mediakit 2019 - ecommerce magazin€¦ · nying the constantly changing world of online commerce....

Contact Summary Advertising formats & prices Topics & deadlines Magazine profile Distribution

& circulation Online survey Leads Online advertising

MEDIAKIT 2019No. 01 | valid from 10/01/2018

WIN-Verlag GmbH & Co. KG

Mediakit 2019 | e-commerce magazin | 2



Customer magazines

Special editions

Print magazines

White- paper

Social media

News -letter

Direct mailings

Leads

Website

Event promotionepaper

app




CONTACT

MEDIA CONSULTANT:Bettina Prim Phone: +49-8106/350-223 E-mail: [email protected]

MATERIALS PLANNING:

Chris Kerler Phone: +49-8106/350-220 Fax: +49-8106/350-190 E-mail: [email protected]

EDITOR IN CHIEF:

Christiane Manow-Le RuyetPhone: +49-8106/350-150 E-mail: [email protected]

EDITORIAL STAFF:

Armin Krämer Phone: +49-8106/350-156 E-mail: [email protected]

SUBSCRIPTION MANAGER:Sabine Immerfall Phone: +49-8106/350-131 Fax: +49-8106/350-190 E-mail: [email protected]

Helga Wrobel Phone: +49-8106/350-132E-mail: [email protected]

DIRECTOR:Bernd Heilmeier Phone: +49-8106/350-251 E-mail: [email protected]

PUBLISHING COMPANY: WIN-Verlag GmbH & Co. KG Johann-Sebastian-Bach-Str. 5 D-85591 Vaterstetten, Germany Phone: +49-8106/350-0 Fax: +49-8106/350-190 E-mail: [email protected] Internet: www.win-verlag.de




SUMMARY

REQUIRED READING – For two decades now, e-commerce magazin has been accompa-nying the constantly changing world of online commerce. To keep its readers in the picture, well-known and established e-business experts and specialist journalists share their experiences and visions of online commerce with its readers.

PERFECT MIX– Whether topics like marketing, sales, logistics, payment, infrastructure, data protection or law, that e-commerce magazin covers all the issues that arise in the daily world of online business. Topics addressed include selecting the right store software and online marketing tools, and questions on usability, design, CRM, payment options and shipping methods. A mix of market reviews, theoretical basics and best practice examples provide the necessary tools for the smoothly operation of an online shop.

INSPIRATION – e-commerce magazin provi-des an outlook on new and promising business models, demonstrates trends and developments in international markets and explains how these can be used to awaken new desires amongst customers.

INDUSTRIES IN FOCUSe-commerce magazin is targeted at the online trade.

TARGET AUDIENCEPeople with responsibility for management, marketing and advertising, sales and distribu-tion, purchasing, customer service, and goods management and fulfillment etc. in (online) commerce and the relevant service sectors have to deal intensively with trends and practical implementation options if they also want their company to continue to be successful online in future. The spectrum of interested parties ranges from small and medium-sized companies to medium-sized groups – e-commerce magazin is mainly targeted at decision-makers and mana-gers, but also at commercial employees involved in decision-making, students at colleges and universities and business consultants who want access to a comprehensive and up-to-date review of topics and trends in online commerce.

ADVERTISING OPPORTUNITIES

Print: Advertisments, advertorials, cover stories, inserts, bound inserts, tip-ons, sleeves, as well as individual advertising forms.

Online: Wallpaper, leaderboard banner, skyscra-pers, rectangles, video rectangles, newsletters, superbanners, skyscrapers, text ads, etc.

Newsletter: Skyscrapers, text ads, direct mai-lings

RANGE OF TOPICS:Affiliate Marketing, ASP, B2B marketplaces, Con-tent management systems (CMS), Cross channel management, Customer relationship manage-ment (CRM), Call center, Collaboration, Con-version optimization, Domain trading, Domain law, Dialogue marketing, E-Learning, E-mail marketing, E-marketing, ePayment, E-Procure-ment, E-Commerce, E-Invoicing, E-Shopping, E-shops, E-Billing, Geo marketing, Collection, Communications, Customer loyalty, Logistics & fulfillment, Lead generation, Lead management, M-Commerce, Monitoring, Mobile business, Mobile commerce, Messaging solutions, Mobile payment, Multichannel management, NFC, On demand, One to one marketing, Online services, Online cooperation, Open source, Payment, Paid content, Performance marketing, Permission marketing, Portals, Legal issues, Risk manage-ment, Rich media, Social media, Social media marketing, Search engine marketing, Search engine optimization, Shop systems, Social commerce, Targeting, Teleselling, Teleshopping, Usability, Mail order business, VoIP, Web hosting, Web services, Web site creation, Web 2.0, Web analytics, Web controlling, Target groups and consumer behavior, Payment systems, Payment methods.


