me_firm.ppt
TRANSCRIPT
![Page 1: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/1.jpg)
1
Chapter 7
PRODUCTION FUNCTIONS
![Page 2: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/2.jpg)
2
Objectives• So far, we have studied consumer’s
behaviour• In this lecture, we will study the supply
side of the market (firms…)• It will be easier because many concepts
used when studying the firm have a clear counterpart in the previous chapters dedicated to the consumer
![Page 3: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/3.jpg)
3
To have in mind…
Utility function Production function
Goods Inputs
Indifference curve Isoquant
Marginal rate of substitution
Marginal rate of technical substitution
Max utility Max profits
Min expenditure Minimize costs
![Page 4: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/4.jpg)
4
Production Function• A firm produces a particular good (q)
using combinations of inputs• The most common used inputs are
capital (k) and labor (l)• One could think in introducing different
inputs: skilled labour, unskilled labour, raw materials, intermediate products, technology…
![Page 5: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/5.jpg)
5
Production Function
• The firm’s production function for a particular good (q) shows the maximum amount of the good that can be produced using alternative combinations of inputs (for example, capital (k) and labor (l))
q = f(k,l)
![Page 6: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/6.jpg)
6
Marginal Productivy• (equivalent to marginal utility). The marginal
productivity (also called marginal physical product) is the additional output that can be produced by employing one more unit of that input while holding other inputs constant.
• Given by the first derivative of the production function with respect the input under consideration
kk fk
qMP
capital of product physical marginal
ll lf
qMP
labor of product physical marginal
![Page 7: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/7.jpg)
7
Diminishing Marginal Productivity
• The marginal physical product of an input depends on how much of the other inputs is being used
• In general, we assume diminishing marginal productivity
0112
2
ff
k
f
k
MPkk
k 0222
2
ff
fMPll
l
llNotice that we also assume that the second derivative of theUtility function with respect a good is negative
![Page 8: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/8.jpg)
8
Diminishing Marginal Productivity
• Notice, that the Marginal Productivity generally depends on all the inputs
• For instance, the marginal productivity of labor also depend on changes in other inputs such as capital– we need to consider flk which is often > 0
• An additional unit of labor will increase the production of the good more if there is more capital available
![Page 9: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/9.jpg)
9
Average Physical Product• Another concept is average productivity of a certain input• This is the ratio of the production and the amount of input used• For instance, average labour productivity is:
l
l
ll
),(
input labor
output kfqAP
• Note that APl also depends on the amount of capital employed
![Page 10: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/10.jpg)
10
Isoquant Maps• To illustrate the possible substitution of
one input for another, we use an isoquant map
• An isoquant shows those combinations of k and l that can produce a given level of output (q0) (rings a bell… indifference curves)
f(k,l) = q0
![Page 11: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/11.jpg)
11
Isoquant Map
l per period
k per period
• Each isoquant represents a different level of output– output rises as we move northeast
q = 30
q = 20
![Page 12: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/12.jpg)
12
Marginal Rate of Technical Substitution (RTS)
l per period
k per period
q = 20
- slope = marginal rate of technical substitution (RTS)
• The slope of an isoquant shows the rate at which l can be substituted for k
lA
kA
kB
lB
A
B
RTS > 0 and is diminishing forincreasing inputs of labor
![Page 13: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/13.jpg)
13
Marginal Rate of Technical Substitution (RTS)
• The marginal rate of technical substitution (RTS) shows the rate at which labor can be substituted for capital while holding output constant along an isoquant
0
) for ( qqd
dkkRTS
ll
![Page 14: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/14.jpg)
14
RTS and Marginal Productivities• Take the total differential of the production
function:
dkMPdMPdkk
fd
fdq k
lll l
• Along an isoquant dq = 0, so
dkMPdMP k ll
kqq MP
MP
d
dkkRTS l
ll
0
) for (
![Page 15: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/15.jpg)
15
Decreasing RTS
• Because MPl and MPk will both be nonnegative, RTS will be positive (or zero)
• When will we have a diminishing RTS? • If fkl is positive, then the RTS is diminishing
(sufficient condition), which translates in isoquants being convex (math proof in the book)
• This mirrors utility theory…
![Page 16: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/16.jpg)
16
Returns to Scale
• So far, we have studied how the production changes when we change the amount of one input, leaving the rest constant (marginal productivity)
• However…How does output respond to increases in all inputs together?– suppose that all inputs are doubled, would output
double?
