michal parizek - avast upsell campaign a/b/c/d test avast
TRANSCRIPT
TARGET GROUPPaid customers of Avast
MEDIUMPop-up in bottom right corner of your OS
OFFERBuy a specific product and get another for free
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About the campaign
Variant Tone of voice Urgency
A Special offer Offer ends on June 20
B Special offer None
C Loyalty reward Offer ends on June 20
D Loyalty reward None
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Why did perform better?
● Embraces curiosity ● Looks less like a sales ad● Touches a reciprocity emotion
Key Learnings
● For paid customers campaigns, tone of voice with focus on loyalty & rewarding works better than traditional sales approach.
● Urgency still works very well.