mfda bulletin - mutual fund dealers associationetfs. in addition, there are certain topics/concepts...

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Page 1 of 2 Contact: Paige Ward General Counsel, Corporate Secretary & Vice-President, Policy Phone: 416-943-5838 E-mail: [email protected] BULLETIN #0653 P July 22, 2015 MFDA Bulletin Policy For Distribution to Relevant Parties within your Firm Request for Comment Consultation Document (Proficiency Standard for Approved Persons Selling Exchange-Traded Funds (ETFs)) and Draft MFDA Staff Notice - Outside Activity On June 18, 2015, the British Columbia Securities Commission (“BCSC”) published for public comment Proposed Amendments to MFDA Rule 1.2. (Individual Qualifications). The proposed amendments are intended to conform MFDA Rules with similar requirements under securities legislation by adopting the National Instrument 31-103 Registration Requirements, Exemptions and Ongoing Registrant Obligations (“NI 31-103”), Form 33- 109F4 Registration of Individuals and Review of Permitted Individuals (“Form 33-109F4”) and Companion Policy to NI 31-103 (“31-103CP”) changes in respect of requirements pertaining to proficiency and outside activities. A. Consultation Document - Proficiency Standard for Approved Persons Selling Exchange-Traded Funds (ETFs) In conjunction with the proposed amendments to Rule 1.2, MFDA staff is issuing for comment a consultation document that sets out details of a proposed proficiency standard that would satisfy the requirements under MFDA Rule 1.2.3 for Approved Persons selling ETFs. The consultation document (Proficiency Standard for Approved Persons Selling Exchange- Traded Funds (ETFs)) is attached to this Bulletin as Schedule “A”.

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Page 1: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

Page 1 of 2

Contact: Paige Ward

General Counsel, Corporate Secretary & Vice-President, Policy

Phone: 416-943-5838

E-mail: [email protected]

BULLETIN #0653 – P

July 22, 2015

MFDA Bulletin

Policy

For Distribution to Relevant Parties within your Firm

Request for Comment – Consultation Document (Proficiency Standard for Approved Persons Selling Exchange-Traded Funds (ETFs)) and Draft MFDA Staff Notice - Outside Activity

On June 18, 2015, the British Columbia Securities Commission (“BCSC”) published for public

comment Proposed Amendments to MFDA Rule 1.2. (Individual Qualifications).

The proposed amendments are intended to conform MFDA Rules with similar requirements

under securities legislation by adopting the National Instrument 31-103 Registration

Requirements, Exemptions and Ongoing Registrant Obligations (“NI 31-103”), Form 33- 109F4

Registration of Individuals and Review of Permitted Individuals (“Form 33-109F4”) and

Companion Policy to NI 31-103 (“31-103CP”) changes in respect of requirements pertaining to

proficiency and outside activities.

A. Consultation Document - Proficiency Standard for Approved Persons Selling Exchange-Traded Funds (ETFs)

In conjunction with the proposed amendments to Rule 1.2, MFDA staff is issuing for comment a

consultation document that sets out details of a proposed proficiency standard that would satisfy

the requirements under MFDA Rule 1.2.3 for Approved Persons selling ETFs.

The consultation document (Proficiency Standard for Approved Persons Selling Exchange-

Traded Funds (ETFs)) is attached to this Bulletin as Schedule “A”.

Page 2: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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B. MSN-0040 Outside Activity

In conjunction with the proposed amendments to Rule 1.2, MFDA staff is also proposing

revisions for comment to MFDA Staff Notice MSN-0040 Outside Activity. The revised MFDA

Staff Notice is attached to this Bulletin as Schedule “B”.

C. Comment on MFDA Staff Notices

Members and other interested parties are requested to provide comment on the consultation

document (Proficiency Standard for Approved Persons Selling Exchange-Traded Funds (ETFs))

and on the proposed revised MSN-0040 Outside Activity.

Comments on the consultation document and MFDA Staff Notice should be delivered by

September 16, 2015 to:

Paige Ward,

General Counsel, Corporate Secretary and Vice-President, Policy,

Mutual Fund Dealers Association of Canada,

121 King St. West, Suite 1000,

Toronto, Ontario, M5H 3T9

or emailed to [email protected].

