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    MERGERS AND ACQUISITIONS AS A BUSINESSSTRATEGY IN SOUTH-EAST ASIA

    By Nicholas R. H. Bloy

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    Kindly direct all questions/enquiries to:

    The Boston Consulting GroupLevel 27, Menara IMC, 8 Jalan Sultan Ismail

    50250 Kuala LumpurTel: 603 - 238 5770 Fax: 603 - 238 5784

    INTRODUCTION TO SPEAKER

    Nicholas R. H. BloyPartner

    The Boston Consulting Group

    Mr. Bloy, who founded the practice of The Boston Consulting group in South-East Asia in 1990, is Head ofBCGs Asia (non-Japan) Marketing Committee, Head of BCGs Asia (non-Japan) Energy and Utilities practice andHead of BCGs Kuala Lumpur office. He started in consulting in 1987 and has worked in Boston, London,Munich, Sydney, Hong Kong and Kuala Lumpur. Mr. Bloy is also a visiting lecturer at the London School ofEconomies. Since the beginning of the 90s Nick has spent significant time in Malaysia advising privateMalaysian conglomerates, state-owned entities and multinational companies on issues of direction andperformance.

    He has worked on a broad range of strategic issues in Europe, the United States, Latin America and Asia. Thiswork has covered industry sectors such as oil & gas, consumer goods, cement, energy, utilities, engineering,media, airline, steel, construction materials, financial services, printing, food & drinks and telecommunications.Project assignments have included areas of process reengineering, strategy development, portfoliorestructuring, diversification strategy, mergers and acquisitions, new product development, organisationaleffectiveness, value-based management and privatisation.

    Prior to going the business school, Mr. Bloy worked with Citicorp.

    Mr. Bloy obtained an MBA with Deans List Honours from INSEAD and a BA with Honours in French Language

    and Literature from University College of London.

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    M&A ACTIVITY - A HUGE AND GROWING PHENOMENONHowever, Asia Lags

    968

    677

    491

    355

    249

    162156215

    1

    990

    1

    991

    1

    992

    1

    993

    1

    994

    1

    995

    1

    996

    1

    997

    $BnUS Europe Asia

    507

    344313

    176155154182

    229

    1

    990

    1

    991

    1

    992

    1

    993

    1

    994

    1

    995

    1

    996

    1

    997

    5735

    61

    1717

    2343 19

    1

    990

    1

    991

    1

    992

    1

    993

    1

    994

    1

    995

    1

    996

    1

    997

    $Bn $Bn

    Global M&A deal volume has grown at 28% p.a. since 1992 (1)

    CAGR = 27.6% CAGR = 7.9% CAGR = 9.2%

    (1) Fortune magazineSource: Securities Data Corp; Asia Inc.

    SEA

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    TRANSACTION SIZE IS INCREASING DRAMATICALLY

    2326

    34 36

    22

    42

    33

    80

    30

    60

    14.3

    BellAtlantic/Nynex

    KKR/RJR

    Nabisco

    UBS/SBC

    Sandoz/Ciba

    NatiousBank/ Bank

    America

    Worldcom/MCI

    Travelers/Citicorp

    Banc One/First

    Chicago

    Mitsui/TaiyoKafe

    MitsubishiBank/BOT

    Glaxo/Wellcome

    Financial Services

    Telecoms

    Pharmaceuticals

    Others

    Late1980s 1995 1996 1997

    Source: Asian Wall Street Journal; securities Data company; BCG analysis

    1 Q 1998

    Deal Value (US $bn)

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    ONLY FOUR INDUSTRIES ACCOUNT FOR~55% OF TRANSACTION VALUE

    Cross-Border

    Domestic(estimates)

    Top 100 Deals From 1995 to 1997(1)

    FinancialServices

    Pharmaceuticals Telecom Defence/Aerospace

    Other

    (1) Top 100 deals annually, cumulative total from 1995 to 1997; estimates for domestic deals based on split of Top 10 deals 1990-96Source: Securities Data Corp; BCG estimates and analysis

    Deal Value(US $bn)

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    HOWEVER, ASIAN MIX MORE SKEWED TO FINANCIAL SERVICES

    Cross-Border

    Domestic

    Top 50 Asian M&A Deals(1)

    FinancialServices

    Telecom Transportation Other

    (1) Top 50 deals annually, cumulative total from 1996 and 1997Source: Asia, Inc.; BCG analysis

    Deal Value(US $bn)

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    DIFFERENT TYPES OF DEAL AND VALUE LOGIC

    Acquirer/Acquire RelationshipOverlapping businesses

    Complementary businesses Geographic expansion Product line extension

    New customer segments Different part of value

    chain Transfer of capabilities to

    different business

    Source of Value

    Cost reductionProcess enhancementThroughputimprovement

    Revenue growthAsset growthProcess enhancement

    InternationalExamples

    Boeing/ McDonnelDouglas

    Glaxo/Wellcome

    Salomon/SmithBarney

    HansonTrust/Numerous

    MalaysianExamples

    RHB/Sime

    Finance

    Companies

    Commerce/MBf

    Renong/ Cima

    Geographies Customers Product lines

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    EXAMPLES FROM THE BANKING INDUSTRY

