Agenda

• My background

• Introducing the

Fairtrade

Organisation

• Fairtrade University

• CBS as Fairtrade

University

• Coffee break week 43

My background

• Mette Halborg

• Fairtrade Town Coordinator at Fairtrade

Mark Denmark

• metteh@fairtrade-maerket.dk

• Student at MSc BLC, Business and

Development Studies

About the Fairtrade Mark

Mission: to connect disadvantaged producers and consumers, promote fairer

trading conditions and empower producers to combat poverty, and take

more control of their own lives.

• National labelling

initiative

• FLO, Fairtrade Labelling

Organisation International

• FLO-Cert: certifying

Fairtrade

5 principles

1) Empower producers to engage in the global market

2) Financial security – minimum price to producers

3) Investment in societal projects – premium to farmers and workers

4) Improve working conditions

5) Environmental sustainability

The strongest Ethical BrandPlease, state which of the following brands you know or have heard of.

Responsibility – why is it interesting for companies?

• Attractive for employees 90%

• Enhance brand reputation 83%

• Comply with consumer requirements 72%

• Comply with stakeholder requirements 69%

• Increase turnover 65%

• Enhance relations to the political system 46%

Source: Dansk Erhvervs medlemsanalyse, september 2009

Fairtrade Mark Denmark

work in:

• Retail

• Wholesale

• The public

• And in many other

ways…

They support Fairtrade

Fairtrade means quality products at a

fair pris. Also for producers!

A small price to pay to

make a difference.

3 Campaigns

• Fairtrade Town

• Fairtrade University

• Fairtrade High School

Co-operation between

Fairtrade Mark Denmark and

MS ActionAid Denmark

Fairtrade UniversityInternational Campaign

• UK

– London School of Economics

– King’s College London

– St. Catherine’s College (University

of Cambridge)

– Linacre College (University of

Oxford)

• Canada

• Denmark

• Finland

• Germany

• New Zealand

• Australia

Interaction between Business and

Global Responsibility

What is a Fairtrade University?

• A university putting Fairtrade

and sustainbility on the agenda

• A concept for universities that

wish to act socially responsible

• Walk the talk

• Certain criterias must be

fulfilled to become Fairtrade

University

Fairtrade University – 6 goals

• Formal decision by CBS Management Team

• Steering comittee including members from CBS

Management Team and CBS Students

• Fairtrade products available at Campus – min. 5

products

• Serving Fairtrade coffee, tea and sugar at meetings and

conferences

• 2 yearly events with focus on Fairtrade and global trade

• Commitment to campaign for increased consumption of

Fairtrade products

Make CBS a Fairtrade

University

• Require more Fairtrade products on campus

• Contact:

Jonas Eder-Hansen: jeh.ikl@cbs.dk or

Janni Raundahl: info@360students.dk

Week 43

Coffee Break 27 October

• Registration via Facebook &

www.kaffepausen.nu

• Consume coffee, tea, chocolate,

juices etc.

• Fairtrade products in ”Spisestuerne”

• Goal: 100.000 participants

Fairtrade makes a difference for

this guy…

…and for another 5 million

people• Approximately 1.2 million workers and

farmers in 60 developing countries in

Africa, Asia and Latin America benefit

from Fairtrade

• Including 827 cooperatives and

plantations

• More than five million people directly

benefit from Fairtrade

Thank you for

listening!