ADVERTISING RATE CARD VALID AS OF OCTOBER 1ST 2018 P



1 CIRCULATION:Print run 2019: 12,000 copies

Total circulation (ADC) 11,249 copies Sold circulation: 7,616 copies (IVW Q2/2018 incl. prior periods)

as per schema 2

2 TRIM SIZE: 210 mm x 297 mm Type area: 180 mm x 266 mm Bleed difference: 3 mm on each side

3 PRINTING PROCESS, BINDING METHOD, PRINTING MATERIAL:

Offset; staple binding

Printing Material:Data in PDF/X3 format; all other formats on request. Colour profile: ISO Coatet v2 300% by ECI (www.eci.org) All elements in colour must be designated in 4c according to Euroscale (CMYK). Additional colours (HKS or Pantone) are not permitted and have to be converted to Euroscale! Slight devi-ations of colour in the printed magazines are possible due to hue tolerance in offset printing technology.

Please always include a colour proof to any data sent to ensure colour correctness!

Data transmission: E-mail to [email protected]

Typesetting costs and the production of prin-table data will be passed on at our cost if we are provided with final reproducible drawings, photographs, slides etc.

Further information on data transfer specifications can be obtained by calling our ad placement department.

4 DATES:Frequency: 6 issues p.a. Publication dates: see plan of topics and deadlines

5 PUBLISHING COMPANY:Address:WIN-Verlag GmbH & Co. KG Johann-Sebastian-Bach-Straße 5 D-85591 Vaterstetten, Germany Internet: www.e-commerce-magazin.de

Director: Bernd Heilmeier Phone: +49-8106/350-251 E-mail: [email protected]

GTC: All orders are subject to our general terms and conditions, which can be found at www.win-verlag.de/allgemeine-geschaeftsbedin-gungen.

6 TERMS OF PAYMENT:All invoices are due 8 days after the first day of sale of an issue. 2% discount if invoice is paid before the first day of sale. VAT is added to the net amount invoiced. Please refer to our general terms and conditions. VAT ID DE813744143

Foreign customers:Money transfer free of charge for the recipient; payment in advance.

Accounts: Kreissparkasse München Starnberg Ebersberg acc. no. 496 208 bank code no. 702 501 50 IBAN: DE86 7025 0150 0000 4962 08 Swift-BIC: BYLADEM1KMS




ADVERTISING RATE CARD P

7 ADVERTISING RATES AND SIZES:

Format Print space Bleed size Basic rate b/w 2C 3C 4C

2/1 page 390 x 266 420 x 297 10,980.– 11,810.– 13,000.– 13,650.–

1/1 page 180 x 266 210 x 297 5,620.– 6,050.– 6,500.– 6,990.–

2/3 page vertical horizontal

118 x 266180 x 175

135 x 297210 x 195

4,180.–

4,500.–

4,840.–

5,200.–

Juniorpage 132 x 187 150 x 212 3,520.– 3,780.– 4,060.– 4,370.–


90 x 266180 x 130

105 x 297210 x 147

3,110.–

3,340.–

3,590.–

3,860.–


58 x 266180 x 86

75 x 297210 x 105

2,130.–

2,290.–

2,470.–

2,650.–


block

42 x 266180 x 6590 x 130

52 x 297210 x 73

105 x 147

1,650.–

1,770.–

1,910.–

2,050.–


42 x 13090 x 60

----------------------

1,170.–

1,250.–

1,350.–

1,450.–

Advertorials are possible in the format of 2/1-, 1/1- and 1/2 pages at the half advertising rate.

8 DISCOUNTS:(Valid within the year from publication of the first advertisement)

Frequency discount (placings) Volume discount (pages) 2x 3% 2 pages 5% 4x 6% 4 pages 10% 6x 10% 6 pages 15% 8x 15% 8 pages 20%

These discounts do not apply to title packages and entries/market and job adverts.

9 COMBINATIONS:

If you place advertising in more than one WIN magazine, an additional 5 % discount will be granted.





SAMPLE FORMATS (all measurements in mm, width x height) 3 mm bleed difference has to be added to bleed sizes

1/3 1/3 58 x 266 bleed page 75 x 297

1/1 1/1 180 x 266 bleed page 210 x 297

1/2 1/2 90 x 266 bleed page 105 x 297

1/2 1/2 180 x 130 bleed page 210 x 147

Juniorpage Juniorpage 132 x 187 bleed page 150 x 212

1/3 1/3 180 x 86 bleed page 210 x 105

1/4 1/8 bleed page 52 x 297 42 x 130

1/4 1/8 42 x 266 90 x 60

1/4 1/4 180 x 65 bleed page 210 x 74

1/4 block 1/4 block 90 x 130 bleed page 105 x 147





10 SPECIAL SURCHARGES:

10.1 SPECIAL POSITIONS: 15 % surcharge for 4th cover page (back cover) 10 % surcharge for 2nd and 3rd cover page 10 % surcharge for special position within the magazine

10.2 FORMATS:Bleed advertisements are free of additional charge

11 CLASSIFIED ADVERTISEMENTS:

11.1 ADVERTISING IN OUR E-COMMERCE SOLUTION AND SERVICE PROVIDER MARKET:

Premium:

Advertisement in 6 issues print + online (one year)

in one section € 790.-

each additional category € 140.-

Standard:

Advertisement in 3 issues print + online (1/2 year)

in one section € 450.-

each additional category € 140.

