KIMPTON HOTELS & RESTAURANTS

How it Started• Unique Brands of One• Every Hotel Tells a Story• Every Restaurant has a Personality

Evolution of the Brand

• 1981 – 1985: No Identity• 1985 – 1987: Kimco

• 1987 – 1989: Kimpton Group

• 1989 – 1991: Kimpton Hotel & Restaurant Group, Inc.

• 1991 – 1993: Kimpton Boutique Hotels

• 1993 – 2005: Kimpton – Every Hotel Tells a Story

• 2005 – Present: Kimpton Hotels & Restaurants ®

The Future

2005 - Brand Positioning: Signature Elements

CARE Kimpton CARES: We’ve always been committed to caring for our employees, neighbors and community at large. Most of all, we care about building a lasting, satisfying relationship with each guest, offering unsurpassed service and personal attention.

COMFORT We like to envelop our guests in an oasis of comfort, remembering personal needs and preferences. It’s these little details that make an experience memorable and ultimately create the “emotional connection” with every guest.

STYLE Our rich architectural heritage, whimsical environments and chic designs set the foundation for the guests’ Kimpton experience. Our informal elegance celebrates the distinctive character of each hotel and also encourages each guest to embrace and share their own style.

FLAVOR Our imaginative restaurants, lounges and high profile chefs create an epicurean realm of drama and fun. Each of our unique dining locations beckons locals and travelers alike, creating experiences that engages the senses and leave the spirit and body nourished.

FUN A playful attitude and exciting atmospheres…elements of surprise can be found around every corner. Friendly and welcoming, each hotel and restaurant is an adventure to be shared and remembered.

• Signature elements represent the focus behind how we do what we do everyday

2007

2008: Secondary themes

WhimsyDelight

Foodand Wine

Nourishment for body and soul

Wine hour

Diversity/individuality

Everyone is welcome

Strength in differences

AuthenticWhat you see is

who we areWho you are is

valued

FunTo stayTo work

CelebrationMilestones

Special moments

Indulgence

PeopleGuests

EmployeesThe

community

StyleColors

Architecture‘Fresh’

(Kimpton Style)

LegacyBill Kimpton

Socially responsible

ValuesCommitment

SoulMore than a job

More than a ‘place to stay’(Home away from home)

Core themes

Whimsy

Foodand wine Diversity/

individuality

Authentic

Fun

Celebration

People

Style

Legacy

Socially responsible

Soul

Transformation

Haven

Save my day

Free to be meGive to get

Enduring bonds

Core themes

Whimsy

Foodand wine Diversity/

Individuality

Authentic

Fun

Celebration

People

Style

Legacy

Socially responsible

Soul

Transformation

Haven

Save my day

Free to be me Give to get

Enduring bonds

I belong here…and I’m better for it