MEDIA KITSTATUS SEPTEMBER 2019

FABRICS | ADDITIONALS | BLUEZONE | KEYHOUSE | DESIGN STUDIOS | ReSOURCE | SOURCING

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/ / CONTENT

03 MUNICH FABRIC START

04 FABRIC SECTIONS

Fabr ics

Des ign Studios

Keyhouse

ReSOURCE

06 BLUEZONE

07 ADDITIONALS SECTIONS

08 TREND AREAS Trend Book & Color Code

09 CLOSING REPORT AUTUMN,WINTER 20/21

14 HIGHTEX AWARD

16 SOURCING

18 VIEW PREMIUM SELECTION

19 VIEW SECTIONS Key Trends at a Glance

20 CLOSING REPORT AUTUMN.WINTER 20/21

22 STATEMENTS

23 FAIR DATES

24 LOCATION

25 VISITORS

26 EXHIBITORS Exh ib i tor deta i ls and new exh ib i tors

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// MUNICH FABRIC START MUNICH FABRIC START makes a difference. It con-vinces with a unique format, a profile sharpened time and again with seasonal innovations and the highest degree of value added for designers, product mana-gers and buyers from throughout the world.

It sets standards against the backdrop of market-cri-tical challenges and fundamental changes in an inno-vative and impulsive manner. One of the leading inter-national textile trade fairs, MUNICH FABRIC START offers exclusive, product-specific areas as well as trend and colour forums with an enormous density of information. Trend seminars with VIP speakers and forward-looking panel discussions are strong statem-ents of a trade fair format focused on the future and progress.

This dynamic corporate strategy benefits both the over 1,000 exhibitors as rel iable partners from 38 countries presenting in excess of 1,800 fabric and additional collections for women, men as well as de-nim and sportswear and the approximately 20,300 trade visitors attending per season.

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// FABRIC SECTIONSIn four halls and on three storeys MUNICH FABRIC START covers the complete product portfolio with more than 800 collections ranging from basics to haute-couture collections for all segments of wo-men’s and men’s apparel as well as affiliated textile products.

Moving increasingly in focus are future- proof fabrics, high-tech coatings and smart textile systems for per-formance and active wear. Topics currently high on the agenda such as “Fashion goes Technology”, innova-tions and sustainability or forward-looking process solutions are addressed and deepened by seminars, interaction and panel discussions at KEYHOUSE.

The powerhouse suppliers in this segment include Marzotto, Stola, Albiate, TBM Group oder Miroglio to name but a few.

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ReSOURCE

In September 2018 ReSOURCE replaced the former platform organicselection as a consistent development of the trade fair’s sustainability concept. The subdivision into the six categories natural/organic materi-als, recycling, regenerated fibres, leather and leather substitutes, denim and inno-vations is a future-oriented reflection of the current status quo in sustainability. Alongs-ide coherent information on the individual sectors the trade fair’s proprietary labelling system provides additional information on the production of the individual, carefully selected fabrics: icons indicate which fa-brics were produced using energy-saving or resource-saving processes, thereby al-lowing designers, product managers and buyers to find environmental-conscious solutions quickly and conveniently. In ad-dition to international standard setters, certification bodies and non-profit organi-sations the area in Room K 4 of the MOC also offers well-researched information on innovations in the sustainability field. After the trade fair sourcing can be continued or intensified digitally at resource.munich- fabricstart.com

FABRICS

As one of the leading fabric trade fairs

MUNICH FABRIC START offers one of

the most comprehensive fabric ranges

in terms of quality and quantity worldwi-

de. The collections exhibited by approxi-

mately 800 international suppliers on the

three floors of Halls 3 and 4 provide infor-

mation on the latest trends and develop-

ments for AUTUMN.WINTER 20/21, the

most innovative finishes, the key colour

schemes and material combinations.

DESIGN STUDIOS

DESIGN STUDIOS – are the concrete ans-wer to the textile industry’s growing need for progressive ideas and individual design solutions. The innovative creative platform of MUNICH FABRIC START has become established as an independent exhibition format and opens up a new creative di-mension for design processes to visitors. Textile designers and design offices from all over the world present their fabric designs and latest developments here. Exhibitors in this segment include Anteprima, Creations Robert Vernet, DMD Amsterdam, Fairbairn & Wolf Studio, Lica Design, Boggia Disegni und G. Disegni.

KEYHOUSE

KEYHOUSE, Hall 5, the electrifying inno-vation and competence centre of MUNICH FABRIC START, pools forward-looking and business-critical developments of a highly innovative nature. This interactive, novel exhibition approach stages Smart Textiles, Future Fabrics and Technologies with the greatest possible integration into textile products. Pioneering show cases, sustainability, new technologies and value creation processes are presented in the context of cross-industry macro trends. They are complemented by expert work-shops and seminars on trends, technolo-gy, finishing and research. More than 40 suppliers share their latest technology and sustainability concepts: MYR, Fashnerd, Officina +39, Kornit Digital, Citeve, Archro-ma, KPMG, Lenzing, UN Global Compact, Lectra, Assyst, Vizoo, Cocccon, KNK Production & Development, Knitcloud by N.I.O, Microsoft, Remo, Com.i.stra, Euro-pean Spinning Group, Lunative Lab, Pau-line van Dongen, Holst Centre.

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// BLUEZONE

BLUEZONE is among the biggest and most suc-cessful denim shows worldwide today. Boasting more than 100 denim and sportswear brands, BLUEZONE has a stronger l ine-up than ever, and has now been expanded to two halls in response to the high demand. As usual, ALL STAR MILLS in Hall 7 with 75 brands showcases their latest developments for denim and sports wear. Roun-ded off by denim-related products such as flats, cord, pre-washed and dyed materials as well as sophisticated brandings with trendy fastener so-lutions and labell ing. In-depth trend forums show trendsetting developments, finishes, colours and styles.