An entry consists of the company logo, address and a short description (Max. 750 characters including spaces)




11.3 E-COMMERCE JOB SECTION: TOP JOB Link Premium Job

Range plus incl. Jobware

Company Profile Print Teaser

In TOP JOB Box: job title, company name, location, link to job advert on your careers website

Exklusiv: PREMIUM JOB box: logo, job title, com-pany name, location, link to job advert on your careers website

Full-service advert: connection to all 7 WIN job markets and on Jobware with pub-lication on up to 400 Jobware partner sites

TOP emloyer: own microsite with logo, image, company de-tails, point of contact, detailed text, link to careers page etc.

8 x 5 cm box in the marketplace or annual careers special incl. logo, contact details and text

Homepage X X X

Job market X X X

Newsletter - note and link (inclusion in weekly newsletter)

5x 1x 1x 2x

Facebook add-on (job title, logo and name of company, location, link)

75.00(optional)

75.00(optional)

75.00(optional)

75.00(optional)

Publication in all 7 job markets of WIN Verlag

X

Publication on Jobware X

Additional publication on up to 400 Jobware partner websites

X

Top employer (logo on dash-board and underlying microsite)

X

Duration 4 weeks 1 week 4 weeks 1 year 1x

Price 250.00 200.00 1,050.00 450.00 325.00

Publisher combo:

Per additional WIN job market 125.00 100.001 TOP JOB incl. in a job market!

300.00

Publication on all 7 WIN Verlag job markets

1,000.00 500.00 1,750.00





12 SPECIAL ADVERTISING FORMATS:Advertorials, cover and back cover combinations, other*

Cover with folded front flapThe flap can be unfolded to the left and is connected to the front cover. 4 pages. Production will be handled by the publisher.

Cover with folded back flapThe flap can be unfolded to the right and is connected to the back cover. 4 pages. Production will be handled by the publisher.

Additional cover flap1/1 page will be folded half over front cover, half over back cover. Production will be handled by the publisher

* In addition to the forms of advertising listed in this media kit, we offer individual communication solutions to our customers. From customised special print runs through target group optimised industry supplement to corporate solution catalogues that present the parameters of your distribution partners: our motto ‘We integrate solutions’ is more than a catchphrase! Call us about your ideas.

Technical data to all special advertsing formats on demand. Please talk to our production department about the practicability of your special adver-tising formats. Please check this before producing any special advertising!

13 BOUND-IN INSERTS, INSERTS, GLUED-ON ADVERTISING, BANNERS:

On demand. We would be happy to make you a personalized offer




TTOPICS AND DEADLINES

Dates Focus Specials Other issues Events

1PD: 02/05/19ED: 01/07/19AD: 01/18/19DP: 01/22/19

• Digital trends in e-commerce

• Returns management, logistics

• Industry reports digital transformation: Pharmacy online stores, dietary supplements, health

• Instant payment• Online marketing solutions for

e-commerce• UX in the webshop• Debt collection - if the custo-

mer does not pay

• 02/20, E-commerce Berlin Expo, Berlin• 03/12-03/13, Internet World Expo,

Munich• 03/15-03/19, Internorga, Hamburg• 03/19-03/21, LogiMAT, Stuttgart• 03/28, Handelskraft 2019, Frankfurt• 03/28, WebSuccess, Cologne

2PD: 04/17/19ED: 03/19/19AD: 04/01/19DP: 04/03/19

• Innovative packaging concepts and sustaina-bility

• Transport and process management

• Industry reports digital transformation: from stationary trade to the online shop, click & collect

• Content marketing for the online trade

• Analysis systems for the online trade

• Future of the payment• Voice input (security)• Social media advertising

• 03/07-05/08, Online Marketing Rockstars, Hamburg

• 05/14-05/15, EHI Omnichannel Days, Cologne

• 06/04-06/05, K5 Konferenz 2019, Berlin

• 06/03-06/04, E-Rechnungs-Gipfel, Bonn

• 06/04-06/06, transport logistic, Munich

3PD: 06/12/19ED: 05/09/19AD: 05/22/19DP: 05/24/19

• KI• Chatbots

• Customer care – how does the dialogue with the customer work?

• E-government solutions• Industry reports digital

transformation: Recruiting and candidate management

• Logistics of the future• Webdesign for online shops• What has become of the

GDPR?• Protection of customer data

• 07/02-07/05, Tech Open Air, Berlin




PTOPICS AND DEADLINES

Dates Focus Specials Other issues Events

4PD: 08/26/19ED: 07/25/19AD: 08/07/19DP: 08/09/19

• Start-ups in the digital economy - new trends at dmexco 2019

• Crossborder commerce• International market-

places• Industry reports digital

transformation: E-mobility and logistics

• Video marketing• Security for the online shop• Location based advertising• The Christmas business in

online trading

• 09/11-09/12, dmexco, Cologne• 09/24-09/26, FachPack, Nuremberg• 09/29-10/01, Bits & Pretzels, Munich• 10/08-10/10, it-sa, Nuremberg• 10/16-10/20, Buchmesse, Frankfurt

