 2012 Page 2

More than 30,000 survey invitations will be sent to members of more than 20+ participating Michigan associations asking them to take a brief survey on Michigan’s economic outlook in 2013.

A statewide survey soliciting feedback on Michigan’s economic outlookWhat

Who• Michigan Businesses• Michigan Nonprofits• Michigan Municipalities

We will solicit feedback from three primary groups

Feedback from individuals facilitates collaboration across the state and is a key piece of economic forecasting that is not currently measured broadly.Why

Surveys will be completed in November and December, with a final report published January 7, 2013.When

BAKERSTRATEGY GROUP

At this point we have 15 organizations who are planning on participating in this free program.*

Participating Organizations

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Participating Organizations Champion Lead

A2Y Regional Chamber Diane Keller, President & CEO Trish Reilly, V.P. Marketing/New Program Development

Alpena Area Chamber of Commerce Jackie Krawczak, Executive Director TBD

Cornerstone Chamber of Commerce in Benton Harbor-St. Joseph Pat Moody, Executive Vice President TBD

Detroit Economic Club Beth Chappell, President & CEO Steve Grigorian, COO

Detroit Regional Chamber Sandy K. Baruah, President & CEO Megan Spanitz, Vice President

Ferndale Area Chamber of Commerce Jennifer Roosenberg, Executive Director TBD

Freeland Chamber of Commerce Ron Whiteman, President Sharon Lyle

Grand Rapids Area Chamber of Commerce Rick Baker, President & CEO TBD

Greater Brighton Area Chamber of Commerce Pamela McConeghy, President & CEO TBD

Michigan Manufacturers Association Charles E. Hadden, President and CEO Amy Schirado, VP of Marketing and Comm.

Lake Superior Community Partnership Amy Clickner, CEO TBD

Royal Oak Chamber of Commerce Shelly Kemp, Executive Director TBD

Southfield Area Chamber of Commerce Tanya Markos-Vanno, Executive Director TBD

Sterling Heights Regional Chamber of Commerce & Industry Wayne Oehmke, President & CEO TBD

The Kalamazoo Regional Chamber of Commerce TBD Renee Cook, Assistant to the President

Traverse City Area Chamber of Commerce Doug Luciani, President & CEO TBD

West Michigan Policy Forum Jared Rodriguez, President Heather Sieracki, Executive Assistant

* There is no charge to Participating Organizations for this program. All program costs will be covered by supporting Major Sponsors and General Sponsors.

BAKERSTRATEGY GROUP

We have September and October to plan the program and design the survey. By January 2013, we will have all reports published and the collaborative effort of translating the survey results into meaningful action will begin.

Program Timeline

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System

Measures

Analysis

Reporting

Translation

Process Timing

Set up the participating associations, organize the program core team, design the survey, design the michigan2013.com website, and plan the publicity effort beginning January 2013.

September 4 - November 09

Deploy the survey to 30,000+ people through email invitations from each participating organization. We expect ~5,000 respondents to complete the survey.

November 12 - December 07

Tabulate results and conduct analysis to isolate key issues and insights for reporting.

December 10 - December 21

Publish and promote the results through a set of reports, including an overall report, a summary report, and sub-reports for each participating organization.

December 24 - January 04

Ongoing discussions at key events throughout Michigan (e.g. a Detroit Economic Club panel luncheon, the Michigan Manufacturers Association’s CEO Forum, and the Detroit Regional Chamber’s Mackinac Policy Conference).

January 07 - May 31

BAKERSTRATEGY GROUP

Major Sponsors will receive headline promotion and exposure to 30,000+ people, an opt-in lead-generation question in the survey, promotion on the cover of the reports, and a full-page ad in the overall report.

Sponsors and Participants

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Benefits Major Sponsors General Sponsors Participating Associations

In-kind Services

Target number of sponsors and contribution amount 2 sponsors $25K each

8 sponsors $5K each NA NA

Specific mention in 30,000+ emails to organization members Yes – at the top Yes – at the bottom NA No

Logo on every page of the online survey Yes No No No

Specific mention on the first page of the survey Yes Yes Yes Yes

Ability to add a custom screen of questions in the survey Yes No Yes No

Respondents are asked if they would like to receive communication from the sponsor (respondent information is provided to the sponsor)

Yes No No No

Specific company mention again at the end of the survey Yes No No No

Logo on the cover of the final report as well as the sub-reports that will go to 30,000+ members of Participating Organizations Yes - Center Yes – Bottom Yes – Bottom Yes – Bottom

Free advertisement included in the final report Yes – full page Yes – ¼ page Yes – ¼ page Yes – ¼ page

At this early stage, benefits are still being determined and may change depending on program developments.

BAKERSTRATEGY GROUP

These partners will be providing in-kind services to run the program

Program Partners

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Partners Services Team

CFI Group Survey design, survey hosting, summary analysis

Champion: Sheri PetrasLead: Scott Morrison

Hile Design Development of michigan2013.com website for reporting results

Champion: Dave HileLead: TBD

Logic Solutions Mobile access to online dashboard of final results

Champion: Jimmy HsiaoLead: TBD

MOVE Communications Promotion and communication of survey results

Champion: Carol HartLead: Marcia Luke-van Dijk

BAKERSTRATEGY GROUP

Michigan 2013 Economic Outlook Survey

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Baker Strategy Group is a small Ann Arbor-based consulting firm and a Partner of the Detroit Economic Club. For the last four years we have conducted the Michigan Manufacturing Outlook Survey with Chuck Hadden (CEO) and the Michigan Manufacturers Association (MMA).

Download summary charts of the results:http://www.bakerstrategy.com/2012/02/4th-annual-michigan-manufacturers-outlook-survey-2

View the article we wrote for MMA in April:http://issuu.com/insightonline/docs/insight030412

For 2013, we plan to broaden the outlook beyond the manufacturing sector to include companies in multiple industries throughout the state of Michigan. The goal is to provide a sizeable dataset of responses from Michigan’s business community that can provide insight into how to improve the economy in Michigan. This survey effort is meant to be a collaborative program and complementary to the current economic analysis efforts that exist.

This program has grown out of a four-year effort with Michigan Manufacturers Association.

Baker Strategy Group | 214 S. Main St. #212 | Ann Arbor MI 48104 | +1 734 786-3342 | www.bakerstrategy.com