DOCs# 433967v3

Page 3: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

MFDA Consultation Document

PROFICIENCY STANDARD FOR APPROVED PERSONS SELLING EXCHANGE TRADED FUNDS (ETFs)

On June 25, 2015, the British Columbia Securities Commission (“BCSC”) published for public

comment proposed amendments to MFDA Rule 1.2 (Individual Qualifications). Proposed Rule

1.2.3 sets out a general proficiency principle that would apply in situations where additional

education, training and proficiency may be appropriate (e.g. where Members and Approved

Persons trade in investment products that have unique features such as ETFs). The purpose of

this consultation document is to solicit comment on details of a proficiency standard for

Approved Persons selling ETFs that would satisfy proposed MFDA Rule 1.2.3.

Background

Subject to appropriate registration and proficiency, MFDA Members and their Approved Persons

may sell ETFs that meet the definition of a mutual fund. However, there are important

differences between ETFs and conventional mutual funds, including how they are transacted,

that Approved Persons must know and understand to meet the general proficiency principle

under proposed Rule 1.2.3 and NI 31-103. Existing courses and examinations used by Approved

Persons to satisfy proficiency requirements under NI 31-103 to sell conventional mutual funds

do not adequately address the sale of ETFs.

NI 31-103 establishes a general proficiency principle for registrants. As set out under Part 3.4(1)

of NI 31-103: “An individual must not perform an activity that requires registration unless the

individual has the education, training and experience that a reasonable person would consider

necessary to perform the activity competently.” Members must ensure that each Approved

Person offering ETFs has adequate proficiency.

Proposed Rule 1.2.3 states: “An Approved Person must not perform an activity that requires

securities registration unless the Approved Person has the education, training and experience that a

reasonable person would consider necessary to perform the activity competently, including

understanding the structure, features and risks of each security that the individual recommends.”

ETF Proficiency

In order to satisfy the proficiency principle under proposed Rule 1.2.3, Approved Persons would

need to receive training on information about characteristics and features of ETFs, as well as,

training on how ETFs will be offered through the Member.

Training on Member Policies and Procedures

SCHEDULE A

Page 4: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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Member specific training would focus on the information that Approved Persons would need to

know about the Member’s policies and procedures for transacting in ETFs. Training would

include, but not be limited to, the following:

Detailed product information for the ETFs approved for sale by the Member;

How market quotes will be obtained;

The types of trades accepted and the information required for each trade accepted;

The disclosure information required for each transaction;

How evidence of trade instructions and disclosures will be maintained; and

How trade orders will be processed.

ETF Information

Training should focus on new information that an Approved Person would need to know about

ETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and

conventional mutual funds. ETF training should highlight the key differences between ETFs and

conventional mutual funds.

Legend:

New Information Content should be explained in detail.

Generally a higher level of detail is expected.

Should include comparison of ETFs and conventional mutual funds.

Existing Topics and

Concepts

Existing topics and concepts should be explained in the context of ETFs.

Should include comparison of ETFs and conventional mutual funds.

General Topic Sub-Topics Comment Percentage

Allocation

Introduction to

ETFs

Definition of an Exchange-Traded Fund Provide an ETF definition.

Explain how they have

attributes of both conventional

mutual funds and stocks.

15

Registration/licensing requirements and limitations Review the registration

requirements to sell mutual

funds and the limitations of

registration for Dealing

Representatives.

Review what products Dealing

Representatives can and cannot

sell.

Description of ETFs that can be sold by Approved

Persons:

o Index Tracking

o Actively Managed

o Quasi-Active/Quasi-Passive

Describe in detail the types of

ETFs that can be sold by

Dealing Representatives.

Page 5: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

Page 3 of 6

General Topic Sub-Topics Comment Percentage

Allocation

Description of ETFs that cannot be sold by

Approved Persons:

o Leverage and Inverse

o Commodity

Describe in general the types of

ETFs that cannot be sold by

Dealing Representatives.

Regulation of

ETFs

Offering Documents

o (National Instrument 41-101 – General

Prospectus Requirements)

Disclosure Requirements

o Delivery of Summary Document (Note:

New legislation has been proposed to

replace the Summary Document with an

ETF Facts document and delivery

requirements)

o Continuous Disclosure

Investment Restrictions

o Investment restrictions applicable to ETFs

Independent Review Committee

o Role and responsibility

Generally describe the

regulation of ETFs including

the offering documents,

disclosure requirements,

investment restrictions and the

role of the Independent Review

Committee.

