2.6 & 2.7 MICE Industry in Travel Agents

What is MICE? M- Meeting ( ) Two or more people come together for the purpose of discussing a (usually) predetermined topic such as business or community event planning, often in a formal setting. Vacation travel arranged by or through an employer and awarded as a motivational bonus to qualifying employees or salespeople. A formal meeting of members, representatives, or delegates, as of a political party, fraternal society, profession, or industry. A large-scale public showing, as of art objects or industrial or agricultural products.

I Incentives ( )

C Conventions ( ) E Exhibitions ( )

Census and Statistics Dept

The Largest convention centers by exhibition space McCormick Place, Chicago, Illinois, 2.7 million Chicago (http://www.mccormickplace.com/index.html) Orange County Convention Center, Orlando, Florida, 2.1 million Center (http://www.occc.net/exhibitor/maps.asp) Las Vegas Convention Center, Las Vegas, Nevada, 2+ million, 3.2 Center million total space Boston Convention and Exhibition Center, Boston, Massachusetts, Center 1.7 million (http://www.advantageboston.com/BCEC/Default.asp) Georgia World Congress Center, Center Atlanta, Georgia, 1.4 million (http://gwcc.com/Default.aspx)

Convention Centre In Hong Kong Option ONE Hong Kong Convention & Exhibition Centre (HKCEC)

Option TWO Asia World Expo

Option THREE Hotels

Conditions on Convention Centre Exhibition halls Convention halls Theatres: Number of seats Meeting rooms Pre-function areas Restaurants: Number of seats Business centre Carpark spaces parking: for ?? cars and ?? vans Total available rental space Capacity: ?? visitors per day

Facilities at HKCEC Video-conferencing, Teleconferencing, Satellite links, Simultaneous interpretation in up to eight languages, Audio-visual equipment, Foyer registration space, and event signage

Functions at Convention Centre International trade fairs (e.g. the world's largest leather fair and watch and clock fair) Regular international fairs (e.g. giftware, toys, fashion, jewellery, electronics and optical products) Hosting entertainment events of all kinds: ice shows, carnivals, concerts, film premieres, ballet performances, basketball and tennis tournaments and many other sports activities. Hosting international conferences (e.g. WTO, WHO)

Famous Local organizers on MICE Swire Travel PC Travel Ken Fair WorldWide Travel Hong Kong Trade Development Council (HKTDC)

MICE operation at TA Participants Registration Accommodations arrangement Transportation arrangement Tours planning Dinning reservationhttp://www.discoverhongkong.com/mice/eng/jsp/exhibition-venue/search-index.jsp

MICE operation at TA Participants Registration Delegate's badge (Types of Pass) Invoice Package arrangement

Online registration Website for registration Online payment

Onsite registration Form filling Cash / Card payment

MICE operation at TA Accommodations arrangement Venue for Events Propose the best venue for the Event No. of delegates Types of event (conferences, exhibition) Facilities required

Hotel arrangement (Official hotel/ Optional hotel) The nearest hotel to venue for events Grand Hyatt / Renaissance Harbour View Hotel

The grade of hotel Types of delegates

MICE operation at TA Transportation arrangement Official Airline Shuttle bus Free transport for the certain station (e.g. official hotel, Event venues and etc.)

Limousine services For VIP Specific for the International Events

Public transports (MTR, Airport Express) Cross Boarder Transportation

MICE operation at TA Tours planning Half day Full Day Local Tour China Tour Macau Tour

MICE operation at TA Dinning reservation Breakfast meeting Cocktail Reception Afternoon Tea Gala Dinner Welcome Dinner Closing Dinner Ceremony Dinner (Vegetarian, No Pork, No Beef or etc.)

Event Planning Process

Strategies to Promote Hong Kong as a MICE Leader in Asia

Strategies to Promote Hong Kong as a MICE Leader in Asia To have a closer partnership with Pearl River Delta, Macau and Shanghai. To speed up the rejuvenate & develop the Exhibition Centre to arrest worldwide attention To Facilities the growth of development of related industries such as hotel, airline company, travel agent, food and beverages, marketing and promotion entities, transportation and tourism. Dedicated subsidy fund for SMEs ( ).

Hong Kong SAR Government

Strategies to Promote Hong Kong as a MICE Leader in Asia Expedite laying out the training plan for the MICE profession to enrich the potence of the trade To hire local or international renown experts to train up all local participants with the MICE Provide placement via local high level educational institutions to actively train up professionals

The Role of Travel Agents

The Future of MICE recruitment in Hong Kong

Strategies to Promote Hong Kong as a MICE Leader in Asia

The Role of Travel Agents Have establishments in mainland China, specking Mandarine and certain local dialects, plus knowing the country well Professional ethics and attitude could be developed after 3 to 4 years in Hong Kong

Questions If you are the Project Executive, how to make the registration process smoothly? Why do the travel agent should set the various types for the delegates ? How can we strength competitiveness for Hong Kong as MICE leader in Asia?