merlin reports
TRANSCRIPT
LinkedIn Pre-Sales Support
Pre-Sales Support
Panorama
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What is Panorama? Let’s us look at an audience and analyse (1) who they are, (2) the companies they represent and (3) how they use LinkedIn
Example:
Panorama
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Panorama
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Panorama
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Merlin Reports
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What is a Merlin pre-sales report? Allows us to look at the composition of a clients company page through: 1. Members and connections 2. Company Page 3. Followers
Note: Can only be used for your client, not for a competitive review.
Followers
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Followers
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Baseline
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Objective 1. Transparency in providing you with an
understanding of performance for our
various ad products
2. Aid in setting the right performance
expectations with the clients in every
phase of the sales-cycle
Ad Products Performance Benchmark Dashboard It allows you to get performance by audience, advertiser industry & various other filters
What is BASELINE?
Content Marketing Score
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A score that quantifies and benchmarks
the influence companies have on LinkedIn
A score that can be filtered by audience
A score that is stacked up against a
competitive set
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What is a Content Marketing Score?
Content Marketing Score
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CMS
Groups
Company Updates
Sponsored Updates
Employee Posts
Influencer Posts
CMS integrates your efforts
Content Marketing Score – British Airways Example
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Content Marketing Score - UK
Content Marketing Score – British Airways Example
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Content Marketing Score – By Source
Content Marketing Score – British Airways Example
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Content Marketing Score – Engagement over Time
Content Marketing Score – British Airways Example
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Content Marketing Score & SU Spend Over Time
Trending Content
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Objective: Track professional content consumption on LinkedIn to guide
your clients content marketing strategy
Select an audience,
region or category
and identify what
topics are being
engaged with the
most
Topics Trends
Select a topic
or category and
profile the audience
that engages
with it
Audience
Select a Company
and compare it’s performance against
all other players in the industry
Updates Companies
Select a Company, Industry or Region
and identify what are
the top pieces of
content with the most engagement
Topic Trends Example
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Country: Turkey Audience: Marketing Professionals Time Scale: 1 Month
Topic Trends Example
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Country: Turkey Audience: Marketing Professionals Time Scale: 1 Month
Questions?