M E G A N R O Y Atlanta, GA | megroy91@gmail.com | 318-880-8786

_____________________________________________________________ SUMMARY OF QUALIFICATIONS

Motivated, collaborative, and enthusiastic digital advertising and sales specialist with exceptional project management abilities and acute awareness of organization, time

management, and optimization techniques.

• Working knowledge of digital advertising campaign management, including media planning, reporting, and optimizing campaigns and sales strategies for B2B and B2C clients

• Coordinated over $4.5 million in digital campaigns in 2015-2016 for the Southeast territory for The Wall Street Journal Digital Network

• Advanced research, writing, organizational, and analytical skills • Worked, studied, and traveled, abroad (Republic of Ireland, Italy, and Sicily) • Basic HTML/CSS; Javascript • Microsoft Excel and Google Analytics • Excellent customer service skills • Experience using Operative 1, DoubleClick for Publishers, MOAT analytics, and Salesforce

RELEVANT EXPERIENCE

The Wall Street Journal Atlanta, GA Global Digital Sales Coordinator January 2015- present • Manage pre-sales leads and strategy and post-sales process, serving as liaison between Ad Ops,

client, and the account team • Deliver regular campaign reporting to clients and internal team, including performance analysis

and optimization suggestions for top-tier performance according to client KPI’s • Act as account manager and planner for travel and leisure accounts in the southeast region by

providing media proposals and strategy • Conduct weekly traffic reports with Ad Ops and sales team to ensure delivery, pacing, and

performance of active campaigns • Worked with DFP, MOAT Analytics, Operative 1 and several 3rd party ad servers

Kennesaw State University Kennesaw, GA Graduate Research Assistant August 2013-December 2014 • Aid professor with research and data collection for publication using SPSS and Excel • Perform quantitative research, including survey and content analysis, about relationship

between public information officers and media • Research articles and publications

Jameson Dublin International Film Festival Dublin, Republic of Ireland Master’s Practicum May-June 2014 • Aided in social media marketing and scheduling plan for summer event • Research films to be used in a future festival event • Various administrative duties, including cataloguing, attending and recording staff meetings,

and events management

High Museum of Art Atlanta, GA Guest Relations Representative October 2013- December 2014 • Conduct membership sales using Tessitura and ensuring membership team met sales goals for

weekly and monthly performance • Relay information to patrons regarding events, films, lectures, and galleries • Coordinate the arrival, tours, activities, and departure of school and adult groups attending the

museum

_______ EDUCATION

College of Humanities and Social Sciences, Kennesaw State University Atlanta, GA Master of Arts, Integrated Global Communication December 2014

College of Liberal Arts, Auburn University Auburn, Alabama Bachelor of Arts in History December 2012 GPA 3.31

Il Centro di Lingua e Cultura Italiana Babilonia Taormina, Italy Auburn University Study Abroad Program May-June 2010

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SKILLS

Communication: Advanced written, oral, interpersonal and cross-cultural skills; Works well in groups or independently; blogging; qualitative and quantitative analysis Computer: MS Office; Basic web design tools; Database management; Google Adwords