May include a summary of how

the regulation of ETFs is

similar/different than

conventional mutual funds.

10

Characteristics

of ETFs

Description of investment management styles:

o Active vs. Passive

o Quasi-Active/Quasi-Passive

o Indexing

o What are indices?*

o Tracking an Index

Physical vs. Synthetic

Full Replication vs.

Sampling

Tracking Error

Describe Passive vs. Active

investment management styles.

Describe Quasi Passive/Active

investment management styles.

Provide examples of each style.

Define what is an Index and

describe in detail the different

methods for tracking an Index.

Explain and give examples of a

tracking error.

20

Creation and Redemption of Units

o Designated Brokers/Dealers/Market Makers

o New ETFs

o In-kind creation

o In-cash creation

o Existing ETFs

o Additional unit creation

o Redemption of units

o When number of units may change

Describe generally the various

roles and responsibilities of:

Designated Brokers; Dealers;

Market Makers.

Describe in detail how new

ETFs are created and funded.

Describe how new units are

created for existing ETFs.

Describe how existing ETF

units are redeemed.

Describe circumstances where

ETF units may be created or

redeemed.

Page 6: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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General Topic Sub-Topics Comment Percentage

Allocation

Operating Costs

o Management fees

o Operating expenses

o Trading expenses

o Trailing commissions

Generally describe the various

operating costs that can apply

to ETFs with a focus on

differences between ETFs and

conventional mutual funds.

Features and Benefits

o Professionally Managed

o Low cost

o Transparency

o Tax Efficiency

o Liquidity

o Diversification

Generally describe the features

and benefits of ETFs with a

focus on differences compared

to conventional mutual funds.

Explain that some features may

only apply to certain ETFs. For

example, an ETF may not be

diversified.

General Risks

o Market Risk

o Equity Risk

o Interest Rate Risk

o Currency Risk

o Credit Risk

o Foreign Investment Risk

o Style Risk

o Concentration Risk

o Counter-party Risk

o Tracking Error

Generally describe, with

examples, each risk that can

apply to ETFs.

Explain in detail the risk of

market price. Explain how

market price differs from NAV

pricing and that market price

risk applies to ETFs and not

conventional mutual funds.

o Risk that market price differs from NAV

Compare ETFs to:

o Conventional Mutual Funds

o Closed-End Funds

o Exchange -Traded Notes

Provide a summary of key

differences and similarities

between ETFs and

Conventional Mutual Funds,

Closed-End Funds and

Exchange -Traded Notes.

Exchange

Trading

Introduction to Financial Markets

o Describe Primary Market

o Describe Secondary Markets*

o Auction Markets

o Dealer (Over-The-Counter)

Markets

Define the terms Primary

Market and Secondary Market.

Describe in detail the various

Secondary Markets focusing on

the markets that ETFs will be

traded. Details should include

type of markets, market hours

and any specific trading rules

and requirements.

40

Trading on an Exchange

o ETF Pricing

o Market pricing

Continuous during market

open hours

o NAV pricing

End of day calculation

Daily, Weekly, Monthly

o Risk that market price differs from

NAV

Explain that ETFs have both a

market price and a NAV

calculation.

Explain the difference between

calculating a NAV and market

price.

Explain that ETFs may not

trade at their NAV.

Page 7: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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General Topic Sub-Topics Comment Percentage

Allocation

o Quotes system

o What’s a Bid?

o What’s an Ask?

o Bid/Ask Spread

o Last Trade Price

o Market Open/Market Close Price

Define the terms Bid, Ask and

the Bid/Ask spread.

Explain in detail how to

properly quote an ETF.

Define the terms Last Trade

Price, Market Open and Market

Close.

o Market Depth and Liquidity

o What’s a Board Lot/Odd Lot

o Define Market Depth

o Liquidity

o Role of Market Makers

Define terms Board Lot, Odd

Lot, Market Depth.

Explain liquidity and the role of

Market Makers for exchange

traded securities.

o Distributions

o Define the terms ex-distribution

and cum-distribution

o Describe distribution re-investment

plans

Define terms ex-distribution

and cum-distribution and what

they mean for trading purposes.

