mediakit2020

Personal Style is how you get through l i fe. I t ’s how you dress, how you l ive, communicate, love, choose a gif t for your loved ones, i t ’s how you perform at work and make choices. I t ’s your

identi ty and a form of self -expression.

Em-PowEr-mEnt: the process of gaining freedom and power to do what you want,

or to control what happens to you

get empoweredwith

+ the ELLE reader, fol lower and fan is well -educated, aff luent, trendsett ing and fashion conscious

+ 25-39 years+ Very interested in fashion

( index 329), beauty (index 313), accessories (index 315)

+ Highest representation of income group > € 39.500 + Social: on all platforms

+ Knowledge is her social currency, she looks to ELLE to keep her a step ahead

+ Actively seeks out new style content

ELLE is cool, smart, inspiring, high end, trend setting, positive, witty, down to earth, fun and approachable

who loveselle

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10.300 elle

260.000 ellenederland

76.500 elle_nl

89.910 elle_nl

232.000 ellenederland

50.000 elle.nl

elle magazine

video

events (PErSonAL StyLE

& rEVAmP)

social media

test panel

branded content

podcasts

elle atelier

elle masterclasses

60.000 circulation 155.000 monthly reach print

1 million unique visitors online

more than 5.5 million pageviews

digital only

overlap

print only

audience (net)Brand

357

26

155

100%

80%

60%

40%

20%

0%

Print only

Digital only

Overlap

average monthly reach x 1.000

NOM MerkeNMONitOr 2019-iii

ELL

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0Facts & Figures

digital FirstFrom wEbsitE data back to grEat contEnt

In 2020 we work data inspired: we optimize content by testing it first through polls and articles

on ELLE.com. this way we know exactly what our readers want and need from our (partnership) content.

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growour

audiencebe

influentialfocus

oninnovation

leading topics For 2020

ELLE is the daily starting point for the self-assured woman.

At ELLE, we explore and discuss all subjects that matter in a woman’s life, from personal style to financial independence and

from feminism to beauty trends. we understand our audience and we know what makes

them tick.

we’ve selected six important topics to focus on in 2020:

sustainability, personal finance, mental health, love, personal development and the future.

EmPowErmEnt sUrVEY In January ELLE netherlands presents the results of an

extensive empowerment survey among our target group.

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digitalFirst

10Print

editions

24/7 online

video

social

sustainability2020 is all about

rethinking our lifestyle for a more sustainable future.

ELLE shows how to make concious choices and still enjoy the beauty and fun

of fashion.

unplug & unwind

Spring is all about a fresh start and taking a close

look on habits and lifestyle that have an effect on your happiness. How busy are you? How do you unplug

& unwind? How does stress effect your life?

personal Finance

In the netherlands, 48 % of the women is financially

independent. ELLE wants to help change this

number for the better by offering tips & tricks,

masterclasses and stories on personal finance.

leading topics

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what kind of relationship suits you best? How do you find that great love?

Selfcare and selflove: what does it really mean?

love

trendforecasters show what will be next in 2021 regarding fashion, beauty,

tech and daily life.

the Futurethis theme is all about the importance of learning-

new skills, hobbies, languages, you name it.

But also: how do you plan the next step in your

career and what skills do you need for the future?

personal development

leading topics

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editorial print planning mArcH 2020

rethinkA nEw VISIon for fASHIon

FasHionInvestment pieces and key

pieces: this is how you build a wardrobe that will last forever

+ fashion and sustainability update

intErViEwsGisèle Bundchen, florence Pugh

en Zadie Smith

bEaUtYtried & tested: green beauty

swaps

+ we celebrateInternational womens Day

APrIL 2020

personalFinance

GEt A GrIP on your

fInAncES

FasHionDropculture: what did it bring us?

bEaUtYthese beauty products are worth the investment + best budget tips

from beauty pro’s

FEatUrEs ELLE’s moneyguide with tips &

tricks to get your finances (back) on track

mAy 2020

unplug & unwind

mEntAL HEALtH ISSuE

FasHionLet’s go outside! outdoor fashion

for the cool and concious

bEaUtYwellness special

HEaLtH & PsYcHEInto the wild: the health benefits of

being in nature

FEatUrEs ELLE’s survey: how stressed out are

we?

+ we celebrate world Earth Day

JunE 2020

love istHE BIG LoVE ISSuE

FasHionthe love for denim

bEaUtY Love the skin you’re in: tips & tricks

for every skin type

HEaLtH & PsYcHESelf-love: what does it really

mean?

FEatUrEs from living together to living apart:

what’s the effect on your relationship?

JuLy/AuGuSt 2020

holiday issue

SummErtImE!

FasHionBathing suits, bikini’s and

beachwear. Summer hits you’ll love.

bEaUtYBeauty musthaves for on the road

FEatUrEsELLE’s big summer horoscope

+ we focus on (sun)glasses

on-sale: 7 february 2020Ad close: 8 January 2020

on-sale: 6 march 2020Ad close: 5 february 2020

on-sale: 3 April 2020Ad close: 4 march 2020

on-sale: 8 may 2020Ad close: 8 April 2020

on-sale: 12 June 2020Ad close: 12 may 2020

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SEPtEmBEr 2020

big Fashion

issue

FasHionwe celebrate the new fashion

season

bEaUtYBeautytrends from the catwalk

octoBEr 2020

be smart

FasHionSmart buys: shoes, bags, and

jewellery

bEaUtYupdate your beauty routine with

the latest beauty finds.

