Melbourne Marketers ConnectAugust 27, 2014

Kae Hum Sales Manager - Melbourne

Meet the Team

Colby WongAccount Manager - Melbourne

Michael LevineAccount Director - Melbourne

Matt TindaleSales Director – Australia & NZ

Kate WillgossAccount Manager - Melbourne

Shane BrownAccount Director - Melbourne

6MMAustralian members

LinkedIn Helps Members Achieve Personal Success

NetworksIdentity Knowledge

Use Identity to Target with Accuracy

Company Size

Location

Job Title

Industry

Education

Age / Gender

Social AmplificationNetworks

Social AmplificationNetworks

NetworksSocial Amplification

NetworksSocial Amplification

GroupsSlideShare InfluencersPulse

The definitive professional publishing platformKnowledge

LinkedIn Becomes the News

LinkedIn Becomes the News

7xMore engagement with content vs.

jobs

Content is our core

LinkedIn Marketing Solutions

CONTENT MARKETINGLeverage knowledge and networks

ONLINE MEDIALeverage professional identity

Display

InMail

• Target with accuracy• Professional and

aspirational

Company page

Groups

Sponsored Updates

• Build a community• Engage brand

advocates• Social amplification

Self-serve

Buyers are highly informed, savvy and influential

Research Brand Contact

PurchaseDecision

Consideration

60%through the decision making process

Content marketing is a key tactic for Australian marketers

Source: ADMA / Content Marketing Institute, November 2013

Priority

69%

Australian marketers in 2014

93% Marketers plan to

increase (or significantly

increase) their content

marketing budgets

81%

Australian marketers are utilising content marketing

Australian marketers are producing more content now than they did one year ago

Budgets

Sponsored UpdatesExtend your reach at the moment of relevance

Content Marketing Success Story

1million members reached

Highest source of traffic

3x engagement

5x more social interactions

*Mark Murray CMO / Julie Hamiltion Content Director