Transnational Television in Asia

“Transnational” is defined in the Oxford Dictionary as “extending or having interests extending beyond national bounds or frontiers; multinational.”

Our Structure• What does Transnational Television mean to

each East Asian countries (Korea, Japan, China, HK, Taiwan)?

• Who cares? Why?• Case studies on Television from each country:• -History of Television in the country and the

beginning of their transnational Television.-National Identity

• -Globalisation and Audience -The successful elements (Internet, government etc) -Issues/ Challenges

• What are the differences/similarities? •

Why do we/you care?• -Asian countries are developing stronger

productions and the government is investing more money into making them transnational creations

-Australia has a diverse set of audiences and geographically is placed in a very convenient spot

-Mainstream Western media has become richer because of Asian media(The Ring, The Grudge, The Departed…)

-Globalisation causes homogeneity- therefore individual cultural artefacts are extremely important to develop

Progress & To-Do List• PROGRESS:

-Individual research on 4 different nations.• Korea - Jenny• Japan - Michael

(Has been doing commercial analysis)• China - Danni• HK & TW - Vickie• -Many dramas have been watched.

...Lots of Asian Television also:)

TO DO:- Collate research further- Investigate difference/similarities in depth

• - Construct the website• - Conduct interviews/ vox pops (If Necessary)

- Write Essays

Map of Terms

How do the flows of transnational TV affect the national identities

of other east Asian countries?’ +Challenge and reinforce national

identity?

Soft Power National Branding

Soap Drama

Cultural Imperialism

Hallyu

Public Sphere

InternalisationHomogenisation

International Binary

Internationalism

Globalism

Colonisation

KOREA- Jenny Bae

• Korean Wave? “Hallyu”• Korean Drama = National

branding (History, Social issues..etc)• Who watches K-drama? =

Chinese, Japanese and Taiwanese• Who's behind? Government.

SOFT POWER• Korean Wave = Marketing

strategy/business• Soap Drama = unrealistic/fantasy

love story

JAPAN- Michael Sarlo• -Japanese Television: Drama and Varieties (A Brief History)

-Japan's National IdentityJapanese dramas were a by-product of 1960’s American Television -Power to the Fansubber: Helping Japanese media become a Transnational Phenomenon by fans translating and exporting the media by themselves.

-A Comparison Between Japanese Tv/Commercials to other countriesJapanese Commericals tend to go for emotional appeals and lack information.

-An Analysis on the Success of some Japanese ProgramsThe major element being that dramas ‘“take you into another world” and make happen the things they “wish . . . would happen” as a key part of the appeal, since it presents “the ultimate fantasy world”’.

‘The “superficial sense of reality” of dramas allows society to escape their weary and dead-end lives.’.

CHINA-Danni He

• National Identity-A Chinese dilemma• Foreign media and local response• Negotiate and Marketing Strategies • Internet-Rise of Chinese cultural sphere

HONGKONG TAIWAN- Vicki Deng• - Hk; used to under the British Rule before 1997• Taiwan: unified with China• - Internationalization:• • Culture aspect• • Media ownership• • Audience perspective –passive audience• - Both Importer and Exporter

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Overview Map

What is Transnational TV?

Meaning to Each Country

Case Studies

Korea

Japan

China

HK/Taiwan

Similarities/ Differences

Similarities

Differences