Mobile restaurants

- more than online

orderingOctober 2015

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The mobile trend has the power to replace online

restaurants review sites & advertisements.

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100%

192%

320%

617%

844%

100% 145%

214%

286%

386%

117% 136%164%

191%

2011 2012 2013 2014 2015

Mobile Messaging MAU* # Yelp Reviews Online Marketing Expenditure

*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype, Snapchat, Viber, Line, Kakaotalk

Mobile app usage and messaging combined, offer a new

contact channel for the restaurant industry

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• 70%+ of OECD citizens own smartphones

• 1200 messages sent per Whatsapp user

per month*

• Messaging app providers advance into new

verticals, including payment (e.g. Line)

• Mobile payments / wallets pushed by

technology providers

Mobile / Messaging Usage Restaurants’ possibilities

Develop a mobile infrastructure with

context-driven social features

• Engage with mobile users, and advertise

your products/locations

• Share content, pictures, events with

customers

• Enable mobile ordering/reservation or

payment

• Integrate reviews, instant feedback

*Source: http://expandedramblings.com/ index. php/whatsapp-statistics/2/

Our vision – Supply the infrastructure for context-based

customer interaction for restaurants.

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How to attract customers

through tailored direct

marketing?

How to leverage customer

satisfaction for future sales?

How to use the mobile

channel to facilitate

restaurant processes?

White Label Messenger

Secure

encryption

Content &

Data Sharing

GPS

locations &

Geo-Fencing

Performance

by design

Exclusively designed for large

organizations, covering a vast

feature bandwith while

providing an open platform.

Introducing MDK: a white label messaging infrastructure

for payment & context rich applications.

Highly scalable infrastructure,

capable of absorbing any

growth needs and designed to

seamlessly integrate with third

party services.

High quality data throughput

and storage infrastructure,

minimizing data loss and

supplying on-the-go hosting

scenarios.

All communication and data is

encrypted and hosted, using

industry security standards, to

prevent privacy and data breaches.

Emphasis on geolocation services

to allow for unique application

scenarios in the geofencing

context.

Process payments and support

mobile transactions through third

party payment wallets, such as

Google Wallet or PayPal.

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Possible Use Case: Order to cash –

All business steps captured in one app.

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Browse

4

Confirmation

In-app menu available

Shared & uploaded content

Receive real-time updates

Push notifications

2

Order

5

Tracking

Order - via instant message

Contacts & messaging

Live – GPS delivery tracking

Location services

3

Payment

6

Review

Pay with your phone

Encryption & payment

Review the restaurant instantly

Third party integration

Has the power to transform the way restaurants/businesses operate

Possible Use Case: Proximity advertising –

Area specific direct marketing.

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Location / Need dependent

Adapt set-up range

All-for-one or tiered

approaches

Plan campaigns ahead

Date/time/location dependent

Action/sign-up dependent

More than coupons -

newsletter, pictures and more

Undiluted Growth

Target your walk-in audience in

real-time

No cannibalization of future

sales, by pre-filtering existing

customer base

Leverage the mobile

connection after initial

establishment

How does it work ?

A restaurant wants to boost

sales and increase awareness

Via push notifications all users

of the app/platform within

proximity receive a coupon

The range can be set freely, or

be adapted to match local

areas

The coupons can be made

valid for a certain time period,

even for just several hours

The redemption is made via

the app, MDK’s analytic

capabilities directly giving

feedback about conversion%

and more

With MDKs full integration a

coupon user can be added to

the restaurant’s customer

database

Possible Use Case: Full mobile presence –

Engage your clients professionally.

Share special menu items and

new creations

Upload multiple content

formats on MDK’s platform

Advertise fast, inexpensively

and with social feedback

Spread new dish arrivals

through connected services

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Develop a loyalty program to

tie your customers closer to the

brand

Engage with clients

everywhere, not just at the

dinner table

Profit from social media

advertising

Outpace Yelp with instant

social messaging feedback

Couple purchase history,

coupons and reviews in

customer accounts

Build analytics and statistics on

customer reviews or distributed

questionnaires

Offer mobile reservations and

manage support instantly for

mobile clients

Use customer profiles &

messaging to organize

availability

Create special offers/events

through mobile

Reward Program

Real-Time Reviews

Mobile Reservations

Seasonal Creations

MDKs feature set is to provide opportunities to build

messaging platforms and allow third party integration.

MessagingSend text, audio, picture and video

messages to single contacts or groups.

User ProfilesProvide complete user profiles,

including customisable themes and

third party social media integration.

Location ServicesShare specific location data and geo-

tag messages by activating the

location services functionality.

Content & Data StorageSecurley upload, store & send content

within the MDK infrastructure or

through third party services.

Authentification & VerificationSecured user authentication via

validated phone numbers or social

media profiles.

NotificationsPush notifications for messages and

events to specific contacts or groups.

VOIPTransmit voice data and set up

mailboxes for missed calls.

Third Party Services Integrate third party content platforms,

such as YouTube and allow sharing of

internal data to outside web properties.

EventsCreate and manage events for private

and public audiences.

Polls & RemindersAllow the creation, sharing and

exporting of context based polls and

reminders.

Streaming & ConferencingStream video and voice live to follower

audiences or within a private and

secure environment.

Location Search & DiscoveryImplement any number of location

based search and discovery features.

PaymentsSend and receive money through third

party payment wallets, such as Google

Wallet or PayPal.

Content PlatformsBuild a content platform and

marketplace, to allow the exchange of

user generated content.

Voice RecognitionTransform audio into text.

Follower ChatsEnhanced administrative capabilities

for VIPs, themes and events.

AnalyticsAdvanced user administration and

analytic capabilities.

Translation ServicesEnhance your communication

capabilities with translation from

services such as Google Translate.

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The MDK architecture – Providing a full stack mobile

environment solution.

1

2

3

4

2. MESSAGING BACKEND

Highly available server cluster

3. SERVER INFRASTRUCTURE

Lightweight communication

protocol based on MQTT

1. MESSAGING PROTOCOL

Client integration via APIs

and cross platform SDKs

4. CLIENT INTEGRATION

Highly scalable messaging

application server

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The MDK architecture is flexible and designed to

integrate third-party sources and content providers.

MDK Services

Databases

Messaging

Third-Party Services & Content

Providers

Cloud based On-premise

Location

ServicesNotifications

Profiles Content ...

Analytics Administrative Services

MQTT / HTTP API

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Restaurants

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US Office

101 West Broadway, Suite 110,

9101 San Diego, California, USA

German Office

Borsigstraße 9

10115 Berlin, Germany

MDK Labs GmbH

Kilian Thalhammer

Email: kilian.thalhammer@mdk.io

Phone: +49 160 47 84995

Russian Office

Sheremetyevskaya 6 bld. 1

129594 Moscow, Russia

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