Describe distribution re-

investment plans for ETFs.

o UMIR Rules

o Trading Halts

o Circuit Breakers

Provide an overview of UMIR

Rules and who has to follow

them.

Explain trading halts and circuit

breakers including their

purpose and when they are

triggered.

Order Instructions

o Types of orders (Market, Limit, Stop Limit

etc.)

o Order Documentation

o Risks and benefits of each order

type

o Best practices for order entry (e.g.

in cases of buying or selling large

number of shares)

Describe the various types of

orders including the

information required for each

order as well as the risks and

benefits.

Describe situations where

certain order types may be

better than others.

Page 8: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

Page 6 of 6

General Topic Sub-Topics Comment Percentage

Allocation

Order Entry

o Order Processing

o Best Execution

o Exchange rules for placement and

execution

o Changing Trade Instructions

o Cancelling Trade Instructions

o Trade Settlement

o Confirmations

o Transaction costs

o Trading as Principal vs. Agent

Describe how orders must be

processed on exchanges

including best execution

requirements (e.g. immediate

execution), exchange rules and

how orders are filled.

Describe how to change and

cancel open orders.

Discuss Settlement,

Confirmations and costs.

Briefly explain trading as

Principal vs. Agent.

Investing in

ETFs

Review existing obligations for:

o Know-Your-Client

o Know-Your-Product

o Suitability Obligation

Explain that existing

obligations for KYC, KYP and

Suitability apply to the sale of

ETFs.

Explain that not all ETFs

provide the same level of

information as conventional

mutual funds, such as risk

rating, and that this information

would have to be assessed by

the Member in order to satisfy

existing obligations.

15

Portfolio Management

o Alpha and Beta

o Efficient Market Hypothesis

o Describe different investment strategies for

ETFs

Briefly explain the concepts of

Alpha, Beta and Efficient

Market Hypothesis.

Describe in detail the roles an

ETF can fill when constructing

a portfolio.

Review the following and how they apply to ETFs:

o PACs, SWPs

o DRIPs

o Taxation

o Income

o Capital Gains and Losses

o Dispositions

o Custody

o Nominee name (“street form”) vs.

client name

Review these common topics

with a focus on how they are

applicable to trading in ETFs.

Describe in detail nominee

name account records including

a comparison of how this

differs from client name

account records.

*Additional resource materials providing more detail on the different trading exchanges and

common market indices may be helpful for Approved Persons.

DOCs419295v7

Page 9: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

Page 1 of 7

DRAFT

MFDA STAFF NOTICE

OUTSIDE ACTIVITY

MFDA Staff Notices are intended to assist Members and their Approved Persons in the

interpretation, application of and compliance with requirements under MFDA By-laws and

Rules. Notices make reference to these requirements and set out MFDA staff's interpretation of

how to comply with these requirements. Notices may also include best practices or guidance.

This Notice discusses the following topics:

1. Definition of ‘Outside Activity’

2. Activities of the Member

3. Activities Allowed Outside of the Member

4. Obligation to Disclose Outside Activities

5. Member Policies and Procedures

6. Member Approval of Outside Activities

7. Ongoing Member Supervisory Obligations

8. Member Response to Supervisory Issues

9. Positions of Influence

1. Definition of ‘Outside Activity’

In accordance with MFDA Rule 1.3.1 (Outside Activity - Definition), “outside activity” is

defined as any activity conducted by an Approved Person outside of the Member:

(a) for which direct or indirect payment, compensation, consideration or other benefit

is received or expected;

(b) involving any officer or director position and any other equivalent positions; or

(c) involving any position of influence.

An outside activity includes activities for which the Approved Person does not receive, or expect

to receive, payment, compensation, consideration, as set out in clauses (b) and (c) of Rule 1.3.1,

and activities for which the Approved Person receives, or is expecting to receive, payment,

compensation, consideration, as set out in clause (a) of Rule 1.3.1.

Contact: Paige Ward

General Counsel, Corporate Secretary and Vice-President, Policy

Phone: (416) 943-5838

Email: [email protected]

MSN-0040

May 20, 2005

(Updated XX, 2015)

SCHEDULE B

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Page 2 of 7

In addition, an outside activity can include a single transaction or event and does not necessarily

have to occur with repetition, regularity or continuity.

