merchandise management

CHERISH

Barbara Nichols

Merchandise Management

MISSION STATEMENT

  Cherish knows what’s important to a mother - her family and

accessorizing her outfits. Cherish works hard in creating unique jewelry to

be custom made just for her. Cherish takes its pieces of jewelry and makes it

even more special by engraving any name, initials, quotes, or dates that are of

importance to her and adds it to their charms. Whether it’s celebrating an

anniversary, child’s birth, holiday or birthday, we create the gift she’ll always

cherish.

  She’ll always reach for the accessory that means the most.

MOOD BOARD

MISSION PHILOSOPHY

  The philosophy behind Cherish is to provide our customers with special,

personalized pieces of jewelry just for them. We customize our necklaces through

color choice, chain size, 15 charm options and an engraving of the customer’s

choice. It is our tradition to be committed to giving our customers a moderate price

for our high quality materials so our necklaces last forever, just like the memories

they represent. Not only does our Spring 2013 necklace line give a timeless feel and

represent a special purpose, but we are happy to announce that part of the profits go

towards the Mother4Children charity. Customers can wear our jewelry knowing it

has a special purpose for them and profits have gone to a special cause. In order to

reach our customers, we are located as a free standing store in cities across the

United States.

CUSTOMER CLOSE UP Margot Phillips is a 31-year-old mother that’s due in three months with a baby boy and currently living in Park Ridge, Illinois. She shares a home with

her 35-year-old husband, Peter, their 3-year-old daughter, Leila and chow dog, Woof. Margo commutes to work in the suburbs Monday-Friday. She

starts her day by waking up around 6:00A.M, letting Woof out in the back yard while she showers, then carefully does her hair and makeup and stares at

her large closet deciding what to wear for the day. She’s soon distracted by Leila waking up and helps her out of her bed, changes her into her laid out

outfit and quickly braids her hair. She leaves Leila with Peter to take her to the daycare that Margot is a board member of as she heads out the door at

7:15A.M. and drives to her work in the suburbs. At 4P.M. she picks up Leila from One Hope United Children’s Daycare. On Tuesday nights she has

dinner with one of her close co-workers, a friend and neighbor. Each week they switch houses and practice new cooking and baking recipes for them to

share. Wednesday nights she teaches an intro to yoga class at the local YMCA from 7-8 P.M in which she also gets a free gym membership. Friday’s

Margot and Peter like to go out for drinks and dinner with a few close friends at their favorite restaurants while the neighbors watch Leila. Saturday

mornings she takes Leila to swimming lessons at the YMCA from 9-9:45 while her and Peter work out. After the gym they head to Costco to pick up

their groceries for the week. Her Saturdays usually include attending kid’s birthday parties or organizing play dates for Leila. Saturday nights she enjoys

watching movies with her husband. Their favorite film is Annie Hall. Sunday mornings Peter and her like to make a big breakfast and read the newspaper

while she also reads the new Parenting and InStyle magazines. She enjoys spending every other Sunday with her two sisters that live in Evanston and

Oak Park. The three girls enjoy catching up while shopping at Target, Gap, Baby Gap, Gymboree, Banana Republic, Old Navy, Anne Taylor Loft, J.

Crew and checking out new sale items at Anthropologie. Sunday nights she comes home to her growing family while Peter prepares an Italian dish for

dinner since Margot’s favorite food. After dinner Margot calls her parents from Milwaukee to catch up and let them talk to Leila. Apart from spending

time with her family, Margot’s hobbies include planning the family’s yearly summer trip to the Caribbean, drinking coffee and green tea, cooking/baking,

decorating her home, taking Woof for long walks around the neighborhood, attending friends and family weddings, yoga, shopping, gardening in her

backyard, watching Sex and the City reruns, listening to James Taylor and pampering herself from time to time.