At CATALYZER, Hall 6, 25 exhibitors present their product ranges with a focus on heritage, passion, sustainabil ity and innovation. Crafil, Tavex-Evlox,Dorlet, KT Trims, Velcorex, Candiani, Berto undTurteks.

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// ADDITIONALS SECTIONSThe extended and re-designed Additionals Forums in the MOC foyer are a clear evidence of the importan-ce of this segment for the product areas of MUNICH FABRIC START.

At the individually designed exhibition halls 1 and 2 over 280 of the world’s leading additionals specialists display their latest developments. Designers, product managers and buyers seek information here about current trends in buttons, tapes, decorative appli-qués, gemstones, fasteners and labels.

These are complemented by novel lining fab-rics, lace, embroidery or fusing as well as com-plete solutions for Labelling & Branding. Repre-sented here are Swarovski, Knopf-Schäfer, Riri, Cadica Group, Officina3, Frameless, Eurotextile, Stitch & Trim, WE Nordic, Panama Trimmings, Kufner / Plouc-quet und A -Tex.

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// TREND AREAS

Doubtlessly key points of MUNICH FA-

BRIC START are the exclusively created

lifestyle worlds that extend across the en-

tire foyer of the MOC.

Cross-seasonal macro trends flow into

sales-boosting micro themes. Approxima-

tely 2,500 high-impact highlights (with re-

ference to their manufacturer and stand)

selected from over 10,000 samples sub-

mitted by the 1,800 collections on display

are the backbone of this comprehensive

design centre.

Colour Moods illustrated by fabrics, cat-

walk impressions, non-stop videos, spe-

cifically dyed yarn reels as handy hand-

outs are important tools provided by this

atmospheric information forum that is

re-created in a different style each time.

TREND BOOK & COLOUR CODE

As an additional service MUNICH FABRIC START offers dedicated trend publications as a compilation of the Trend and Colour Forums.

TREND BOOK provides an overview of the most important trend themes in elabora-tely designed Mood Stories comprising narrative explanations and Colour Cards with Pantone and Coloro codes. This is completed by high-impact colour compo-sitions that already single out the principal colours with their corresponding accent colours early on. COLOUR CODE is laid out as a handy tool to be immediately built into the creative process. This general trend colour card contains all colour codes of relevance for the respective season.

As exclusively dyed high-quality yarns each assigned to a trend theme they make for an extra tactile fashion experience on top of the visual presentation.

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France, Great Britain, Sweden, Denmark, China, the USA, South Africa and also from Eastern European countries such as Turkey, Slovenia, Croatia, Hungary and Slovakia. There were fewer visitors regis-tered from Germany, Austria, Switzerland, the Netherlands and Spain. “In view of the current market situation in the German and European region we are highly satisfied with these constant figu-res and the footfall over the three trade fair days. All segments and areas of MU-NICH FABRIC START were well attended, as was the new Hall 8 which was recei-ved very well. KEYHOUSE and BLUEZO-

// CLOSING REPORT AUTUMN.WINTER 20/21

HIGH-QUALITY VISITORS, HIGH DEMAND FOR INFORMATION, EXPANDED EXHIBITION AREA

The recent MUNICH FABRIC START, held from 3 to 5 September 2019, launched the new Hall 8 and an extended exhibitor port-folio to once again convince the sector of the innovation and information platform. Featuring highly concentrated themes, new exhibition formats and numerous ex-pert-led panel discussions, keynotes and lectures. Now spread over eight halls, for the very first time over 1,000 internatio-nal suppliers showcased more than 2,000 collections in the Fabrics, Additionals, De-nim and Sourcing segments for Autumn/Winter 20/21.

Kicking off the show on Tuesday morning, the panel discussion led by international

experts, “SusTECHability – How Tends & Technology influence Sustainability in Fas-hion” proved to be hugely successful and popular among visitors. Hosted by Jana Kern and Alex Vogt (KERN.Consulting), Li Edelkoort (Trend Union), Tricia Carey (Len-zing Fibers), Michael Stabley-Jones (Un Global Compact), Erik Bang (H&M Foun-dation), Natasha Franck (EON Group) and Muchaneta Kapfunde (FashNerd.com) di-scussed the future of fashion against the backdrop of influences from lifestyle and design, sustainable resources and circu-larity, Big Data and Artificial Intelligence. “Developments in technology can be a key to resolving the current contradiction between a growing textile sector and the necessity to act in a more resource-sa-ving manner. Ranging from transparency, recyclability to surplus production – the potential applications for Big Data, Arti-ficial and Amplified Intelligence are wide and varied. The special thing about this Keyhouse panel was its multi-disciplinary approach was a discourse between the public perspective as represented by Li Edelkoort, the UN and media on the one side, and the H&M Foundation, Lenzing

and EON on the other, as those bringing real innovations to our industry.” Alex Vogt, KERN. Consulting

As the trade fair drew to a close the orga-nisers were very satisfied with the results obtained over the three trade fair days. Registering just over 20,300 international trade visitors, attendance figures remained at the same high level from the previous years edition in September 2018. Compa-red with the MUNICH FABRIC START edi-tion in February, this means an increase of just under 1%. The breakdown of visi-tors by country, shows more visitors from

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contribution to defining the future of texti-les. With the help and support of experts, renowned enterprises and ambitious start-ups combined with courageous cre-ative minds and committed young desig-ners who are shaping their own future in new ways, we are setting new standards in a very focused and solutions-oriented way.” Frank Junker, Creative Director MUNICH FABRIC START

In a similar way, the unique showcases at BLUEZONE and KEYHOUSE, prove that content and communication are the essential parameters for novel collabora-tions. Marykate Kelly of Candiani confirms in today’s market, trade fair presence goes far beyond the collection presentation. “We view BLUEZONE as a community platform and content hub. Although there are many diverse marketing channels for product communication there is no better brand experience than at a trade fair. And here at the BLUEZONE we not only find a great location but also a very open-min-ded and engaged community.” Marykate Kelly, Candiani Denim

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NE have consistently generated the hig-hest numbers since their inception, with visitors spending increased time exploring the halls and segments of the trade fair. We observe a shift in visitors’ needs – beyond purely sourcing fabrics and additi-onals and towards content and impulses, towards innovations and new market di-rections.” Sebastian Klinder, Managing Director MUNICH FABRIC START

All of this is set against the backdrop of the future of the textile and fashion indus-tries being determined by new and highly complex issues, more than ever before. For one thing, there is the multi-layered focus on sustainability with all of its asso-ciated awareness, sensibility and respon-sibility.

