mercedes magazine 1/13
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Mercedes Magazine 1/13TRANSCRIPT
D R I V EMercedes-Benz
01·2013
born rebel CLA: coupe with a perfect silhouette
sheer style Lewis Hamilton, championin the Silver Arrow
mercedes-benz.com issn 2217–9992
The new e-class Mirroring the Future
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CHANGING SIDES opens up new perspectives and insights. And helps us understand what may previously have seemed rather strange and remote. In Istanbul, it takes a few moments to switch from one continent to the other. The Bosporus Bridge links the districts of Besiktas and Üsküdar – one located in Europe, the other in Asia. The first days of spring are harbingers of the new – as are the small but crucial changes to the concept and design of this issue of Mercedes-Benz magazine.
Embracing the new
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008Check-inMobility and innovation: skydiving in a wingsuit, Ener-G-Forceconcept car, stunt coordinator Alex King
016Wild thingWith its sensational aerodynamicsand forward-looking design, the CLAis guaranteed to turn heads
026Star fruitsFacebook, blogs and more: the best of Mercedes-Benz’ Web offerings
028Hungry for victoryWhat Lewis Hamilton expects of hisfi rst season in the Silver Arrow
034The new E-Classhas additionaly reinforced itsleading position in theluxury car slass
040Star qualityIt’s in the genes: the E-Class always was– and remains – a true style-setter
042The UEPS award ceremonyMercedes-Benz SCG wona total of seven awards
044Finely honed sensesIntelligent Drive: enhanced safety onthe road for drivers and pedestrians
046EmotionDesign, food, fashion: architecturein Jakarta, Bowie in London, eating out in Madrid, overnighting in Amsterdam
054IconsAttention Assist: the secretsof a good espresso
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0 52 F Y I Technical specifications
0 5 3 P U B L I C A T I O N D E T A I L S
0 56 M O M E N T S Sonata Streamline Becker Active 45 A World of Wine
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G factorT H E S T Y L I S H G-shaped LED headlights dazzle the eyes of off-road fans – and leave an indelible imprint on their memories. Is this futuristic Ener-G-Force concept vehicle a harbinger of things to come in the G-Class? It would certainly be a worthy successor to the off-road icons that Mercedes-Benz has been refining and improving since 1979. Design chief Gorden Wagener is happy to let people speculate: “The Ener-G-Force is both modern and cool – it just might herald a new departure for Mercedes-Benz’s off-road design vocabulary.” What he is referring to is the 1:1 model, based on a computer image created for the Los Angeles Design Challenge. The blue-sky thinkers at the Mercedes-Benz Advanced Design Studio in California certainly found the idea good enough to give it wheels.
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Take it to the limitAlex King is a specialist in movie car crashes. He was responsible forcoordinating the thrilling chase scenes in Die Hard 5 – and ensuring that Bruce Willis and the stuntmen were not put in any danger.
A U T O M O T I V E D I C T I O N A R Y
e|Call, noun; the term for an innovative emergency call system offered by Mercedes-Benz with its Comand Online multimedia system. In the case of a serious crash, the system automatically transmits the vehicle’s GPS coordinates and alerts the emer-gency services. The service has been available in 19 European countries since the start of the year.
I N N O V A T I O N
Road warningL I G H T I N G A R T I S T Daan Rooseg-aarde is the man responsiblefor inventing the “Smart Highway” concept. This involves applying road markings using a light-sensitive pow-der that stores light during the day and glows for up to ten hours at night. A special paint ensures that symbols like snowflakes light up to warn drivers of ice when temperatures drop close to freezing. STUDIOROOSEGAARDE.NET
T H E M E L K W E G B R I D G E in the Dutch town of Purmerend describes a double loop across the Noordhollands Kanaal: pedestrians cross the high arch, and cyclists use the 100-meter (330-ft) track below, which has just the right degree of gradient. The bridge resembles a work of art, with the high arch merging with its reflection to form a circle. NEXTARCHITECTS.COM
Loop the loop
Alex King, were many vehicles written off during the fi lming of Die Hard 5?We wrecked an astonishing number! We had a lot of duplicates, of course – so as to be able to repeat the majorstunt sequences. And we had several Mercedes G-Class vehicles – which were great! I would never have thought a car would be so robust when dropped from a great height. What does your job consist of?Together with my 20 colleagues, I am responsible for every vehicle that is seen in the film – whether it’s parkedin the background or blown sky-high. We built more than 50 rollover cages – the steel and welding wire we used would have stretched all the way from London to Edinburgh!
What do you have to modify?For safety reasons we use racing car fuel tanks and a dry battery. Sometimes we even remove the airbags, as they can be dangerous during a stunt. Our job is to ensure that the driver emerges unscathed when it’s all over.
Are there any limits to the type of car you’ll use? It would be too painful to destroy a classic car – that’s where I would draw the line and build a replica instead.
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I F Y O U F A N C Y the experience of driving on a road bordered by two different oceans, you should try US Highway 1 from Key Largo, south of Miami, to Key West. On your left is the Atlantic, and from the passenger window you can see the Gulf of Mexico. The highway crosses the Florida Keys, a chain of more than 200 islands linked by 42 bridges. The best time for the drive is the morning or evening – in the afternoon the school bus drops off kids on the islands, and there’s no overtaking. FLA-KEYS.COM
F R O M Key Largo T O Key WestD I S TA N C E 157 kilometers (97 miles)
D U R AT I O N two hours
L O N G E S T B R I D G E Seven Mile Bridge (11 km)
9.8M I L L I O N H O U S E H O L D R O B O T S will have been sold by 2014 – used for vacuuming, dusting and cleaning. More than any other types of machine, robots trigger strong emotions: two thirds of owners of robots bought from manufacturer Roomba have already given their home-helper a name. Of all service robots, 40 percent are currently used by the military, ranging from hand-sized bird robots for surveillance all the way to drones. The smallest ones, so-called nanobots the size of a blood cell and chemically controlled, are designed to help fi nd and treat cancer cells.
iSayHello: Travel dic-tionary in 10 languages with built-in language course
ADAC Maps: Route planner for drivers and pedestrians, including extra info
Merian scout now!: Puts together travel tips according to your time and interests
A P P D A T E
Downloads for travelersW I T H P R I N T S Y you can send real postcards from your smartphone: choose a photo, write the text and, depending on the destination, the card arrives within two days to two weeks.
2 5 ° 6 ' 1 2 ' ' N , 8 0 ° 2 6 ' 2 4 ' ' W FLORIDA
KEY LARGO
KEY WEST
I N J . R . M O E H R I N G E R ’ S novel, former bank-robber Willie Sutton shows two journalists around New York and tells them about his event-ful career. Over a period of 40 years, Sutton robbed dozens of banks and managed to escape three times from high-security prisons. But he never-theless became something of a folk hero because he never fired a single shot. This sharply observed novel is a congenial mixture of reality and fiction. AMAZON.COM
N O W I N A U D I O . . .
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HOW IS IT DONE?The jumpsuit has fabric between the legs and under the arms, which significantlyincreases lift, enabling the jumper to glide through the air rather than falling.
WHAT ARE THE REQUIREMENTS?You must have made at least 150 free-fall jumps in the previous 18 months to be allowed to try out this sport.
WHERE CAN YOU LEARN TO DO IT?You can find instructors at phoenix-fly.com or sign up for a birdman course at the Freefall University Spain at freefalluni.co.uk
“INSPIRATION ANDinsight usually come from outside your personal fi eld of vision. That is why, wherever possible, you should listen to people who work outside your professional area.” C H R I S A N D E R S O N , C U R A T O R O F T E D T A L K S
… Skydiving in a wingsuit
O N C E I N A L I F E T I M E …
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FOUR MISTAKES can be found in the photo below: one of the roll bars is missing, as is the offside rear-view mirror, the doorhandle and the exhaust pipe, which stops just before the rear wheel.