  1 Year 2013

  2 Season

•  A. Spring

  3 Class

•  1. Necklaces

  4 Sub Class

•  1.. Necklaces •  1. Circle

•  2. Square •  3. Diamond

•  4. Rectangle

•  5. Heart •  6. Our House

•  7. Mrs. •  8. Café Ole

•  9. Top Chef •  A. Head Over Heels

•  B. Family Tree •  C. Paws

•  D. Sealed With A Kiss •  E. Namaste

•  F. Pucker Up

  5 Color

•  1. Silver •  2. Gold

•  3. Rose Gold

  6 Size

•  1. 16” inch •  2. 30” inch

STYLING NUMBER SHEET

  EXAMPLE: 1A1631

  1. 2013

  2. Spring

  3. Necklace

  4. Our House

  5. Rose Gold

  6. 16” inch

MODEL LINE SHEETS

DISC Circular disc shape charm

necklace that comes in .925

Sterling Silver, 18K gold or rose

gold filled flat cable chain and

charm. Comes with your choice of

a 16 inch or 30 inch flat cable

chain.

Perfect for engraving!

#1A1111

RECTANGLE

Long rectangle shape charm

necklace that comes in .925

Sterling Silver, 18K gold or rose

gold filled flat cable chain and

charm. Comes with your choice of

a 16 inch or 30 inch flat cable

chain.

Perfect for engraving!

#1A1431

HEART

Heart shape charm necklace that

comes in .925 Sterling Silver, 18K

gold or rose gold filled flat cable

chain and charm. Comes with

your choice of a 16 inch or 30 inch

flat cable chain.

Perfect way to show your love!

#1A1521

MRS. Ring shape charm necklace that

comes in .925 Sterling Silver, 18K

gold or rose gold filled flat cable

chain and charm. Comes with your

choice of a 16 inch or 30 inch flat

cable chain.

Perfect for wedding & anniversary

celebrations!

#1A1711

NAMASTE Lotus flower shape charm necklace

that comes in .925 Sterling Silver,

18K gold or rose gold filled flat

cable chain and charm. Comes

with your choice of a 16 inch or 30

inch flat cable chain.

Perfect for yoga lovers!

#1A1E21

COST SHEETS

COST DEVELOPMENTDATE: February 15, 2012 STYLE #: 1A1111_________ _________DESCRIPTION: CIRCULAR DISC SHAPE CHARM NECKLACE THAT COMES IN .925 SEASON: SPRING 2013

STERLING SILVER OR 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. WHOLESALE PRICE: $23.50:SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD RETAIL PRICE: $45.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH

.925 STERLING SILVER $7.00

TOTAL MATERIAL COST $7.00

2. TRIMMINGS QUANT. PRICE AMOUNT

BOX $2.00 LABELS $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST $2.50

3. LABOR AMOUNT

LABOR $1.00 ENGRAVING $0.50 PAYROLL TAXES & HEALTH FUND $0.75

TOTAL LABOR COST $2.25

3. TOTAL COST $11.75

REMARKS:

COST DEVELOPMENTDATE: February 15, 2012 STYLE #: 1A1431_________ _________DESCRIPTION: LONG RECTANGLE SHAPE CHARM NECKLACE THAT COMES IN .925SEASON: SPRING 2013

STERLING SILVER, 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. WHOLESALE PRICE: $25.50:SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD RETAIL PRICE: $50.00


18K ROSE GOLD $8.00




MATERIAL SWATCHES


3. LABOR AMOUNT




REMARKS:

COST DEVELOPMENTDATE: February 15, 2012 STYLE #: 1A1521_________ _________DESCRIPTION: HEART SHAPE CHARM NECKLACE THAT COMES IN .925 SEASON: SPRING 2013



18K GOLD $8.00




MATERIAL SWATCHES


3. LABOR AMOUNT




REMARKS:

COST DEVELOPMENTDATE: February 15, 2012 STYLE #: 1A1711_________ _________DESCRIPTION: RING SHAPE CHARM NECKLACE THAT COMES IN .925 SEASON: SPRING 2013



