melcom 2016 market situation - turkey · ahmet Ümit’snew bestselling novel elveda güzel...
TRANSCRIPT
MELCOM 2016
Market Situation - TURKEY
Turkish Publishing Sector in 2015
The publishing industry grew by 11% in 2015
49.000 titles published, 384 million books printed (all-
time high)
There are currently about 2000 publishers
92% of books printed by private publishers
Turkish Publishing Sector in 2015
Education
28%
Adult Fiction
20%Non-Fiction
19%
Children-
Youth
15%
Academic
12%
Faith
6%
0
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
350.000.000
400.000.000
2010 2011 2012 2013 2014 2015
Number of Books Printed
Turkish Publishing Sector in 2015
0
1000
2000
3000
4000
5000
6000
7000
2010 2011 2012 2013 2014 2015
E-Books
0
2000
4000
6000
8000
10000
12000
14000
16000
2013 2014 2015
Published Books by Subject
Adult Fiction Adult Non-Fiction Education
Academic Faith Children-Youth
Overview of the Market Structure
PUBLISHERS
1. Ideological
o Ultranationalist / Kemalist
o Islamist / Conservative
o Leftist
o Kurdish
2. Non-Muslim Minority Publisherso Gözlem (Jews)
o Aras (Armenians)
o Istos (Greeks)
o GDK (Assyrians)
Overview of the Market Structure
3. Mainstream Publishers
4. Art / Museum Titles Publishers
Overview of the Market Structure
5. Governmental Publications
6. Self-Publishing Houses
Highlights of 2015
Centenary of the Dardanelles War – we have catalogued 51
titles in 2014-2016.
Centenary of the Armenian Genocide – we have catalogued
83 publications in 2015 versus 46 in 2014.
Ahmet Ümit’s new bestselling novel Elveda Güzel Vatanım
appeared in November 2015. 300.000 copies sold.
Most Popular Non-Fiction Subjects
Ethnic Groups (mainly Kurds)
Minorities
Popular Ottoman History books
Food culture
Popular books on current politics
New Trends
Effects of popular TV series such as Muhteşem Yüzyıl and
Aşk-ı Memnu (novel first published in 1923)
o Increase in number of popular books on Ottoman history
o Multiple publishers published multiple new editions of the Aşk-ı Memnu
novel of Halid Ziya Uşaklıgil (1866-1945)
o More novels of the same author have been published.
New Trends Increase in number of autobiographical interviews (nehir söyleşi) =
authorized biographies
Critical editions and transliteration of Ottoman Turkish classics with Arabic script. Specially novels and Divans
Transliteration, critical edition and facsimiles of Ottoman printed and manuscript works by the Turkish Manuscript Works Institution (Türkiye Yazma Eserler Kurumu)
New Trends
Increase in number of new publishing houses
More and more compilations of daily articles by popular columnists
are published in book format.
Commercially Non-AvailablePublications
Publishers
o Government agencies
o Municipalities (1397)
o Provinces (81)
o Culture and Tourism
Directorates of Provinces (81)
o Publishers of dissertations
o Universities
o NGO’s
o Private people
o Private companies and banks
Commercially Non-AvailablePublications Type of publications
o Festricht
o Congresses, symposium papers
o Food culture
o Local archaeology
o Local history
o Local folklore
o Local music
o Local linguistics
o Exhibition catalogs
o Biographies of local celebrities
o Local cultural heritage inventories (Kültür varlıkları)
o Transcription of demographic /archival registers
Expected Developments Publications of more Arabic books and journals.
o Already two bookstores opened by a Syrian and an Eritrean refugee selling exclusively Arabic books
New Turkish journals on literature, history and social studies will appear
Increase in number of art titles and exhibition catalogs
Book fairs for Arabic language books
Difficulties in Sourcing and Selecting
Short run of books. Specially those published by faculty staff
More text books by faculty staff making difficult to differentiate text
books from scholarly works
No visibility on commercially non-available publications
Short run of exhibition catalogs
Thank You