MASHUPSpin2 is a mixer console that doesn’t need a vinyl collection. All you do is hook up an iPad, iPod or iPhone, and the touch-sensitive jog-wheels allow you to mix, loop and scratch.
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Original and fakeI T ’ S H A R D T O B E L I E V E this study for the F 400 Carving was first unveiled in Tokyo in 2001. The wheels on the outside tilt by up to 20 degrees when cornering, which distinctly improves directional stability and roadholding. Which of these two research vehicles is the original?
The world’s biggest digital cameraP E R C H E D atop the Cerro Pachón in Chile, a facility is being built that will bring the heavens down to Earth. The Large Synoptic Survey Telescope (LSST) is designed to take pictures of the night sky. The camera itself measures 1.6 x 3 m (5 ft 2 in. x 9 ft 10 in.) and weighs 2,800 kg (6,173 lb), while the telescope has three mirrors and an 8.4-meter (27.5 ft) aperture. The mission of the LSST is to map the Milky Way and objects within the solar system, detect supernovas, and investigate weak gravitational lensing effects in order to find dark energy and dark matter. LSST.ORG
350 NM
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UV WAVELENGTH SPECTRUM
SENSORS
336 KW
3.4 M SECONDARY MIRROR
MOTOR RATING
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360 pagesT H E G O O DWO O D F E ST I VA L of Speed is more a celebration of motor racing than a serious competition. But the drivers of the expensive racing cars involved often seem to forget this as they thunder round the track on the Earl of March’s estate in West Sussex, England. So it is hardly surprising that this album with spectacular photos covering the last 20 years of the event runs to a full 360 pages. SHOP.GOODWOOD.COM
BLACK MAGIC2.45 kg (5.4 lb) per horsepower adds up to 631 hp or 464 kW – it would be diffi cult to fi nd a sportier performerthan the SLS AMG Coupe Black Series.
Further technical specifi cations and fuel consumption fi gures can be found on page 52.Further technical specifi cations and fuel consumption fi gures can be found on page 52.
Hover craftT H I S I N S TA L L AT I O N by Dutch artist Paul Veroude offers visitors a unique opportunity to admire the intricate high-tech components that make up a Formula 1 racing car. It forms the centerpiece of the F1 exhibition at Mercedes-Benz World in Surrey, England. A trip further north to the Grand Prix event at the Silverstone track on June 30, 2013 would be a good excuse to drop in and inspect the vehicle driven by Michael Schumacher in 2010. MERCEDES-BENZWORLD.CO.UK
H I G H - S P E E D M A R I O N E T T E :
around 3,200 parts hang in
perfect arrangement from the ceiling
Not to be missed!MARCH 17, 2013F O R M U L A 1 S TA R TAs in previous years, the first race of this year’s Formula 1 season will take place at the 5.3-kilometer (3.3-mile) Albert Park Circuit in Melbourne, Australia.
APRIL 10 –14 , 2013C L A S S I C D R E A M SThe Techno Classica in Essen is celebrating its 25th anniversary – a good excuse to take a look around this dazzling exhibition of auto history.
MAY 5 , 2013D T M B E G I N SSeven wins in 11 years – an impressiverecord for Mercedes-Benz at theHockenheimring. At the beginning ofMay, the annual DTM competition starts with the first race at the famoustrack in Baden-Württemberg.
MAY 16 –19, 2013M I L L E M I G L I AIt is now more than 50 years since Sir Stirling Moss drove from Brescia to Rome and back at a record average speed of 157.65 km/h (97.9 mph). The SLR he piloted has been a legend ever since – as has the race.
MAY 17–20, 2013R O U N D T H E C L O C KThere can be nothing tougher than a 24-hour race. For the drivers who have to struggle around the impressive North Loop of the Nürburgring, it represents a huge challenge, while for the many fans who come to watch, it is the biggest party of the year.
words C h r isto f v i e w eg photos a n ato l kot t e
sUppLE As A BIG CAt: sensationally streamlined, the new four-door coupe from Mercedes-Benz heralds a brand new design concept.
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sUppLE As A BIG CAt: sensationally streamlined, the new four-door coupe from Mercedes-Benz heralds a brand new design concept.
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eally, it was inevitable we should get together. Last summer, the CLA was still one of the best-kept secrets at Mercedes-Benz. Suppos-edly it was shut away behind solidly locked doors – but in fact the prototype was lurking at the back of a gigantic hall. A brief glance, a sense of sleek, predatory profile – and i was left with a lingering impression in my mind’s eye. As well as a strong desire to see it again, this time closer up.Months later i mentioned my brief encounter to Gorden Wagener. He listened to my story with amusement. “Okay, so clearly we did our job,” says the Mercedes-Benz design chief in satisfied tones. “That’s the kind of impact good design should have – the power to captivate, to make people dream, to make our cars desirable. Not just on a first encounter – you should get the same kick out of it day after day.”The next time i got together with the CLA, we were able to take our time. And the whole experience simply strengthened my first im-pression. There’s a sense of familiarity, un-dermined by refreshing differences. Take the radiator grille, with its great Mercedes star backed by dramatic chrome pins that sparkle like gemstones; or the Led headlights with their typical white-and-yellow glare. These are features we already associate with the new A-Class: young, dynamic, progressive.
The teardrop – a new design style Then there are the differences: the distinctive profile of the hood with its two bulging pow-er domes, emphasizing that this is something new, something special. This car may share its genetic heritage with the new compact class – but it also has some decidedly individual at-tributes. Gorden Wagener talks about elegance and dynamism, tradition and progress, sense and sensibility: qualities that – let’s face it – don’t really fit together. And yet in this car, they’re all part of the personality, adding up to a uniquely animal magnetism.A brief summary of the underlying concept already sounds paradoxical: a four-door cou-pe… okay. But Mercedes-Benz hinted at this new direction back in 2004, when the carmaker launched a model that combined the elegance of a coupe with the comfort and practicality of a sedan: the CLS. it was the template for a new species of car: excitingly gorgeous, dramatically different. Now Mercedes-Benz has recreated this same sense of presence in the compact class – because the new coupe expresses the firm’s latest design concepts even more clearly than the CLS or A-Class. “Previously, our model design was characterized by a forward-thrusting
Rwedge shape; now the car’s lines all f low dynamically to the rear,” explains Wagener, as he traces the profile of the so-called “drop-ping line” in the air with his hand. A key characteristic of the new style, this line extends all the way from the front fender to the rear door, curving downwards slightly towards the rear wheel.its counterpart is the “balance line”, which defines the lower portion of the doors while curving gently upwards, albeit still in the direction of the rear axle. “The result is an attention-grabbing teardrop shape,” is Wagener’s take on the new design. “Your eyes are drawn from the front of the car towards the rear; that’s where the focal point of our models is now concentrated.”
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dY n A m I Cthe front-focused wedge shape is out: the tail is the new center of attention.
A L L o F A p I E C Erims that radiate dynamism, with
a star centered on each hub.
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Excitingly gorgeous, dramatically different
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E Y E B r o w s w I t h C h A r AC t E r– and that’s just the headlights: they blaze brightly enough to challenge a panther.
AVA n t- GA r d EThe CLA combines the sportiness of a coupe with the capacity of a sedan.
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CLA 220 CDI
Engine / Output2.2-liter four-cylinder diesel;125 kw at 3,400–4,000 rpm;max. torque 350 nm at 1,400–3,400 rpm
Transmission7g-DCt 7-speed dual-clutch automatic
Aerodynamicsthe most aerodynamic model in the Cla range has a record-breaking drag coeffi cient of 0.22.