.925 STERLING SILVER $7.00




MATERIAL SWATCHES


3. LABOR AMOUNT




REMARKS:

COST DEVELOPMENTDATE: February 15, 2012 STYLE #: 1A1E21_________ _________DESCRIPTION: LOTUS FLOWER SHAPE CHARM NECKLACE THAT COMES IN .925 SEASON: SPRING 2013



18K GOLD $8.00




MATERIAL SWATCHES


3. LABOR AMOUNT




REMARKS:

FASHION MERCHANDISING PLANNING CALENDARSEASON/YEAR: Spring 2013 IN-STORE DELIVERY: January

MONTH MARCH APRIL MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. JAN. FEB.

STEP 1 Research

market,

packaging &

scents

STEP 2 Begin to

design &

sketch

STEP 3 Swatch &

begin to

make

samples

STEP 4 Early

production,

retail orders

placed

STEP 5 Major

production

begins

STEP 6 Major

production

continued!

STEP 7 Major

production!

in-store

promotions

STEP 8 Shipping

period,

in-store

promotions

STEP 9 Shipping

period,

in-store

promotions

STEP 10 Shipping

continued!

STEP 11 Store

set up

STEP 12 Track retail

selling, plan

for next

season

UNIT DISTRIBUTION SHEET

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONCherish October January Cherish Spring 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR 16 inch 30 inch TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL1A1111 Circular Disc Necklace Silver 31 31 $22.50 $45.00 $697.50 $1,395.001A1112 Circular Disc Necklace Silver 13 13 $22.50 $45.00 $292.50 $585.001A1121 Circular Disc Necklace Gold 19 19 $25.00 $50.00 $475.00 $950.001A1122 Circular Disc Necklace Gold 8 8 $25.00 $50.00 $200.00 $400.001A1131 Circular Disc Necklace Rose Gold 13 13 $25.00 $50.00 $325.00 $650.001A1132 Circular Disc Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1211 Square Necklace Silver 18 18 $22.50 $45.00 $405.00 $810.001A1212 Square Necklace Silver 9 9 $22.50 $45.00 $202.50 $405.001A1221 Square Necklace Gold 15 15 $25.00 $50.00 $375.00 $750.001A1222 Square Necklace Gold 8 8 $25.00 $50.00 $200.00 $400.001A1231 Square Necklace Rose Gold 11 11 $25.00 $50.00 $275.00 $550.001A1232 Square Necklace Rose Gold 6 6 $25.00 $50.00 $150.00 $300.001A1311 Diamond Necklace Silver 12 12 $22.50 $45.00 $270.00 $540.001A1312 Diamond Necklace Silver 9 9 $22.50 $45.00 $202.50 $405.001A1321 Diamond Necklace Gold 12 12 $25.00 $50.00 $300.00 $600.001A1322 Diamond Necklace Gold 9 9 $25.00 $50.00 $225.00 $450.001A1331 Diamond Necklace Rose Gold 10 10 $25.00 $50.00 $250.00 $500.001A1332 Diamond Necklace Rose Gold 8 8 $25.00 $50.00 $200.00 $400.001A1411 Rectangle Necklace Silver 20 20 $22.50 $45.00 $450.00 $900.001A1412 Rectangle Necklace Silver 17 17 $22.50 $45.00 $382.50 $765.001A1421 Rectangle Necklace Gold 10 10 $25.00 $50.00 $250.00 $500.001A1422 Rectangle Necklace Gold 9 9 $25.00 $50.00 $225.00 $450.001A1431 Rectangle Necklace Rose Gold 10 10 $25.00 $50.00 $250.00 $500.001A1432 Rectangle Necklace Rose Gold 9 9 $25.00 $50.00 $225.00 $450.001A1511 Heart Necklace Silver 14 14 $22.50 $45.00 $315.00 $630.001A1512 Heart Necklace Silver 10 10 $22.50 $45.00 $225.00 $450.001A1521 Heart Necklace Gold 13 13 $25.00 $50.00 $325.00 $650.001A1522 Heart Necklace Gold 9 9 $25.00 $50.00 $225.00 $450.001A1531 Heart Necklace Rose Gold 13 13 $25.00 $50.00 $325.00 $650.001A1532 Heart Necklace Rose Gold 9 9 $25.00 $50.00 $225.00 $450.001A1611 Our House Necklace Silver 14 14 $22.50 $45.00 $315.00 $630.001A1612 Our House Necklace Silver 9 9 $22.50 $45.00 $202.50 $405.001A1621 Our House Necklace Gold 18 18 $25.00 $50.00 $450.00 $900.001A1622 Our House Necklace Gold 8 8 $25.00 $50.00 $200.00 $400.001A1631 Our House Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1632 Our House Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1711 Mrs. Necklace Silver 21 21 $22.50 $45.00 $472.50 $945.001A1712 Mrs. Necklace Silver 21 21 $22.50 $45.00 $472.50 $945.001A1721 Mrs. Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1722 Mrs. Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1731 Mrs. Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1732 Mrs. Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1811 Café Ole Necklace Silver 5 5 $22.50 $45.00 $112.50 $225.001A1812 Café Ole Necklace Silver 5 5 $22.50 $45.00 $112.50 $225.001A1821 Café Ole Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1822 Café Ole Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1831 Café Ole Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1832 Café Ole Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1911 Top Chef Necklace Silver 19 19 $22.50 $45.00 $427.50 $855.001A1912 Top Chef Necklace Silver 17 17 $22.50 $45.00 $382.50 $765.001A1921 Top Chef Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1922 Top Chef Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1931 Top Chef Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1932 Top Chef Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1A11 Head Over Heels Necklace Silver 6 6 $22.50 $45.00 $135.00 $270.00