5ET: 10/22/19RS: 09/19/19AS: 10/02/19DS: 10/08/19

• Fulfillment services• The last mile to the

customer

• Shopping via app as a supplement to the webshop

• Choosing the right provi-der for web shops

• Industry reports digital transformation: sustainable fashion, accessories

• Tracking and customer journey

• Landing pages and microsites• Tools for the customer acquisi-

tion• Multichannel

6ET: 12/03/19RS: 11/04/19AS: 11/15/19DS: 11/19/19

• Consumer electronic mar-ket and online trading

• Visions of a digital future - trends 2020

• IoT logistics• Industry reports digital

transformation: food

• Product shipment by the manufacturer

• effective storage• Complaints management• ERP systems




1MAGAZINE PROFILE

1 BRIEF DESCRIPTION:It‘s only a dozen years since e-commerce was still a marginal topic and a testing ground for specialists, nerds and dot-com adventurers. According to a study by eMarketer, online com-merce now generates a noteworthy share of the German retail trade at more than 65 billion Euros of sales. If you into account take the effect that online channels have on stationary trade, the effect on sales is significantly larger. Not to men-tion the abundance of digital business ideas and services with which money can be earned on the Internet. MyMuesli, Uber, AirBnB demonstrate how the Internet transforms existing business models, and can even disrupt them. A gold rush atmosphere still exists on the web, but the digital transformation is not making Internet bu-siness any easier or clearer. Just as stationary and online trading start to merge to some extent to form a multichannel construct, consumers have already started thinking in noline categories, and expect a flowing channel change without any media breaks. Nothing goes without perso-nalization and tracking anymore. Soon we will have to deal with augmented reality, chatbots, Alexa and artificial intelligence as well.

Staying on top of things with these and other constantly changing challenges becomes a Her-culean task. All this makes e-commerce magazin required reading for any company that makes money on or with the Internet. Well-known and

respected e-business experts and journalists share their wealth of experience and visions for online business with our readers. e-commerce magazin covers all with a wide range of topics ranging from marketing, sales, logistics, pay-ment, infrastructure, data protection and law. Topics addressed include selecting the correct store software and online marketing tools, and questions on usability, design, CRM, payment options, logistics and fulfillment. The magazi-ne shows its readers how digital innovations, customer centricity, economies of scale and data driven marketing lead to sustainable custo-mer relations and competitive advantages in e-commerce. A mix of market review, theoretical foundations and current best practices provides the right tools for designing and operating an online shop. e-commerce magazine also offers an inspiring view of new business models that may still appear outlandish today, but cannot just meet the needs of the future, but also arouse new consumer desires. Comprehensive views of trends and developments in interna-tional markets and current strategy concepts used in the analysis of new e-commerce models round off the range of topics.

Target audiencePeople with responsibility for management, marketing and advertising, sales and distribu-tion, purchasing, customer service, and goods management and fulfillment etc. in (online)

commerce and the relevant service sectors have to deal intensively with trends and practical implementation options if they also want their company to continue to be successful online in future. The spectrum of interested parties ranges from small and medium-sized companies to medium-sized groups – e-commerce magazin is mainly targeted at decision-makers and mana-gers, but also at commercial employees involved in decision-making, students at colleges and universities and business consultants who want access to a comprehensive and up-to-date review of topics and trends in online commerce.

2 FREQUENCY:6 issues p.a.

3 VOLUME:22nd volume 2019

4 INTERNET:www.e-commerce-magazin.de

5 MEMBERSHIPS:Bundesverband digitale Wirtschaft e.V. (BVDW),Virtual Dimension Center Fellbach

6 PUBLICATION OF:n.a.




TITELPORTRAIT 1

7 PUBLISHER:Hans-J. Grohmann

8 PUBLISHING COMPANY:WIN-Verlag GmbH & Co. KG Johann-Sebastian-Bach-Str. 5, D-85591 Vaterstetten, Germany Phone: +49-8106/350-0, Fax: +49-8106/350-190 E-mail: [email protected], Internet: www.win-verlag.de

Director: Bernd Heilmeier

9 EDITORIAL DEPARTMENT:Editor in chief: Christiane Manow-Le Ruyet Phone: +49-8106/350-150 E-mail: [email protected]

Editorial staff: Armin Krämer Phone: +49-8106/350-156 E-mail: [email protected]

10 ADVERTISING SALES:Media consultant: Bettina Prim Phone: +49-8106/350-223 E-mail: [email protected]

Materials planning: Chris Kerler Phone: +49-8106/350-220 Fax: +49-8106/350-102 E-mail: [email protected]

11 DISTRIBUTION:Subscription manager: Sabine Immerfall Phone: +49-8106/350-131 Fax: +49-8106/350-190 E-mail: [email protected]

Helga Wrobel Phone: +49-8106/350-132 E-mail: [email protected]

12 SUBSCRIPTIONS:Annual subscription price: Germany: Euro 76.00 (incl. shipping) Abroad: Euro 76.00 (excl. shipping)Price per issue: Euro 9.50

