meh ratecard 2015 - middle east health mag › meh_ratecard_2015.pdfmakers in the healthcare...
TRANSCRIPT
www.MiddleEastHealthMag.com
Media and Marketing 2015
The INTELLIGENT wayto market your healthcare products and services
40 years’ experience has allowed us to fine-tune our distribution in 15 Middle East countries. This ensures Middle East Health goes to the people who count – senior doctors, heads of departments, in essence the decision-makers in the healthcare industry – the people who can buy your products.
Bahrain BD3, Egypt £E40, Iran IRR75, Iraq IQD9,400, Jordan JD5, Kuwait KD3, Lebanon LBP12,000, Oman RO3, Qatar QR30, Saudi Arabia SR30, Syria £S400, UAE Dh30, Yemen YR1,600
Middle East Health was established in 1975. Since then it has proudly maintained its position as the leading, independent, English-language medical trade journal for the Middle East region
Middle East Health is published bimonthly (six times a year) and has a distribution of 15,500 and an estimated readership of more than 67,000.It is read by decision-makers in the industry – senior doctors across all specialties, heads of department, hospital directors and administrators, pharmacists, laboratory scientists, importers and distributors, as well as senior officials in the ministries of health in the Middle East.
For manufacturers and exporters interested in this fast growing and lucrative market, Middle East Health is the perfect medium to introduce products to the region, support distributors, raise brand awareness and find buyers.
On the back of vast oil wealth, large government-led healthcare infrastrure projects are taking place across the region, ensuring that the Middle East continues to be one of the fastest growing healthcare markets in the world.
Healthcare Expenditure Patterns – MENA region
Independent...
On target...
Perfect medium...
Wealth...
BahrainEgyptIran IraqJordanKuwaitLebanonLibyaOmanQatarSaudi ArabiaSyrian Arab RepublicTurkeyUnited Arab EmiratesYemen
Note: * World Health Statistics 2014
Country
1,31880,72276,42432,7787,0093,2504,6476,1553,3142,051
28,28821,89073,9979,206
23,852
TotalPopulation(‘000s)
Total expenditureon health (THE)as % of GDP
General Governmentexpenditure on health(GGHE) as % of THE
Total expenditureon health/capitalat Int’l $ rate
Private sectorexpenditure on health(PvtHE) as % of THE
3.84.94.62.78.82.67.43.92.41.93.53.46.13.15.0
69.940.749.575.165.582.438.077.381.778.667.346.372.769.526.8
30.159.350.524.934.517.662.022.718.321.432.753.727.330.573.2
820308874110494
1,1901,003
181688
1,595898
--1,0471,430
108
Middle East Health editorial content focuses on healthcare news, medical research news, new medical technology, medical device reviews, interviews with leading specialists in the industry, regional exhibitions and conferences, and regional healthcare developments.
Middle East Health journalists travel regularly in the region to research and write healthcare profiles, visit leading medical institutions and keep up to date with the latest developments in region healthcare.
JANUARY� Arab Health Exhibition Special� Cardiology� Telemedicine� Imaging – Computed Tomography� RSNA Review� MEDICA Review
MARCH� Arab Health Exhibition Review� Oncology� Imaging – Ultrasound� Anaesthesia & Intensive Care
MAY� Women’s Health (Obs/Gyn,
mammography, aesthetic medicine, etc.) � Hospital Information Technology/PACS� Surgery� Regional Report – Qatar� International Report – USA
� Regional healthcare news� International healthcare news� Medical research news� Genetic research news� Healthcare business news
Editorial deadlines fall in the last week two months prior to publication. For example: the deadline for the November issue is the last week of September.
Editorial deadlines
*Please note editorial features are subject to change
� Product news & reviews� Interviews� Regional exhibitions & conferences calendar
News, reviews, interviews
2015 EDITORIAL CALENDAR
Throughout the year we act as media partner with a range of medical exhibitions and conferences across the region, including events in Saudi Arabia, UAE, Egypt, Lebanon, Jordan and Turkey. Middle East Health is distributed at these events.
By Profession
By Region
Media Partner
Distribution
Total circulation in the Middle East – 15,500 copies*Special advertising prices apply.
JULY� Paediatrics� Imaging – MRI� Regional Report – Jordan/Lebanon� International Report – India
SEPTEMBER� Hospital Services (waste management,
laundry, catering, etc)� Sports Medicine/Orthopaedics� Imaging – X-Ray� Regional Report – UAE� International Report – Germany/
Turkey
NOVEMBER� Lifestyle Diseases � Hospital Design/Lighting & Furniture� Regional Report – Saudi Arabia� International Report – United Kingdom/France� 5th Annual North American Hospital Report Supplement) *
Bahrain BD3, Egypt £E40, Iran IRR75, Iraq IQD9,400, Jordan JD5, Kuwait KD3, Lebanon LBP12,000, Oman RO3, Qatar QR30, Saudi Arabia SR30, Syria £S400, UAE Dh30, Yemen YR1,600
Double Page Spread ................................ US$ 8,785Double 1/2 Page Spread ....................... US$ 5,190Full Page ...................................................... US$ 4,8801/2 Page (H/V) .......................................... US$ 2,800Third Page (H/V) ....................................... US$ 1,9801/4 Page ....................................................... US$ 1,675Classified ..................................................... US$ 965
PREMIUM POSITIONSOutside Back Cover ................................. US$ 7,980Inside Front Cover ................................... US$ 6,390Inside Back Cover .................................... US$ 5,585
Editorial enquiriesEditor: Callan EmeryT: +971 4 334 [email protected]
Marketing & Advertising(Middle East, Asia, Africa, Europe)Michael HurstPO Box 72280, Dubai, UAET: +971 4 391 4775 F: +971 4 391 [email protected]
SubscriptionsMichael HurstPO Box 72280, Dubai, UAET: +971 4 391 [email protected]
www.MiddleEastHealthMag.com
TaiwanLarry WangOlympia Global Co. Ltd.T: +886 4 2242 9845F: +886 4 2358 [email protected]
China OfficeMs Helen HuangShenzhen Li Hua Time Industries Ltd26C Caihong Building, Caitian RoadFutian District, Shenzhen, ChinaT: +86-755-23981230F: +86-755-23981233Email: [email protected]
Japan OfficeMr Katsuhiro IshiiAce Media Service Inc.12-6, 4-chome, Adachi-ku,Tokyo 121-0824, JapanT: +81-3-5691-3335F: [email protected]
(The Americas, France)Jay Franco3 Erinlea Crescent, Scarborough, Ontario, M1H 2S8, CanadaT: +1 416 439 [email protected]