Delivering you a quality audience ready to spend!

melbourne 2019 report

the Melbourne home show: overview

Exhibitors get results

Quality visitors attend

Melbourne’s biggest home improvement event cements its position as the premier destination for homeowners and trade alike. Returning again in 2020 to the Melbourne Convention and Exhibition Centre, don’t miss your opportunity to join the Home Shows, Australia’s No.1 building and renovation expos.

98%of Exhibitors were satisfied with the total number & quality of visitors

62%of Exhibitors generated more than 3 months work

93%of Exhibitors were satisfied with the Show overall

60%of Visitors placed

an order or plan on placing an order

with Show exhibitors

84%of Visitors are currently undertaking or about

to start a home renovation or build

85%of Visitors were

satisfied with the Home Show overall

Visitor renovation spend

The Home Show visitor profile: spend• 64% are planning a building, renovation or home improvement project.

• 43% are looking to spend over $100,000.

• 69% expect to finish their project within the next 12-24 months.

• Average visitor household income is over $114,000.

20%

40%

17%

10%

Over $250,000

$100,000 - $200,000

$50,000 - $100,000

$25,000 - $50,000

Less than $25,000

13%

"Well done, it was the best home show that I had been to......obtained valuable information from the consultants at the Interior Design stall and the kitchen and bathroom design stall".

- Jenny P.

Project Completiontime-frame

Visitors seek your products

Exhibitors get results

NOT CURRENTLY RENOVATING - - - - - - -

IN 3-5 MONTHS - - - - - - - - - - - - - - - - - - - - - - -

IN 6-11 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - -

IN 12-24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

IN MORE THAN 24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Sustainable & Energy Saving Products 75%

Bathroom 53%

Kitchen 50%

Smart Home Automation & AI 50%

Landscaping 43%

Windows & Doors 36%

Patios and Decking 36%

Energy efficient products 35%

Lighting 35%

Flooring 32%

Blinds - Indoor and external 32%

Interior Design 31%

Heating & Cooling 27%

Furniture & Soft Furnishings 27%

Security 24%

Wardrobes and Cabinetry 26%

Roofing/Gutters 15%

The Home Show visitor profile: products and projects

18%21%

20%28%

13%

About to start their home renovation project

Have commenced their home renovation project

About to start building their new home

Are not planning any renovations / plan to upgrade their household items

Intend to undertake renovations inthe future

26.5%

17.5%

21%

22%13%

PROJECT STATUS

OVER 24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Exhibitors get resultsHigh exhibitor satisfaction

About to start their home renovation project

91%

THE SHOW OVERALL

91%

BRAND AWARENESS

93%

QUALITY VISITORS

82%

MAKING SALES

98%

LAUNCHING NEW

PRODUCTS

93%of Exhibitors would

recommend exhibiting

at The Home Show to

another business

generating big business

93%of Exhibitors confirmed

The Home Show is

important to their

business

“This years show was excellent, it was hard to believe just how busy we were. Really happy with the show and plan to do it next year...will need an even bigger stand for the amount of people on it at one time.

I have attended many shows in the past, but the 2019 Home show was priceless! Cannot speak highly enough about it.”

- Peter, Kimberley Products

$11.6Mworh of business

was generated at

The Home Show

Every Show, our in house marketing team create a highly targeted campaign to drive quality visitors to the Show. We begin by talking with our loyal ‘club’ base, then reaching out for new attendees through digital and traditional media.

Our campaign varies by Show in order to guarantee the best reach. We use a combination of media to attract Home Show visitors who are ready to buy. Our campaigns consistently deliver quality buyers with significant budgets ready to be spent on their home improvement project.

Targeted marketing

Targeted digital advertising including Google re-marketing,

interest profiling, display and video.

Focused electronic direct mail, marketing your brand to 70,000 +

Victorian based homeowners.

Comprehensive website with individual

12-month exhibitor profiles attracting 350,000 visits to

the website annually.

Engaging paid and organic social promotions across

Facebook and Instagram.

70 page glossy Show Guide

magazine distributed to all visitorsat the Show

Prime time & Catch Up TV advertising across the major networks with high

TARP rating - reaching60% of Melbourne

homeowners.

Prime time mainstream radio

advertising across key Melbourne FM

stations and ATN.

1

2

3

4

5

6

7

THE AUGUST 2019 STRATEGIC MARKETING CAMPAIGN INCLUDED:

join us at

friday 28 - sunday 30 august 2020Melbourne exhibition centre, south wharf

Or enquire about our may 2020 Home Show!03 9276 5555 | homeshows@eea.net.aumelbournehomeshow.com.au