13 ISSN:1436–8021




1TITELPORTRAIT

14 VOLUME ANALYSIS:2017/2018 = 6 issues (06/2017 – 05/2018) Magazine format: DIN A4 Total volume: 608 pages = 100,0% Text section: 302 pages = 79,2% Advertising section: 306 pages = 20,8% Inserts: 3 pieces Bound inserts: –

15 CONTENT ANALYSIS OF TEXT SECTION:Total of editorial pages: 302 pages = 100,0% Marketing & Sales: 62 pages = 20,5%Payment & Risk Management: 50 pages = 16,6%Logistik & Fulfillment: 44 pages = 14,6%Special: 37 pages = 12,3%Scene: 26 pages = 8,6%Editorials, inside, preview: 24 pages = 7,9%Management & law: 21 pages = 7,0%Infrastructure & data security: 19 pages = 6,3%Preview of trade fairs: 11 pages = 3,6%




DISTRIBUTION & CIRCULATION 2DISTRIBUTION OF THE E-COMMERCE MAGAZINIn addition to paid subscriptions, a strategic distributor and issue sales, we distribute our magazine primarily at events.

Now, you might think that a great many are thrown away: That is true, but even from the magazines we send out, only one or two in seven are actually read on average (source: Zenith Media study). In addition, people at events, seminars and fairs are in a high-involvement situation at that moment in time, which makes them receptive.

The ratio of readers to issues distributed is thus similar to classic issue sales, and this is also confirmed by our subscription figures, which have been stab-le for years – even in a market in which reading habits are rapidly changing.

We are facing this change, as our magazines are available at the WIN kiosk as an ePaper app and in the form of an e-journal from Lufthansa, its Star Alli-ance partners and around 50 top hotels (more details on the next page). The number of units distributed in this manner is constantly growing, and we are now looking at distribution of approximately 500 issues per month (around 15,000 per year) – a rising trend.

We are constantly working on optimising our magazines and content distri-bution, which, in an increasingly digital world, is a permanent challenge that we have faced very successfully so far. To “carry on” is not an option for us; we like to see digital transformation as an opportunity.

A good example of this is our Xing portals, with which we gain new followers each day. Our title, e-commerce magazin, is already seen by over 7,500 (!) fol-lowers, and across all publications we are already reaching out to over 55,000 followers who not only read our articles, but also read the display adverts and the connected online advertorial.

16 CIRCULATION:Print run 2019: 12,000 copies Total circulation (ADC): 11,249 copies Sold circulation: 7,616 copies (IVW Q2/2018 incl. prior periods)

Digital distribution as ePaper: 1,091 copies (Q1-Q3/2018)Websites approx. 19,300 unique visitors p. m. Newsletter min. 10,500 subscribers XING approx. 7,500 followers twitter approx. 3,900 followers, 9,950 tweets Facebook approx. 700 followers (as at October 1st 2018)




ADVERTISING RATE CARD PDISTRIBUTION & CIRCULATION

DISTRIBUTION OF THE E-COMMERCE MAGAZIN

eJournal ePaper

dmexco · InternetWorld · LogiMAT · Fachpack · Handelsmarkenforum · eCommerce Berlin Expo · Net Law‘s · CRM Forum · Big Data Marketing Day München · Contentixx · Big Data Summit · NEOCOM · IT & media Future Congress · SEO/Campixx Week · Trade World, e-Tail Deutschland · BME eLösungstage · Sales Marketing Messe · Online-Print Symposiumv Search Marketing Expo · All Facebook Marketing · Influencer Marketing confe-rence · e-Mobility World · Online Marketing Rockstar · Strategiegipfel · Digital Marketing · ECC Forum · mbuf Jahreskongress · SOM Swiss Online Marketing & eBusiness · Digital Commerce Day · EHI Kartenkongress · E-Marketing Day · Tactixx · e-commerce day · Vertriebsmanagementkon-gress · Handelsinformationstagung · Logistikfieber 007 · Influencer marketing conference · Amazon Sales Kongress · Tag des Onlinehandels Zukunft Apotheke ·




3-LONLINE SURVEY (EXTRACT)

1 ARE YOU A READER OF E-COMMERCE MAGAZIN? Share of readers identified in %

Yes 40.74No 59.26

100

2 HOW MANY ISSUES DO YOU READ A YEAR? Share of readers identified in %

All 8 issues 9.096-7 issues 9.094-5 issues 18.182-3 issues 27.271-2 issues 36.37

100

3 HOW LONG DO YOU READ AN ISSUE FOR ON AVERAGE? Share of readers identified in %

6-8 hours 9.094-6 hours 18.182-4 hours 27.271-2 hours 36.37Less than 1 hour 9.09

100

6 DO YOU ALSO USE THE DIGITAL MEDIA OFFERING FROM E-COMMERCE MAGAZIN?

Share of readers identified in %

No 18.18Yes 81.82

100

7 WHICH DIGITAL MEDIA FROM E-COMMERCE MAGAZIN DO YOU USE?


Homepage 77.78Weekly newsletter 66.67ePaper 11.11Twitter 22.22Facebook 11.11LinkedIn 22.22Xing 44.44

