Meeting the needs of donorsthrough engagement

John Brennanjohn@janisb.com

MyActionMap.org / JanisB.com

the "elevator pitch" for philanthropic organizations

3 simple ingredients...

t r a n s p a r e n c y

engagement

empowerment

t r a n s p a r e n c y

the past:

501(c)3 Form 990large donors may view, smaller don't know/don't care

Web siteA good user experience requires significant resources leaving most organizations with sites that talk a lot, but show very little 

t r a n s p a r e n c y

NOW:

Project resultsDonors want to see how and where their money is being spent.  They want updates.

Impact/effectivenessJust like issues with economic stimulus, donors want to know how effective the project is at its mission, cause and goal.

e n g a g e m e n t

the past:

Push toolsweb sites, blogs and newsletters are all one-way information services. 

Your message is public, but is it being read?

e n g a g e m e n t

NOW:

2-way conversations

Improved visualizationsOrganizations have a wealth of data.  The data that is made public is usually not in a standardized format. Therefore making desired information scarce and nearly useless.

e m p o w e r m e n t

the past:

Volunteer web sitesWe are in a new generation of activism, yet most organizations do not have direct ways to get involved on their own web sites. 

So donors get involved using:

Connecting the communityMany wish to get involved within their community, but options are limited and that act of good is often lost.

e m p o w e r m e n t

NOW:

Let your donors be your advocateIndividuals have the motivation to do something great. Give them the power to connect with each other around your cause.  You will start to see the most interesting of ideas sprout up.

 

how?

a web application specifically designed with donor engagement in mind

Project Goals:

• Help strengthen the relationship between an organization and its donors

• Allow donors to visualize projects through photos, video and real people

• Allow donors to connect with each other to take action with your cause

• Export data to Google Earth, RSS readers and analytical tools easily

• Integrates with YouTube, Facebook, Twitter, and others

a visual experience to engage and empower donorsand an easy way to grow your existing donor base

NOW...a bit about MYSELF

web developer for over a DECADE

Worked for Microsoft, government and a few startups.

Saw a need in philanthropy, so I quit my job, moved to New York from San Diego, and have began to meet with NGOs to make this happen.

TED curator, Chris Anderson, called the project "Inspiring"

We are still in development.  Contact John today to see how your organization can get involved for the product launch

email: john@janisb.comtwitter: worldlyjohn

www.myactionmap.org

what's next?