The requirements of Rule 1.3 cannot be avoided by structuring transactions so that the benefit

does not flow directly to the Approved Person. For example, an activity or occupation carried on

by an Approved Person that could or does result in a benefit to the Approved Person’s spouse, or

to a corporation in which the Approved Person has an interest or exercises control, would fall

within the definition of outside activity as an indirect benefit.

Members and Approved Persons must be aware of their obligations with respect to completing

Form 33-109F4 Registration of Individuals and Review of Permitted Individuals (“Form 33-

109F4”) which requires all registrants to disclose their current employment, other business

activities, officer positions held and directorships. The Canadian Securities Administrators has

issued guidance in this regard in Companion Policy 31-103 CP Registration Requirements,

Exemptions and Ongoing Registrant Obligations.

2. Activities of the Member

MFDA Rule 1.1.1 (Members) requires that all “securities related business” must be conducted

through the Member, with exceptions for the sale of deposit instruments not on account of the

Member and the activities of bank employees conducted in accordance with the Bank Act

(Canada). “Securities related business” is defined in MFDA By-law No. 1 to mean any business

or activity which constitutes trading or advising in securities for the purposes of applicable

securities legislation in any jurisdiction in Canada. This includes securities sold pursuant to

exemptions under applicable securities legislation.

Apart from the specific exceptions noted in Rule 1.1.1, Approved Persons are prohibited from

personally engaging in the sale of any investments that would be considered securities under

applicable legislation, or selling or advising on such investments through any entity other than

their MFDA Member dealer (often referred to as “selling away” or “off book trading”).

3. Activities Allowed Outside of the Member

Pursuant to MFDA Rule 1.3.2 (Requirements for Outside Activity), an Approved Person may

have, and continue in, an outside activity provided that:

The MFDA and the securities regulatory authority in the jurisdiction in which the

Approved Person carries on, or proposes to carry on, the outside activity do not

prohibit the Approved Person from engaging in such outside activity;

The Approved Person discloses the outside activity to the Member;

The Approved Person obtains written Member approval of the outside activity

prior to engaging in such outside activity;

The outside activity of the Approved Person must not be such as to bring the

MFDA, its Members or the mutual fund industry into disrepute; and

To the extent that the outside activity could be confused with Member business,

clear written disclosure is provided to clients that any activities related to the

Page 11: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

Page 3 of 7

outside activity are not the business of the Member and are not the responsibility

of the Member.

4. Obligation to Disclose Outside Activities

(a) Disclosure to Member

Approved Persons are required to disclose all outside activities to their Member prior to

engaging in the activities.

(b) Disclosure to Client

Pursuant to Rule 1.3.2 (e), clear written disclosure must be provided to clients that the outside

activity is not the business of the Member and not the responsibility of the Member. With respect

to new clients, Approved Persons are expected to provide such disclosure at the time the client

relationship is established. Where the Approved Person has an existing relationship with a client

and the outside activity is a new activity or there is a change to an existing outside activity,

written disclosure to the client is required at the time when the Approved Person first engages in

the outside activity with the client.

Members and their Approved Persons are required to provide written disclosure to the client in

respect of any outside activity where the outside activity could be confused with Member

business. For example, where the outside activity deals with financial services such as financial

planning, insurance, mortgages, real estate, and tax and estate planning, the outside activity must

be disclosed. Where there is uncertainty as to whether an outside activity should be disclosed to a

client, Members and their Approved Persons should provide the required disclosure.

In addition, the nature of the outside activity and the name of the legal entity through which the

activity is conducted should be disclosed to the client.

(c) Disclosure to Securities Regulatory Authority

Members and Approved Persons must comply with securities legislation, which generally

requires full disclosure to the applicable securities regulatory authority of any outside activity.

In accordance with National Instrument 33-109 Registration Requirements and specifically Form

33-109F4, Approved Persons must disclose activities engaged in outside of their sponsoring

firm, including all officer and director positions and any other equivalent positions held, as well

as positions of influence. This disclosure is required whether or not the Approved Persons

receives compensation and whether or not any such position is business related.