FEatUrEsELLE explores the world of (digital)masterclasses, courses and ways

to improve your skills

noVEmBEr 2020

happy Fall

FasHionthe best coats and scarfs

bEaUtYPerfumes that make you happy

HEaLtH & PsYcHE Beat the winterblues

DEcEmBEr 2020

celebrate

FasHionfashion ideas for every dresscode:

the best dresses, suits and shoes, glitter, metallics and color,

jewellery, watches and fashion gifts voor you and your loved ones.

bEaUtYShiny make-up for a glowing party

JAnuAry/fEBruAry 2021

what’s next

FasHionPre-spring collections

bEaUtYfast fixes for winter skin

+ trend forecast: what’s next in fashion, beauty, lifestyle, tech and

daily life.

on-sale: 7 August 2020Ad close: 8 July 2020

on-sale 4 September 2020Ad close: 5 August 2020

on-sale: 9 october 2020Ad close: 9 September 2020

on-sale: 6 november 2020Ad close: 7 october 2020

In stores tBADeadline advertisements tBA

editorial print planning

get together with elle

ELLE is the authority on personal style and taste and knows the world of fashion and beauty like no other. ELLE knows what

moves its readers and followers.

sign YoUr brand witH tHE aUtHoritYoF ELLE

from advertorial and branded content to customised concepts,

for print, video, online or through all the ELLE brand platforms:

we deliver your message.+ Brand awareness

+ Immediately reach the right public through the right platform+ message repackaged with a stylish, original ELLE look

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elle personal style trend events

translating the new season to your personal style, a masterclass/workshop by ELLE’s fashionteam,

in collaboration with a brand or online retailers. A format that works good for productplacement and

new collections .

elle atelierELLE’s view on sustainability. workshops

(on/offline) around themes of consuming consciously, like learning how to repair clothes, upcylcle clothes

and vintage shopping.

elle (empowerment) masterclasses

Lectures, workshops, paneldiscussions around empowerment (based on the outcomes of ELLE’s survey on women empowerment and polls). this format works

really well for finance and other life topics.

elle personal make over events

ELLE invites her fans to visit ELLE’s Style Pop-up (based on pre-register) where team ELLE will give you tailormade style advice based on your personal story.

A concept based on content (true stories and before/after).

events

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elle

specsavers

elletestpanel

make overvideo

masterclass event

video

print

elle.nl

social

your brand in apowerful make-over

video

360°

click to watch

112

Y V E S S A I N T L AU R E N T E L L E

OP DE PROEFOns testpanel van vijftien lezeressen met diverse

huidkleuren mocht ENCRE DE PEAU ALL HOURS VAN YVES SAINT LAURENT BEAUTÉ testen. Geen straf,

want mon Dieu, wat pakt die foundation goed uit.

Yves Saint Laurent Beauté Encre de Peau All Hours 25 ml,

in 16 tinten, € 51,50

Wat is het Encre de Peau All

Hours van Yves Saint Laurent

Beauté is een foundation die

klokje rond blijft zitten, dus ook

als je na een lange dag nog in

de lampen gaat hangen.

Bovendien: matte dekking

zonder maskereffect,

waterproof en SPF 20.

VO L V E R WAC H T I N GSara: ‘Ik verwacht dat de

foundation lang blijft zitten, een mat effect heeft en goed

dekt.’ Barbara: ‘Ik heb sowieso

hoge verwachtingen omdat Yves Saint Laurent altijd

kwaliteitsproducten heeft.’

K L O K J E R O N DSara: ‘Ik heb de foundation

’s ochtends vroeg opgedaan en hem er pas afgehaald na een

lange nacht uitgaan. Al die tijd dekte hij perfect.’

Lotte: ‘Deze foundation is echt beter dan alle andere die

ik heb gebruikt.’ Lammy: ‘Het product voelt heerlijk aan, de hele dag.’

G E B RU I KAnita: ‘Het pompje geeft precies

de juiste hoeveelheid af.’Maartje: ‘Ik vond het opvallend

hoe fijn de textuur is.’Roxanna: ‘Het is zacht als zijde

en ruikt erg lekker.’Maud: ‘Hij verdeelt goed

doordat de substantie lekker dun is.’

D E K K I N G ZO N D E R M A S K E R

Maud: ‘Ik heb verschillende technieken uitgeprobeerd, één dunne laag, iets dikker... en hij gaf altijd een mooie dekking

zonder maskereffect.’Maartje: ‘Heel natuurlijk,

waar ik heel blij mee ben!’Sara: ‘Absoluut geen

maskereffect.’

G L A N SBarbara: ‘Geen. Dus met de Encre de Peau-foundation is bijpoederen verleden tijd.’

Sherisse: ‘Ik heb anders altijd een glans maar in dit geval

totaal niet!’

A A N R A D E RRoxanne: ‘Of het een aanrader

is? Ja, heb ik al gedaan; mijn buurvrouw is ook helemaal enthousiast!

A N D E R S N O G I E T SJill: ‘Verbazingwekkend

natuurlijk!’Lotte: ‘Ik zag totaal geen

rode plekjes meer.’Maartje: ‘De fles ziet er

heel luxueus uit.’Sara: ‘Flawless, alsof er een filter

over mijn gezicht zit.’

G E M I D D E L D GAV E N D E L E Z E R E S S E N D E FO U N DAT I O N

E E N 8

branded content

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BrAnD mAnAGEr

larahuFFenreuter

+31 6 16550034

SALES BrAnD coörDInAtor

eeFketerpoorten

+31 6 21850223@EDInEruSSEL

EDItor In cHIEf

get empoweredwith