medialets data spotlight - mobile rich media benchmarks report jan/feb 2011
DESCRIPTION
A look at more than 1200 creatives trafficked in January & February 2011on Medialets mobile rich media ad platform to determine how a mobile rich media creative typically performs.TRANSCRIPT
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Medialets Data Spotlight: Mobile Rich Media Benchmarks
Based on data from on Medialets in-app rich media campaigns on iPhone, iPad and Android during January and February 2011
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Medialets Data Spotlight: Mobile Rich Media Benchmarks
Ad Delivered User Expands the Ad
User Engages with Ad
Ad Delivered User Engages with Ad
MEDIALETS IN-APP INTERSTITIAL ADS
MEDIALETS IN-APP EXPANDABLE ADS
Medialets Data Spotlight: Mobile Rich Media Benchmarks
Ad Delivered User Expands the Ad
User Engages with Ad
Ad Delivered User Engages with Ad
MEDIALETS IN-APP INTERSTITIAL ADS
MEDIALETS IN-APP EXPANDABLE ADS
EXPAND RATE = EXPANDS/IMPRESSIONS
ENGAGEMENT RATE = ENGAGEMENTS/EXPANDS
ENGAGEMENT RATE = ENGAGEMENTS/IMPRESSIONS
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Ad Delivered 1%
AVERAGE EXPAND RATE
17% AVERAGE
ENGAGEMENT RATE
Ad Delivered 10%
AVERAGE ENGAGEMENT RATE
Source: Averages based on iPhone, iPad and Android rich media campaigns run on Medialets platform in Jan/Feb 2011.
Medialets Data Spotlight: Mobile Rich Media Benchmarks
MEDIALETS IN-APP INTERSTITIAL ADS
MEDIALETS IN-APP EXPANDABLE ADS
5 Source: Averages based on iPhone, iPad and Android rich media campaigns for select verticals run on Medialets platform in Jan/Feb 2011.
18%
12% 10%
14% 11%
0%
5%
10%
15%
20%
In-App Rich Media Engagement Rate by Vertical
Medialets Data Spotlight: Mobile Rich Media Benchmarks
Medialets Data Spotlight: Mobile Rich Media Benchmarks
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In-App iPad Rich Interstitials
10% 11%
1% 4% 0% 2% 4% 6% 8%
10% 12%
All Rich Interstitials Full-Screen iPad (1024x768) Rich
Interstitials
Engagement Rate Click-Through Rate
Source: Averages based on iPhone, iPad and Android rich media campaigns run on Medialets platform in Jan/Feb 2011.
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1.00%
3.25%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Medialets Interstitials Medialets Expandables
In-App Rich Media Click-Through Rate
Medialets Data Spotlight: Mobile Rich Media Benchmarks
Source: Averages based on iPhone, iPad and Android rich media campaigns run on Medialets platform in Jan/Feb 2011.
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To learn more about this report or Medialets rich media platform for mobile and connected devices, contact [email protected].
Medialets Data Spotlight: Mobile Rich Media Benchmarks
Based on data from on Medialets in-app rich media campaigns on iPhone, iPad and Android during January and February 2011