media2019 kit - modern luxury · miami magazine is the preeminent luxury lifestyle publication for...

MEDIAKIT

2019

MIAMI magazine is the preeminent luxury lifestyle

publication for the city of MIAMI, acting as the LOCAL AUTHORITY

on topics such as high-end retail, dining hot spots,

design trends, and the city’s top TASTEMAKERS

and personalities.

As part of the award-winning Modern Luxury network

of regional publications, MIAMI magazine is able

to deliver cutting-edge fashion spreads, international

travel features and revealing celebrity profiles, ensuring

its content consistently engages the cultured reader.

Plus, thanks to a renowned team on the ground with

its pulse on the market, interactive digital brand

extensions and unrivaled events, MIAMI magazine

excels in capturing the metropolitan lifestyle and

the philanthropic, arts and cultural communities,

making it a valuable partner for companies wishing

to reach Miami’s most affluent consumers.

OUR COMMUNITY

#2IN THE U.S.

INTERNATIONALPASSENGER

TRAFFIC

#7 SOUTH FLORIDA’S rank among

the world’s TOP LUXURY PROPERTY

markets in 2015

Miami has the 2nd-FASTEST growing

economy among large U.S. cities

Miami is the 12th-most important city in the

world for the ULTRA-WEALTHY. In the United States, only New York and Miami are at the top for where ultra-high-net-

worth individuals want to live, work and invest.

MIAMI REALTOR ASSOCIATION

FINANCIAL GATEWAY TO LATIN AMERICA & THE CARIBBEAN with MORE

THAN 27 major national and international corporations with

their headquarters in Miami

Miami is home to some of the most significant luxury culinary and cultural events in the United States and around the

globe, including THE FOOD NETWORK & COOKING CHANNEL SOUTH BEACH WINE & FOOD FESTIVAL,

the MIAMI INTERNATIONAL BOAT SHOW, ART BASEL, DESIGN MIAMI, MAISON & OBJET, DESIGN

LEADERSHIP NETWORK and ICFF MIAMI

WHERE WE ARE

AAM Audited

OUR MODELA custom survey conducted by MRI reveals a reader profile that embodies what most

luxury retailers and markets would call “THE PERFECT LUXURY DEMOGRAPHIC,”

a highly engaged audience with a strong interest in fashion, style and luxury goods who earns more and spends more than the

readers of any other local magazine.

46% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in the most affluent zip codes in our city, as well as a select list in East Fort Lauderdale.

18% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers,

medical and professional offices, private jet terminals and select visitor’s centers and design centers are

among the premier public locations displaying copies, adding significant breadth to our audience.

26% LUXURY HOTELS Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the

most exposure from airports (Miami, Ft. Lauderdale and West Palm Beach as well as the Boca Raton and Miami Executive

airports), Barnes & Nobles, Publix, Whole Foods, Books & Books in Coral Gables, Bal Harbour and Miami Beach and boutique newsstand placement throughout the city.

5% EVENT DISTRIBUTION Our magazines will always be at the most important, most

exclusive, can’t-be-missed events throughout the year.

DIGITAL DISTRIBUTION Tablet devices and smartphones have changed how our readers consume content. Accordingly, MIAMI magazine

is available in both app and digital edition formats.

* Distribution is subject to change based on market and/or publisher needs

50KCirculation

AAM AUDITED AND GUARANTEED

210KReadership

INTERNATIONAL DISTRIBUTION

Compared to other domestic cities, Miami has the largest percentage

of international visitors, with 98% of Miami visitors arriving by air.

SOURCE: Greater Miami Convention& Visitors Bureau (GMCVB)

SOUTH FLORIDA & US AIRPORT DISTRIBUTIONMiami International Airport - American Airlines, Admiral Club; Delta Sky ClubFort Lauderdale International Airport - Banyan Air ServicesBoca Raton - Atlantic AviationPalm Beach - Delta Sky ClubOrlando International Airport - United Red Carpet ClubLaGuardia, NY - United Red CarpetNewark Liberty International - United Red CarpetChicago O’hare - United Red CarpetWashington Dulles International - United Red CarpetHartsfield-Jackson Atlanta International - Delta Sky Club

FBO DISTRIBUTION - ATLANTIC AVIATIONBoca Raton, FL; Palm Beach, FL, DeKalb-Peachtree, Atlanta, GA; Stewart International, New York and Teterboro, New Jersey

INTERNATIONAL AIRPORT DISTRIBUTIONAmerican Airlines International - Rio de Janeiro, Brazil; Benito Juarez, Mexico; Guarulhos International, Sao Paulo, Brazil; Juan Santamaria International, San Jose, Costa RicaCopa Club - Panama; Guatemala; Santo Domingo, Dominican Republic; Santiago, Chile

MODERN

LUXURY TITLES

ARE AUDITED WHICH

VERIFIES OUR REPORTED

DISTRIBUTION AND THAT

WE CONSISTENTLY

MEET RATE BASE.