For another, there is digitisation and technology as a parameter of perspecti-ve that will increasingly redefine product and process solutions. Relevant to many segments, these fields are catered to by MUNICH FABRIC START through specific showcases, thoroughly researched infor-mation and numerous product innovations

Tricia Carey of Lenzing Fibres shares this view:“To us this is a fantastic trade fair to meet with our customers. Furthermore, we get plenty of inspirations and impressions here. MUNICH FABRIC START is without

to suit a broad market, thereby promoting the essential readiness for dialogue. Con-tent, Communication, Connection. This will be as key as ever in the future – as confirmed by visitors and exhibitors time and time again. “With its current exhibition formats, the very well attended and high-caliber key-notes, panel discussions and lectures, MUNICH FABRIC START makes a crucial

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inception. Exemplary was the ALL RELA-TED COLLAB PROJECT involving 33 de-signers and enterprises that jointly desi-gned 8 sustainable denim silhouettes.

Also registering very high attendance were the Sportswear International Talks “Wo-men in Denim” hosted by Sabine Kühnl (Editor in Chief, Sportswear Internatio-nal) and Lucie Germser (Head of Com-munication & Design, Monsieur-T.) who interviewed Tricia Carey (Lenzing Fibers), Kelly Harrington, Silvia Rancani (The De-nim Window), Sinem Celik (BluProjects), Sondos Saïd (Denim Authority), Sadia Ra-fique (Endrime), Sevgin Sicim (C&A), Ebru Debbag (Soorty) Özge Özsov (Bossa), to name but a few.

Apart from the necessity to maintain a dialogue and network, technology is the new key factor: on the one hand, becau-se digitisation means you can ensure the transparency required by consumers by such technologies as blockchain; and on the other, because technology develop-ments create new visual aesthetics and thereby help provide a facelift.

No wonder then there was a lot of inte-rest and great crowds at the KEYHOUSE when technology-based interaction was addressed, such as by KPMG x Microsoft with its third generation of a Mixed Reality Hololens, which offers an all new custo-mer journey; or the premiere of the Digital Fabric Lab, which can shorten production cycles many times over through innovati-ve analysis processes.

“It’s a very valuable experience to see the wide variety of visitors here at KEYHOUSE. Who are as versatile as their interests. We received very positive feedback on our Smart Textiles Pop-Up Lab. To us it is of

paramount importance to be physically on site to present ourselves to a broad audi-ence. We capitalise on the opportunity to arouse and nurture the interest in techno-logical possibilities.” Pauline van Dongen, Holst Center, Eindhoven

„Technology shapes Fashion“ is how Ro-sanne van der Meer, the founder of The Girl and The Machine as well as of N.I.O. New Industrial Order, defines this de-velopment in a nutshell. This start-up de-signs and produces personalised knitwear on the basis of 3D knitting techniques.

a doubt my favourite fair. There is a very special atmosphere here. Here the most varied forms of creativity collide. Moreo-ver, we use this opportunity to explain our products, strategies and cooperations in seminars and to launch products. We welcome our most varied range of visitors here in Munich: American clients, univer-sity graduates, start-ups and, of course, leading European brands.” Tricia Carey, Lenzing Fibers

Boasting a plethora of market launches, product innovations and collaborations by international denim brands BLUEZO-NE welcomed its strongest show since its

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”At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, tradi-tional knitted styles. I only realised over time that it is truly a USP for 3D knitting to have its own, inimitable look that stands out from conventional styles thereby lea-ding fashion into the future also in terms of looks.” Rosanne van der Meer, N.I.O. New Indus-trial Order

Alongside communication and digitalisa-tion sustainability continues to be one of the dominating themes. It was addressed by Muchaneta Kapfunde of FashNerd.com in her panel discussion “Reshaping the Fashion Industry for Good” with Char-ney Magri (Do Epic good), Olivia Pinnock (Fashion Journalist), among others.“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation allo-wing it to implement sustainability initiati-ves with a high degree of design, disrupti-on and integration of new technologies.” Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com

The ReSOURCE Area also registered more

visitors than at previous events. Visitors welcomed the expansion of fabric ranges, with rising demand for certified articles being obvious. Also very well received was the area on packaging and presentation showcased for the first time. The lecture programme which again featured excel-lent speakers was very well attended.

“Visitors come well prepared and ask in-formed questions. Renowned major play-ers rub shoulders here with start-ups. We receive many questions by e-mail after the fair now so that an in-depth and personal level of communication emerges. It’s also nice to see that visitors take their time and have a systematic approach. This shows: the system is embraced. The efforts un-dertaken by the trade fair company for the RESOURCE Area have paid off. A great commitment.” Heike Hess, Internationaler Verband der Naturtextilwirtschaft e.V. Simon Angel was also impressed by the KEYHOUSE:

“Many visitors have now understood that they should be curious and open to all the things happening here. The atmosphere speaks for itself. Content, dialogue and communication are the key parameters for this form of interaction. It’s nice to

see that exhibitors and visitors now know what to expect at KEYHOUSE. Sustainab-le Innovations hone in on this spirit and start dialogue to convey the message in a nutshell.” Simon Angel, Curator Sustainable Innovations

The call for sustainable products and cor-responding transparent and resource-sa-ving production has long stopped being a niche theme. It is one of the most pressing challenges of relevance for all fabrics and findings markets – the unanimous sta-tement of both exhibitors and visitors at MUNICH FABRIC START. Tomas Vucure-vic, owner of brand strategy consultancy Braind, sees great potential for upstream suppliers to the textile industry to build their own brands with the help of mea-surable quality claims.“So-called ingredient branding is gaining in importance on markets where consu-mers not only demand the finished pro-ducts but also ask critical questions about their genesis.” Tomas Vucurevic, Braind The compositions of garments – in terms of performance properties, also of sustain-ability solutions – are increasingly turning

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into genuine sales and purchasing argu-ments that can also put fashion brands in a positive light. This is why in future people will be more into vertical brand coopera-tions where many players across the value chain jointly work towards a solution.

