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  • 8/3/2019 Melbourne Bench Marking Live Ability

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    City Benchmarking and Liveability City Comparison

    City of Melbourne(Doc# 4127535 v15)

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    Melbourne Benchmarkingand Liveability

    September 2009

    www.melbourne.vic.gov.au

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    Table of ContentsTABLE OF CONTENTS.............................................. .................................................... ........................................ 0EXECUTIVE SUMMARY............................ .................................................... ......................................................... 11.

    INTRODUCTION ............................................. .................................................... ........................................ 2

    2 PURPOSE............................................. .................................................... .................................................. 23. OBJECTIVES...... .................................................... .................................................... ................................ 24. QUALITY OF LIFE VS. COST OF LIVING STUDIES................................................ ................................. 2

    4.1 QUALITY OF LIVING/LIVING STANDARD ...........................................................................................................2 4.2 COST OF LIVING..........................................................................................................................................2

    5. CITY RANKING............ .................................................... .................................................... ....................... 35.1 QUALITY OF LIFE SURVEYS (STANDARD OF LIVING)..........................................................................................3 5.1.1 Economist Intelligence Unit quality of life............................................................................................35.1.2 Mercer worldwide quality of living .................................................. .................................................... .45.1.3 Monocle quality of life ................................................ ..................................................... ....................45.1.4 Recommendations for policy arising from liveability studies .................................................... ..............55.1.5 BankWest quality of life ................................................ ..................................................... ....................65.1.6 Australian Unity Wellbeing Index ............................................. .................................................... ..........65.2 COST OF LIVING SURVEYS............................................................................................................................7 5.2.1 Economist Intelligence Unit worldwide cost of living ................................................... ........................75.2.2 Mercer worldwide cost of living...........................................................................................................85.2.3 Interpretation and discussion of cost and quality of living studies..........................................................95.2.4 Mercer Australia/ New Zealand regional differentials..........................................................................95.2.5 Demographia international housing affordability...............................................................................105.3 CITY BRANDS ...........................................................................................................................................12 5.3.1 Anholt Index.........................................................................................................................................125.4 CREATIVITY AND INNOVATION .....................................................................................................................12 5.4.1 2thinknow a creativity index..............................................................................................................125.5 CENTRES OF COMMERCE...........................................................................................................................14 5.5.1 MasterCard Worldwide .................................................... ........................................................ ............145.6 ENVIRONMENT AND SUSTAINABILITY............................................................................................................15 5.6.1 MasterCard Worldwide urbanization and environmental challenges ................................................155.7 TRAVEL DESTINATIONS ..............................................................................................................................16 5.7.1 Conde Nast Traveller Readers' Travel Awards.................................................................................165.7.2 Euromonitor - top destination cities......................................................................................................175.7.3 Thoughts about the usefulness of tourism city benchmarks ........................................................... .....185.8

    SPORTING CITIES......................................................................................................................................18

    5.8.1 Sports Business International - ultimate sports city ................................................. ............................185.9 UNIVERSITY CITIES....................................................................................................................................19 5.9.1 RMIT University global university cities ...................................................... ......................................19

    6. CONCLUSIONS .............................................. .................................................... ...................................... 217. REFERENCES................................................ .................................................... ...................................... 22

    Acknowledgements

    This research report was written by Nick Casey.

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    Melbourne Benchmarking and Liveability 2009

    City of Melbourne(Doc# 4127535 v15)

    1

    Executive summaryIn recent years a range of national and international studies has (and continues to) rank Melbourne differently.Melbournes rank, in these studies varies according to topic, methodology, or ranking organisation (specifically,philosophy/values of the organisation). When comparing city rankings, consideration of these issues helps in theinterpretation of their results and usefulness.

    Below is a summary of Melbournes rank in key benchmarking surveys, change of rank by survey, summary ofchange from previous surveys, and conclusions about potential usefulness for further/future reporting for Council.

    RankRegions

    compared

    Change from previous

    period

    Summary of

    rank/change

    Potential/

    applicability

    Economist Intelligence Unit - Quality of Life Ranking, 2009 3 128 - Good Mercer - Worldwide Quality of Living Survey, 2008 17 215 Down (17th to 18th place) Balanced Monocle - Quality of Life Survey, 2009 9 25 - Positive BankWest Quality of Life Index 2008 575 590 N/A Poor Australian Unity - Personal Wellbeing of Australians 75 182 N/A Poor Economist Intelligence Unit - Worldwide Cost of Living Survey, 2008 24 132 Down (more affordable) Positive Mercer - Worldwide Cost of Living Survey, 2008 92 143 Up (more affordable) Positive Mercer - Australia/ NZ Regional Differentials, 2006/2007 2 7 N/A Good Demographia - International Housing Affordability, 2008 12 265 Rank up - number down Good Anholt - City Brands Index, 2009 15 50 Down Negative 2thinknow - Global Innovation Review, 2009 20 256 Down Negative

    MasterCard Worldwide - Worldwide Centres of Commerce, 2008 41 50 Down Negative MasterCard Worldwide - Urbanization & Environmental Challenges Index, 2007 1 21 N/A Good Conde Nast Traveller - Readers' Travel Awards, 2009 0 20 Not rated this year Negative/Poor Euromonitor - Top Destination Cities 2007 95 230 Rank down - number up Balanced Arksports/Sportsbusiness Ultimate Sports City, 2008 1 25 - Good RMIT - Global University City Index, 2008 4 20 Up Positive

    Quality and reliability issues

    The key to effectively using benchmarks in this report is to consider the results (Melbournes rank) in context ofthe particular studys purpose and methodology - as well as partners or competitors. Most studies give only alimited view about a Citys relative performance and in some instances a studys suggestions about how a city canimprove its performance are based on debatable interpretations of the studys findings.

    The most useful of the indices above are the Economist Intelligence Units indices and rankings for cost andquality of living, Anholts City Brands Index, RMITs University Cities and the Mastercard index for worldwidecentres of commerce and index for urbanization and environmental challenges, mainly due to their relativereliability in terms of ability to provide consistently replicable results over time. Benchmarking studies often usesmall samples, subjective surveys and perceptions and hence are often the products of fashion, e.g. Conde Nastwhich is based on the views of its readership.

    Demographia and Euromonitor give useful rankings but do have l imited value in policy development.

    Benchmarking studies are very popular with the media, particularly as some studies su