metro louisville urban development: sobro
DESCRIPTION
Guest lecturer, Brent Collins, delivers a presentation to the University of Louisville eMBA students regarding Urban Development in Louisville's SoBro District. Luckett & Farley, the city's oldest architecture and engineering firm, calls SoBro home. It has played a role in the original urban development of Louisville beginning in 1853, with some of the firm's historical structure still present in the neighborhood. While many studies have been conducted in recent past, the "no man's land" of downtown is searching for an identity and beginning to organize its stakeholders to play a critical role in helping Louisville realize a strong Fourth Street Corridor from Main Street to Churchill Downs.TRANSCRIPT
METRO LOUISVILLE URBAN DEVELOPMENT
#SoBroLou
BRENT COLLINSLuckett & Farley
July 27, 2013
• Architecture/Engineering/Interior Design• Best Places to Work • Founded 1853 – oldest in the U.S.
THE URBAN PLANNING MOVEMENTLouisville Urban Development
• JC Murphy, active Louisville Urban Planner • One of the "founding
fathers" of the Louisville Planning Commission and incorporating the "new" concept of zoning within the city
City Hall Clock Tower Replacement1876
Home Life Building Addition, Heyburn Building1922
German Bank, Louisville National Bank1914
Snead Building (Glassworks)1909
Cathedral of the Assumption1858
St. Boniface’s Catholic Church1899
Whiskey Row1871, 1877, 1905
Waverly Hill Sanatorium1926
Churchill Downs1895 - Present
DOWNTOWN Louisville Urban Development
WEST DOWNTOWNLouisville Urban Development
James F. Irvin House1860
Jefferson Branch - Louisville Free Public Library1913
SOBRO“No Man’s Land”
Presentation Academy1893
Monsarrat Fifth Ward School 1855
Ronald-Brennan House1870
Nazareth College1871
Urban Land Institute Study
How can Louisville create an identity for, improve connections between, and foster desired development along the diverse districts of the Fourth Street corridor?
Observations: SoBro• Strong institutional assets
– Library– Spalding University– Presentation Academy– Kentucky School for the Arts– Memorial Auditorium– Simmons College of Kentucky– Jefferson Community and Technical College– Churches
• Broadway is perceived as a barrier• Perceived difficulties of new development regulations• And…
Lots of Lots
Opportunities• Increasing student population• Attractive to the arts community• Sports fields or complex for public and institutional use – Spalding
University, Presentation Academy, Saint Francis School• Business and retail expansion prospects• Streetscape upgrades• Bicycle and walking/jogging pathway system• Assemblage of publicly-owned properties for redevelopment• Metro Parks’ upgrades and development of greenspace system of small
parcels and strips• Available housing stock for renovation or adaptive reuse• Tax incentives• Re-zoning
Where to begin?
• Communicate• Organize• Benefits for stakeholders• Support from Metro Government• Create a unique identity and interest
BRANDING SOBROLouisville Urban Development
IMPLEMENTATION TOOLSCorridor Development
Implementation Tools
• Public finance– Make public land available– Leverage assets– Sales tax proposal
• Partnerships to direct investment in the corridor
• Leverage Parking Assets to Fund Development Priorities– Metro controls significant portion of parking supply– Privatize parking garages
• Offers capital raising opportunity• E.g., 1,000-space ramp
– Monetization – can leverage $10M– Price Increase - $10/space, $120K/year, $1.6M net present value
– Revenue targeted for catalytic projects
Implementation Tools
NULUSuccess Story
NuLu Organizes
• 1991 • Unified voice for businesses• Metro Development support• Recruit businesses
YOUR IDEASWhat’s next?
Brent CollinsMarketing [email protected]@LFMarketing