5. Member Policies and Procedures

Members are required to establish, maintain and implement policies and procedures designed to

approve outside activities and to ensure subsequent compliance with MFDA Rules and By-laws

as these relate to the activities. These policies and procedures should include reasonable

measures for detecting undisclosed outside activity. Members should review the MFDA Policies

and Procedures Manual and Reference Guide to assist in the development of these policies and

procedures.

Page 12: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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Members should ensure that their policies and procedures respecting outside activities address:

The requirement for Approved Persons to disclose all outside activities, obtain pre-

approval of outside activities and the process by which Approved Persons may seek such

pre-approval;

The Member’s criteria for the approval of outside activities;

The requirement to communicate to the Branch Manager or supervisor the details of the

Member’s approval of, and any refusal to approve, the Approved Person’s outside

activities;

The requirement for the Approved Person to notify the Member in the event of any

material changes to significant aspects or termination of an outside activity; and

The requirement for records to include complete supporting evidence regarding the

Member’s handling of all outside activity approval requests, including any special

conditions, policies, procedures and controls that have been imposed and how

compliance will be monitored.

6. Member Approval of Outside Activities

Members that allow Approved Persons to engage in outside activities should perform reasonable

due diligence and have a process in place that allows for the assessment and prior approval of

any such activities. This process should ensure that Approved Persons are not involved in the

approval of their own outside activities. As a preliminary step in the approval process, the

Member must obtain from the Approved Person basic information about the activity, including

the business name, the location where the activity will take place and the nature of the activity,

the title or position of the Approved Person, the number of hours to be devoted to the activity

and a description of any potential for confusion or conflicts of interest. Members should assess if

the activity should be considered to be an outside activity based on the specific facts of the

Approved Person’s activity and circumstances.

Member approval of outside activities must take into consideration any terms and conditions that

have been imposed by the applicable securities regulatory authority on the Approved Person’s

registration related to the activity. Members should be aware of these terms and conditions and

supervise for their compliance. In any case, whether or not the securities regulatory authority has

imposed any such terms and conditions, Members may decide to impose their own terms and

conditions with respect to the approval of the outside activity. Evidence of the review and due

diligence undertaken by the Member, as well as the approval, must be maintained in accordance

with the record keeping requirements under the MFDA By-laws, Rules and Policies.

For approval of a position of influence as an outside activity, Members should review Section 9

of this Notice which discusses the specific considerations for the approval of positions of

influence.

In addition, Members must maintain records of the process under which the outside activity was

approved and specific details on the nature of the outside activity approved. The approval

process should require the Approved Person to notify the Member of a material change and

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require the Member to approve that change. A material change could include the expansion of

the activity initially approved by the Member or the offer of new services or products.

Some of the issues Members should consider before approving outside activities include:

(a) Conflicts of Interest

The Member must consider issues relating to all potential conflicts of interest that may arise

from the Approved Person’s duties as a salesperson and his or her outside activity. This would

include consideration of the compensation to be paid under the arrangement, the nature of the

relationship between the Approved Person and the outside entity, and any other potential

conflicts that are identified. If any such conflict cannot be properly managed, the outside activity

must not be permitted.

(b) Potential Client Servicing Issues

Members must ensure that the outside activity does not impair the ability of the Member or

Approved Person to provide continuous service to clients. This would include the inability to

place trades in a timely manner.

(c) Standards of Conduct

The Member must be satisfied that the outside activity will be consistent with the general

standards of conduct imposed under MFDA Rule 2.1.1 (Standard of Conduct) and will not bring

the MFDA, its members, or the mutual fund industry into disrepute. Accordingly, the

background, history and experience of the others involved with the outside activity should be

considered.

(d) Nature of the Activity and Related Proficiency

The standard of review in considering whether to approve outside activity will depend on the

nature of the activity. The review process regarding the investment of client funds or financial

services provided outside of the Member should be more stringent than that applied with respect

to outside activities that are clearly unrelated to the Member’s business. As a best practice, such

review should include consideration of educational, experience or other relevant competency

thresholds that may reasonably be expected as a prerequisite to allowing certain financial service

activities.

(e) Risk Management Issues Members should determine the extent to which there is the potential for the client to be confused

between Member business and the Approved Person’s outside activity. The Member should

recognize the potential exposure to complaints and litigation against the Member in the event

that the outside activity is permitted.