• Returns to scale have been of interest to economists since the days of Adam Smith
![Page 17: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/17.jpg)
17
Returns to Scale
• Smith identified two forces that come into operation as inputs are doubled– greater division of labor and specialization
of function– loss in efficiency because management
may become more difficult given the larger scale of the firm
![Page 18: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/18.jpg)
18
Returns to Scale• If the production function is given by q =
f(k,l) and all inputs are multiplied by the same positive constant (t >1), then
Effect on Output Returns to Scale
f(tk,tl) = tf(k,l) Constant
f(tk,tl) < tf(k,l) Decreasing
f(tk,tl) > tf(k,l) Increasing
![Page 19: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/19.jpg)
19
Returns to Scale• Whether there are constant, decreasing
or increasing returns to scale depend on the production function…
• It is possible for a production function to exhibit constant returns to scale for some levels of input usage and increasing or decreasing returns for other levels
![Page 20: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/20.jpg)
20
Production Function…
• Linear…q = f(k,l) = ak + bl
• Fixed proportions:
q = min (ak,bl) a,b > 0
• Cobb Douglas:
q = f(k,l) = Akalb A,a,b > 0
• CES, see the book
![Page 21: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/21.jpg)
21
The Linear Production Function
l per period
k per period
q1q2 q3
Capital and labor are perfect substitutes
![Page 22: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/22.jpg)
22
Fixed Proportions
l per period
k per period
q1
q2
q3
No substitution between labor and capital is possible. They must always be used in a fixed ratio
= 0
k/l is fixed at b/a
q3/b
q3/a
![Page 23: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/23.jpg)
23
Cobb-Douglas Production Function
• Suppose that the production function isq = f(k,l) = Akalb A,a,b > 0
• This production function can exhibit any returns to scale
f(tk,tl) = A(tk)a(tl)b = Ata+b kalb = ta+bf(k,l)– if a + b = 1 constant returns to scale– if a + b > 1 increasing returns to scale– if a + b < 1 decreasing returns to scale
![Page 24: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/24.jpg)
24
Cobb-Douglas Production Function
• The Cobb-Douglas production function is linear in logarithms
ln q = ln A + a ln k + b ln l– a is the elasticity of output with respect to k– b is the elasticity of output with respect to l
![Page 25: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/25.jpg)
25
Technical Progress
• Methods of production change over time
• Following the development of superior production techniques, the same level of output can be produced with fewer inputs– the isoquant shifts in
![Page 26: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/26.jpg)
26
Technical Progress• Suppose that the production function is
q = A(t)f(k,l)
where A(t) represents technology that changes with time– changes in A over time represent technical
progress• A is shown as a function of time (t)• dA/dt > 0
• We will not look more into this… just that you know what it is…
![Page 27: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/27.jpg)
27
Chapter 8
COST FUNCTIONS
Copyright ©2005 by South-western, a division of Thomson learning. All rights reserved.
![Page 28: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/28.jpg)
28
Definitions of Costs• It is important to differentiate between
accounting cost and economic cost– the accountant’s view of cost stresses out-of-
pocket expenses, historical costs, depreciation, and other bookkeeping entries
– economists focus more on opportunity cost– Opportunity costs are what could be obtained by
using the input in its best alternative use
![Page 29: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/29.jpg)
29
Definitions of Costs
• Labour Costs– To both economist and accountants, labour
costs are very much the same thing: labour costs of production (hourly wage)
![Page 30: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/30.jpg)
30
Definitions of Costs• Capital Costs (accountants and
economists differ…)– accountants use the historical price of the
capital and apply some depreciation rule to determine current costs
– the cost of the capital is what someone else would be willing to pay for its use (and this is what the firm is forgoing by using the machine)
• we will use v to denote the rental rate for capital
![Page 31: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/31.jpg)
31
Definitions of Costs• Costs of Entrepreneurial Services
