merger & acquisition marketing: the 4 key stages
DESCRIPTION
http://www.clarityqst.com/marketing-services/marketing-strategy-plans/mergers/ Marketing during a merger or acquisition is critical to the success of the business transition. Our healthcare marketing specialists have outlined the key components of a successful merger or acquisition in this 4-stage process. For more information on merger and acquisition marketing plans, or to speak with one of our expert marketing consultants, contact Clarity Quest Marketing today by visiting www.clarityqst.com or call 877-887-7611.TRANSCRIPT
The 4 Key Stages of
Marketing During aMerger or Acquisition
Merger & Acquisition Roadmap
During a merger or acquisition there are
4 key stages
that must happen to ensure a smooth
transition
Internally
In the media
In the boardrooms of your customers
Stage 1: Pre-Announcement
Develop
key messages
to be used internally and externally in branding, communications, PR, advertising, and
social media
Stage 1: Pre-Announcement
Think your merger or acquisition is too small to worry about this step?
You’re Wrong!
Even the smallest merger needs to be positioned properly to customers, sales teams, analysts,
etc.
Stage 2: Day-1 Tactical Execution Plan
Announce the transaction and
be prepared
with collateral to address the media, clients, customers, and employees
Stage 2: Day-1 Tactical Execution Plan
This is the “go-live” day.
Stage 1 is critical
to make sure the management team is prepped and ready to address customer and employee
concerns.
Stage 3: The First 100 Days
Open communication to customers and employees is critical.
Both companies
must be prepared
to operate smoothly during this transition
Stage 3: The First 100 Days
The first 100 days is the
key integration phase.
The success of the merger depends on teams coming together, operations flowing smoothly,
and employees feeling good about the new path.
Stage 4: 1 Year Post Acquisition
The newly joined companies now function as a
fully integrated team.
Any lingering divisions between the two sides can result in a failed acquisition.
Stage 4: 1 Year Post Acquisition
If the plan was to fully integrate, there should be
no more “them and us”
mentality. Companies that allow lingering division in essential departments risk never fully having a
combined team.
Success!
Following a merger and acquisition marketing plan will put you on the
road to a
successful merger.
Thank You