Driving assistance systemsamong the many electronic helpers available are active lane keeping assist and active Blind spot assist, as well as Collision Prevention assistPlus, which brakes autonomouslyat speeds of up to 200 km/h (124 mph)if a collision is unavoidable.
Further technical specifi cations and fuel consumption fi gures can be found on page 52.
MERCEDES-BENZ.COM
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The car’s proportions exude power. defined by the sweep of the hood, the long wheelbase, the short overhang and the passenger com-partment tucked right at the back, they help to highlight the new contours. From this per-spective, it’s like a work of art on wheels: the combination of arching surfaces with sleek curves and taut lines achieves a new expres-siveness that is emphatically emotive.
World-record aerodynamicsThe Mercedes-Benz design chief promises that future models will follow the example of this compact coupe by becoming even more styl-ish, sensuous and technically advanced. “A touch of glamour will surround all our cars,” he states, “further enhancing the fascination naturally associated with beauty.” The CLA is just the start. The teardrop is the key concept behind the new design style – and music to the ears of Teddy Woll, who heads up the Mercedes-Benz aerodynamic development team. it’s the ideal form, with the best f low characteristics. “The CLA’s basic shape is very close to a perfect teardrop,” he explains. “The front of the car is almost perfectly rounded, guiding the air-f low down the f lanks and underneath the body without impinging on the wheels. The arched roofline and gently sloping, elongated tail all help to guide the airstream far behind the car – so the design provides a perfect basis for our work.”This work started on a computer, because that’s where the aerodynamics engineers can analyze and modify each detail at the click of a mouse until the airf low is optimized. it’s a Sisyphean task. during the aerodynamic development of a new model, the team clocks up well over a quarter million hours of processing time. “To reduce the drag coeffi-cient by a thousandth of a unit is a real battle,” admits Teddy Woll. “That’s why we need high-performance computers. The results of our f low simulations are then tested in wind tun-nels, so we can refine them even further.”The CLA’s near-perfect basic shape meant that the aerodynamics experts could concentrate on bodywork details at an early stage in the development process. visible results of this aerodynamic refinement include the spoiler, which is elegantly incorporated into the lid of the trunk, and the trailing-edge profile of the rear light clusters and bumper. Other details are less visible but just as important. They in-clude innovative slit-shaped openings in the front wheel arches, designed to reduce the lat-eral outf low of the slipstream from the wheel arches, which can otherwise seriously dis-rupt the smooth f low of air down the vehicle’s
f lanks. Using computer simulations, the engi-neers discovered ways to improve the airf low in front of the wheels still further. Months of highly detailed work resulted in a small, inconspicuous, serrated spoiler positioned ahead of each front wheel. it’s a patented in-vention that achieves a precisely calculated effect: the notches in the spoiler profile de-f lect the slipstream past the wheels or under the wheel arch openings. “This simple improvement to the front wheel arches reduces the drag coefficient by 11 points,” explains Woll. in the language of aerodynamics, a “point” represents a critical thousandth of a unit – so 11 points are equiv-alent to a drag reduction of 0.011. All achieved by a few slits and a couple of tiny spoilers in the wheel arches.That’s all it took? “All these tiny details add up to make a big difference,” replies the engi-neer, and illustrates his point with some sim-ple arithmetic: “if we manage to reduce a car’s drag coefficient by 50 points (that’s 0.05), fuel consumption at typical freeway speeds – let’s say 130 km/h [80 mph] – is cut by 0.7 liters per 100 km on average. So it really does make sense to obsess over every thousandth of a unit.” indeed, the new CLA confirms the Sindelfin-gen team’s calculations: the four-door coupe isn’t just impressive for its new design lan-guage, it also sports unequaled aerodynam-ics. The low f low resistance means that the car has broken the world record for produc-tion cars. Now that’s truly wild. Wild – with style.
I n s p I r I n GInterior detail
based on airplane cockpit design.
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Star fruitsnetwork Mercedes-Benz: six digital destinations in the Web jungle for the spring
BLoGThe independent fan blog (German only) for Mercedes-Benz enthusiasts: well informed and with news delivered at “SLS speed”.
blog.mercedes-benz-passion.com
photo coMMunityFashion Week, dream roads and history galore: stunning photos
from the Mercedes-Benz uni- verse on a virtual bulletin board.
Including, from mid-May, the best shots from the Mille Miglia. pinterest.com/mercedesbenz
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Fa c e B o o k
The official Mercedes-Benz page provides
information on new models, presents videos
online and also features thousands of photos
from a fan following that is growing by the
second. In the spring, a sensational new app
will be added here: a state-of-the-art racing
game that reacts dynamically to ambient
noises around the players.
facebook.com/mercedesbenz
MaGazinemb! is now published exclusively online. The young-at-heart Web magazine reports on the latest design, style, culture, music and travel trends – such as its visit to see surfer Ben adams (right) in action at the beaches of Byron Bay on australia’s east coast. mercedes-benz.com/mb
MotorsportsTo kick off the F1 season, everything there is to know about hamilton, rosberg and Mercedes aMG petronas, plus plenty of high-tech in pictures. mercedes-amg-f1.com
c o n F i G u r at o rhD photos, 360° views with zoom function, realistic colors, detailed surface textures, as well as day and night views: the vehicle configurator gives you a tantalizing taste of the latest models.mercedes-benz.com
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Lewis Hamilt on has big plans: “No ot her team is as hungry to wi n as we are.”
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Lewis Hamilt on has big plans: “No ot her team is as hungry to wi n as we are.”
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r AC I N G t H E r A P Y: Hamilton has been hyperactive ever since he was a kid. “I’ve found ways of channeling it,” he says.
WORLD CHAMPION is a title Hamilton has held once so far. And he wants to savor that feeling again with Mercedes AMG petronas. on the fi rst working day of the new season, he tells us about the things that drive and motivate him, and thinks back to that title-clinching moment in 2008: “sud-denly I saw the white car ahead of me. Going into the fi nal corner, I darted to the inside and somehow made it past. I held my breath, got the spinning tires under control and piled up the hill to the fi nish line. I’d done it, I was the world champion!”
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L E W I S H A M I LT ON ON…
AYr toN sE NNA“his particular driving style and his character as a whole have always
fascinated me.”
MUHAMMAd ALI“For me, ali is the coolest famous
figure out there. the self-assurance of the guy is impressive.”
M. sCHUMACHE r“he’s a legend. it’s a privilege to
have been driving at the same time as him and to have got to know him.”
rIVAL s“the toughest competition always comes
from within the team.”
tHE tE AM“It’s easy to drag down the people
around you. But as a driver you always need to think positively. It’s
important that you keep the team with you, even when things aren’t going
quite how you imagined.”
HE r o E s“An elderly man recently said I was his hero. I thought that was crazy. For me Superman is a hero – and
I’m not Superman.”
s H o w B U s I N E s s is a familiar world to Lewis hamilton – not only thanks to his glamorous other half. his manager since 2011 has been simon Fuller, whose roster of clients includes stars such as the Beckhams and jennifer Lopez. But hamilton doesn’t need any advisors to tell him how to play to the public eye. he likes to wear sports clothes, but is also happy to dress classically for special occasions. “if i’m going out for dinner with nicole i always wear a suit,” revealed hamilton in an interview. “as a man you should always make an effort to impress a lady.” his distinctive sense of style might also have something to do with his respectful attitude towards expensive outfits. “We never used to have much money. my mum didn’t have any fashionable clothes, never mind designer gear.”
Style
STAMINA and discipline are key qualities for Hamilton. He has learned never to give up and is con-stantly working on his fi tness. “I’ve got a new physiotherapist and train-er on board this year,” he reports. But his body isn’t the only thing set for a workout: “I was very excited by the team’s three driving simulators the fi rst time I saw them,” he recalls.
t H E G r E At L oV E of Lewis hamilton’s life is nicole scherzing-er, former singer with the band pussycat Dolls. the two have been together for five years now, give or take the odd time-out – which the racing driver attributes in part to their busy schedules. “We have a long-distance relationship and that’s tough sometimes. it’s a challenge for us,” he admitted in an interview a while back. the couple certainly doesn’t hide away. hamilton regularly tweets photos of himself and “my girl nicolescherzy”.