– accountants believe that the owner of a firm is entitled to all profits
• revenues or losses left over after paying all input costs
– economists consider the opportunity costs of time and funds that owners devote to the operation of their firms
![Page 32: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/32.jpg)
32
Example…• IT programmer, she does a new software on her free
time and sells it by £5000. • Accounting profits=£5000. This seems like a good
project• Economist profits=£5000 minus what she could have
earned working for a firm in her time. Might not seem such a good project any more…
• part of accounting profits would be considered as entrepreneurial costs by economists
![Page 33: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/33.jpg)
33
Economic Cost
• The economic cost of any input is the payment required to keep that input in its present employment– the remuneration the input would receive in
its best alternative employment
![Page 34: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/34.jpg)
34
Another example
• A shop owner
• If her accounting profits are smaller than the rental price of the physical shop, it means that she is having losses as she could obtain more money by no running the shop but renting it
![Page 35: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/35.jpg)
35
Two Simplifying Assumptions• There are only two inputs
– homogeneous labor (l), measured in labor-hours
– homogeneous capital (k), measured in machine-hours
• entrepreneurial costs are included in capital costs
• Firms cannot influence the input prices, they are given… (they do not depend on firms decisions on the inputs to be used…)
![Page 36: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/36.jpg)
36
Economic Profits• Total costs for the firm are given by
total costs = C = wl + vk
• Total revenue for the firm is given bytotal revenue = pq = pf(k,l)
• Economic profits () are equal to = total revenue - total cost
= pq - wl - vk
= pf(k,l) - wl - vk
![Page 37: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/37.jpg)
37
Economic Profits• Economic profits are a function of the
amount of capital and labor employed– we could examine how a firm would choose
k and l to maximize profit– We will do later on…
![Page 38: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/38.jpg)
38
Minimizing costs…• For now…
– we will assume that the firm has already chosen its output level (q0) and wants to minimize its costs
– We will examine the inputs that the firm will choose in order to minimize costs but produce q0 (kind of a compensated demand…)
![Page 39: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/39.jpg)
39
q0
We fix the isoquant of output q0.
C1
C2
C3
Costs are represented by parallel lines with a slope of -w/v
Cost-Minimizing Input Choices
l per period
k per period
C1 < C2 < C3
![Page 40: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/40.jpg)
40
C1
C2
C3
q0
The minimum cost of producing q0 is C2
Cost-Minimizing Input Choices
l per period
k per period
k*
l*
The optimal choice is l*, k*
This occurs at the tangency between the isoquant and the total cost curve
![Page 41: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/41.jpg)
41
Cost-Minimizing Input Choices• Mathematically, we seek to minimize
total costs given q = f(k,l) = q0
• Setting up the Lagrangian:
L = wl + vk + [q0 - f(k,l)]
• First order conditions are
L/l = w - (f/l) = 0
L/k = v - (f/k) = 0
L/ = q0 - f(k,l) = 0
![Page 42: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/42.jpg)
42
Cost-Minimizing Input Choices
• Dividing the first two conditions we get
) for ( /
/kRTS
kf
f
v
wl
l
• The cost-minimizing firm should equate the RTS for the two inputs to the ratio of their prices
• This is subject to the same reservations as with utility (if RTS is strictly decreasing, no corner solutions…)
![Page 43: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/43.jpg)
43
Cost-Minimizing Input Choices• Cross-multiplying, we get
w
f
v
fk l
• For costs to be minimized, the marginal productivity per dollar spent should be the same for all inputs
• The solution to this minimization problem for an arbitrary level of output q0 give us the contingent demand functions for inputs:
lc=lc(w,v,q0); kc=kc(w,v,q0)
![Page 44: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/44.jpg)
44
Contingent Demand for Inputs• The contingent demand for input would be analogous
to the compensated demand function in consumer theory
• Notice that the contingent demand for input is based on the level of firm’s output. So, it is a derived demand.
