mediation, technology and mixed reality
DESCRIPTION
Technology is the defining characteristic of mediation ... also magic. (Silverstone, 2005, p.200) The boundaries around media technologies may be visible when we look at the machine or gaze at the screen, but they have become entirely blurred in practice, in use and in fantasy, and as they become incorporated into, or unsettle, the rituals of everyday life. As borders between real and imagined worlds, between self and other, and between the analysis of, and participation in, media culture become increasingly problematic […]. (p.203) The consequences are indeterminate and unpredictable..TRANSCRIPT
Traditional Dualism
Interpersonal Communication Mass Communication
Evolution of the concept of mediation(Lievrouw, 2009)
1950s 1970s-80s 1990s-
Touchstone of
the convergence
Crossing various
boundaries
Defining condition of
contemporary
experience
Two-step flow model
Katz and Lazarsfeld’s
Personal Influence
(2006 [1955])
• Rejected linear model
• Included both modes of
communication in the
persuasion process
Introduction of digital media
and information technology
•Blurred boundary of production
and distribution
• e.g. Telephone, Videotex
Domestication
•Technical refinements helped
routinize and domesticate
access to and use of the
Internet and other digital
communication technologies
among non-technical users
(Silverstone, 1999; 2002; 2005;
2006)
1950s 1970s-80s 1990s-
Touchstone of
the convergence
Crossing various
boundaries
Defining condition of
contemporary
experience
Two-step flow model
Katz and Lazarsfeld’s
Personal Influence
(2006 [1955])
• Rejected linear model
• Included both modes of
communication in the
persuasion process
Introduction of digital media
and information technology
•Blurred boundaries of
production and distribution of
media contents, information
processing and retrieval
• e.g. Telephone, Videotex
Domestication
•Technical refinements helped
routinize and domesticate
access to and use of the
Internet and other digital
communication technologies
among non-technical users
(Silverstone, 1999; 2002; 2005;
2006)
1950s 1970s-80s 1990s-
Touchstone of
the convergence
Crossing various
boundaries
Defining condition of
contemporary
experience
Two-step flow model
Katz and Lazarsfeld’s
Personal Influence
(2006 [1955])
• Rejected linear model
• Included both modes of
communication in the
persuasion process
Introduction of digital media
and information technology
•Blurred boundary of production
and distribution
• e.g. Telephone, Videotex
Domestication
•Technical refinements helped
routinize and domesticate
access to and use of the
Internet and other digital
communication technologies
among non-technical users
(Silverstone, 1999; 2002; 2005;
2006)
Why does mediation matter?
• Technology is the defining characteristic of
mediation, […]. Technologies involve
networks, skills and knowledge. Technology
is techne (Heidegger, 1977): endless matter
of unlocking, transforming, storing,
distributing, switching about and regulating
knowledges and practices. Technology is
also magic. (Silverstone, 2005, p.200)
• The boundaries around media technologies
may be visible when we look at the machine
or gaze at the screen, but they have become
entirely blurred in practice, in use and in
fantasy, and as they become incorporated
into, or unsettle, the rituals of everyday life.
As borders between real and imagined
worlds, between self and other, and between
the analysis of, and participation in, media
culture become increasingly problematic […].
(p.203)
• Interaction at distance
• Action at distance
• New forms of visibility
• Indeterminate consequences
The consequences for social life
Characteristics of mediation
Case: Mixed Reality
Real
Environment
Mixed Reality
Real-virtual continuum (Milgram, 1994)
Augmented
Reality
Augmented
Virtuality
Virtual
Environment
The internet has produced a lot of lonely people, who only
interact with each other online …We need to create
technologies that bring people together… digitizing all the five
senses … we can expressour HUMANITY
Multisensory Human Communication
via the Internet
Andrain David CheokProfessor of Pervasive Computing
City University London
Director of the Mixed Reality Lab at NUS
“
”http://www.youtube.com/watch?v=06LogMzbFPY
WHAT DO WE MEAN BY HUMANITY?
IS REAL-VIRTUAL DICHOTOMY STILL VALID?
CAN WE PREDICT THE CONSEQUENCES?