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    Other Sources(1)

    BANK MERGERS REDUCE COSTS BY AVERAGE OF 15%

    (1) First Manhattan; Chemical - MHT experience, BCG analysis(2) NIE: Non Interest Expense

    3.5

    4.5

    12.0

    8.0

    2.0

    3.5

    1.0

    1.0

    1.5

    15.0

    Other

    HR

    Sales-Mktg

    Central

    Opns

    ITDevelopmentandOperations

    Branch

    Network/CustomerService

    Year 1Month 6

    Year 2Month 12

    Year 3Month 18

    Year 4Month 24

    SlowFast

    Cost Savings(% of combined NIE)(2)

    Cost Savings(% of combined NIE)(2)

    5.5

    5.3

    3.5

    1.6

    10.0

    5.0

    1.2

    0.5

    17.5

    Treasury

    Year 1 Year 2 Year 3

    Trust

    Corporate

    Retail

    Operationsand Systems

    Other

    SupportAreas

    BCG Experience

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    Slope = 89%

    10

    100

    1,000

    1,000 10,000 100,000 1,000,000

    MORTGAGE SERVICING SHOWS SCALE BENEFITS

    Direct Cost/LoanServiced ($US)

    Number OfLoans Serviced

    Note: Log scaleSource: Inside Mortgage Finance; BCG analysis

    Mortgage Servicing

    (Unit Cost Per Loan)

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    THERE ARE SIGNIFICANT SCALE EFFECTS IN CASH HANDLING

    Cash Handling Scale

    (FTE Cost Per Cash Volume)

    Source: BCG client experience

    Annual VolumeOf Cash Centre

    (Log Scale)

    FTEs Per BnCounted

    (Log Scale)

    Slope = 81%

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    IT DATA CENTRES SHOW SCALE EFFECTData Processing Example : USA Example of MVS(1) Environment

    Unit Cost(US$K/MIPS)

    Data Centre Size(MIPS)

    (1) MVS: IBM Operating System for Mainframes, typical Legacy SystemSource: BCG experience

    10

    100

    1000

    1 10 100 100020

    Slope = 89%

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    IT IS CHEAPER PER ACCOUNT TO PROMOTE LARGER BRANDS

    Note: Log scaleSource: Mori; MEAL; BCG analysis

    Brand Advertising(Index, UK Retail Banks, 1995)Index of brandadspend percurrent accountcustomer

    Index of number ofcurrent accounts

    Slope = 65%

    1

    10

    100

    0.1 1 10

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    COST SAVINGS POTENTIAL VARIES BYTYPE OF COST AND MERGER PROXIMITY

    Estimated Non-Interest Expense Savings

    Type of Mergers

    Out-of-MarketContiguousIn-MarketArea of the Bank

    5%

    15%

    40%

    15%

    15%

    10%

    15%

    10%

    25%

    50%

    20%

    40%

    25%

    25%

    20%

    30%

    55%

    25%

    60%

    30%

    35%

    Branches

    Operations

    Systems

    Trust

    Indirect Overhead

    Other

    Weighted Average

    Source: Bottom Line Banking; First Manhattan Consulting Group

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    26 vulturesin 1982

    12 turkeys(stock prices~15% lower

    than their peergroup)

    8 dead ducks(stock prices~25% lower

    than their peergroup)

    6 eagles(stock priceshigher thantheir peer

    group)

    9 stagnantbanks

    12 banks wereacquired

    5 superregionals

    WHAT HAPPENED TO THE VULTURES OF 1982?The 26 Most Acquisitive Of The Top 250 US Banks Of 1982

    Source: BAI

    1982 - 1984

    1982 - 1989

    1982 - 1989

    Annu al asset growth 7.5% - 28% 9.5%

    1982 - 1989

    Tota l stock pr ice growth 24% - 236% 205%

    Top 250 banks

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    IN THE SHORT RUN, VALUE TRANSFERREDTO THE TARGET SHAREHOLDERS

    Cumulative Abnormal Returns*(%, 1982-1987)

    *Cumulative daily market returns (capital gains and dividends) in excess of the total market return (Wilshire Index -1982-87; NYSE Composite Index - 1995)Source: SNL Securities (19 Megamergers >$500m deal value); Journal of Financial Services Research 10/89; BCG analysis

    15 daysbefore

    4 daysbefore

    2 daysbefore

    1 daybefore(15)

    (10)

    (5)

    0

    5

    10

    15

    Day ofannounce-

    mentTarget

    Acquirer

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    OVER THE LONG RUN, SOME OF THE LOST VALUE IS CLAWED BACK

    Cumulative Stock PricePerformance*- Major US Mergers**

    (%, 1991-96)

