AT&T AD SOLUTIONS MESSAGE MAP: Unique Value Proposition and Key Benefits

WHAT SMBS NEED TO KNOW

At AT&T Advertising Solutions, our job is to connect businesses with their customers, connect buyers with sellers and to be the lead-generation leader for local business. To make that happen, we’ve built the tools that can put you in a position to succeed, but we also want to assist you in understanding how and why they work. We know that, ultimately, if you succeed, we succeed.

PAIN POINTS BY PERSONA

Limited time, money & knowledge (most)

Need to stand out from competitors (Strategic Investors)

Not sure what their advertising needs are (all)

Unsure how to grow their businesses (all)

Risk averse Getting customers

Getting noticed Getting recognized

FEATURES THAT RELIEVE PAIN

POINTS

A wheelhouse of sales people and digital teams with over a decade of experience.

Hands on consultants, advice, reminders and updates for existing customers

Questions answered and a suite of services are customized for each segment and vertical

SEM offerings bundled with YP Listings and free advice (content)

Mobile design, marketing and SEM; apps

YP Deals and Discounts, YP360 video tours

Local Online Display Ads, Local Expertise in regional markets

Brand Management and guidance for print and digital platforms

PAIN POINTS FOR SPECIFIC VERTICALS

Personalized attention, customized options

Ease of use and convenience

proof of performance

not reaching local customers

not web savvy

web experienced and skeptical of products which aren't self-serve

Missing key markets and unaware of why

Not sure how to set themselves apart from other local businesses

FEATURES THAT RELIEVE PAIN

POINTS

Marketing consultants Multiple packages for custom needs

Content such as testimonials, case studies and newsletter articles

Content for hyperlocal information, marketing consultants

Sales materials and marketing consultants are on hand

Content to keep informed of latest news, tips, trends

Guidance from marketing consultants and performance reports to highlight areas of improvement

Hands on guidance and advice, content to provide insight, customer feedback tips, Profile America tip sheets and data sheets

KEY VALUE PROPOSITION

Our team of local marketing experts provide personal guidance for creating a strategy that will help you get ready-to buy customers.

We make the most of your marketing and advertising budget

Account Managers

Experience, trustworthiness, custom packages

Marketing Strategists

Local Search & Advertising Gurus

Personal consultations based on verticals, curtailed services

BENEFITS TO SMB CUSTOMERS

Paying it forward - our expertise helps you give your customers advice, content, lessons learned and shared experiences in the marketplace.