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M I L E S T ON E S
1985Lewis hamilton is born in stevenage, north of
London, on january 7. his grandparents on his father’s
side are from Grenada.
1995he wins the British junior kart championship at the age of ten and receives the trophy from jacques
Villeneuve.
2005hamilton wins the Formula 3
euro series with a record 15 wins in 20 races.
2006a total of five wins and nine podium finishes
earns hamilton the Gp2 series title.
2007hamilton tops the standings after six races of his debut Formula 1 season, making
him the youngest driver ever to lead the F1 World
Championship. he defends his advantage until the
final race, but ultimately has to settle for second
place, a point behind kimi räikkönen.
2008after five wins and a heart-
stopping finale to the season, hamilton becomes
the youngest ever Formula 1 world champion
by a single point.
2013after 21 wins in 110 races, hamilton switches from
mcLaren mercedes to the mercedes amG petronas
team. his aim: to win the world title.
EARLY STARTER: Lewis was just fi ve when he got his fi rst ride in a dodgem car, and seven when he won a race with his remote-controlled car on the tV program Blue Peter. By age ten, he was spending every weekend at the kart track and telling McLaren boss ron Dennis about his plans to become world champion. three years later McLaren and Mercedes-Benz handed him a con-tract, and at 15 Lewis became the kart world champion.
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N I C o r o s B E r G and Lewis have been friends for many years. the British driver and his new team-mate were even doing battle on the kart track at the age of 13 as members of the same team. today they live in the same apartment block in monaco and help each other out now and again. “When i got home late recently and had nothing in the fridge, i knocked on his door and his girlfriend Vivian fixed me up a burger,” says hamilton. how-ever, there will be no such generosity between the two out on the track. “Your team-mate is always the first person you want to beat,” confirms hamilton. “i’m expecting nico to be very quick and to fight hard.”
Friendship>
t H E t E A M K N o w s that with me they’re getting a driver who always gives 100 percent when he’s in the car. But i’m equally committed to helping the team as much as i can outside the cockpit. everybody should know that this is a long-term project we’re talking about here. We’re setting out on a marathon, not a sprint.
Motivation
>
L E w I s H A M I Lt o N looks forward with
confidence to his future with the
Mercedes AMG Petronas team.
A N t H o N Y H A M I Lt o N wA s Q U I C K to recognize the talent his son possessed – and did everything he could to support him in his racing career. in the early days, anthony took on two extra jobs to enable Lewis to compete in kart races, and later he guided him as his manager to the Formula one World Championship. that arrangement came to an end in 2010, but Lewis still regularly emphasizes how much he owes his father: “keep your feet on the ground, don’t forget where you’re from; my father taught me to be humble.” Lewis’ younger brother also has a grounding effect on him. nicolas has cerebral palsy, but can regularly be seen at trackside. “Whenever i think i’ve got problems, i think of nicolas,” says hamilton. “he can’t do half the things that i can, but he’s still happy.”
Family>
I LOVE CAR RACING, so I can’t wait to line up with the Mercedes AMG petronas team. the people here have a greater hunger for success than any other team I know. If my car is within striking distance of the leaders, we’ll all be in for a lot of fun.
s p o r t s
THE NEW E-CLASS has additionally reinforced its leading position in the luxury car class. It is refined and elegant, and above all,
one of the most intelligent cars made so far.
Mirroring the Future
D R I V E
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he Company Mercedes-Benz has thoroughly revised all E-Class series models. Actually, it was so thorough that the latest technological advancements have been implemented in an early phase, i.e., advanced technology of the fu-ture S-Class was used. Also, the new E-Class is characterized by a sleek design, refi ned, elegant and sporty look, greatly improved comfort, high quality equipment, effi ciency and pure driving enjoyment. Recognizable „four-eye“ appearance of the E-Class does not interfere with the redesigned front part, which for the fi rst time has „two faces“: in the standard version, the Elegance equipment line is available in combination with the classic grille mask with three louvres and a star located at the top of the engine hood. The Avantgarde equipment line is defi ned by a sporty grille mask, while the star has center placement, thus accenting the unrestrained sport look of the front part. Low and high beam lights are equipped with partial LED lights and are part of the standard equipment. Changes made in the interior have been
T Barcelona Test
MERCEDES-BENZ unveiled the new E-Class in Barcelona. Specialized au-tomotive journalists had about thirty vehicles at their disposal for testing. Serbia also had its representatives of the „fourth estate“. Here are some of their impressions.
i .... WE PURPOSELY call the E-Class „new“ because the model which we saw in Barcelona, where Mer-cedes organized an international presentation of novelties, did really seem like a whole new generation, and not just a result of mere rede-signing. The most obvious changes are in style, as is to be expected at the half-time of a car’s market life, but the fi rst drives we took introduced us to some of the safety systems that were developed for the S-Class.... The E-Class’s design revolution is radical and brave. However, no matter how much we liked it we remained aware that changes in the interior are minor. The materials, though, are of higher quality and the equipment selection is more luxurious.... The Mercedes’ mid-range sedan is slowly taking the primary place as the model where safety advancements are fi rst showcased, which additionally stre-sses the importance of the compact sedan to the producer.(Darko Gigić, SAT plus)
. . . . DRIVING THOSE FIRST few kilometers along the Mediterra-nean Sea on our way to the mounta-inous part of Barcelona, was confi r-mation for all we knew (and loved) about the E-Class: comfortable seats, excellent wheel position, spa-cious enough for four passengers.... Mercedes used this opportunity to present the safest sedan in its cla-ss. No other model offers what the E-Class does and we’re certain that drivers will notice this. I welcome Mercedes’ decision to grace the E-Class with a modern image so as to attract a wide selection of clients. There is a rich engine selection, and a hybrid version is on the way.(Aleksandar Pijevac, Auto Bild)
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D R I V E
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carefully harmonized with the striking appearance of the car’s exterior. The two-piece inlay spanning the whole length of the control panel is a novelty. Regardless of the equipment line the inlay is avail-able in wood or aluminum. Air vent nozles have also been redesigned, as has the analogue clock located between two central ventilation nozles.The harmonious interior is adorned by a new cen-tral console without a gear shift lever and a new multi-functioning steering wheel accompanied by a Direct Select lever and transmission changing le-vers on the wheel in combination with automatic gear-shift.
