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EDITORIAL PROFILE

How To Spend It, the Italian edition of the Financial Times magazine since 2014, confirms itself as

a reference point for luxury and lifestyle with a distinctive international vocation.

It is a unique product in the reference market for format, target, concept, variety and harmony.

The positioning of How To Spend It is the expression of four key words: Spend, Enjoy, Love and

"Be": the luxury of all that you are, a window of beauty that makes life pleasant in every context,

a unique experience.

On newsstands every first Friday of the month together with Il Sole24Ore, it represents the

magazine to entertain and enjoy a special moment on the weekend with, enjoying the BEST

fashion and beauty, travel and design, jewellery and watches, food, wine and leisure.

A magazine with a dreamlike and concrete double soul, is at the same time the dream and the

useful tool to make it happen.

In 2019 How To Spend It will be on newsstands with 14 issues including 12 regular and 2 special

issues "Superior Interiors" in April and November dedicated to the world of design.

STRENGTHS

SPECIALIZZAZIONE SELEZIONEBEAUTY VIAGGI

It is distinguished by the unique

position and the high visual

impact.

An image magazine centered on

visual aesthetics "all to watch"

A magazine that speaks of

contemporary luxury illustrating

trends and the protagonists of

luxury at 360 °

Reference point for brands in the

Fashion / Luxury sector

A context in which to

create a dynamic and

harmonious relationship

between advertising and

editorial content

Magazine that interprets

luxury with a strongly

international vision

CIRCULATION

160.000** copies

(print+digital)

REDEARSHIP

500.000* readers

FEATURESFEATURESFEATURESFEATURES

* source GFK

** source Publisher

DISTRIBUTIONDISTRIBUTIONDISTRIBUTIONDISTRIBUTION

DISTRIBUTION IN ELITARY CONTEXTS

o Main exhibitions of the Fashion / Luxury sector

(Pitti Immagine Uomo, Salon International of la

Hute Horologerie Genève, Baselword)

o Opening evenings of the most prestigious

exhibitions organized by 24 Ore Cultura

o Special distribution in the suites and lounges of

the most exclusive hotels, spas, clubs and golf

clubs in Italy

o Showroom on the occasion of the Salone del

Mobile and Milan fashion shows

ELITE target with a 50% female component.

25% of How To Spend It readers is within the 35/44 age group *

How To Spend It readers have two or more personal credit cards (347),

followed conferences or cultural events in the last three months (209),

spend a lot on clothing and accessories (2011) and spend a lot on

furniture ( 249). **

They love to travel and spend more than three weekends a month

away from home (172). They spend a lot on toiletries or cosmetics and

are interested in what's new (199). **

A QUALITY TARGET

* Source GFK

** Sinottica TSSP (concentration indices)

THEMATIC AREASTHEMATIC AREASTHEMATIC AREASTHEMATIC AREAS

SINTESI

SPECIALIZZAZIONE

FASHION

BEAUTY

FASHION

BEAUTY

ART

TRAVEL

FASHIONFASHIONFASHIONFASHION: Services with great images and great photographers, tailoring sections (punta di spillo, visto preso), shopping (atelier, uno due

tre, visto preso), accessories focus.

BEAUTYBEAUTYBEAUTYBEAUTY: Trends. five-senses experiences, crossing fashion & beauty, male focus.

ARTARTARTART: : : : Travels of art and how to do collectors, auctions and acquisitions. The galleries and the authors on which to aim

TRAVELTRAVELTRAVELTRAVEL: : : : Reportage and exclusive destinations, addresses of new openings and the best of hotels, The character of the month and his city

for a perfect weekend.

DESIGN DESIGN DESIGN DESIGN

SUPERIOR SUPERIOR SUPERIOR SUPERIOR

INTERIORSINTERIORSINTERIORSINTERIORS

The design of How to Spend it / Superior Interiors has an all-round

declination, strongly oriented towards lifestyle.

