michael fleischner seo with convirza

7 Things Google Is Hiding From You...

June 2015

www.BigFinSolutions.com

“How to Instantly Drive More

“Organic Traffic”

To Your Website WithOUT Playing A Guessing Game!”


If You Stay Until The End….


Michael Fleischner• Wrote the Book on SEO• Did website

optimization for top agencies (secretly outsourcing)– Mercury Media– PING– Instyler, Dow Jones, etc

• Over 7 figures on organic traffic alone


Done A Lot of Things Right…


Done A Lot of Things

WRONG…


After Doing This For 10+ Years…• Nothing Converts Like

Organic Search• Simple Things You Can Add

To Any Organic Program• Optimize Your Site

WithOUT Feeling Like A Newbie

• You Can Plug Organic Into Almost ANY Business


Most People Think There’s an Easy Way to Dominate

the Web

Let’s Buy a Few of These!


But There’s a Problem

Only 18% of Clicks Go Here!


82% Go Here!


So How Can We Dominate?


We Used To Run Marketing Channels As Distinct, Separate Silos


Each Channel Contributed Individually To The Whole


Then, Some Marketers Realized The Benefits Of Channel Integration


This Integration Benefits from Two Trends


Secret #1 - Building a well-SEO’d site is important for building a powerful brand.

2011:

I think that’s the only

one I’ve heard of…

2015:

Hmm… Pretty sure that’s 5 of

the 7 largest, best-known auto

insurers in the US?

2011:

I know Sunset, but none

of these others.

2015:

This is the only brand on

page one I don’t know.


Secret #2 – Local Search Is Driving Local AND National

Search Engine Results!


Google Places

Google Places

Only 15% of Businesses Have Claimed Their

Google Places Profile


All it took was a FREE Google Places for Business Profile

Integrated Results


Secret #3 – Sites Dominating Local Are Using Data

Aggregators and Distributors.


Thank a Data Aggregator


Secret #4 – Even National and Local Sites Are Adding Local Pages… And Getting Results!


Add Local Pages to Your Site


#1 in Organic Results


Secret #5 – Content Is Still King… But It Must Be Yours!


Content is Good… Make it Yours!


Secret #6 – It’s All About Amplification....


Boost Results

Make It Easy


Secret #7 – The Link Game Has Changed…

This Will Get You in Trouble:

Crappy Links

Seek out

links to rank

better

Acquire

them

manually

Submit,

pay, beg,

trade, etc.

+ + = Low Scalability

Risk of Penalties

This Will Get You the Right Links:

Do stuff

worthy of

attention

Earn

amplifi-

cation

Links come

in naturally+ + =

Traffic

Branding

Rankings


In The Past Hour…

• Building Well SEO’d Sites Are Essential For Building A Powerful Brand

• Local Search Is Driving Local AND Nation Results

• Top Performers Are Using Data Aggregators• Build Local Pages (National or Local Reach)• Content Is Still King But It Must Be Yours• It’s All About Amplification• The Link Game Has Changed


If All This Did Was…

• Improve Your Local Exposure… Would It Be Worth It…?

• Give You That Kick In The Butt To Finally Get Your Brand Moving… Would It Be Worth It?

• Give You 10%, 20%, or 30% More Organic Traffic Per Month… Would It Be Worth It?


“How to Instantly Drive More

“Organic Traffic”

To Your Website WithOUT Playing A Guessing Game!”


My Promise

• How To Choose and Implement A Data Aggregator

• How To Publish Optimized Content Across Multiple Social Media Channels

• How To Optimize Any Website With Little Or No SEO Experience

FREE Marketing Forum…. We Talk About Implementing SEO Best Practices..

@mfleischner

Periscope App

Michael Fleischner, Big Fin Solutions | June 2015

Thank You!

• FREE Marketing Forum Available at MySEOMadeSimple.com

• “SEO Made Simple” Available On Amazon.com

• Sign Up For SEO Email Updates On MySEOMadeSimple.com

http://www.myseomadesimple.com/

http://www.myseomadesimple.com/

michael fleischner seo with convirza

Internet

organic results

local search

google places google

things google

local sites

local pages

organic traffic

google places profile