![Page 45: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/45.jpg)
45
Total Cost Function
• The total cost function gives the minimum cost incurred by the firm to produce any output level with given input prices. C = C(v,w,q)
• We can compute it as:• C = C(v,w,q)=w*lc(v,w,q)+ v*kc(v,w,q)
![Page 46: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/46.jpg)
46
Average Cost Function
• The average cost function (AC) is found by computing total costs per unit of output
q
qwvCqwvAC
),,(),,( cost average
![Page 47: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/47.jpg)
47
Marginal Cost Function
• The marginal cost function (MC) is found by computing the change in total costs for a change in output produced
q
qwvCqwvMC
),,(
),,( cost marginal
![Page 48: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/48.jpg)
48
Graphical Analysis ofTotal Costs
• Suppose that k1 units of capital and l1 units of labor input are required to produce one unit of output
C(q=1) = vk1 + wl1
• To produce m units of output (assuming constant returns to scale)
C(q=m) = vmk1 + wml1 = m(vk1 + wl1)
C(q=m) = m C(q=1)
![Page 49: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/49.jpg)
49
Graphical Analysis ofTotal Costs
Output
Totalcosts
C
With constant returns to scale, total costsare proportional to output
AC = MC
Both AC andMC will beconstant
![Page 50: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/50.jpg)
50
Graphical Analysis ofTotal Costs
• Suppose instead that total costs start out as concave and then becomes convex as output increases– one possible explanation for this is that
there is a third factor of production that is fixed as capital and labor usage expands
– total costs begin rising rapidly after diminishing returns set in
![Page 51: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/51.jpg)
51
Graphical Analysis ofTotal Costs
Output
Totalcosts
C
Total costs risedramatically asoutput increasesafter diminishingreturns set in
![Page 52: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/52.jpg)
52
Graphical Analysis ofTotal Costs
Output
Average and
marginalcosts
MC
MC is the slope of the C curve
AC
If AC > MC, AC must befalling
If AC < MC, AC must berising
min AC
![Page 53: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/53.jpg)
53
Shifts in Cost Curves
• The cost curves are drawn under the assumption that input prices and the level of technology are held constant– any change in these factors will cause the
cost curves to shift
![Page 54: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/54.jpg)
54
Some Illustrative Cost Functions
• See Example 8.2 in the book
![Page 55: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/55.jpg)
55
Properties of Cost Functions
• If the input prices are multiplied by an amount t, the total cost is multiplied by the same amount
• cost minimization requires that the ratio of input prices be set equal to RTS, a doubling of all input prices will not change the levels of inputs purchased
• Nondecreasing in q, v, and w
![Page 56: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/56.jpg)
56
C(v,w,q1)
Concavity of Cost Function
w
Costs
The cost function C(v,w1,q1) is concave in input prices. Why? Next slide…
C(v,w1,q1)
w1
![Page 57: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/57.jpg)
57
Properties of Cost Functions
• Concave in input prices– The cost function increases less than
proportionally when one input price increases because the firm can substitute it by other inputs
– As the expenditure function in consumer theory
![Page 58: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/58.jpg)
58
Reaction to input prices increases• If the price of an input increases, the cost will increase• The increase in costs will be largely influenced by the
relative significance of the input in the production process
• If firms can easily substitute another input for the one that has risen in price, there may be little increase in costs
• It is important to measure the substitution of inputs in order to predict how much costs will be affected by an increase in the price of an input (possibly due to a tax increase)
![Page 59: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/59.jpg)
59
Input Substitution
• A change in the price of an input will cause the firm to alter its input mix
• We wish to see how k/l changes in response to a change in w/v, while holding q constant
vw
kl
![Page 60: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/60.jpg)
60
Input Substitution• Rather than the derivative, we will use the elasticity:
l
l
/
/
)/(
)/(
k
vw
vw
ks
gives an alternative definition of the elasticity of substitution– in the two-input case, s must be nonnegative– large values of s indicate that firms change their
input mix significantly if input prices change. Hence, costs will not change so much
– It can me estimated using econometrics
![Page 61: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/61.jpg)
61
Shephard’s Lemma
• Shephard’s lemma (a trick to obtain the contingent demand functions from the cost function)
• the contingent demand function for any input is given by the partial derivative of the total-cost function with respect to that input’s price
• See example 8.4 in the book• As we obtained the compensated demand from
the expenditure function in consumer theory
![Page 62: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/62.jpg)
62
Short-Run, Long-Run Distinction
• Economic actors might not be completely free to change the amount of inputs
• Economist usually assume that it takes time to change capital levels, while labor can be changed quickly
• Economist say that the “short run” is the period of time in which some of the inputs cannot be changed
• “Long-run” is when the period of time when all the inputs can be changed
![Page 63: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/63.jpg)
63
Short-Run, Long-Run Distinction
• Assume that the capital input is held constant at k1 and the firm is free to vary only its labor input
• The production function in the short run becomes
q = f(k1,l)
![Page 64: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/64.jpg)
64
Short-Run Total Costs
• Short-run total cost for the firm is
SC = vk1 + wl
• There are two types of short-run costs:– short-run fixed costs are costs associated
with fixed inputs (vk1)
– short-run variable costs are costs associated with variable inputs (wl)
![Page 65: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/65.jpg)
65
Short-Run Total Costs
• In the Short-run:– Cannot decide the amount of fixed inputs. The firm
does not have the flexibility of input choice– to vary its output in the short run, the firm must
use nonoptimal input combinations– the RTS will not be equal to the ratio of input
prices– Consequently, short-run costs will be equal to or
larger than long-run costs
![Page 66: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/66.jpg)
66
Short-Run Total Costs
l per period
k per period
q0
q1
q2
k1
l1 l2 l3
Because capital is fixed at k1,the firm cannot equate RTSwith the ratio of input prices.Notice that short run costs will beEqual or larger than the long run cost
![Page 67: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/67.jpg)
67
Short-Run and Long-Run costs
• The short run cost depend on the amount of fixed capital available
• There is no a unique short run cost curve. There will be as many as possible levels of capitals are
• The short run cost of producing q1 will be equal to the long run cost when the available capital in the short run is the same as the optimal level of capital for the long run (see q1 and k1 in the previous graph).