Multiple answers possible

9 IDENTIFYING THE AGE STRUCTURE OF OUR READERSHIP Share of readers identified in %

<30 27.2730-39 18.1840-49 36.3750-59 18.18

100




ONLINE SURVEY 3-L

10 GENDER? Share of readers identified in %

Male 45.45Female 54.55

100

12 COMPANY SIZE? Share of readers identified in %

1-9 employees 9.0910-25 employees 9.0926-50 employees 18.1851-250 employees 15.91251-500 employees 11.37501-1,000 employees 11.371,001-5,000 employees 11.375,001-10,000 employees 6.81> 10,000 employees 6.81

100

13 IN WHICH SECTOR DO YOU WORK? Share of readers identified in %

Trade 36.36Banking and insurance 9.09Media 9.09Transport and transportation 11.37School, university of applied sciences, university 2.27Organizations and associations 2.27Public sector 6.81Telecommunications 6.81Consumer goods 11.37Other 4.56

100

14 IN WHICH FIELD ARE YOU ACTIVE WITHIN YOUR COMPANY? Share of readers identified in %

Company management/Management 27.27IT/Programming/Development 4.55Distribution/Sales 6.81Marketing/Communication/PR 38.64Finance 4.55Project management 9.09Personnel/Training and further training 2.27Online marketing/Graphics/Design 4.55Freelancer 2.27

100




ONLINE SURVEY 3-L

15 INVOLVEMENT IN BUYING DECISIONS Share of readers identified in %

Requirement assessment 54.55Product description, definition of required features 18.18Rating, recommendation of manufacturers 27.27Final decision 27.27Rating, recommendation of the purchasing sources, etc. 9.09Purchasing approval, budget release 18.18Does not apply to my company/to me 9.09


17 HOW HIGH IS THE INVESTMENT BUDGET IN YOUR COMPANY PER ANNUM?


Up to 5,000 € 4.555,000 € to 24,999 € 6.8125,000 € to 74,999 € 36.3675,000 € to 149,999 € 40.91150,000 € or more 11.37

100

20 ARE THERE TOPICS YOU WOULD LIKE TO SEE ADDRESSED IN MORE DETAIL IN E-COMMERCE MAGAZIN?


E-commerce/Online trading 90.91Content Management Systems 20.45Online marketing 54.55Mobile web 52.27Payment 72.73Search engine optimization 36.36Internet law 40.91Social media 52.27Logistics, returns management, fulfillment 38.64Web analytics, tracking 52.27Web store 81.82





SUMMARY OF THE SURVEY METHOD FOR ONLINE SURVEY 3-L

1 SURVEY METHOD:Online survey of our magazine readers. The questionnaire was available exclusively on the homepage of e-commerce Magazin. The online survey tool „2ask“ was used to perform and assess the survey.

2 DESCRIPTION OF THE READERSHIP AT THE TIME OF DATA COLLECTION:

Participants in the online survey had to assure us that they are readers of e-commerce Magazin, a negative response resulted in the survey being aborted. Multiple registrations using the same e-mail address were not possible.

3 DESCRIPTION OF THE SURVEY:

3.1 UNIVERSE:The population for the current survey can be considered to be all Ger-man-speaking people who are readers of e-commerce Magazin and had the opportunity to visit the website and complete the questionnaire.

3.2 TIMING OF THE SURVEY:The survey is being conducted between 6/1/17 and 8/31/18. The first results were drawn on 9/15/17.

3.3 DESCRIPTION OF THE SAMPLE:Readers of the magazine were invited to participate in the survey over a invitation in the magazine editorial. Visitors to the website made aware of the possibility of taking part in the reader survey over banners and articles. Recipients of the e-commerce Newsletter were also informed of the pos-sibility of taking part. Multiple registrations using the same e-mail address were not possible. So far, 203 people have participated in the survey.

3.4 TARGET AUDIENCE FOR THE SURVEY:Visitors to the e-commerce Magazin website were surveyed who are also readers of e-commerce Magazin.

3.5 DEFINITION OF THE READER: BGR of e-commerce Magazin

3.6 CONDUCTION OF THE SURVEY: The survey was conducted in-house by WIN-Verlag with the help of the online survey software „2ask“ from Amundis Communications GmbH and owing to the low level of exploitation of the sample it does not corres-pond to the ZAW framework for advertising media analyzes in the current version.




LEAD PACKAGES

Corresponding with the target readership of the e-commerce magazin, you will receive guaran-teed MQ leads (interested parties generated via white paper down-loads) for the target group:

Managers in online commerce, especially in the fields of marke-ting, sales, purchasing, customer service, goods management and fulfilment.

Why not combine these with other online projects, in order to present your advertising message to new clients. Depending on the idea, objective and budget, we have put together different measures for the right marketing campaign for you. In the Premium variations, you will receive more detailed company and contact details for your leads, in addition to the basic contact details.