Proving a resounding success was the launch of the new SOURCING AREA at the recently opened Business Club Munich located directly across from the MOC. A selection of 75 international apparel ma-nufacturers and producers presented their services for the segments Womens-wear, Menswear, Accessories, Corporate, Couture and Tailored in Hall 8. Alongsi-de the most important German-speaking ready-to-wear manufacturers there were also renowned retailers spotted looking for producers. On top of this, visitors from the Baltic countries, from Russia and the Netherlands. “It was a right and important move to loca-te the new sourcing format at this venue. We receive corresponding feedback from exhibitors and many visitors. We have al-ready received confirmation from all exhi-bitors at this stage that they will be back next time. It is important that ‘manufactu-ring and production’ are presented here in

Munich and get such exclusive exposure.” Sebastian Klinder, Managing Director MUNICH FABRIC START

For the 7th time now the HighTex Award was presented for outstanding achie-vements in innovative and sustainable product development as part of MUNICH FABRIC START. The winner was RDD Tex-tiles from Portugal, second and third pla-ce went to Italy: to M.T.T. Spa Manifattura Tessile and Brugnoli. The award winning innovations are presented in detail at the next page.

“We consider the HighTex Award as both a recognition for outstanding performance and as a motivation for novel innovation projects. It is a sustainable contribution to a clean future and a conscious handling of resources thanks to innovative materi-al use. Our heartfelt congratulations go to the three winning enterprises – they have earned our respect for their efforts and commitment of all participants and their forward thinking product developments.” Claudia Mynott, Communications Director MUNICH FABRIC START

For the whole duration of the trade fair a comprehensive and highly specialised programme of side events informed vi-sitors and exhibitors about hot topics, trends and directions at KEYHOUSE, at the DENIM DOCK in BLUEZONE and in the ReSOURCE Area. The interest was enormous and shows how urgently in-formation is needed to come up with the right answers to burning issues.

“Time and time again I am thrilled to see how MUNICH FABRIC START has de-veloped as a high-quality international fa-bric fair. The timing and the spectrum on offer here are ideal for my work. I have come to completely concentrate on the

trade fairs here in Munich.” Thomas Rath

“This very focused exhibition is ideal to have in-depth conversations with your suppliers. The trip to Munich always pays off for us.” Dorothee Schumacher

The next MUNICH FABRIC START will be held from 4 to 6 February 2020. BLUE-ZONE opens on 4 and 5 February 2020. For further details on the scheduling go to our statement.

Find high-resolution visuals for MUNICH FABRIC START here for www.munichfabricstart.com/pressgallery

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// HIGHTEX AWARD

MUNICH FABRIC START PRESENTS INNOVATIONAWARD

RDD TEXTILES FROM PORTUGAL

WINS INNOVATON AWARD FOR

ABSOLUTE NOVELTY

Munich, 4 September 2019 - The winners

of the 7th HighTex Award have been an-

nounced. Given the large number of com-

petitive new products from international

fabric producers, it was no easy task for

the expert jury consisting of Philip Langer,

Iris Schlomski, Christoph Hornung, Alex

Vogt, Simon Angel and Jo Baumgartner

to reach an unanimous decision.

THE WINNERS OF THE HIGHTEX AWARD 2/19.

RDD TEXTILES from Portugal wins first place with a bonded double-sided jersey quality. Outstanding was the jury‘s as-sessment of the development of this new

bonding technique through an environ-mentally conscious mechanical process and newly developed without any additi-onal adhesive. For the filling, 100% Ten-cel TM which uses an environmentally fri-endly fiber. According to RDD Textiles this excellent jersey quality, first introduced at MUNICH FABRIC START, is breathable, warming, comfortable, extremely light-weight and absolutely fashionable.

„We are very happy about this award, which we have received for the second time. The award especially means a lot to us because this now award winning article is a real novelty. For the launch of this out-standing jersey quality, the HighTex Award is a welcomed marketing tool to publicize this novelty in the marketplace.“ Elsa Parente, RDD TEXTILES

Second place goes to M.T.T. SPA MANI-FATTURA TESSILE TOSCANA from Italy for a wool quality with 14 percent polya-mide content currently offered at a high fashion level. This is ensured by a graphic PU print in a technically aesthetic vinyl look. Abrasion and pilling are drastically minimized by this fashionable way of co-

ating. Ideal for trend-setting womenswear with classic wool properties. ‚We are very happy to be among the win-ners of the HighTex Award. Our company invests a great deal of energy and know-how in the development of new techno-logies, innovative fibers and visionary finishes. Always taking into account en-vironmentally friendly, sustainable criteria. It is an honor for the entire team, who are constantly researching forward-looking

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products‘ Enrico Reali, M.T.T. SPA

Third place goes to fabric specialist BRUGNOLI, also based in Italy, with a highly functional 3-layer technology. New is the use of bio-based polyamide. The elastic protective membrane is waterpro-of, windproof and breathable and there-fore predestined for outdoor fashion. The first layer is made of extra fine merino wool and bio-based polyamides. The se-cond layer offers a high degree of com-fort and functional protection as an extra thin elastic membrane. With the third layer featuring extremely thin polyamides plus elastane. The result is a soft shell quality for jackets and pants that is already used by well-known Italian fashion and function brands. ‚This award is a wonderful recognition of our performance and proof of our conti-nuous expertise in innovative product so-lutions. Especially since we have already taken first place last year. The winning fabric is truly an exceptional article with a patent-pending membrane. The High-Tex Award motivates and encourages us to consistently improve our research and development strategy.‘