We have a high number of APP DOWNLOADS

and an excellent rate of app interaction. Our extensive EMAIL database and a thriving social network of active FACEBOOK

fans and TWITTER and INSTAGRAM followers

further enhance our digital engagement with readers.

WHO WE ARE

58% of our readers find MIAMI magazine resourceful when shopping for luxury goods.

71% of our readers find MIAMI magazine resourceful when

keeping up with fashion styles & trends

$303,650 AVERAGE HHI

$1,574,320 AVERAGE NET WORTH

$789,770AVERAGE HOME VALUE

AFFLUENT

T H E BA S I C SMale/Female .................................50%/50%

Average age ...............................................46

College grad ............................................85%

Post-grad degree .......................................29%

Own their own home .................................92%

Married/partnered ....................................71%

Non-Hispanic............................................69%

Hispanic, Latino or Spanish .........................29%

E N G AG E M E N TReaders per copy ........................................4.2

Average time spent with an issue ............66 min.

Have read 3 out of 4 copies .......................67%

TA K I N G AC T I O NAs a result of reading MIAMI magazine

Have taken some action .............................91%

Visited an advertiser event ...........................53%

Have visited an advertiser website ...............41%

Source: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+. AAM Audited.

% O F R E A D E R S W H O

F I N D M I A M I M AG A Z I N E

H E L P F U L I N T H E

F O L L OW I N G S I T UAT I O N S

Getting ideas for home furnishing

and interior design .............................................58%

Planning leisure travel ...........................................51%

Tips on where to drink and dine .............................76%

Learning about my local community ........................53%

Discovering new beauty products ...........................36%

Finding out about local charities and organizations ...53%

Discovering local entertainment options ...................73%

MARKETING AMPLIFICATION

FULL-SERVICE CUSTOM PUBLISHING• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

DIGITAL ADVERTISING• Online advertising on modernluxury.com and through custom–designed microsites and

videos

• Digital editions with interactive links and enhanced advertising options

• Email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated

subscriber list

• Mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated fans and followers.

EVENTS & PROMOTION• Event creation—exclusively tailored events for highly targeted local influencers

• Signature events presented throughout the year, designed to generate sales, build

brand awareness and create strategic alliances among leading upscale brands

• Event sponsorships that leverage our high-profile local and national partnerships.

MIAMI magazine offers advertisers affiliations with complementary organizations and

generates additional brand exposure to a broader, more involved audience.

A 360-DEGREE PLATFORM for branding impact

{ A FULL 360° AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH

EDITORIAL CALENDAR

JANTHE LUXE LIST

SPACE CLOSE: DEC 1, 2018 ON SALE: JAN 1

The annual Best of the City gets an opulent revamp. The top high-end

medical, beauty, dining, spirits, design, realty, auto, fashion, fitness and over-the-top lifestyle offerings in our market.

JUL/AUGTHE FEAST ISSUE

SPACE CLOSE: JUN 1 | ON SALE: JUL 1

This annual collector’s edition serves up each cities’ hottest restaurants,

best dishes, top chefs and influential culinary personalities.

MARCHSPRING FASHION &

BEAUTYSPACE CLOSE: FEB 1 | ON SALE: MAR 1

The most inspired fashion and beauty looks of the season

OCTOBERMEN’S FASHIONWINTER TRAVEL

SPACE CLOSE: SEP 1 | ON SALE: OCT 1

Layered looks for the well-suited gentleman. Plus, our annual

guide to exotic destinations and weekend winter getaways.

FEBRUARY LUXURY REAL ESTATE

SPACE CLOSE: JAN 2 | ON SALE: FEB 1

MIAMI magazine explores the luxury amenities and stylish design

of the latest developments across the Miami skyline as well as the power

players behind Miami rising.

SEPTEMBERFALL FASHION & BEAUTY

WOMEN OF STYLESPACE CLOSE: AUG 1 | ON SALE: SEP 1

Our favorite luxurious looks from the fall collections, plus our annual celebration of remarkable

women of style within the city.