![Page 68: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/68.jpg)
68
Short-Run Marginal and Average Costs
• Remember that short run costs are given by:
– SC = vk1 + wl
• The short-run average total cost (SAC) function is
SAC = total costs/total output = SC/q
• The short-run marginal cost (SMC) function is
SMC = change in SC/change in output = SC/q
![Page 69: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/69.jpg)
69
Relationship between Short-Run and Long-Run Costs
Output
Total costs
SC (k0)
SC (k1)
SC (k2)
The long-runC curve is the minimum ofShort-run ones
q0 q1 q2
C
![Page 70: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/70.jpg)
70
Chapter 9
PROFIT MAXIMIZATION
Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved.
![Page 71: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/71.jpg)
71
The Nature of Firms
• A firm is an association of individuals who have organized themselves for the purpose of turning inputs into outputs
• Each individual will have different objectives...
• Modeling the relation among all types of workers, managers, shareholders can be very complicated
![Page 72: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/72.jpg)
72
Modeling Firms’ Behavior
• The simplest approach in economics is the following:– the decisions are made by a single dictatorial
manager who rationally pursues some goal• usually profit-maximization
– The dictatorial manager can monitor perfectly that everyone is working according to her guidelines (this assumption will be relaxed later in the course)
![Page 73: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/73.jpg)
73
Profit Maximization
• A profit-maximizing firm chooses both its inputs and its outputs with the sole goal of achieving maximum economic profits– seeks to maximize the difference between
total revenue and total economic costs
![Page 74: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/74.jpg)
74
Market Demand Curve• In the previous lectures, we studied the
demand curve for the individual consumer• If we add up the demand curve of all the
consumers of the market, then we will obtain the Market demand curve
• Its derivative with respect to price will be negative (less price, more quantity demanded)
• We will denote the market demand curve by D(p) or q(p)
![Page 75: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/75.jpg)
75
Output Choice
• Total revenue for a firm is given by
R(q) = p(q)q
• In the production of q, certain economic costs are incurred [C(q)]->cost function
• Economic profits () are the difference between total revenue and total costs
(q) = R(q) – C(q) = p(q)q –C(q)
![Page 76: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/76.jpg)
76
Output Choice• The necessary condition for choosing the level of q
that maximizes profits can be found by setting the derivative of the function with respect to q equal to zero
(q) = R(q) – C(q) = p(q)q –C(q)
0)('
dq
dC
dq
dRq
dq
d
dq
dC
dq
dR
![Page 77: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/77.jpg)
77
Output Choice
• To maximize economic profits, the firm should choose the output for which marginal revenue is equal to marginal cost
MCdq
dC
dq
dRMR
![Page 78: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/78.jpg)
78
Second-Order Conditions
• MR = MC is only a necessary condition for profit maximization
• For sufficiency, it is also required that
0)('
**
2
2
qqqqdq
qd
dq
d
• This is standard maths… at the max the second derivative must be negative
![Page 79: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/79.jpg)
79
Profit Maximization
output
revenues & costs
RC
q*
Profits are maximized when the slope ofthe revenue function is equal to the slope of the cost function
The second-ordercondition prevents usfrom mistaking q0 asa maximum
q0
![Page 80: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/80.jpg)
80
Marginal Revenue
• R(q) = p(q)q
dq
dpqp
dq
qqpd
dq
dRqMR
])([)( revenue marginal
The second term (dp/dq) is negative for firms that face a downward-sloping curve. Typically these are large firms so that prices decreases when they produce more.