Benefits for you:Leads + online measures =

● Measurable results for your marketing measures

● Guaranteed lead volumes● GDPR-compliant leads● Increased awareness of your

company via extensive cam-

paigns with additional online measures

What we can offer you:

MQ leads - Premium 100● 100 leads

In addition, you will receive the following:● 1 stand-alone newsletter ● Entry to the marketplace:

12 months print + online● 2 newsletter text adverts with

your white paper● Sponsored post + Xing● Wide skyscaper (160x900)

2 weeks

€ 13,990





1 week

€ 9,900




your white paper● Sponsored post + Xing

€ 7,500

MQ leads - Business 20● 20 leads

In addition, you will receive the following:● Entry to the marketplace:



2 weeks

€ 3,400

MQ leads - Business 15● 15 leads




1 week

€ 2,600

MQ leads - Standard 10● 10 leads



your white paper

€ 2,200

MQ leads - Standard 5● 5 leads



your white paper

€ 1,300




OONLINE ADVERTISING RATE CARD VALID AS OF OCTOBER 1ST 2018

1 WEB ADDRESS (URL):www.e-commerce-magazin.de

2 BRIEF DESCRIPTION:e-commerce Magazin is the must-read for anybody wanting to advertise, sell, process payment and be found in the internet: - that is, anybody trading goods and services online.

3 TARGET GROUP:e-commerce Magazin is aimed at decision makers and business leaders like general managers, owners, departmental heads of sales, marketing, advertising, business communications and purchasing as well as IT direc-tors in all manufacturing, trade and service industries. Additionally, e-com-merce Magazin aims at anybody interested in IT and its repercussions within the economy, like market researchers, universities, colleges, edu-cators, trade associations, organisations, government and administration.

4 PUBLISHING COMPANY:WIN-Verlag GmbH & Co. KG, Johann-Sebastian-Bach-Straße 5, D-85591 Vaterstetten Phone: +49-8106/350-0, Fax: +49-8106/350-190 E-mail: [email protected], Internet: www.win-verlag.deAll orders are subject to our general terms and conditions, which can be found at www.win-verlag.de/allgemeine-geschaeftsbedingungen.

Director: Bernd Heilmeier

5 CONTACT:Media consultant: Bettina Prim Phone: +49-8106/350-223 E-mail: [email protected]

Materials planning: Chris Kerler Phone: +49-8106/350-220 Fax: +49-8106/350-102 E-mail: [email protected]

6 USAGE CONTROL:WiredMinds AG (LeadLab)

7 USAGE:Unique visitors: 19,284 Page impressions: 32,136 (monthly average 2016/17)

Followers on Xing: 7,506 Followers on twitter: 3,879 (9,952 tweets) FSubscribers on Facebook: 733

Newsletter: min. 10,500 subscribers/weekly

8 DATA DELIVERY:5 days prior to campaign start by e-mail to [email protected] format for banners: GIF, PNG, flash or JPEGText adverts for the newsletter: up to 500 characters incl. blanksDay of first appearance always Mondays, booking period minimum 7 days

9 EXTERNAL AD SERVE:Google Ad Manager




OONLINE ADVERTISING RATE CARD

10 RATES AND PLACEMENT:

Banner:All banners besides the maxi ad will be appearing on all subordinate pages. Rates in Euro and per week.

Size in pixels Width x Height

Price in Euro

Billboard 1,100 x 285 1,425.–Wallpaper large, rotating Leaderboard large + skyscraper

1,120 x 120 + 160 x 900

1,312.–

Wallpaper, rotating Leaderboard + skyscraper

728 x 90 + 160 x 600

1,200.–

Video rectangle, rotating up to 300 x 250 975.–Medium rectangle, rotating 300 x 250 825.–Maxi ad, homepage only 732 x 400 825.–Leaderbord large, rotating 1,100 x 120 1,125.–Leaderboard, rotating 728 x 90 900.–Wide skyscraper, rotating 160 x 900 900.–Wide skyscraper, rotating 160 x 600 675.–Skyscraper, rotating 120 x 900 825.–Skyscraper, rotating 120 x 600 600.–Fullsize banner, rotating 468 x 60 450.–

Whitepaper:Whitepaper to download, 3 month hosting leads included (picture + teaser text)with additional promotion of the whitepaper through - two newsletter text adverts of choice (picture + text)

1,400.–

with additional promotion of the whitepaper through - four newsletter text adverts of choice (picture + text) - a medium rectangle banner for four weeks on the website

1,850.–

Entries:Sponsored post (online advertorial) per month 950.–Sponsored post plus (incl. social media community) per month

1,362.–

Event calendar per event (logo + text) 190.–Service provider for 12 month (logo, address, max. 500 characters text)

590.–

Section of trade fairs 1,500.– p.a.Changes of edit. company profileseach additional website

98.–75.–

Newsletter adverts: Rates in Euro and per week.Text advert with picture (headline, image, text, link text, link)

up to 500 charac-ters incl. blanks

578.–

Superbanner 560 x 200 998.–Skyscraper 120 x 600 788.–Newsletter plus price on request

11 DISCOUNTS:Frequency 8x 16x 24x 32x 40xDiscount 5% 10% 12% 15% 20%No discounts will be brought forward from WIN print advertisements.