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONCherish October January Cherish Spring 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR 16 inch 30 inch TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL1A1A12 Head Over Heels Necklace Silver 6 6 $22.50 $45.00 $135.00 $270.001A1A21 Head Over Heels Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1A22 Head Over Heels Necklace Gold 7 7 $25.00 $50.00 $175.00 $350.001A1A31 Head Over Heels Necklace Rose Gold 6 6 $25.00 $50.00 $150.00 $300.001A1A32 Head Over Heels Necklace Rose Gold 6 6 $25.00 $50.00 $150.00 $300.001A1B11 Family Tree Necklace Silver 9 9 $22.50 $45.00 $202.50 $405.001A1B12 Family Tree Necklace Silver 11 11 $22.50 $45.00 $247.50 $495.001A1B21 Family Tree Necklace Gold 12 12 $25.00 $50.00 $300.00 $600.001A1B22 Family Tree Necklace Gold 14 14 $25.00 $50.00 $350.00 $700.001A1B31 Family Tree Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1B32 Family Tree Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1C11 Paws Necklace Silver 7 7 $22.50 $45.00 $157.50 $315.001A1C12 Paws Necklace Silver 7 7 $22.50 $45.00 $157.50 $315.001A1C21 Paws Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1C22 Paws Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1C31 Paws Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1C32 Paws Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1D11 Sealed With a Kiss Necklace Silver 5 5 $22.50 $45.00 $112.50 $225.001A1D12 Sealed With a Kiss Necklace Silver 9 9 $22.50 $45.00 $202.50 $405.001A1D21 Sealed With a Kiss Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1D22 Sealed With a Kiss Necklace Gold 9 9 $25.00 $50.00 $225.00 $450.001A1D31 Sealed With a Kiss Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1D32 Sealed With a Kiss Necklace Rose Gold 9 9 $25.00 $50.00 $225.00 $450.001A1E11 Namaste Necklace Silver 5 5 $22.50 $45.00 $112.50 $225.001A1E12 Namaste Necklace Silver 5 5 $22.50 $45.00 $112.50 $225.001A1E21 Namaste Necklace Gold 7 7 $25.00 $50.00 $175.00 $350.001A1E22 Namaste Necklace Gold 9 9 $25.00 $50.00 $225.00 $450.001A1E31 Namaste Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1E32 Namaste Necklace Rose Gold 5 5 $25.00 $50.00 $125.00 $250.001A1F11 Pucker Up Necklace Silver 6 6 $22.50 $45.00 $135.00 $270.001A1F12 Pucker Up Necklace Silver 4 4 $22.50 $45.00 $90.00 $180.001A1F21 Pucker Up Necklace Gold 6 6 $25.00 $50.00 $150.00 $300.001A1F22 Pucker Up Necklace Gold 5 5 $25.00 $50.00 $125.00 $250.001A1F31 Pucker Up Necklace Rose Gold 11 11 $25.00 $50.00 $275.00 $550.00