Massimiliano Denna, BRUGNOLI

The HighTex Award is part of an overall conceptual approach by MUNICH FABRIC START as one of the world‘s largest texti-le fabric fairs for intelligent process solu-tions, innovative highlights, biotech, digi-tization and sustainable innovation. „We see the HighTex Award as recognition for outstanding achievements and at the same time as motivation which encoura-ges unique innovation projects. It promo-tes sustainable contributions towards a clean future and more conscious use of resources thanks to the innovative use of materials. Our congratulations to the top three companies and our respect to the performance and commitment of all of the participants and their innovative product developments.“ Frank Junker, Creative Director MUNICH FABRIC START

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// SOURCING

With the launch of the SOURCING Area in the newly opened Business Club Munich of new staged Hall 8, MUNICH FABRIC START is realizing an adequate spa-ce for the growing demand for SOURCING services. Directly connected to the MOC and the Bluezone, a selected range of about 80 international clothing ma-nufacturers and producers will present their services.

The broad portfolio in Munich completes and consoli-dates with the offer of manufacturing services for the segments Women and Men, Accessories, Corporate, Couture and Tailored.

The location of the Business Club Munich as a high-qua-lity refurbished, heritage-protected factory building from 1926 in the industrial Bauhaus style provides the ideal setting for a new conception of the SOURCING area. Ideal prerequisites for expanding the existing segments of MUNICH FABRIC START with a profiled SOURCING area and thus for networking internationally establis-hed brands with high-quality clothing manufacturers. And consequently to consistently map the entire textile value chain.

Exhibtiors at the SOURCING Area are: Agha, Astibo, Copass Tex, Consulting Service, DMISS Group, Filiet-essuti, G. Chiras & Sons, Global Market, Lagoon Limi-ted, Matrix Sourcing, Prevent Travnik, SM Senra, Pin-nacle Impex, Vandoma, Vestire.

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// VIEW PREMIUM SELECTION

What started as an exclusive Preview date has now developed into a well-established trade fair with inter-national appeal.

VIEW, the Preview Textile Fair of MUNICH FABRIC START, offers the assured information and planning security so crucial at an early point in time thereby responding immediately to changed processes and seasonal market shifts.

The concept of the two consecutive and complemen-tary trade fair concepts of VIEW Premium Selection and MUNICH FABRIC START has proved correct and forward-looking.

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// VIEW SECTIONSAt VIEW more than 400 collections of leading inter-national fabrics and additionals suppliers provide the first well-researched preview of the textile and fashion trends for the respective season. At this early point in time the powerful portfolio of increasingly finalised and fine-tuned collections already impresses the lea-ding creative teams of the national and international brands and designers expected in Munich.

They showcase their developments in the areas of fa-brics for men and women, additionals with findings and accessories as well as the initial highlights for denim & sportswear.

Equally powerful are the early innovation proposals made by VIEW DESIGN STUDIOS with the latest prints and patterns. Next to a wide range of 90 new collections and new power-house suppliers renowned exhibitors from Germany, Austria, Switzerland, Fran-ce, England, Turkey, Japan and Italy present the la-test developments.

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// CLOSING REPORT AUTUMN.WINTER 20/21

VIEW PREMIUM SELECTION WITH HIGH VISITOR FREQUEN-CY & INNOVATIONS FOR AUTUMN.WINTER 20/21

After two intense and inspiring days at the trade fair, the VIEW PREMIUM SELECTION closed with a consistently high visitor fre-quency of brands from German-speaking and neighboring countries. The strong and well-developed collection of around 400 international preview programs at this early stage ranged from women‘s and menswear to denim & sportswear, Additi-onals and a newly selected ReSource Area for innovative and sustainable fabrics.

The unique atmosphere of the VIEW offers space and time for intensive exchange and solution-oriented discussions, for exclusi-ve product and design developments.

The high and sustained visitor frequency by numerous designers, buyers, product managers and decision-makers from in-ternationally active brands just show how important these parameters are in a time of upheaval and new challenges within the entire textile and fashion market.

Among them well-known brands like:

ADIDAS | AIRFIELD | BALDESSARINI CINQUE | COMMA | COS | ESCADA HOLY FASHION GROUP | HUGO BOSS IRENE LUFT | IRIS VON ARNIM | JOOP! LAGERFELD | LALA BERLIN | LIEBESKIND LUISA CERANO | MAC | OUI GRUPPE RIANI | DOROTHEE SCHUMACHER | SET | SPORTALM | STRELLSON | TALBOT RUNHOF | TOMMY HILFIGER „I‘m very surprised how many finished col-lections are already shown here. The qua-lity of the offer is great. I‘ve already had a lot of intensive discussions and was able to use the VIEW as a kick-off for the new season.“ Johnny Talbot, Talbot Runhof

Similarly, the conclusion of designer Han-nes Roether:

„We are positively surprised by the offer and ambience of this fair. We have alrea-dy seen great collections and have found something. Currently we are still in the middle of selling the summer collection.

Nevertheless, we find this event a very charming staged event, to start this sea-son into the new season.“

Fashion will be defined more than ever by innovations, exclusivity and individuality. At the same time, sustainability in all its complexity is one of the most important and intensively discussed topics to which highly sophisticated answers have been presented on the supplier side.

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The strategic orientation of VIEW as an early format for new developments, initial color and material trends and a high-qua-lity product portfolio has once again been confirmed.

„Given the industry‘s momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collec-tion concept is already part of the VIEW.“ Mathias Menger, Yünsa

With the VIEW Premium Selection, the few weeks following MUNICH FABRIC START with the BLUEZONE as one of the most important international denim shows, the KEYHOUSE as a think tank for technology and sustainability as well as the new sour-cing area in hall 8, the entire textile offer and associated services along the value chain ensured.

