meljun cortes mis competitive advantage

8/10/2019 MELJUN CORTES MIS Competitive Advantage

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MELJUN CORTES


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Is a physical system, which is managed through the use of a conceptual system.

Any business entity such as corporation, partnership, or sole proprietorship.

Controlled by management.

Managers, officers, ownersusing feedback information to ensure that the

main OBJECTIVE of the FIRM are met.


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A firm takes resources from its ENVIRONMENT, transforms the resources into

Products and services, and returns the transformed resources to its environment..

Environment of the firm is not exactly the same as the environment of the another


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These environmental elements are organizations and individuals

That exists outside the firm and have a direct or indirect influence

on the firm.


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The vendors, supply the materials, machines, services, and information

That are used by the firm to produce the products and services.

Current and prospective users.

Ex. In Bank firm, they are the depositors.


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Organizations of both skilled and unskilled workers.

Institutions that influence the money resources that are available in the firm.

Ex. Investors


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Those who invest money in the firm and represent the highest level in the management.

Include all the organizations that compete with the firm in its market place.

Ex. Other banks


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National, local, provincial, provides constraints in the form of laws and regulations

It is also provides assistant in the form of purchases, information, and funds.

Ex. BSP

The geographic area where the firm perform its operation.

Ex. Urban and Rural areas.


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The firm is connected with this environment by means of resource flows.

We learn that the resources are personnel, machines, materials, money

and information.

Resources flow to the firm from the elements, through the firm and back to the

elements.

Some of the resources flow more frequently than do others

Customers Information Government Money

Materials Customers Materials Supplier

Money Stockholders Personnel Competitors

Suppliers MachinesLabor Unions Personnel

Not ALL resources flow between the firm and ALL environment elements.

The only resources that connects the firm with all of the elements is INFORMATION


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A firm can achieve competitive advantage in many ways.The two forms of competitive advantage

Cost advantageoccurs when a firm delivers the same services as its competitors but

at a lower cost.

Differentiation advantageoccurs when a firm delivers greater services for the same

price of its competitors.

A firm possesses a sustainable competitive advantagewhen its value-creating

processes and position have not been able to be duplicated or imitated by other firms[2].

Sustainable competitive advantage results, according to the Resource-based View theory,in the creation of above-normal (or supranormal) rents in the long run.


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Porters Value Chain

Michael E. Porter is a University Professor at Harvard Business School.

His main academic objectives focuses is how a firm can build a Competitive Advantage.

One he popularized is a Value Chain also known as Value Chain Analysis

A firm can achieve a competitive advantage by producing a Margin greater

Than that of its competitors.

Primary Activitiesdeliver products and service to customers

Ex. Sales, services, operations

Support Activitiesmake the primary activities possible.

Ex. Financial support from the stockholders, Marketing and Accounting department

This implies to all dept.

To work as a whole in order

For them to attain their goalIn terms of profit, credibility

And status in their community.


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Computer Hardware

Computer SoftwareInformation Specialists

Users

Facilities

The database

Information

The Chief Information Officer (CIO)The manager of information services who

Contributes managerial skills to solving problems relating not only to the

information resources but also to other areas of the firms operations.


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An information services manager can perform as a chief information officer by taking

The following advice

Spend time with the business. Learn the business not just the technologyBuild partnership with business units and line management

Focus on improving basic business processes

Explain IS costs in business terms

Build credibility by delivering reliable IS services

Be non-defensive


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Also known as long range planning. It identifies objectives that are intended

to give the firm the most favorable position in its environment and specifies

The strategies for achieving those objectives.

During the past few years, information services has probably devoted more

Attention to strategic planning than have most of the other business areas.

The first term used to describe this activity was strategy set transformation.

More recently the term strategic planning for informationResources has become popular.


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MENU-LEVEL END USERSSome end users are unable to create their ownSoftware, but they can communicate with prewritten software by means of menus

Such as those featured by Mac and Windows based software. Ex. employees

COMMAND LEVEL END USERSSome end users have capabilities for using

prewritten software that go beyond menu selection. These end users can use the

command language of the software to perform arithmetic and logical operations on

The data. Ex. Microsoft Excel can use special commands to accomplish processes

Not possible through the use of the menus. Ex. Some knowledge in simple computation

And formulas.

END USER PROGRAMMERSThese end users can use such computer languages as

HTML, Visual Basic in Java Script, and they can develop custom computer code toMeet their own needs. Ex. Programmers

FUNCTIONAL SUPPORT PERSONNELThese functional support personnel are

information specialist in every sense of the word, but they owe their allegiance to their

Particular user areas and report to their business unit managers.

Ex. System maintenance, Technicians


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BENEFITSMatches capabilities and challenges

Reduces communications gap.

RISKS

Poorly aimed systemsPoorly designed and documented systems.

Inefficient use of information resources

Loss of data integrity.

Loss of security

Loss of control


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-Is an activity that is pursued by managers on all levels of the firm for thepurpose of identifying, acquiring, and managing the information resources needed

to satisfy information needs.

A recognition that competitive advantage can be achieved by means of superior

Information resources.

A recognition that information services is a major business area.

A recognition that the CIO is a top-level executive.

A consideration of the firms information resources when engaging in strategic planning.

A formal strategic plan for information resources.A strategy fort stimulating and managing end-user computing.

IRMis an integrating concept that ties together the environment, levels of management,

business areas, information resources, and users. It is the vehicle that enables the

enterprises To achieve computer support throughout the organization.


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There are 700 rural banks in the Philippines, all with a common goal; to effectively

expand rural economies through a wider reach of basic financial services.

Quezon Capital Rural Bank (QCRB)Few weeks ago they looked for the communicati

Service that would match their needs and they found the PLDT IP VPN as an answer.

According to Richard Garcia, IT Director of QCRB, without the availability of the service,

They will not be able to extend special services like ATMs to their rural areas.

FICO Bank (First Isabella Cooperative Bank)Continues to infuse innovation into

Its services, and now theyre looking into more technological advancements such as

VOIP (Voice Over Internet Protocol)

Rural Bank of PoracAccording to its manager, they used to make reports manually

Which usually took overnight to consolidate. Now with the help of PLDT IPVPN, they are

Receiving the required report real-time. The firm also set its eyes on PLDT Site Builder,

The right solutions to make their presence known on the web


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These are some examples of the firms that are using Information Technology for

Competitive Advantage. Every firm has a different way on how they attract there

customers and how they can contribute to their local areas by providing its

products and services. And by using this information technology, each firm is ready

to face anything even in tight competition.

meljun cortes mis competitive advantage

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