The second term (dp/dq) is zero for competitive or price taking firms. Typically these are small firms so that the price does not depend on the quantity that the firm produces. In this case we have that the marginal revenue will be equal to the price.
![Page 81: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/81.jpg)
81
Marginal Revenue• Suppose that the demand curve for a sub
sandwich isq = 100 – 10p
• Solving for price, we getp = -q/10 + 10
• This means that total revenue isR = pq = -q2/10 + 10q
• Marginal revenue will be given byMR = dR/dq = -q/5 + 10
![Page 82: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/82.jpg)
82
Profit Maximization• To determine the profit-maximizing output, we
must know the firm’s costs• If subs can be produced at a constant a
marginal cost of $4, thenMR = MC
-q/5 + 10 = 4
q = 30
We should also check that the second derivative of the profit function in this point is negative
![Page 83: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/83.jpg)
83
Marginal Revenue Curve
• The marginal revenue curve shows the extra revenue provided by the last unit sold
• For a firm that faces a downward-sloping demand curve, the marginal revenue curve will lie below the demand curve (see the formula before)
![Page 84: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/84.jpg)
84
Marginal Revenue Curve
output
price
D (p)
MR
q1
p1
As output increases from 0 to q1, totalrevenue increases so MR > 0
As output increases beyond q1, totalrevenue decreases so MR < 0
![Page 85: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/85.jpg)
85
Marginal Revenue Curve
• When the demand curve shifts, its associated marginal revenue curve shifts as well– a marginal revenue curve cannot be
calculated without referring to a specific demand curve
![Page 86: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/86.jpg)
86
Supply Curve for a price taking firm
• It is the curve that tell us how much a price taking firm will produce for each possible price
• In the next few slides, we will study how to determine it
![Page 87: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/87.jpg)
87
Analysis of the supply of a price taking firm
• Notice that if a firm is price taker, the second derivative of the profit function is equal to minus the derivative of the marginal cost
• So, the condition that the second derivative of the profit function is negative is equivalent to increasing the marginal cost must be increasing)
• A price taker firm will only maximize profits when marginal costs are increasing
![Page 88: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/88.jpg)
88
Supply by a Price-Taking Firm
output
price SMC
SAC
SAVC
p* = MR
q*
Maximum profitoccurs wherep = SMC
![Page 89: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/89.jpg)
89
Supply by a Price-Taking Firm
output
price SMC
SAC
SAVC
p* = MR
q*
Since p > SAC,profit > 0
Show in the whiteboard a situation with losses !!!!
![Page 90: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/90.jpg)
90
Supply by a Price-Taking Firm
output
price SMC
SAC
SAVC
p* = MR
q*
If the price risesto p**, the firmwill produce q**and > 0
q**
p**
![Page 91: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/91.jpg)
91
Supply by a Price-Taking Firm
• We can see from previous graphs that the positively-sloped portion marginal cost function is very useful to determine how much the firm will produce because the firm maximizes profits using the rule p=MC
• So there will be a strong connection between the positively-sloped portion of the Marginal Cost curve and the Supply curve of the firm
![Page 92: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/92.jpg)
92
Supply by a Price-Taking Firm• However, it could happen that the firm will have very
large losses even if p=MC (maximizing profits is not equivalent to have large positive profits) and hence the firm might decide not to produce at that price
• Consequently, not all the positively-sloped portion of the marginal cost curve is part of the firm supply curve
• To be part of the firm supply curve we must ensure that the firm is better of producing at that level than not producing at all!!!
• This will be different depending on whether we are in the short run or in the long run !!! So far, we will study the short-run (the long run one will be studied in the next set of slides)
![Page 93: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/93.jpg)
93
Short-Run Supply by a Price-Taking Firm
• In the short run, we have “fixed costs” that the firm cannot eliminate them even if it decides not to produce.
• That is, in the short-run, the firm will be ready to produce and have losses, as long as the losses are not larger than the fixed costs.
• Consequently, there will be production even if price is below the minimum of the average cost in the short run
• Firms will only produce in the short run as long as the price is larger or equal to the minimum short run variable average cost.
