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By: Cristina Morales

home winter 2015

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MISSION STATEMENT

Our mission at Sandro, is to provide a cool and comfortable living by

offering a lux clothing and home line. Our products are effortless and chic,

that have been made with quality and longevity in

mind.

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VISION STATEMENT

By 2025, Sandro Home would be open in 50 free standing

stores worldwide and continue to supply our customers with

innovative necessities to accentuate their homes.

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Social responsibilitySandro believes

that everyone has a right to be loved,

supported and have a safe haven.

That’s why we have partnered with the

nations leading not- for- profit

organizations- Safe Horizon.

Since 2000, the organization has

been helping 250,000 children,

adults and families who have been

affected by: domestic violence, child abuse, rape & sexual assault,

human trafficking, youth crimes and

homelessness.

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CUSTOMER

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Mood board

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IMAGE OVER VIEWS

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Classification Plan1 YEAR

1 20142 20153 20164 2017

2 SEASON

A SpringB SummerC FallD Winter

3 CLASS

1 Pillow Case2 Sheets3 Throw Blanket4 Duvet

4 COLOR

1Multi2 Black3 white4 red5 blue6 grey7 orange8 yellow9 green10 khaki

5 FABRICATION

1Cotton 2 Polyester3 Nylon4 Elastane5 Wool6 Woven7 Leather8 Line9 Cotton10 Blend

6 SIZE

1 Twin2 Full3 Queen4 King

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Sandro Home

Date: 11/1/15 Style # : 2D45723 Product Description: Sizes: QUEEN Season: WINTER

Colors: BLUE Wholesale: 150

Sug. Retail: 300

MATERIAL YARDS PRICE AMOUNT

PRODUCT

SKETCH POLYESTER 2 20 40 LEATHER 4.5 4 18 TOTAL MATERIAL COST 58 TRIMMINGS QTY PRICE AMOUNT

LABELS 1 0.1 0.1 TOTAL TRIMMING COST 0.1

LABOR AMOUNT CUT/SEW 8.5 8.5 TRANSPORTATION 3 3 Swatch TOTAL LABOR COST 11.5 TOTAL COST OF PRODUCT: 69.6 5.50 EXTRA

Cost Sheet

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Sandro Home

Date: 11/1/15 Style # : 2D46173 Product Description: Sizes: QUEEN Season: WINTER

Colors: GREY Wholesale: 112

Sug. Retail: 225

MATERIAL YARDS PRICEAMOUN

T

PRODUCT

SKETCH COTTON 3 5 15 POLYESTER 3.5 10 35 TOTAL MATERIAL COST 50

TRIMMINGS QTY PRICEAMOUN

T LABELS 1 0.1 0.1 TOTAL TRIMMING COST 0.1

LABOR AMOUN

T CUT/SEW 4.15 4.15 TRANSPORTATION 3 3 Swatch TOTAL LABOR COST 7.15 TOTAL COST OF PRODUCT: 57.25

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Sandro Home

Date: 11/1/15 Style # : 2D23213 Product Description: BED SHEET Sizes: QUEEN Season: WINTER

Colors: WHITE Wholesale: 50

Sug. Retail: 100

MATERIAL YARDS PRICE AMOUNT

PRODUCT

SKETCH COTTON 6.5 2.5 16.25 TOTAL MATERIAL COST 16.25 TRIMMINGS QTY PRICE AMOUNT

LABELS 1 0.1 0.1 TOTAL TRIMMING COST 0.1

LABOR AMOUNT CUT/SEW 3 3

TRANSPORTATION 3 3 Swatch TOTAL LABOR COST 6 TOTAL COST OF PRODUCT: 22.35 2.65 EXTRA

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Line Sheet

#2D15713 #2D1613

Pillow case Pillow case Throw blanket

#2D111153

Duvet Duvet Duvet

#2D46173#2D45723 #2D42123

#2D43713 #2D23213 #2D2313

#2D2236153

Bed sheet Bed sheet Bed sheet

Bed sheet

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Brand Identity Adjectives:-effortless -chic-lux

Selling Appeal:-contemporary-timeless designs-fluent-quality

Distinct Characteristics:Sandro Home has a very appealing look Consumers. The product and layout areSimple, yet clean and easy to navigate.

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Retail Partnership:Bloomingdale Home

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Location:-New York -Chicago

-Los Angeles

Buying Locations

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Production Calendar

• August-Research trends

• September: Sketching, sourcing fabrics and trims, picking colors

• October: Pattern development, fittings and tailoring edits

• November: Ordering sample yardage and trim

• December: Composing cost sheet, final fit, review line and choosing a partnership

• January: samples, taking photos for marketing, set up meetings for catalogs, create line sheets

• February: Attending tradeshows, selling the line

• March: Ordering the production fabric and trim

• April: Receiving and beginning production• May: Product is being shipped • June: Sorting shipment, shipping invoice and

prepping for launch • July: Product hits stores!

