meljun cortes social dimensions of e-commerce

8/9/2019 MELJUN CORTES Social Dimensions of E-Commerce

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SOCIAL

DIMENSIONS OF

Prepared by :

Maria Victoria P. Jose


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DIMENSION 1: SOCIAL SHOPPINGDescription: The social shopping toolset allows people

to share the act of online shopping together(synchronous shopping). The toolset includes :

1. Group Buying: Enabling people to use their collective

buying power to buy together to get a better deal(e.g. Dell Swarm, Adidas Freestripes, Intel Fan Plan)

2. Co-Browsing: Enabling people to shop together on an

e-commerce site at the same time

(synchronous shopping) with synchronised page views

and integrated chat (Charlotte Russe, Mattel)

3. Group Gifting: Enabling people to buy a gift

collectively (e.g. Apple iTunes Group Giftcard)


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continuation..4. Ask-Your-Network: Feature embedded into product

pages enabling people to get realtime advice and

recommendations from their own trusted social circleby posting questions directly to their news feeds (e.g.

Charlotte Russe, Mattel)

5. Social Network Storefronts: Enable people to buy

where they connect within the walled gardens of a

social network and solicit opinions and

recommendation from their online social circle (Best

Buy, Reebok)

6. Social Shopping Portals: Enable people to shop

multiple stores together using social shopping tools,often combined with ratings and reviews, and

recommendations and referrals (e.g Kaboodle,

ThisNext)


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DIMENSION 2: RATINGS & REVIEWS

1. Customer Ratings & Reviews: The skinny from real

customers, either integrated into an e-commerce

product page, a social network page, a customerreviews site and/or in customer news feeds

(e.g. Amazon, iTunes, Buzzillions, Epinions)

2. Expert Ratings & Reviews: The view from the

independent voice of authority, professional or

prosumers, either integrated into an e-commerceproduct page, a social network page, a product

reviews site, an online magazine and/or in news feeds

(e.g. Metacritic)

Description: Ratings & Reviews provide independent

third-party evaluation of a product or service review, with an

opportunity for viewers to contribute and discuss. The toolsetincludes:


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3.Sponsored Reviews: Paid for

reviews, either customers or experts

on social media platforms

(e.g.SponsoredReviews, PayPerPost)

4.Customer Testimonials: Customerstories typically published to an

e-commerce site, allowing

comments and discussion(e.g. Bazaarvoice ‘Stories’)


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DIMENSION 3: RECOMMENDATIONS & REFERRALS

Description: Promotes personal recommendations and referrals within

online social circles, often rewarding referrers for their efforts.Sometimes integrated in social shopping portals (e.g. Kaboodle, This

Next) that bundle ratings and reviews and social shopping tools. The

recommendations and referrals toolset includes :

1.Share With Your Network: (social bookmarking) Recommended

products, deals and tips are bookmarked and syndicated tofriends, fans and followers

2.Referral Programs: Rewarding customers and partners for

referring new customers (e.g. Vente-Privée, Gilt, Amazon

Affiliates)

3.Social Recommendations: Personal shopping recommendationsbased on profile similarities to other customers

(e.g. Apple Genius Recommendations, Amazon

Recommendations, Netflix Cinematch, Honk)


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DIMENSION 4: FORUMS & COMMUNITIES

Description: Forums and Community platforms

connect people with each other and to a business in amoderated and curated environment.

The toolset includes :

.User Forums: People offering each other support

and solving each others’ task or product problems– members typically customers and/or partners

(Apple discussions, Threadless forums,

P&G BeingGirl)

.User Galleries: People sharing and discussing videoand image content with each other and with the

gallery host, around a particular theme

(e.g. Burberry Art of the Trench)


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3.Idea Boards: Online suggestion boards

for constructive feedback, often with

voting and commenting features(e.g. MyStarbucksIdea, Dell IdeaStorm)

4.Q&A Forums: New-style FAQs

harnessing user contributions to

answer common questions in astructured format

(e.g. Bazaarvoice ‘Ask & Answer’,

PowerReviews AnswerBox)

5.Brand Communities: Privatecommunities of customers/partners,

usually with a loyalty or advisory purpose


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DIMENSION 5: SMO (SOCIAL MEDIA OPTIMIZATION)

Description: A toolset designed to attract visitors to websites and

website content by promoting and publicizing these destination

and content through social media. Typically involves seeding

marketing collateral to major social media platforms:

1. News Feeds: offering syndicated news on Twitter,

Facebook, Blogs (RSS) and other social media

platforms, providing a resource for exclusiveinformation and (often) special deals (e.g. Dell

Outlet, Carrefour FaceShopping)

2. Media Sharing: Publishing advertising and

promotional content to popular social mediaplatforms such as YouTube, Flickr and Slideshare

(e.g. Blendtec Will it Blend Ads), and informational

content to Wikipedia (e.g. Skilttles)


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3.Social Media Events: Running media

events in social media space such aswebinars, press briefings, contests,

screenings, and shows (e.g. Random

House Cover Design contests)

4. Link Building: Adding linked

comments to third party social media

content, such as blogs, forums andmedia sharing sites


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DIMENSION 6: SOCIAL ADS & APPS

Description: Branded content in social media

in the form of paid advertisements or socialapplications

1.Social Ads – placing advertisements in paid-for

media space on social media platforms such asFacebook, YouTube, (and soon) Twitter, as well as

on blogs and forums.

2. Social Apps – creating branded onlineapplications that support social interaction and

user contributions (e.g. Nike+)


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THANK YOU

meljun cortes social dimensions of e-commerce

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