Intelligent DriveWhat started out with the Pre-Safe® System and continued with the Distronic Plus System has brought about a completely new dimension of driving Mercedes-Benz vehicles and a merging of comfort and security. Mercedes-Benz calls it „Intel-ligent Drive“. For the fi rst time the E-Class presents a multitude of new or optimized driving assistance systems, which will also be featured in the future S-Class. For both versions of the E-Class – sedan and caravan models – a wide array of strong and effi cient, diesel or gasoline, engines are available. All engines are extremely effi cient and equipped with ECO Start/Stop Systems. The new member of the BlueDIRECT gasoline engine family is a four cylinder agregate with stratifi ed guided direct fuel injection. The E-Class achieves optimal fuel consumption at 5.8 l/100 km (135 g/km CO
2), making it the only vehicle in its class to reach the A class of energy ef-fi ciency. Also, the new gasoline four cylinder Blue-DIRECT already fulfi lls the EU6 standards of CO
2 emissions, which will be applicable from 2015. All E-Class gasoline BlueDIRECT engines represent a combination of fast response and exemplary pow-er with top notch effi ciency and the lowest level of
.... AS IN FOOTBALL, BARCELONA u represents more than football, so as well has Mercedes come to represent more than just cars in the strange automotive world.... I sat at the wheel of the „Mercedes“. While my Belgrade colleagues were testing the new cars (and it should be noted that our auto-experts performed the most professional tests there), the „Mercedes“ was actually testing me. Will it come to it that I will wish not to go home? For starters, the auto-matically adjusting seat capable of massage is a tough challenge.... The transmission doesn’t even have the go „drive“ or back „reverse“ function. There is no automatic gear-shift – gears are changed as in a Formula 1, at the wheel. It’s not the man driving the Mercedes it’s the Mercedes dri-ving the man.... I was tempted to just let go of the wheel and let it drive by itself. Perhaps due to foresight of possible hedonistic impulses in me, the German engineer had warned us in advance, before we entered the car, that we mustn’t take our hands off the wheel at any time. So that was how we spent two days cruising aro-und Barcelona in the new „Merc“. I began to understand all those friends who talk my ear off when discussing cars, and even those who „hated“ me for three days because I drove the new „Mercedes“.(Veljko Miladinović, Nedeljnik)
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H A R M O N Yof exterior and interior stile: nappa leather and ash wood (optional) will highlight the overall impression.
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T H E E X AC T T I M Ecan be seen on the analogue clock set in perfect balance
with the high-tech cabin.
D R I V E
. . . . I DIDN’T EXPECT the AMG version of the E-Class to feature so many innovations. I was convinced that Mercedes’ engineers were dissatisfi ed with the front part’s appearance and had therefore radically changed the light groups.... Above all, the most important thing is that it’s available in four-wheel drive now.... The AMG version of the E-Class is defi nitely not for everyone. The seriousness and fasci-nating strength of the E-Class are more suited to mature and experienced dri-vers who do admire the attractiveness but also wish to enjoy its inexhaustible strength and perfect transmission all the way. I’d rather own both models.(Danilo Jojić, Top Speed)
. . . . AT THE PROMOTION of the fourth and rejuvenated generation of the E-Class we found out exactly how far we are from being repla-ced by the cars themselves at the wheel.... All redesigned E-Class mo-dels with the standard equipment feature an electromechanical sy-stem for direct control. The modern system consists of a combination of servo control with variable tran-smission depending on the degree of the curve. The result is perfect effi ciency and precision.... (Aleksandar Pijevac, Blic)
4 5
CO2 emissions. Wide engine offer is enriched by the E 300 BlueTEC Hybrid model. It combines a four cylinder diesel engine and an electric engine, giving output of 170 kW (231 HP) and torque of 750 Nm. The E 300 BlueTEC Hybrid consumes 4.1 l/100 km with a CO
2 emission of 107 g/km, thus taking the lead-ing position among the most economic mid-range vehicle models.
Top Quality GearMercedes-Benz will in future continue to offer the transmission for the E-Class: the manual 6 degree gear-shift, easy to handle and having short lever changes, and an automatic 7G-TRONIC Plus with Direct Select lever and Direct Select levers for gear shift changes at the wheel. Grip and stability have also been enhaced multifunction steering by the 4MATIC four wheel drive,
especially in diffi cult driving conditions. In the standard offer the new E-Class already fea-tures all-encompassing, top quality equipment. Ad-ditional equipment has a new detail – the Hands-Free Access which enables opening and closing the trunk by a simple leg movement bellow the rear bumper, which is really practical when loading or un-loading the trunk.Mercedes-Benz offers the COMAND Online multi-media system with a full color display in high resolu-tion of 17.8 cm, internet connection, hard disk navi-gation and an emergency call function, which can be combined with a six disk DVD player. Integrated applications include Google™ Local Search and Weather, as well as an option for downloading the route confi gured by Google Maps. Additional techni-cal specifi cations and fuel consumption information may be found on page 53.
40 41
A family that became legendary:
Star qualityTHE FORERUNNERS OF THE E-CLASS didn’t just thrill
millions of drivers. They also have a dazzling record of pioneering innovations, celebrities and major movie roles to their name.
R O M A N T I Croad trip: Béatrice Dalle and Jean-Hugues Anglade in Betty Blue
1953
- 19
62 W12 0/ W121The “Ponton” was the first- ever Mercedes with a self-supporting body.
1961
–196
8 W110The “Fintail” was the world’s first car to feature a safety body.
1968
–197
6 W114/115The “Stroke-8” was the first production Mercedes with a semi-trailing-arm rear axle.
1976
–198
5 W12 3When the W123 was launched, customers had to wait years for their new car.
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The popularity of the upper mid-range automobile was reflected in the sales figures, which reached a new record when the W123 racked up 2.4 million units. The most celebrated customer of this model series was a certain John Lennon, whose last new car was a 300 TD from 1979 – the very first W123 Station Wagon shipped to the USA.As well as the generally unknown private customers, cab drivers also appreciate the great reliability of the E-Class, which has long since been shaping the face of city streets in Europe. So it was only logical that the 1998 French film Taxi starred two E 500 mod-els from the W124 series. Indeed, the E-Class boasts a wide range of movie credits: James Bond, for in-stance, takes the wheel of a white Stroke-8 in The Man with the Golden Gun, and in Betty Blue, Béatrice Dalle and Jean-Hugues Anglade steal a beige Fintail Mercedes. In Men in Black II, Tommy Lee Jones and Will Smith take to the road in a black E 500 from the W211 series, complete with an array of special gadgets, including an inflatable chauffeur and rocket power at the push of a button – the shape of things to come for a future E-Class “Erlkönig”, perhaps?
ho drives there so swift through the wind and rain,” mused motoring magazine Auto, Motor und Sport in 1952 next to a sensational picture of the Mercedes 180 on a test drive, the first time a car had been caught on camera before its launch. In an effort to defuse the anticipated outrage at the photo, the editors composed an amusing eight lines of doggerel based on Goethe’s famous poem “Erlkönig” (“Erl-King”). This makes the W120/121 model series from 1953 the first ever spy-shot pro-totype – or “Erlkönig”, as they came to be known in German. What’s more, it was the first Mercedes with a self-supporting Ponton body – and an early pre-cursor of the E-Class, although strictly speaking its story began with the W136 that originated from the pre-war years and was built up until 1955.But it was with the Ponton that Mercedes-Benz revitalized the upper mid-range class and laid the foun-dations for its most successful product line ever, with over 10 million cars sold. The dynasty had long since acquired legendary status before being officially titled the E-Class in 1993. This was helped both by mem-orable names inspired by shape or debut year – the “Fintail” or “Stroke-8” – and the firsts that the mid-size models from Mercedes-Benz became renowned for. For example, some 20 years after the passenger safety cell’s world premiere in the Fintail, the W124 followed it up with the multi-link independent rear suspension that is still fitted today.
W
1985
–199
6 W12 4When this model was updated in 1993, it was rechristened with today’s name: the E-Class.
1995
–200
3 W 210The striking twin-headlight face and coupe-like rear formed the hall-mark features of this model series.
2002
–200
9 W 211With 29 model variants, the E-Class now offered the most extensive range in its segment.
2009
–201
2 W 212The flared rear fenders evoke memories of the Ponton from 1953.
James Bondin the Stroke-8: every bit aslegendaryas the Fintail and Will Smith’s offi cial MIB car
C O O Lcustomers: Will Smith in the E 500 in Men in Black
ST Y L Eicons: Paul Newman and a Stroke-8
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L E G E N D S
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44 45
The intelligent car: it’s a great notion, but what does it actually mean? Should as many decisions as possible be taken out of the driver’s hands, or should he remain in charge while being supported by computerized systems? Mercedes-Benz pursues the latter of these approaches. Intelligent Drive, as the Mercedes assistance systems are collectively known, is not designed to take over from the driv-er. It has been over a decade since the first real assist system – the radar-based Distronic adaptive cruise control – made its debut. These days, driv-ers of the new E-Class, for example, can call on the “sensory powers” of six radar sensors, six camera lenses and 12 ultrasonic sensors.