    *Annual stock appreciation versus SNL Bank Index appreciationExcess ReturnT = { [Stock priceT - Stock PriceT-1] X100/Stock PriceT-1} - { [SNLT - SNLT-1] X100/SNLT-1}**Bank America - Continental, BoA-SecPac, Chem-MHC, Chem-Chase, Comerica-Manuf National, First Chicago-NBD, FirstUnion-First Fidelity, Fleet-BoNE, Keycorp-Society, NCNB-C&S-Sovran, Society-Ameritrust, Wells-First InterstateSource: SNL Securities; BCG analysis

    MergedEntity

    Acquiring

    Entity

    2 Years Prior 1 Year Prior Announce-ment Year

    1 Year Post 2 Years Post 3 Years Post0

    20

    40

    60

    80

    100

    120

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    0.7

    0.8

    0.9

    1

    1.1

    -12 -9 -6 -3 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 48 51 54 57 60

    THE EUROPEAN EXPERIENCE IS EVEN MORE MARKED(1)

    (Index, Base = 1 at 12 Months Prior To Announcement)

    Note: Data not available for all mergers for whole period (-12-60)(1) Performance relative to relevant bank index for Banco: Central-Banco de Vizcaya, Banci di Roma - Banco di Spirito, ING, ABN-AMRO,

    Lloyds - TSB, Den Danske - Hadlesbank - ProvensbankenSource: Various European Stock Exchanges; Tradeline

    Announcementmonth

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    MOST MAJOR ACQUIROR STOCK PRICES DROPRELATIVE TO THEIR NON-ACQUIRING PEERS

    After1 year

    After2 years

    After3 years

    After4 years

    After5 years

    After6 years

    010

    20

    30

    40

    50

    60

    70

    80

    90

    100Stock price ofacquirors: relativeto peer average (%)(peer average =100)

    Source: BAI

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    HALF OF ALL ACQUISITIONS ARE CONSIDEREDUNSUCCESSFUL

    Tracking Study on US Acquisition Performance

    272 Acquisitions

    52%

    48%

    Success

    Failure

    Source: Harvard Business School; BCG analysis

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    WHY DO ACQUISITIONS FAIL?

    BCG Global Survey Warren Buffet Self-Assessment

    The thrill of the chase blinded pursuers

    to the consequences of the catch

    Warren Buffet,

    Berkshire Hathway Annual Report

    Top 10 Reasons For Merger/AcquisitionFailure

    Post-merger integrationpoorly planned and executed

    78%

    64%

    55%

    54%

    30%

    28%

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    MALAYSIAN CONTEXT

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    LOW M&A ACTIVITY IN MALAYSIA GIVEN ABSENCE OFWILLING BUYERS AND WILLING SELLERS

    Inflated asset value Too expensive to buy Few constraints onfunding growth

    No need to sell

    High liquidity/low cost of capital Equity markets

    - stock market cap + 35% (1992-1996) Commercial debt

    - loan growth + 54% CAGR (1992-1996) Real cost of capital (at 50:50)

    - 7.5%

    Littlegrowth

    from M&A

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    BECAUSE HISTORIC MARKET VALUES HAVE BEEN HIGH, LITTLETRANSACTION ACTIVITY HAS BEEN OBSERVED

    1997 M&A Deal values as % of GDP

    1.3

    5.5

    12.5

    0

    2

    4

    6

    8

    10

    12

    14

    US Europe Asia

    Value/Ton of Industrial Commodity Product

    0

    100

    200

    300

    400

    500

    600

    700

    1992 1993 1994 1995 1996

    MarketValue

    DCFValue

    GreenfieldCost

    %Example from Client work

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    Liquidity has dried up . . .

    UNDERLYING M&A DYNAMICS HAVE REVERSED IN MALAYSIA

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    StockMarket

    Cap

    LoanGrowth

    MarketValue

    DCFValue

    GreenfieldCost

    RM (billion)

    0100

    200

    300

    400

    500

    600

    700

    800

    900

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    Value/Ton of Industrial Commodity Product

    Example from Client work

    . . . Leading to a realignment of values

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    DIFFERENT MIX OF TRANSITIONS IN MALAYSIA DEPENDINGON COMMERCIAL SECTOR AND NATURE OF OWNERSHIP

    Domestic Cross-BorderTransactions

    Telecoms

    Cement/Steel/OtherIndustrial Commodities

    Property

    ConglomerateBreak ups

    FinancialServices

    Timber

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    ORGANISATIONAL PORTFOLIO AND OPTIONS

    Value

    MarketPosition

    Build

    Business Unit Strategy Products Customers Delivery systems Capabilities Organisation Processes Etc

    Merchant Banks, Accountants, Lawyers

    Strategy Consultants and/or Merchant Banks

    Strategy Consultants

    PerformanceImprovement

    Plan

    Acquisition Search /Prioritisation

    Strategic Due Diligence

    Valuation

    Negotiation

    Post-mergerintegration

    AcquirerSearch

    Accounting / LegalDue Diligence

    TransactionMechanisms

    Acquire

    Divest

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    CAVEAT EMPTOR

    Extraordinary opportunities for cash-rich companies . . .

    . . . but

    M&A is a subset amongst a firms strategy options M&A is risky

    M&A requires professional advice

    - strategy consultants

    - merchant banks

    - lawyers

    - accountants