![Page 94: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/94.jpg)
94
Short-Run Supply by a Price-Taking Firm
– If p > SAVC, the firm operates because the difference between p and SAVC contributes towards covering fixed costs
– If p< SACV, the firm has the fixed costs PLUS a cost of (SAVC-p) for each unit produced… It is better not to produce and only have the fixed costs
• Thus, the price-taking firm’s short-run supply curve is the positively-sloped portion of the firm’s short-run marginal cost curve above the point of minimum average variable cost– for prices below this level, the firm’s profit-
maximizing decision is to shut down and produce no output.
![Page 95: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/95.jpg)
95
Short-Run Supply by a Price-Taking Firm
output
price SMC
SAC
SAVC
The firm’s short-run supply curve is the SMC curve that is above SAVC
![Page 96: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/96.jpg)
96
Short-Run Supply• Study example 9.3 in the book
![Page 97: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/97.jpg)
97
Profit Functions for price taking firms
• So far, we have studied the optimal level of output of the firm.
• For this, we have formulated the firms problem of maximizing profits in terms of input prices, output prices, and level of output.
• However, there are other ways of studying the behaviour of the firm
![Page 98: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/98.jpg)
98
Profit Functions for price taking firms
• A firm’s economic profit can be expressed as a function of inputs
= pq - C(q) = pf(k,l) - vk - wl
• Only the variables k and l are under the firm’s control– the firm chooses levels of these inputs in
order to maximize profits• treats p, v, and w as fixed parameters in its
decisions
![Page 99: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/99.jpg)
99
• The firm solves the following problem:
, ,( , ) [ ( , ) ]
k kMax k Max pf k vk w
l ll l l
• The first-order conditions for a maximum are
/k = p[f/k] – v = 0
/l = p[f/l] – w = 0
• A profit-maximizing firm should hire any input up to the point at which its marginal contribution to revenues is equal to the marginal cost of hiring the input
![Page 100: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/100.jpg)
100
Profit Maximization and Input Demand
• These first-order conditions for profit maximization also imply cost minimization– they imply that RTS = w/v
![Page 101: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/101.jpg)
101
Profit Maximization and Input Demand
• To ensure a true maximum, second-order conditions require that
kk = fkk < 0
ll = fll < 0
kk ll - kl2 = fkkfll – fkl
2 > 0
– capital and labor must exhibit sufficiently diminishing marginal productivities so that marginal costs rise as output expands
![Page 102: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/102.jpg)
102
Input Demand Functions• The first-order conditions can be solved
to yield input demand functionsCapital Demand = k(p,v,w)
Labor Demand = l(p,v,w)
• These demand functions are unconditional– they implicitly allow the firm to adjust its
output to changing prices
![Page 103: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/103.jpg)
103
Substitution and Output effect• Now we are equipped to study how
input choices changes with input prices…
• When w falls, two effects occur– substitution effect
• if output is held constant, there will be a tendency for the firm to want to substitute l for k in the production process
– output effect• the firm’s cost curves will shift and a different
output level will be chosen
![Page 104: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/104.jpg)
104
Substitution Effect
q0
l per period
k per period
If output is held constant at q0 and w falls, the firm will substitute l for k in the production process
Because of diminishing RTS along an isoquant, the substitution effect will always be negative
![Page 105: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/105.jpg)
105
Output Effect
Output
Price
A decline in w will lower the firm’s MC
MCMC’
Consequently, the firm will choose a new level of output that is higher
P
q0 q1
![Page 106: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/106.jpg)
106
Output Effect
q0
l per period
k per periodThus, the output effect also implies a negative relationship between l and w
Output will rise to q1
q1
![Page 107: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/107.jpg)
107
Cross-Price Effects
• No definite statement can be made about how capital usage responds to a wage change– a fall in the wage will lead the firm to
substitute away from capital– the output effect will cause more capital to
be demanded as the firm expands production
![Page 108: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/108.jpg)
108
Substitution and Output Effects
• We have two concepts of demand for any input– the conditional demand for labor, lc(v,w,q)– the unconditional demand for labor, l(p,v,w)
• At the profit-maximizing level of output
lc(v,w,q) = l(p,v,w)
![Page 109: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/109.jpg)