Generally, the idea is to improve safety. The tech-nology should help to detect precarious situations early and take appropriate action if things get crit-ical. This is precisely the aim of the new func-tions included with the BAS Plus Brake Assist and Pre-Safe Brake systems, which are being featured for the first time in the new E-Class and the future S-Class and are capable of spotting pedestrians as well as imminent dangers at road junctions.The second of these tasks is taken care of by the BAS Plus with Cross-Traffic Assist. It issues visual and acoustic warnings if another car is approaching from the side – thereby countering the inattentive-ness that is a frequent cause of accidents. The new assist system can correct misjudgments,
B A S P L U S A N D P R E - S A F E B R A K EThe systems are now also able to recognize pedestri-ans in front of the car. By evaluating the camera and radar data, the driver can be warned with visual and acoustic signals. If he fails to react, braking is initiated automatically.
TE X T M I C H A EL M O O RST EDT, C H R ISTO PH H EN N ILLUSTR ATION M A R I O WAG N ER
Finely honed senses INTELLIGENT DRIVE: a network of cameras and sensors alerts to dangers – increasing safety for driver and pedestrians alike.
1
too, by automatically increasing braking power if the driver reacts too tentatively to a danger ahead. The system operates at speeds up to 72 km/h (45 mph). According to a recent study, more than a quarter of all accidents at junctions resulting in personal injury can be mitigated or prevented al-together in this way. This boost to safety is partly down to a stereo camera built into the windshield that works in a similar way to 3D cinema tech-nology: it has a three-dimensional view of the ar-ea up to 50 meters (164 ft) in front of the vehicle with a 45° field of vision, and can extend the max-imum monitoring range to a remarkable 500 me-ters (1,640 ft).
The information captured by the camera’s two “eyes” is amalgamated with the data from the radar sensors to calculate the trajectory of ob-jects moving crossways ahead. This interaction between stereo camera and radar sensors is al-so behind the new pedestrian detection feature of the BAS Plus and Pre-Safe Brake functions. The system triggers an alert if it senses people in front of the vehicle, and can brake autonomously if the driver reacts too hesitantly or not at all. Ex-perts estimate that, as a result, almost half of col-lisions with pedestrians will either be complete-ly avoidable or at least have less serious conse-quences. More than reason enough for a little ex-tra help from computers.
B A S P L U S W I T H C R O S S -T R A F F I C A S S I S TFor the first time, BAS Plus is now able to help avoid collisions with cross-traffic at road junctions. The radar and stereo camera have a wide-angle view of the scene ahead. If danger threatens, the driver receives a dual warning – and brake pressure is boosted automatically, all the way up to maximum if necessary.
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J A K A R TA As in all major cities, space is increasingly at a premium in Indonesia’s capital, Jakarta. Now the Dutch architects’ office MVRDV has made a virtue out of necessity and designed a mega-building – a daring concept that piles various blocks on top of each other instead of putting them side by side. “Peruri 88 is a kind of vertical Jakarta – it represents a new type of mini-metropolis that has been woven with the fabric of the city,” explains Winy Maas from MVRDV. Every block has a roof planted with trees in order to create more green spaces. On completion, the Jakarta tower will be 400 meters (1,312 ft) high and provide 360,000 square meters (3,875,000 sq. ft) of floor space for apartments, businesses, cinemas, an outdoor amphitheater and a luxury hotel between the 44th and 86th floors. There will even be a mosque and a registry office. M V R DV. N L
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Open-air computersItalian engineer Carlo Ratti is investigating the city of the future. Here he explains how the interaction of humans with sensors can revolutionize urban living:
PA R I S The seats in the “Elevate” range have been designed on an aviation theme – and the backrests really do come from the interior of a former long-haul aircraft. Marc Venot created the seats with their distinctly 1960s feel for the company Flown. The curved walls with inset windows may awaken nostalgia for flying, but the seats themselves are considerably more comfortable than in an aircraft. FLOWN.FR
D E S I G N
Swinging Sixties
C R E AT I V E : based in Spain, designer Parolio has received multiple awards for his creations.
Midnight ExpressM A D R I D The “Passenger” bar offers all the allure of the era of luxury travel on trains like the Orient Express – but without ever moving an inch. Designer Parolio and his team transformed this narrow space in the trendy Malasaña/Triball neighborhood into an elongated train compartment complete with generous leather armchairs, dark wood fin-ishes and brass fittings. Instead of windows, the walls have large-scale displays showing changing views of landscapes filmed from train windows all over the world – so every time you visit the bar, you embark on a different journey. FACEBOOK.COM/THEPASSENGERMADRID
T H E C I T Y O F T O M O R R O W will not necessarily look any different from today, but it will function differently. As its inhabitants, we will be in constant dialogue with our surroundings. Our cities are already criss-crossed by digital technologies that make up the backbone of an intelligent infrastructure. There are extensive networks that support cell phones, smartphones and tablets, and we also have access to huge volumes of public data. Then there is a growing network of sensors and digitally-controlled techno-logieslinked to computers.All in all, cities are rapidly becoming like giant outdoor computers. By evaluating the available data, we can identify the rhythm of the city and react accordingly.Road users are kept informed of traffic congestion in realtime and can take evasive action; public service vehiclesknow where passengers are waiting, and even climate change becomes visible if we use photographic data from networks like flickr. In our vision, the individual makes use of what the city has to offer – to the benefit of the entire community.
E M O T I O N
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Perfect host
A M S T E R D A M If you are after the best a city offers and take the advice of the locals, you usually end up in some snack bar or little restaurant with just three dishes on the menu. The Conservatorium, a luxury-class hotel in Amsterdam’s museum district, is an insider’s tip of a rather different kind. Most hotels are mainly frequented by paying guests, whereas the entire city of Amsterdam seems to use the massive atrium of The Conservatorium as its living room. Friends meet here for lunch in the Brasserie, par-ents with small children take tea in the lounge, and yes – the lobby is also popular amongst businessmen and women. Architect Piero Lissoni has enlarged the listed 19th-centu-ry building that used to house a music academy by adding a large glass-fronted extension that brings the outside world into the interior of the hotel. In the indoor garden of the spa, the fig and olive trees tower two stories high. Against the wall, a black metal staircase
THE CONSERVATORIUM HOTEL offers travelers a luxurious base where the city and its denizens like to gather.
looking like a piece of origami leads to the 129 bedrooms via historic corridors with arched ceilings and ceramic tiles. The clean lines and glass walls of the interior are in sharp contrast with the dark leather and wooden floors. Almost half the rooms are duplexes on two levels. Guests can relax in the hotel’s tranquil atmosphere or explore the nearby city center. Alternatively, they can just go down to the conservatory, where the city will be waiting for them. CONSERVATORIUMHOTEL.COM
T H E S PA and spacious rooms invite relaxation, while the city’s flair is reflected in the atrium and the Tunes Restaurant (clockwise from top).