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// VOICES“We v iew BLUEZONE as a communi ty

p la t form and content hub. A l though

there are many d iverse market ing

channels for product communicat ion

there is no bet ter brand exper ience

than at a t rade fa i r. And here at the

BLUEZONE we not on ly f ind a great

locat ion but a lso a very open-minded

and engaged communi ty.”

Marykate Kelly, Candiani Denim

“In view of the current market situat ion in the Ger-

man and European region we are highly sat isf ied

with these constant f igures and the footfal l over

the three trade fair days. Al l segments and areas of

MUNICH FABRIC START were wel l attended, as was

the new Hal l 8 which was received very wel l . KEY-

HOUSE and BLUEZONE have consistently generated

the highest numbers since their inception, with vi-

sitors spending increased t ime explor ing the hal ls

and segments of the trade fair. We observe a shift

in visitors’ needs – beyond purely sourcing fabrics

and addit ionals and towards content and impulses,

towards innovations and new market direct ions.”

Sebastian Klinder, Managing Director MUNICH FABRIC START

“It ’s a very valuable experience to see the wide

variety of visitors here at KEYHOUSE. Who are

as versat i le as their interests. We received very

posit ive feedback on our Smart Texti les Pop-

Up Lab. To us i t is of paramount importance

to be physical ly on site to present ourselves

to a broad audience. We capital ise on the op-

portunity to arouse and nurture the interest in

technological possibi l i t ies.”

Pauline van Dongen, Holst Center, Eindhoven

“To us this is a fantast ic trade fair to

meet with our customers. Furthermore,

we get plenty of inspirat ions and impres-

sions here. MUNICH FABRIC START is

without a doubt my favourite fair. There

is a very special atmosphere here. Here

the most var ied forms of creat ivi ty col-

l ide. Moreover, we use this opportunity

to explain our products, strategies and

cooperat ions in seminars and to launch

products. We welcome our most var ied

range of visitors here in Munich: Ameri-

can cl ients, university graduates, start-

ups and, of course, leading European

brands.” „

„

Tricia Carey, Lenzing Fibers

Developments in technology can be a

key to resolving the current contradict i-

on between a growing text i le sector and

the necessity to act in a more resour-

ce-saving manner. Ranging from trans-

parency, recyclabi l i ty to surplus pro-

duction – the potential appl icat ions for

Big Data, Art i f ic ial and Ampli f ied Intel-

l igence are wide and varied. The special

thing about this Keyhouse panel was i ts

mult i-discipl inary approach was a dis-

course between the publ ic perspecti-

ve as represented by Li Edelkoort, the

UN and media on the one side, and the

H&M Foundation, Lenzing and EON on

the other, as those bringing real innova-

t ions to our industry. „

„

Alex Vogt, KERN. Consulting

Visitors come wel l prepared and ask infor-

med questions. Renowned major players

rub shoulders here with start-ups. We recei-

ve many questions by e-mai l after the fair

now so that an in-depth and personal level

of communication emerges. I t ’s also nice to

see that visitors take their t ime and have a

systematic approach. This shows: the sys-

tem is embraced. The efforts undertaken by

the trade fair company for the RESOURCE

Area have paid off . A great commitment.”

Heike Hess, Internationaler Verband der Naturtextilwirtschaft e.V.

”At f i rst , I thought i t was a problem that

sweaters developed with 3D technolo-

gy looked different than conventional,

tradit ional knitted styles. I only real i-

sed over t ime that i t is truly a USP for

3D knitt ing to have i ts own, inimitable

look that stands out from conventional

styles thereby leading fashion into the

future also in terms of looks.” „

„

Rosanne van der Meer, N.I.O.New Industrial Order

3rd & 4th

Dezember 20194th to 6st

February 20204st & 5st

February 20204th to 6st

February 2020

24

// VENUEMUNICH FABRIC START is held at the modern exhibition and event centre MOC, the Munich Order Center (MOC) located in the north of Munich.

Its special architecture provides scope for individual stand and presentation options spread across 4 exhibition halls plus large seminar rooms and lounges. The exhibiti-on spaces offered range from white stands with natural daylight to exclusive studios.

The expanded BLUEZONE includes Hall 7 (ALL STAR MILLS) as well as the addition of Hall 6. With CATALYZER we now boast a lifes-tyle-oriented display and communication area revolving around the themes of heri-tage, sustainability and innovation. The well-preserved fabric of the building – massive stone walls – obtains light and lightness through large glass domes and open steel beams. What has remained un-changed is the individual, original layout with the resulting exciting stand design. Comprising MOC, the ZENITH HALL and the recently developed KEYHOUSE and

CATALYZER areas on the Zenith premi-ses, the MUNICH FABRIC START venue is accessible both by car (sufficient par-king is available) and by public transport. VIEW Premium Selection invites visitors to the MVG Museum in Ständlerstraße 20 – which is located in the over 5,000 m² hall of the former bus repair shop near the main tram workshop premises of the Mu-nich transport company; easy to access by underground, bus and tram. Parking for motorists is available.

25

// VISITORSMUNICH FABRIC START aspires to create a business platform in combination with detailed market and trend information. Admission is restricted to trade visitors and subject to visitors presenting respec-tive credentials.

Visitors include: Manufacturers of apparel and fashion accessories, representatives from retail, wholesale and mail-order outfits as well as of purchasing associations that have apparel and/or textile accessories in their ranges, upstream suppliers to the indust-ry, commercial agents of apparel and ac-cessories. In addition to this representa-tives from associated disciplines such as interior design.

September 2019 saw MUNICH FABRIC START register a sustained high attendan-ce with some 20,300 visitors and attract an increasingly international audience.