12 PAYMENT:Payment immediately after invoicing. VAT ID DE813744143Foreign customers: Money transfer free of charge for the recipient; pay-ment in advance.Accounts: Kreissparkasse München Starnberg Ebersberg, acc. No. 496 208, bank code no. 702 501 50 IBAN: DE86 7025 0150 0000 4962 08, S.W.I.F.T. BIC: BYLADEM1KMS

Please note the samples on the following pages





WERBEMÖGLICHKEITEN AUF UNSEREN WEBSITES:

BILLBOARD / MAXI AD WALLPAPER / FULLSIZE BANNER

WALLPAPER LARGE / MEDIUM RECTANGLE LEADERBOARD LARGE / VIDEO RECTANGLE

BillboardrotatingSize: 1,100 x 258 pixelsPrice: 1,425.- € per week

Maxi adhomepage onlySize: 732 x 400 pixelsPrice: 825.- € per week

WallpaperrotatingSize: 728 x 90 pixels +

160 x 600 pixelsPrice: 1,200.- € per week

Fullsize bannerrotatingFormat: 468 x 60 pixelsPrice: 450.- € per week

Wallpaper largerotatingSize: 1,120 x 120 pixels +

160 x 600 pixelsPrice: 1,312.- € per week

Medium rectanglerotatingSize: 300 x 250 pixelsPrice: 825.- € per week

Leaderboard largerotatingSize: 1,100 x 120 pixelsPrice: 1,125.- € per week

Video rectanglerotatingSize: Width: 300 pixels Height: up to

250 pixelsPrice: 975.- € per week

Leaderboard

+ Wide Skyscraper

Leaderboard Large

+ Wide Skyscraper

1 1

11

2 2

2

2

1

1

1

22

2

1

2

2





WERBEMÖGLICHKEITEN AUF UNSEREN WEBSITES:

LEADERBOARD / WIDE SKYSCRAPER SKYSCRAPER

WIDE SKYSCRAPER SKYSCRAPER

LeaderboardrotatingSize: 728 x 90 pixelsPrice: 900.- € per week

Wide skyscraperrotatingFormat: 160 x 900 pixelsPrice: 900.- € per week

SkyscraperrotatingSize: 120 x 900 pixelsPrice: 825.- € per week

Wide skyscraperrotatingSize: 160 x 600 pixelsPrice: 675.- € per week

SkyscraperrotatingSize: 120 x 600 pixelsPrice: 600.- € per week

1 1

1 1

2

1

1

1

2

1

1

1





WERBEMÖGLICHKEITEN IN UNSEREM NEWSLETTER:

TEXT ADVERT SKYSCRAPER / SUPERBANNER

Text advert with pictureSize: Headline, image,

text up to 500 cha-racters incl. blanks, link text, link

Price: 578.- €

SkyscraperSize: 120 x 600 pixelsPrice: 788.- €

SuperbannerSize: 560 x 200 pixelsPrice: 998.- €

1 1

1

1 2

2



WIN-VERLAG GMBH & CO. KG

DIGITAL BUSINESS CLOUDDigital transformation is more than just a buzz phrase. The digi-talization of all areas of corporate life, and the value it brings, is now fi rmly in the spotlight. DIGITAL BUSINESS MAGAZINE no longer reports solely on individual digital products and services. It is now dedicated to exploring the stra-tegic application of digitalization and the new business models emerging as a result.

e-commerce magazinThe e-commerce magazine is the must-read publication for all online retailers. Over time, the issue of E-Commerce has gained both functionality and comple-xity, and has become one of the core business models in the trade. In its columns the e-commerce magazine illustrates the entire value chain in online trading.

IBM Business Partner NetKatalogThe proven compendium to provide an overview over the IBM product portfolio and through IBM Business Partners, off ering companies customized solutions for their industries and requirements..

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AUTOCAD & Inventor MagazinThis professional magazine is independent from any vendor and aimed at all users and decision makers who work with software solutions from Autodesk. The magazine provides practical assistance in the selection, implementation and operation of software and hardware. The focus also is on solutions from drive technology, automation, electrical engineering, fl uid- and joining technology.

AUTOCAD & Inventor SOLUTION GUIDEThis catalog off ers you a compre-hensive overview on applications off ered by developers for diff erent software platforms. It presents products, solutions, services, resellers as well as component suppliers.

DIGITAL MANUFACTURINGDIGITAL MANUFACTURING focuses on principles, methods, technology trends, IT solutions and practical examples from the fi eld of the digital process chain in production.The magazine provides means for achieving productivity gains in production through the right strategies and solutions.

DIGITAL ENGINEERING MagazinThe trade magazine for the construction and engineering sector covers all aspects that are important in integrated (holistic) product development. It focuses on software solutions and strategies for high performance engineering, drive technology, automation, electrical enginee-ring, fl uid technology, joining technology and construction components.

BAUEN AKTUELL -Information technology for the construction industry informs architects, construction engineers, structural engineers, construction planners, energy planners and building experts about the most important innovations in the segments of architecture, BIM, building it, facility management, project management and control, mobile communication, energy and building technology as well as building automation.

mediakit 2019 - ecommerce magazin€¦ · nying the constantly changing world of online commerce....

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