1A1F32 Pucker Up Necklace Rose Gold 11 11 $25.00 $50.00 $275.00 $550.00

0 $0.00 $0.00

GRAND TOTAL 818 $19,590.00 $39,180.00

INVOICE

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@ 1A1232 Square Necklace - Rose Gold 30 in. I%E0## I!E#0##

!% 1A1311 Diamond Necklace - Silver 16 in. I%%0E# I%.#0##

& 1A1312 Diamond Necklace - Silver 30 in. I%%0E# I%#%0E#

!% 1A1321 Diamond Necklace - Gold 16 in. I%E0## I$##0##

& 1A1322 Diamond Necklace - Gold 30 in. I%E0## I%%E0##

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D 1A1332 Diamond Necklace - Rose Gold 30 in. I%E0## I%##0##

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FLOOR PLANS

INTRODUCTORY FLOOR PLAN

  Beginning On Hand: 818

  Sales: 327

  Ending On Hand: 491

KEY CODE SHEET

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FIXTURES

OCTAGON TABLE

  Wooden shadow box table with

glass opening top

  Rustic, clean, shabby chic look

  Located in center spaces of store

  Capacity: 110

  Fixture Letters:

A1-A20,

B1-B20

C1-C20

TREE BRANCH CENTERPIECE

  Cherry Blossom tree branches

gathered in vase

  Located at center of octagon

shadow box tables

  Necklaces hang on branches

for display

  Capacity: 20

  Fixture Letters: AA, BB, CC

RECTANGLE TABLE

  Wooden shadow box table

with glass opening top and

drawers


  Located on sides of the store

near windows

  Capacity: 80

  Fixture Letters: E1-6, F1-6,

I1-6, J1-6, M1-6

DRESS FORM

  Fabric body and wooden base

  Layers necklaces for visual

display


  Capacity: 1-6

  Fixture Letters: D, G, H, K L

These lights will create a sparkle along with the natural light from the store windows. The Circular crystal ball lights will appear above the cash wrap and 3 main tables. The Twig and string lights will wrap

along the ceiling. The lantern candles will be scattered on the tables and at the cash wrap.

MARKETING BUDGET

 Total Retail Sales: $39,180

 % Marketing Budget: 15%

  $ Marketing Budget: $5,877

MARKETING PLAN

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MARKETING CALENDAR

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%&'()*!+#,&)-#$

STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET COMPLETION DATE

1 Exclusive Customer Loyalty Program Research methods of customer programs Marketing Manager $0 February 1, 2013

Design magazine newsletter layout Ad Design Team & Marketing Manager $125 March 15, 2013