Alongside all German ready-to-wear ma-nufacturers, top decision-makers and de-signers from neighbouring countries were on site. At 39% the share of foreign visi-tors was up slightly. The quality of visitors was impressive – including such market leaders as Esprit, s.Oliver, Marc O’Polo, Marks & Spencer, Gerry Weber, Drykorn, Diesel, Mavi Jeans, Mads Norgaard, Cin-que, Marc Cain, Tommy Hilfiger, Max Mara, Hugo Boss, Baldessarini, Lagerfeld, Akris sowie Lala Berlin.

26

Country

GermanyTurkeyItalyChinaFrancePortugalAustriaSouth KoreaNetherlandsSpainGreat BritainPakistanHong KongGreeceSwitzerlandPolandDenmarkJapanIndiaSweden

RomaniaBelgiumEgyptLithuaniaCzech RepublicTaiwanBulgariaUSAMoroccoThailandLiechtensteinAustraliaSloveniaIrelandTunisiaBangladesh

Total

Total no. of Countries

No. of Exhibitors

EXHIBITOR DISTRIBUTION BY COUNTRIES AT MUNICH FABRIC START AUTUMN.WINTER 20/21

SPREAD OF COUNTRIES

Pakistan 2%Spain 2%

South Korea 2%

Netherlands 2%

Austria 3%

France 4%

Portugal 4%

China 4%

Italy 19 %

Turkey 21%

Germany 23%

other 11%

87,3% Europe

11,7% Asia

1,0% Other

SPREAD OF EXHIBITORS BY CONTINENTS

Great Britain 2%

// EXHIBITORS – EXHIBITOR CONTACT DETAILS AND NEW EXHIBITORS

2121891704038362821212016151211986665

5443332222111111

90536

27

Country

TurkeyGermanyItlayPortugalChinaFranceNetherlandsAustriaMoroccoSpainSouth KoreaGreat BritianPakistanHong KongGreeceTunesiaNorht MazedoniaBosnia-HerzegowinaSwitzerlandVietnamPolenIndia

256226176665850292821191817171614121111101088

BelgiumDenmarkJapan RomaniaLithuainaCzech RepublicUSAEgyptTaiwanThailandBangaldeschSwedenIrelandLiechtensteinSloweniaBulgariaCyprusAustraliaPeru

TotalTotal no. of Countries

6654333222211111111

90536

Pakistan 2%South Korea 2%

Spain 2%

Morocco 2%

China 5%

Austria 2%

Portugal 6%

Netherlands 3%

Italy 16%

Germany 20%

Turkey 23%

Hong Kong 1%

85,3% Europe

12,2 % Asia

2,5% Others

Great Britian 2%

EXHIBITOR DISTRIBUTION BY COUNTRIES AT MUNICH FABRIC START AUTUMN.WINTER 20/21

// EXHIBITORS – EXHIBITOR CONTACT DETAILS AND NEW EXHIBITORS

No. of Exhibitors

SPREAD OF COUNTRIES

SPREAD OF EXHIBITORS BY CONTINENTS

28

SAISON AUTUMN.WINTER 20/21LIST OF NEW EXHIBITORS

// FABRICS

Company

Dalian Unison Trading Ltd.Hangzhou Christina Textile Co., Ltd.Hangzhou Pinli Clothing Accessories Co., Ltd.Jiaxing Zhengqi Hi-New-Tech Textile Material Bonding Co.,Ltd.Rico Jiangzhou Printing & Dyeing Ltd.Shanghai Sunshine Textile Co., Ltd.Suzhou Changdize Import & Export Co., Ltd.Tycoon Textiles Co., Ltd.Wuxi Jannocks Textile Co., Ltd.Shenzhen Kingsun Textile Co., Ltd.Changzhou East Textile and Apparel Co., Ltd.Suzhou Colorful Import & Export Co., Ltd.Wujiang City Zhang‘s Textile Co., Ltd.Shanghai Champion Garment Manufacturing Co., Ltd.Startex Textile Technology Co., Ltd.Suzhou Visign New Materials Co., Ltd.Wujiang Ruifeng Textile Co., Ltd.Ashford Mill (Zhangzhou) Co., Ltd.Suzhou Shitao Textile Technology Co., Ltd.Nantong Hairun Textiles Co., Ltd.Wujiang Xingcheng Textile Imports and Exports Co., Ltd.Suzhou Silk To Textile Technology Co., Ltd.Michael Sven Müller TextilagenturMekotex (Pvt) Ltd.Thai Eastern IndustryIsland DenimKuraray EuropeDost TekstilRamnur Textile San. ve Tic. LTD STIAkdemCMS Cavus Metal TekstilMuratoglu TekstilSinem Tekstil Tic. Ltd. StiVerne Et CletAlesta Tekstil

CountryCHINACHINACHINACHINA

CHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINACHINADPAKTHATRDTRTRTRTRTRTRFRTR

Hall

A3A3A3A3

A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3A3H3H3S1S1S1S1S1S1S1S1

Booth No.

C112C112C112C112

C112C112C112C112C112C113C114C115C116C117C118C119C119C120C120C121C121C122D107D109D109D07E06E111E115E117E117E117E117F104F118

Webpage

www.hi-new-tex.com

www.ssfabric.comwww.galaxysun.com.hk

www.kingsuntextile.comwww.mh-eastex.com

www.mekotex.com

www.island-denim.comwww.clarino.euwww.dosttextiles.com.trwww.ramnurtextile.comwww.akdemtekstil.com.trwww.balsuyu.comwww.muratoglutekstil.comwww.sinemtekstil.com.trwww.verne-et-clet.commwww.alestatextil.com

Company Country

PORITPOLTRTRPORCHGBITTRBEL

HallS1S1S2S2S2S2S2S2S2S2S2

Booth No. Webpage

www.imm.pt

www.colorinvest.plwww.oztektekstil.com.trwww.unlutransfer.commwww.bwfashion.pt

www.firgate.com

www.bogaziciorme.comwww.lottemartens.com

Company

José de Abreu & Filhos, LDAElasta - VestilOrg TekstilLabel Store Industries SRLAtlasteksBosporus Dügme Tic. Ltd. StiTEO buttonSapphire BrodeRota Matbaa Yayincilik Kagit Pro.San.Ltd.Sti.Jakob Müller AGSuzhou Huaxin Interlining Manufacturing Co., Ltd.Rota Foreign Trade CompanySmilefulRicamificio Levi SrlTunteks LabelsHämmerle & Vogel Gmbh & Co KGKC Textil GmbHPedrini Nastimpex Srl

Country

PORCZTRITTRTRPOLTRTRCHCHINATRHKITTRATDRO

Hall

H1H1H1H1H1H2H1H1H1H2H2H2H2H2H2H2H2H2

Booth No.