Not therefore a review of objects, but a high selection, luxurious,

attentive to unique and tailored pieces.

Not a review of events, but a privileged entrance, with a transversal

point of view that manages to make design and furnishing not only

the home, but fashion, characters, shopping and even food and

beauty.

Two issues in 2019: on 5 April and 8 November.

Get a modern PowerPoint

Presentation that is

beautifully designed.

COMMUNICATION

OPPORTUNITIES

ADV FORMATS

TRADITIONAL ADVERTISING FOR A PLANNING IN MORE FORMATS AND

IN CONTEXT POSITIONING

BIG ADV FORMAT

FOR A BIG IMPACT

GATEFOLD 1 TO 3 PAGES

SPECIAL ADV FORMATS

FRONT PAGE BACK PAGE

BRAND LOGO

PROFILED DIRECT PROFILED DIRECT PROFILED DIRECT PROFILED DIRECT

MAILING MAILING MAILING MAILING WITH CO WITH CO WITH CO WITH CO

BRANDED ENVELOPEBRANDED ENVELOPEBRANDED ENVELOPEBRANDED ENVELOPE

SAMPLESSAMPLESSAMPLESSAMPLES

DOUBLE PAGE ADV AND GLUED

SAMPLE

SPECIAL ADV FORMATS

POSSIBILITY OF CONVEYING

CATALOGS, INVITATIONS,

SAMPLES TOGETHER WITH

MAGAZINE TO A PROFILED

LIST OF READERS

“HOW TO”: PRIMA DELLA PRIMA.

EVENT IN STORE FOR A SELECTED

CUSTOMER.

IDEAL CONTEXT TO PROPOSE A

CROSSING BRAND

CREATIVE

ADVERTISING

THE EDITORIAL STAFF

REINTERPRETS IN A

CREATIVE WAY THE

CLIENT’S MESSAGE IN

LINE WITH THE LOOK &

FEEL OF THE MAGAZINE

POST ON THE

INSTAGRAM PAGE OF THE

MAGAZINE THAT WILL BE

AMPLIFIED ON FACEBOOK

PAGE OF IL SOLE 24 ORE

WITH THE HELP OF

SELECTED INFLUENCERS

WORK IN PROGRESS

/ SPECIAL INITIATIVES

DESIGN

LAUNCH OF A "BUSINESS"

AWARD DEDICATED TO

DESIGN COMPANIES

WORK IN PROGRESS

HOW TO

EXPERIENCE

Real "jewel" moments, custom built, dedicated to what is worth buying, experienced and

appreciated. Events have the following characteristics in common:

How to is a format that comes from the idea of

telling the reality of a brand through the world and

the languages of How To Spend It. They are Events

with a strong experiential component and a high

content of discovery, reserved to an audience,

extremely profiled for targets and interests.

� location of high positioning by the customer (in store or ad hoc location)

� engaging experience for an exclusive and selected target maximum number of 30/40

participants

� digital nominal invitation (or paper upon customer request) addressed to a mailing selected

by HTSI jointly with the brand

� advertorials dedicated to the event

� lead collection for commercial initiatives (exclusive target loyalty during the event)

ISSUE COVER NEWSSTAND

61 January 4 January

62 February 1 February

63 March 1 March

64 Superior Interiors 5 April

65 April Bis 19 April

66 May 3 May

67 June 7 June

68 July 5 July

69 August 2 August

70 September 6 September

71 October 4 October

72 Superior Interiors 8 November

73 November Bis 22 November

74 December 13 December

PREMIUM POSITIONS

Inside front cover

Back cover

Inside front cover + third page

DP double page spread

DP in Tunnel

DP ¼ guaranteed

DP ½ guaranteed

Single Top (facing/sommary,facing/»punto di vista», facing/»punto di svolta»)

Inside back cover

Single¼ guaranteed

Single½ guaranteed

2019 CALENDAR AND ADVERTISING FORMATS