Select merchandise items to feature in magazine Product Manager $0 April 2, 2013

Create events and promotions to feature in magazine Owner $0 May 1, 2013

Send off to print Marketing Manager $92 June 8, 2013

Alert stores of of customer program Marketing Manager $0 July 16, 2013

Send out to customers via mail and email Store Manager $80 August 12, 2013

Place in stores for new customers Store Manager $0 September 5, 2013

2 New Line of Bracelets Research product development Product Development Manager $0 March 4, 2014

Create mood board/inspiration Product Development Manager $0 March 26, 2014

Create sketches Product Development Manager $0 April 12, 2014

Design products Product Development Manager $200 April 28, 2014

Manufacture products Product Development Manager $500 May 6, 2014

Distribute products to stores Product Development Manager $100 June ,6 2014

Merchandise product on selling floor Merchandise Manager $0 June 14, 2014

Educate employees on new product Store Manager $0 June 27, 2014

3 Advertising Campaign Research magazine markets Marketing Manager $0 June 10, 2014

Contact magazine to secure date & size of advertisement Marketing Manager $800 June 13, 2014

Create advertising campaign theme Marketing Manager & Ad Team $0 June 19, 2014

Select product to use Product Development Manager $0 June 22, 2014

Create advertisement Marketing Manager & Ad Team $0 June 28, 2014

Contact & secure location and photographer Marketing Manager $200 June 31, 2014

Shoot merchandise Marketing Manager & Photographer $300 July 7, 2014

Turn in layout and ad to magazines Marketing Manager $0 July 16, 2014

Send advertisement to all store locations Marketing Manager $30 July 28, 2014

4 Add Three New Stores Research store locations Owner $0 March 20, 2015

Choose store locations Owner $0 April 2, 2015

Obtain store buildings Owner $1,700 April 9, 2015

Create floor plans Visual Merchandising Manager $0 April 16, 2015

Contact & secure carpenter Owner $350 April 19, 2015

Contact & secure employees Human Resource Manager $0 April 24, 2015

Purchase fixtures Visual Merchandising Manager $1,400 May 12, 2015

Order inventory Buyer $0 May 20, 2015

Install fixtures, lights, paint & decorate Visual Merchandisng Manager $0 June 1, 2015

Merchandise inventory Merchandise Manager $0 June 20, 2015

Educate/train employees Store Manager $0 June 28, 2015

Total $5,877

PRESS RELEASE

Cherish 2700 N. Hampden Court Chicago, IL 60614 Contact: Barbara Nichols Business: 312.269.6466 Cell: 312.269.6460 Fax: 309.269.2060 [email protected] FOR IMMEDIATE RELEASE February 1, 2013

Cherish- New Jewelry Store Offering Free Gift Wrapping, Prize & Dessert For Valentine’s Day Shoppers

Chicago, IL ... Barbara Nichols, owner and designer of Chicago’s newly popular jewelry store Cherish, located on 37 East Oak Street in Chicago announced plans of offering free special gift wrapping, prizes and beverages to all customers for this Valentine’s holiday. The special will be held Saturday February 9th, 2013 from 10:00A.M. to 5:00P.M. and all customers who make a purchase that day will be put in a raffle to win Cherish’s popular heart necklace. The winner will be able to choose what color and size they want of Cherish’s heart charm necklace and in addition can get free engraving! The store will also be offering beverages and desserts such as cake pops and chocolate covered strawberries to all shoppers throughout the day. “We are still a new store here in Chicago and decided the best way to celebrate the holiday and bring customers in is by offering great food and beverages and thank our customers by giving them free customized gift wrapping and entering them in our raffle to win one of our most popular charm necklaces,” said Barbara Nichols, owner and designer of Cherish. “We want to bring customers in and show them what we’re all about, which is customization and a great place to find the perfect gift for a loved one or yourself.” Cherish opened last month in Chicago and has received great acknowledgment already from many fashion magazines and blogs. From their decorative store interior to options of necklaces that can all be engraved, they are showing customers that they are a place to shop for something unique without having to spend a high price. After browsing at Cherish’s store on East Oak Street and catching a glimpse of the lovely displays and special merchandise it is clear that it’s a store Chicago is bound to Cherish.

--End--

BUSINESS CARD

merchandise management

Documents