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Sandro Home 771 11/1/15-11/14/15 Sandro Home Home Fall Bloomingdales

New Order

Sizes

Style Number Description Color Twin Full Queen King o/s Total Units Wholesale Retail Total Wholesale Total Retail

2D111153 Throw Blanket blue 8 18 87 175 1575 3150

multi 10 87 175

2D15713 Pillow Case grey 7 36 43 86 1555 3110

white 10

red 4

blue 5

black 10

2D1613 Pillow Case grey 5 21 22 44 466 932

white 8

black 8

2D45723 Duvet grey 1 1 2 1 14 150 300 2100 4200

red 2 1 2

blue 1 3

2D46173 Duvet grey 1 4 27 112 225 3037 6075

white 2 3 5 2

black 2 3 4 1

2D42123 Duvet blue 2 3 8 100 200 800 1600

red 1 2

2D43713 Duvet white 2 4 12 100 200 1200 2400

Purchase Order

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Sandro            INVOICE

Address 8 Prince st            

City, State, ZIP New York, New York,10012(212)226-3226        

               SOLD TO:              Name Bloomingdales         INVOICE NUMBER 536524Address 1000 Third Avenue       INVOICE DATE August 1, 2015City, State, ZIP New York, New York, 10022       OUR ORDER NO. 726278            YOUR ORDER NO. 1892727            TERMS Net 30SHIPPED TO:           SALES REP Cristina Same           SHIPPED VIA Air            F.O.B. New York, New York

            PREPAID or

COLLECTCOLL              Sales Tax Rate: 8.50%                         

QUANTITY DESCRIPTION UNIT PRICE AMOUNT

18 2D1111153 Throw blanket         87.00 $1,575.00

36 2D15713 Pillow case trim         43.20 1,555.20

21 2D1613 Pillow case pleated         22.20 466.20

14 2D45723 Duvet         150.00 2,100.00

27 2D47173 Duvet         112.50 3,037.50

8 2D4123 Duvet         100.00 800.00

12 2D43713 Duvet         100.00 1,200.00

               

               

               

               

               

               

               

            SUBTOTAL 10,733.90

            TAX  

            FREIGHT                $10,733.90 DIRECT ALL INQUIRIES TO:     MAKE ALL CHECKS PAYABLE TO: PAY THISName       Sandro     AMOUNTSandro (212)226-3226      

Attn: Accounts Receivable      

email:cmorales@bloomingdales.com       Address 8 Prince St    

        City, State, ZIPNew York, New York, 10022 ork, 10012  

THANK YOU FOR YOUR BUSINESS!

Invoice

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Sales Projection Master Page

Introduction:6 weeks BOH 136 unitsSOLD 60 unitsEOH 76 units

44%

Maintenance:7 weeks BOH 76 unitsSOLD 30 unitsEOH 46 units

22%

Clearance:3 weeks BOH 46 unitsSOLD 20 unitsEOH 16 units

14%

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Floor Plan

Home ENTRANCE

CASH WRAPMODEL BED

THROW BLANKETS

DUVETS

DUVETS

CLEARANCE

CLEARANCE

CLEARANCE

PILLOW CASES

BRAND IMAGE

PHASE 1

PHASE 2

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Marketing Plan

• Total Retail Sales: 6,000• Marketing Budget: $1600

Introduction: Objective- To gain new clients, spread brand awareness, and to make a profit of $6,000+Strategy- Send out mail flyers and email blast to Sandro customers and top of the list spenders at Bloomingdale Home Stores. Offer drinks, appetizers and music by a local pianist. Tactic- We will have a gift with purchase. Every $400 spent, customers may take their pick off an exclusive candle and a 2 picture frames.

Maintenance: Objective-To keep previous clients interested, gain new clients and refresh floor visuals. Strategy- Send email blast to Bloomingdales data base and Sandro clients. Tactic- Reinforce the brands identity to the customers as well as our experts on staff that will help give you their advice and guidance to revamp your home.

Clearance: Objective-Keep old clients, while obtaining new clients. Sell older merchandise in the least amount of time. Strategy-Reach out to customers through Facebook, twitter, email blast and mailers. Use clearance signage Tactic-Mark downs made to older merchandise, showing original price and current price to display the great deal. Have contact information capture event to help keep clients informed when new items and promotions are valid.

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Press Kit

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Does your home need a change?Sandro, a French designer is giving you a chance to do just that. While the Sandro has offered chic, effortless clothing for men and women since the mid 80s’ but is excited to expand its doors into the world of home-bedding.

New York, New York- December 1, 2015- Sandro home bedding will be available for the public. The line will include sheets, duvets, pillows and throw blankets, all offered at exclusive Bloomingdales Home stores.

Sandro winter 2015 bedding collection has been inspired by the vintage railway transportation. The cool mix of wool with leather detailing, give a modern twist on classic, simple, yet edgy designs.

Home magazine call the line, ‘a true breath of fresh air, much need in every home..’

Real Simple, states, ‘…for the city dweller that wants a fabulous-tasteful look, without breaking the bank, Sandro home is your answer.’

1984 was the first year Sandro opened its doors with the help of Evelyne Chetrite, the head designer. The brand is known for having a chic, classic design that appeals to those with a passion for pretty things.

Bloomingdales on 59th st , New York, New York will launch a grand opening event. Food, drinks and gift with purchases will be available so make sure you stop by and revamp your home with the latest bedding.

Contact:

Contact: Cristina Morales, marketing manager312-440-4885, Cmorales@sandrohome.com