E M O T I O N
“TO MY MIND, the greatest reward and luxury of travel is to be able to experience everyday things as if for the fi rst time, to be in a position in which almost nothing is so familiar it is taken for granted.” B I L L B R Y S O N , T R A V E L W R I T E R
A R T
RaritiesT H O S E W H O P R E F E R not to trail around galleries can now buy art online. Every fortnight, Artflash offers two limited-edition signed works by artists such as Jonathan Meese, Wolf-gang Tillmans or Jörg Immendorff.The prices are reasonable, as the works are usually drawn from the collections of art societies. ARTFLASH.DE
High aboveP H O E N I X Paris has the Eiffel Tower, London the Shard and Seattle the Space Needle. And 2014 will see Phoenix, Arizona unveil the Pin – a spectacular observation tower that rises from the ground like a gigantic skewer. The reinforced concrete tower will be 420 meters (1,378 ft) high and feature three glass elevators and a round viewing platform whose floors spiral downwards. As visitors descend from the highest point, they will be able to enjoy a 360° view of the rugged Arizona landscape. Inside, there will be exhibition areas, restaurants and bars. BIG.DK
E L E V E N D E S I G N E R S created travel accessories for Louis Vuitton. Entitled “Objets Nomades”, the collection includes folding seats, leather-trimmed solar lanterns and a hammock created by Spanish designerPatricia Urquiola. LOUISVUITTON.COM
B O W I E
StarmanL O N D O N Thrilling music and dazzling outfits: David Bowie is a singer, producer, actor, painter, sculptor and photographer. From March 23 to July 28, a retrospec-tive at the V&A Museum will be devoted to the work of this British pop icon. VAM.AC.UK
D E S I G N
Nomad luxury
62
52 53
SLS AMG Coupe Black Series
Engine / Output6.3-liter eight-cylinder, 464 kW at 7,400 rpm;max. torque 635 Nm (468 lb-ft)at 5,500 rpm
TransmissionAMG Speedshift DCT 7-speed sports transmission
Acceleration0–100 km/h (62 mph) in 3.6 s
Top speed 315 km/h (195 mph)
Fuel consumption urban: 19.7 l super plus/100 km (11.9 mpg)inter-urban: 10.2 l super plus/100 km (23 mpg)combined: 13.7 l super plus/100 km (17.1 mpg)
CO2 emissions (combined) 321 g/km (516 g/mi)
Energy class G
CLA 220 CDI(page 16)
Engine / Output2.2-liter four-cylinder diesel,125 kW at 3,400 to 4,000 rpm;max. torque 350 Nm (258 lb-ft)at 1,400 to 3,400 rpm
Transmission7G-DCT 7-speed dual clutchautomatic
Acceleration0–100 km/h (62 mph) in 8.2 s
Top speed 230 km/h (143 mph)
Fuel consumption urban: 5.6–5.3 l diesel/100 km (42–44.4 mpg)inter-urban: 3.8–3.6 l diesel/100 km(62–65.3 mpg)combined: 4.5–4.2 l diesel/100 km(52.2–56 mpg)
CO2 emissions (combined) 117–109 g/km (188–175 g/mi)
Energy class A+
THE VALUES stated were calculated according to the measuring methods specifi ed in the currently applicable version of Directive 80/1268/EWG. The data do not relate to a specifi c vehicle and are not part of the specifi cation, but are merely for the purpose of comparing different vehicle types. The fi gures are provided in accordance with the German regulation “PKW-EnVKV” and apply to the German market only.MERCEDES-BENZ.COM
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C I T Y TO U R around Istanbul with the C-Class.
E 300 BlueTec Hybrid(page 34)
Engine / Output2.2-liter four-cylinder plus hybrid module; output diesel engine 150 kW at 4,200 rpm, max. torque 500 Nm (368 lb-ft) at 1,600 to 1,800 rpm, output electric motor 20 kW, max. torque 250 Nm (184 lb-ft)
Transmission7-G Tronic Plus 7-speed-automatic
Acceleration0–100 km/h (62 mph) in 7.5 s
Top speed 242 km/h (150 mph)
Fuel consumption urban: 4.2–4.1 l diesel/100 km(56–57.3 mpg)inter-urban: 4.2–4.1 l diesel/100 km(56–57.3 mpg) combined: 4.2–4.1 l diesel/100 km(56–57.3 mpg)
CO2 emissions (combined) 110–107 g/km (177–172 g/mi)
Energy class A+
C 250 BlueEfficiency
Engine / Output1.8-liter four-cylinder,150 kW at 5,500 rpm;max. torque 310 Nm (228 lb-ft) at 2,000 to 4,300 rpm
Transmission7-G Tronic Plus 7-speed-automatic
Acceleration0–100 km/h (62 mph) in 7.2 s
Top speed 240 km/h (149 mph)
Fuel consumption urban: 9.0–8.7 l super/100 km(26.1–27 mpg)inter-urban: 5.6–5.1 l super/100 km(42–46.1 mpg) combined: 6.9–6.4 l super/100 km(34–36.7 mpg)
CO2 emissions (combined) 161–150 g/km (259–241 g/mi)
Energy class C
D R I V I N G P L E A S U R E at the highest level – the new E-Class.
I M P R E S S U M
Published by
Concept Media
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Editor-in-chief
Slavica Ivetić
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Bojan Nikolić
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Nina Đurđević-Filipović
Marketing
Concept Media
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Daimler AG
Mercedes-Benz SCG
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Daimler project manager
Maja Ćirić, Marketing manager commercial vehicles,
Mercedes-Benz Serbia and Montenegro
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Number 1, 4th year of publication
Printed in Serbia
www.mercedes-magazine.com
D R I V E
ICONSAT T E N T I O N A S S I S T
A COFFEE CUP in a Mercedes display is
Attention Assist’s way of warning the driver of creeping fatigue.
Time, then, for a hit of caffeine. But what’s the secret of a good espresso?
T H E R U L E S O F C O N D U C TPurists drink it neat, hedonists like to treat themselves to a sprin-kle or two of sugar. Unrefined muscovado cane sugar is what you really want; it comes in a sliding scale of light (for a hint of caramel) to dark (for a mild malt/licorice taste). Or why not try a drop of honey…
T H E F O R M U L A7–9–25–25 – there’s no other way. Seven grams of ground coffee meets 9 bar of pressure; 25 seconds in the making = 25 milliliters of the black gold. This is true espresso.
T H E C U PIt should be thick-walled and preheated to prevent the espresso shedding taste during extrac-tion – and going cold in seconds.
T H E C R E M AAn indication of the taste to come. If there isn’t any crema, walk away. Ideally it will be light reddish-brown in color. If it’s a very light hue, however, the espresso will often be too bitter.
T H E G R I N DGrinding your coffee in advance is a no-no. Ask perfectionists why they grind their beans “on demand” in the portafilter and they’ll tell you: coffee loses around 60 percent of its aroma in the 15 minutes after grinding.
T H E M AC H I N EGood coffee arrives via a portafilter, not a vending machine. The handsome Faema E61 espresso maker is a classic of its kind. It went on sale back in 1961, but the technology under all that chrome remains relevant today.
T H E B E A N SArabica or robusta? Robusta beans, which contain far more caffeine, were looked down upon in days gone by. But now they are much more refined, and well-balanced blends are increasingly gaining in popularity.
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ljudi koji znaju koriste ValVolinetm Igra je brzina, a ulozi su visoki. Jedan pogrešan korak i sve je gotovo. Mehaničari i vozači trkačkih automobila znaju ovo bolje od bilo koga i upravo zato biraju Valvoline već više od jednog veka i koriste vrhunske Valvoline proizvode kako bi zaštitili najbrže automobile na svetu.
Vrhunski mehaničari i vozači znaju.