A06C07C10C11C16D11D11D14E13A08A10A12A13B03B06B11C04D10

Webpage

www.joseabreufilhos.ptwww.elasta-vestil.czwww.orgtekstil.com.trwww.labelstoreindustries.comwww.atlasteks.com

www.teobutton.comwww.pirnakis.com.trwww.rotamatbaa.com.trwww.mueller-frick.comwww.china-interlining.comwww.rotacompamny.comwww.stlhz.comwww.ricamificiolevi.itwww.tunteks.com

www.kc-textil.comwww.pedrini.ro

// ADDITIONALS

Irmãos M. Marques, LdaTessitura Artigiana Piemme S.N.C.Color InvestÖztek TekstilÜnlü Transfer Tekstil San. Ve Tic. LTD. STI.BWfashionPER Consulting SaglFirgate LimitedTEXLOVER SRLBogazici Orme Kumas San. Ve TIC. STI.Atelier Lotte Martens & About blue

29

// KEYHOUSE

Company

Julia Kaleta - Atlas of Sustainable Colour(s)Studio Sanne VisserSwart Laeken by Studio Lotte GulpersNikolett Madai - Dyeluxe - Grave to CradleEric Esser - AuxtexIeva Uzkurataite - Loop Collaboration - Human Power Socks Loop. a life - New Circular StoriesLena Winterink - Worn to WearArchromaKPMG AG WPGMicrosoft Deutschland GmbHThe Girl and the Machine VOFHouse of UKNK Production & Development sp.zo.oCirculariseeCom.i.stra SrlRemo B.V.Tailorlux GmbHVarvaressos S.A..ImPuls AGHolst Centre

Country

NLGBNLDDNLNLNLCHDDNLNLPLNLITNLDGRDNL

Hall

H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5

Booth No.

34567891011121313182628303030323640

Webpage

www.juliakaleta.comwww.sannevisser.comwww.lottegulpers.comwww.dyeluxedesign.comwww.eric-esser-design.dewww.ieva.workwww.loopalife.comwww.lenawinterink.comwww.archroma.comwww.kpmg.deww.microsoft.com/germanywww.thegirlandthemachine.comwww.houseofu.comwww.knk-kanaka.plwww.circularise.comwww.comistra.itwww.remokey.comwww.tailorlux.comwww.varvaressos.gr/en/www.impuls.dewww.holstcentre.com

Company

Global Market Asia Holding LtdPinnacle ImpexThe South India GarmentsAghaFilietessutiVestire S.ADmiss GroupGeorgios Chiras and Sons

Country

HKIIZYPITPTGRGR

Hall

A3SA3SA3SH8H8H8H8H8

Booth No.

D 105D 108D 108B 03B 05B 06C 03C 03

Webpage

www.globalmarketfashion.comwww. pinnacleimpex.comwww.nitsking.comww.aghatex.com

www.vestire.pt/wpwww.dimis.grwww.chiras.gr

// SOURCING

Company

Crafil LDADorlet SASADM -Artistic Denim Mills LTDTCE DenimNaveena Denim Mills - NDMHyosung CorporationEnvoy TextilesThe Denim WindowTexpro Corp CompanyETC Group sarlWinwin Textiles Co., LTDKasiv Leather LabelSiddiqsons LimitedPioneer Denim LimitedSystem Denim Pazarlama A.S.

Country

PTFRPKSKPKBANLTUTUCHINATRPKBATRTR

Hall

H6H6H7H7H7H7H7H7H7H7H7H7H7H7H7

Booth No.

A 03B 02 A 24B 03B 19B 24BP 01BP 02C 03C 05C 07C 13C 19C 21C 24

Webpage

www.crafil.ptwww.dorlet.frwww.admdenim.comwww.tce.co.kr

www.creora.comwww.envoytextiles.comwww.thedenimwindow.comwww.texprocorp.comwww.etcgroup.com.tnwww.winwintextile.cnwww.kasivetiket.comwww.siddiqsons.com www.oneer-denim.com www.systemdenim.com

// BLUEZONE

Country

GBNL

Hall

S1 DSS1 DS

Booth No.

E 102E 105

Company

Fairbairn & Wolf StudioDMD Amsterdam

// DESIGN STUDIOSWebpage

www.nuprimary.comwww.dmdtex.com

30

EXHIBITOR GROWTH AT MUNICH FABRIC START 2002 - 2019

956 950 905

2017 2018 2019

986

925

2016

1028

910

2015

976

897

2014

952

847

2013

952

792

2012

857

768

2011

823

727

2010

775

762

2009

765

728

2008

745

668

2007

755

648

2006

706

637

2005

650

580

2004

639

496

2003

541

282

20020

200400600800

10001200

381

February

September

Num

ber

of

Exh

ibito

rs

1035 1127

31

// KONTAKT

PresseIsabel RosenbergerPhone: +49 (0)89 45 22 47 40Fax: +49 (0)89 45 22 47 22E-Mail: ir@munichfabricstart.com

Marketing & KommunikationClaudia Mynott (geb. Goßen)Phone: +49 (0)89 45 22 47 45Fax: +49 (0)89 45 22 47 22E-Mail: cm@munichfabricstart.com