(f) Ability to Supervise The Member should evaluate its ability to satisfy supervisory requirements regarding the outside

activity and consider the effect such requirements will have on resources.

Page 14: MFDA Bulletin - Mutual Fund Dealers AssociationETFs. In addition, there are certain topics/concepts that are applicable to both ETFs and conventional mutual funds. ETF training should

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7. Ongoing Member Supervisory Obligations

While Members do not have specific obligations under the Rules to supervise the approved

outside activity itself on an ongoing basis, Members must monitor the activities of their

Approved Persons in relation to compliance with MFDA Rules and applicable securities

legislation. Accordingly, Members should take reasonable measures to ensure that there is no

change in the outside activity that was approved.

Approved Person and Member obligations also include ensuring that the distinction between

Member business and outside activity is properly disclosed to clients. Such disclosure should

clarify that the outside activity is not the responsibility of the Member. In addition, Members

must monitor for conflicts of interest and must follow up on all client complaints that relate to

the outside activity.

Members are required to take measures to detect and look for evidence of undisclosed outside

activities of their Approved Persons.

Effective processes to detect undisclosed outside activity can be implemented using many of the

Member’s existing review procedures including:

Advertising, website and other social media reviews - MFDA Rule 2.7.3 (Review

Requirements)

Approval of trade names - MFDA Rule 1.1.7 (Business Names, Styles, Etc.)

Branch reviews - MFDA Policy No. 5 Branch Review Requirements

Trend analysis and trade reviews - MFDA Policy 2 Minimum Standards for

Account Supervision

Due diligence in recruitment

Complaint handling

Annual Approved Person questionnaires

8. Member Response to Supervisory Issues

Where a Member becomes aware of an Approved Person’s undisclosed outside activity, it would

generally be expected that the Member conduct a reasonable investigation to ensure that the

issues noted above have been properly addressed.

In order to meet their supervisory obligations under MFDA Rules, Members must ensure that

they have access to any files necessary to complete the investigation into the nature and extent of

any undisclosed or unauthorized outside activity. Members must be aware of potential client

privacy issues since information that clients disclose to the Approved Person as part of an

outside activity may be deemed to be confidential. For more information on the collection, use

and disclosure of personal client information, Members should review MFDA Staff Notice Joint

Regulatory Notice on Federal and Provincial Privacy Legislation, issued in December 2003.

The Member must take steps appropriate for the type of activity identified, being particularly

alert to potential client concerns. Members must take action to resolve any issues, such as by

providing disclosure to clients, consideration of discipline, or other suitable measures.

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Any information received by a Member that would suggest that the outside activities of an

Approved Person may bring the Member or the mutual fund industry into disrepute must be

followed up. Any client complaints received by the Member that relate to outside activities must

be dealt with in accordance with the provisions of MFDA Policy No. 3 Complaint Handling,

Supervisory Investigations and Internal Discipline. As required under Policy No. 3, complaints

involving allegations of theft or misappropriation of funds or securities or of forgery must be

promptly reported to the MFDA.

9. Positions of Influence

Examples of positions of influence may include, depending on the circumstances, religious

leaders, health care providers and military officers.

The processes by which positions of influence are approved and supervised as outside activities

include all the requirements and best practices discussed throughout this Notice. However, as

discussed below, there are several unique considerations with respect to approving and

supervising positions of influence.

When considering the approval of positions of influence, Members must assess the nature of the

position and the degree of influence that the Approved Person holds through that position. If the

Approved Person’s influence is deemed to be significant enough that it would be difficult to

separate the influence from the activities that the Approved Person performs as an Approved

Person, the outside activity should not be approved. It would be inappropriate in this case for the

Approved Person to hold the position of influence and also engage in financial dealing activities

as an Approved Person.

In certain cases, the Member may decide that a conflict of interest may arise from the position of

influence can be addressed through terms and conditions. For example, the Member may

consider imposing terms and conditions to prevent the Approved Person from using the position

of influence to influence an individual to become a client or to affect the ongoing relationship

between the Approved Person and the client. The Member may also decide to implement

processes that monitor how the Approved Person’s relationship with his/her clients was

established in an effort to ensure that the Approved Person is not using the position of influence

to manipulate individuals to become clients.

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