109
Substitution and Output Effects
• Differentiation with respect to w yields
w
q
q
qwv
w
qwv
w
wvp cc
),,(),,(),,( lll
substitution effect
output effect
total effect
![Page 110: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/110.jpg)
110
Profit Functions for price taking firms
• A firm’s profit function shows its maximal profits as a function of the prices that the firm faces
, ,( , , ) ( , ) [ ( , ) ]
( ( , , ), ( , , )) ( , , ) ( , , )k k
p v w Max k Max pf k vk w
pf k p v w p w v vk p w v w p w v
l l
l l l
l l
We use the unconditional input demands to obtain the profit function
![Page 111: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/111.jpg)
111
Properties of the Profit Function
• If output and input prices change in the same percentage, the profits change in the same percentage– with pure inflation, a firm will not change its
production plans and its level of profits will keep up with that inflation
![Page 112: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/112.jpg)
112
Properties of the Profit Function
• Nondecreasing in output price
• Nonincreasing in input prices
![Page 113: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/113.jpg)
113
Properties of the Profit Function
• Convex in output prices– the profits obtainable by averaging those
from two different output prices will be at least as large as those obtainable from the average of the two prices
wvppwvpwvp
,,22
),,(),,( 2121
![Page 114: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/114.jpg)
114
Graphical analysis of profits
• Because the profit function is non-decreasing in output prices, we know that if p2 > p1
(p2,…) (p1,…)
• The welfare gain to the firm of this price increase can be measured by
welfare gain = (p2,…) - (p1,…)
![Page 115: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/115.jpg)
115
Graphical analysis of profits
output
price SMC
p1
q1
If the market priceis p1, the firm will produce q1
If the market pricerises to p2, the firm will produce q2
p2
q2
A
B
Increase in Total Revenue= p2Aq2q1Bp1 !!!!!!!!!!!!!!!
![Page 116: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/116.jpg)
116
• The increase in costs is the area: Aq2q1B
• Remember that:
2 2
1 1
2 1( ) ( ) ( )
area below the marginal cost curve
q q
q q
dCC q C q dq SMC q dq
dq
![Page 117: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/117.jpg)
117
The firm’s change in profits rise by the shaded area
Graphical analysis of profits
output
price SMC
p1
q1
p2
q2
![Page 118: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/118.jpg)
118
Producer Surplus in the Short Run• Let’s measure how much the firm values producing at
the prevailing price relative to a situation where it would produce no output
• This is given by:
1 0
1
0
( ,...) ( ,...),
current price
shut down price
p p
p
p
This difference in profits is known as the producer surplus
![Page 119: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/119.jpg)
119
Producer surplus at a market price of p1 is the shaded area
Producer Surplus in the Short Run
output
price SMC
p1
q1
p0
Shut down price
![Page 120: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/120.jpg)
120
Producer Surplus in the Short Run
• Producer surplus is the extra return that producers make by making transactions at the market price over and above what they would earn if nothing was produced– the area below the market price and above
the supply curve
![Page 121: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/121.jpg)
121
Producer Surplus in the Short Run
• Because the firm produces no output at the shutdown price, (p0,…) = -vk1
– profits at the shutdown price are equal to the firm’s fixed costs
• This implies thatproducer surplus = (p1,…) - (p0,…)
= (p1,…) – (-vk1) = (p1,…) + vk1
– producer surplus is equal to current profits plus short-run fixed costs
![Page 122: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/122.jpg)
122
Important Points to Note:• The rule: MR=MC• The firm will never produce in the downward
sloping part of the marginal cost curve• The supply curve of the firm has to take into
account that the firm might be better of not producing if the losses at the level of output that maximizes profits are larger than the fixed costs.
![Page 123: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/123.jpg)
123
Important Points to Note:
• Short-run changes in market price result in changes in the firm’s short-run profitability– these can be measured graphically by
changes in the size of producer surplus– the profit function can also be used to
calculate changes in producer surplus
![Page 124: me_firm.ppt](https://reader036.vdocuments.mx/reader036/viewer/2022062804/55cf8f71550346703b9c63db/html5/thumbnails/124.jpg)
124
Important Points to Note:
• Profit maximization provides a theory of the firm’s derived demand for inputs– the firm will hire any input up to the point
at which the value of its marginal product is just equal to its per-unit market price
– increases in the price of an input will induce substitution and output effects that cause the firm to reduce hiring of that input