Masarikova 16 | 15000 Šabac | Srbija | t +381 15 34 77 34 | [email protected] | www.valvoline.rs
57
Sonata Streamline Futuristic in design, stealth in performance is the new Sonata Streamline. Inspired by the aerodynamic aesthetic of superyachts, the Sonata Streamline reveals a strong and streamlined case with two available dial versions. The case, exquisitely fashioned from titanium, presents one option paired with ceramic – a material unmatched in durability – and gold, and the other with 18-karat rose gold. The essence of ocean navigation is emulated in the design of the Sonata’s two dial versions. The modern appearance of the sleek case structure is reinforced by the strong geometrical detailing on both dial executions.Accompanying the Sonata’s distinctive design traits is its exacting performance. A mechanical instrument, the Sonata Streamline is run by a patented self-winding manufacture caliber – a caliber developed in-house over the course of seven years by Ulysse Nardin visionaries, engineers and technicians that presents unprecedented precision and multiple functions.The movement combines a 22-karat-gold rotor with a silicium anchor escapement. Both the anchor and escapement wheel are manufactured from silicium – a groundbreaking development. Revolutionary in its exploration and application of
breakthrough materials, Ulysse Nardin produces all of the silicium components for its timepieces through Sigatec, a member of Ulysse Nardin’s group of companies.Also showcased is the important dual time system with the instant time zone adjustor; the sub-dial located above 6 o’clock displays the 24-hour dual time functions. This patented dual-time function permits time zone adjustments forward and backward by a simple press of the pushers – plus (+) or minus (-) – to change the position of the hour hand. The original home time, or reference time, stays displayed while the date, alarm and countdown adjust automatically when a time zone adjustment is made. The second time zone is synchronized with the oversized date, as well as the countdown function. Each Sonata Streamline timepiece is complemented by a black leather or a black rubber strap with folding buckle, enhancing the Sonata’s refi ned and resilient elegance. The Sonata Streamline, with its aerodynamic, futuristic design and characteristic Ulysse Nardin inventiveness, is the perfect piece for the man who considers exceptional design and performance a way of life.
WWW.MAESTRO.RS
U L Y S S E N A R D I N
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M O M E N T S
Becker Active 45 is the latest generation of Becker’s models with an integrated Bluetooth. With Becker OneShot voice control, you can enter your destina-tion speaking a simple voice command. This means that an address can be given even while driving, while your both hands are on the wheel for safety of the driver and also your passengers.This model also has an option Situation Scan in the software package which enables the driver to fi nd a parking, to avoid traffi c or to fi nd the closest service or a fuel pump on his route.Routing options like Becker BestTracks, Becker SmartGuess, Becker’s economic autonomy routing and also a built in TMC eases and optimizes the rou-ting and reliably guides you out of all the clogs in the traffi c on your route. Becker EasyClick active holder and a popular Becker EasyBack button placed on the front of the device, on the lower left part, adds to the comfort of using the device.Delicates for the end: choose your hotel, historical monuments and other points of interest during zour travel using Marco Polo tourist guide. Besides price recommendations and activities at coffee houses and night clubs contact phone numbers are available too
On the occasion of fl ight increase Turkish national airline company Turkish Airlines has organized cocktail on 28th of February in Hyatt Regency Hotel for friends and business partners. The cer-emony was attended by 150 invites, high representatives of the company, and distinguished guests including His Excellence Ambassador of Republic of Tur-key Mr. Mehmet Kemal Bozay. At the moment Turkish Airlines is fl ying from Belgrade to Istanbul 10 times a week. From 31st of March the planned increase is from current 10 to 11 fl ights a week, from 22nd of April to 13 fl ights, and from 20th of May to 14 fl ights a week. From Belgrade to Istanbul Turk-ish Airlines will fl y twice a day: departure from Belgrade Airport „Nikola Tesla“ at 09:15 a.m. and arrival to Istanbul at 12:00 a.m.
while night fl ight is at 08:20 p.m. with arrival to Istanbul at 11:05 p.m. With this fl ight schedule passengers from Belgrade will be able to reach numerous des-tinations in Asia, Africa, America and Europe on a faster and more comfortable way. WWW.TURKISHAIRLINES.COM
and you can reach them by only one click using the integrated Bluetooth in your Becker device. Maps of 44 European countries are integrated in this device.We wish you a pleasant trip, your Becker!! WWW.VALTECAUTO.COM
Becker Active 45
Turkish Airlines increasing the number of fl ights
M O M E N T S
F A C T S A N D F I G U R E S :
Tu r k i s h A i r l i n e s
1s the airline that fl ying in the highest number of countries in the world (98 countries and 215 destinations)
3European airline with one of the youngest fl eet (average age of the aircraft is 6.6 years); in the fl eet is cur-rently 202 aircraft
2This company is 2nd time in a row named for the best airline in Europe (Skytrax award)
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A Whole World of Wine in One Place
Best European Winery in 2012.
The oldest Belgrade wine bar – Magnum Wine Bar – is located in the very heart of Dorćol. A pleasant interior and a relaxed atmosphere make it an ide-al place for socializing, romantic dates or business meetings. In the wine world the word magnum sig-nifies a 1.5 liter bottle. Even if you already have a fa-vorite wine, the approximately fifty selected winer-ies from around the world with more than 200 dif-ferent labels, will awaken your desire to try some-thing new. Gavi di Gavi, Barolo, Brunello, Chianti, Chardonnay, Malbec, Malvazia, Chablis… Only one problem may arise – and that is which wine you should choose. The friendly staff will, however, an-swer all your questions, help with dilemmas, consult you and introduce you to the magical world of wine. The basic idea that wine makers should have direct contact with wine enthusiasts has resulted in nu-merous wine tasting events that have been hosted at the Magnum Wine Bar over the years. The Magnum Wine Bar tradition of wine tasting is ongoing. Therefore, should you be interested in get-ting better acquainted with some of your favorite wineries or discovering a new one, we invite you to be our guest at one of the following events. Addi-tionally, at the Magnum Wine Bar you can schedule a private wine tasting event, for no more than eight
Arnaldo~Caprai has been selected by the edi-torial board of Wine Enthusiast magazine as the European Winery of the Year, a recognition of the commitment of the winery to revive Umbria’s in-digenous grapes and bring the wineregion into the international spotlight for its pro-duction of Sagrantino di Montefalco.In 1971, when vintner Arnaldo Caprai purchased the historic Val di Maggio estate, fewer than fi ve hectares were planted to Sagrantino. Caprai and his son, Marco, dedicated themselves to rese-arching Sagrantino and its clones. They believed that this grape could give full expression to the distinctive terroir of Montefalco. As a result of their efforts, Sagrantino from Montefalco has experienced precipitous success, bringing Mon-tefalco to the attention of the winemaking world and inspiring the region’s elevation to DOCG sta-tus in 1992.In 1994, Marco Caprai undertook a groundbrea-king collaboration with the University of Milan to recover Sagrantino and preserve its genetic
heritage. They established two expe-rimental vineyards to collect data on Sagrantino clones, develop a deeper understanding of local soils and clima-te and optimize traditional viticultural techniques. For more than 18 years, these vineyards have provided va-luable data on Sagrantino and the distinctive Montefalco terroir.Although production of Sagrantino is still extremely limited, the high quality of Arnaldo~Caprai wines has secured acclaim from cri-tics and collectors all over the world. Commitment to ongoing research and experimentati-on, as well as a dedication to the Montefalco region, has made Arnaldo~Caprai the acknowledged leader in the production of top quality Sagrantino di Montefalco.
people, where services will be provided by a pro-fessional sommelier. We present to you the wine geography! The Magnum Wine Bar offers the fol-lowing tours:– New World – Little Italy– France for Beginners – Serbian Story – Great Italy – Socialist Federal Republic of Yugoslavia – SFRY – White Europe – Red Europe Magnum Wine Bar address: Dositejeva 13, Dorćol; Phone number: 011 / 26 26 267;e-mail: [email protected]
Best European Winery in 2012.heritage. They established two expe-rimental vineyards to collect data on Sagrantino clones, develop a deeper understanding of local soils and clima-te and optimize traditional viticultural techniques. For more than 18 years, these vineyards have provided va-luable data on Sagrantino and the
Although production of Sagrantino is still extremely limited, the high
Caprai wines has secured acclaim from cri-tics and collectors all over the world. Commitment to ongoing research and experimentati-
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