mg54 imagine+ events
DESCRIPTION
Ddescription of cases developed by MG54 to promote actions, campaigns and special events.TRANSCRIPT
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
20 years emphasizing on integral
STRATEGIC DIGITAL MARKETINGStrategy, Creativity, Social media,
Mobile Marketing & Performance Optimization
Working with clients to develop
CREATIVE, EFFECTIVE AND INNOVATIVE DIGITAL ASSETS
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CASESPromos – Events - Contests - Microsites
CREATIVE DIGITAL AGENCY I CASES
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ARGENTINA DESDE UN VOLKSWAGEN
Objective: To position Volkswagen as
a brand that plays locally.
From the Volkswagen Argentina
facebook profile, the fans were invited
to participate in the contest "Argentina
from a Volkswagen."
Each uploaded photo competed for
one of the 12 trips to visit The
Museum of Modern Art (MoMA) in
New York and share Argentina´s
landscape with the world.
Volkswagen also produced a book
with the top 25 photos.
VIEW MORE INFO
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM VIEW WEBSITE
CREATIVE DIGITAL AGENCY I BANCO MACRO : BENEFICIOSMACRO.COM.AR
Objective: To reinforce Banco Macro as a
local brand and organize their promotions in
a clearer and easier to navigate way.
A microsite was developed including a
map of the whole country (powered by
Google Maps technology) where users can
check directly Macro´s promotions
nationwide.
We also add filters to facilitate the user´s
experience, such as selecting items, or
promotions on the attached cards.
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CREATIVE DIGITAL AGENCY I COCA-COLA CONEXIÓN ZERO
Objective:
To present Coca Cola as an innovative and entertaining
brand.
A concept called "Conexión Zero" was created in order to
generate interaction with Coca Cola Zero's consumers.
Off- online initiatives were created under this concept.
During the year Coca Cola Zero organized several events
with light and creative activities that were communicated
through a customized micro site. At this microsite users
could start interacting with the fun of the light and creative
activities that they will experience then at the live events.
Everyone could become an ephemeral artist. Using the
mouse arrow they can create and draw with light, and as in
the offline experience the lights faded within a few seconds.
VIEW VIDEO
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
Objective:
To promote the benefits of a new car in more
innovative and friendly way.
For the first time Volkswagen launched a new
car through a social media strategy.
A racing game was developed to be posted on VW
Facebook page. Players will be able to live the VW
experience by racing the different VW models and
using its services and accessories to improve their
cars' performance.
During the race, players will see VW brand and will
learn about its benefits in a very entertaining
and not-invasive way.
VIEW PROMOTIONAL VIDEO VIEW APP
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ADVERGAMING “RACE TOWN”
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CREATIVE DIGITAL AGENCY I FRÁVEGA : « BAILANDO 2012» CAMPAIGN
Objective:
To promote Fravega as a popular brand.
Fravega became Showmatch/Dancing sponsor (a very
popular TV program). In order to communicate the
relation between the brand and this popular TV
Program, we have created a trivia application to be
posted on Fravega's Facebook.
The game asks three questions about the events and
characters of the program, each more difficult than the
previous one, seeking to reach the true followers of
"Dancing." For each entry earned, the fan gets a pin
that allows him to enter to the the application to win
great prizes:
http://www.facebook.com/showmatch.eltrece?fref=ts
VIEW APP
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CREATIVE DIGITAL AGENCY I FRÁVEGA : « VILLANCICOS NAVIDAD 2012» CAMPAIGN
Objective:
To position Fravega's brand on the consumers'
mind during Christmas time.
We created a promotion where people can
upload Christmas songs' videos to compete for
special prices and products.
This way Fravega continued to build a closer
relationship with consumers in a very emotional
time of the year.
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : FACEBOOK ACTION “LED” : LOVERS MONTH 2012
Objective:
Engagement and brand
position.
Digital Campaign
combined with a giant “LED”
screen in the more busy mall
of Buenos Aires city.
FACEBOOK ACTION “LED” : “LOVERS MONTH”
CREATIVE DIGITAL AGENCY I EXPERIENCE
WWW.MG54.COM
“INNOVATION IS ABOVE ALL, AN ATTITUDE”