APRILMEN OF THE MOMENT

SPACE CLOSE: MAR 1 | ON SALE: APR 1

Focus on local gentlemen who are having “their year,” are “right

now” and “of the moment.”

MAY/JUNE THE HEALTH & BEAUTY

ISSUE + SUMMER TRAVELSPACE CLOSE: MAR 30 | ON SALE: MAY 1

All things beautiful, including our health and beauty influencers. Plus, destinations near and far to make

for an unforgettable summer.

NOVEMBERPHILANTHROPY,

HOLIDAY ENTERTAINING AND GIFTING

SPACE CLOSE: OCT 1 | ON SALE: NOV 1

New for 2019. Host and hostess guides, best of party pics, entertaining

in high-style, and the best gifts to give and get this holiday season.

DECEMBERART BASEL

SPACE CLOSE: NOV 1 | ON SALE: DEC 1

Saluting the local do-gooders who have gone above and beyond

for local charities. PLUS: Special kids luxury fashion feature.

OUR EVENTS

FEBRUARY DEVELOPER & HOME DESIGN SHOWCASE MIAMI magazine showcases 8-10 luxury real estate projects with lifestyle activations that reflect the amenities offered at each unique luxury property. From zen spa activation to light bites and designer cocktails, this event pampers top real estate agents, brokers and their top customers with a select list of designers and luxury home showroom vignettes.

MARCHMIAMI OPEN PLAYERS PARTY AT THE JW MARRIOTT MARQUIS MIAMI Join some of the highest ranked tennis players in the world as they arrive for the MIAMI OPEN for a night of cocktails, music, fashion and more. Sponsors and VIP guests will be invited into the private players lounge to meet the players and receive autographed tennis gear. General admission guests will see the players lounge live on screen and will get a moment to photograph the players in person on the red carpet at the culmination of the event.

APRILBEACHSIDE BEAUTY MIAMI magazine celebrates the Health & Beauty issue in true Modern Luxury style. Miami VIPs will experience the latest trends from fashion & beauty to luxury spa and wellness. Light bites and custom cocktails will keep us cool poolside for an evening of Modern Luxury. (Guests: 100-150)

JULYSPLASHION Held just days prior to the swimwear takeover of Miami, SPLASHION has become the ‘unofficial’ kick-off to Fashion Week Swim. Guests flock to this much-

anticipated event, which includes a full fashion show, premier live entertainment, specialty cocktails and so much more. (Guests: 700+)

AUGUSTTO LIVE & DINE One of the city’s most recognized culinary events, MIAMI’s annual To Live & Dine soirée brings together more than twenty of the top restaurants and chefs from the city for an amazing night of culinary mastery. Attendees are encouraged to bring canned goods to donate onsite to Chapman Partnership and a portion of proceeds from ticket sales goes to the organization. (Guests: 400-450)

SEPTEMBERWOMEN OF STYLE September marks the anniversary of MIAMI magazine, which is celebrated with the “Women of Style,” six local ladies who make fashion look easy. The event features everything a Woman of Style needs from head to heel. Fall runway trends and perfect accessories will be combined with creative cocktails and delicious bites to mark the occasion for guests who gather at one of the hottest hotels in South Florida. (Guests: 200-250)

CHARITY & SOCIAL DATEBOOK LAUNCH PARTY The launch party of this issue brings together the area’s top organizations and influencers from South Florida’s cultural, social and philanthropic community. Guests will enjoy an evening of networking with the best organizations and non-profits in the city, while enjoying unique experiences inspired by some of the charities the Datebook highlights. (Guests: 250-300)

We host and support hundreds of LUXURY, COMMUNITY & NON-PROFIT EVENTS

throughout Miami, including SIGNATURE AFFAIRS with access to Miami’s ELITE SOCIAL CIRCLES

OCTOBERMIAMI FIGHTS MIAMI magazine celebrates breast cancer month with Miami Fights. The event honors cancer survivors, top physicians and researchers, each of whom is photographed for an in-book feature in the November issue. A video of the honorees tells their incredible stories and is screened to the audience. Also throughout the night, attendees will enjoy silent auction items, raffles, see the latest in fashions, and enjoy bites and themed cocktails, all in the name of fighting cancer. (Guests: 150-200)

MODERN MAN MIAMI magazine honors a select group of outstanding local influencers who are community minded, supporting local philanthropy & the arts. (Guests: 150-200)

NOVEMBERDYNAMIC WOMEN MIAMI magazine gathers to honor a select group of leading ladies for their contributions to community, support of the local philanthropic or arts organizations or their impact within their respective fields. (Guests: 100-150)

DECEMBERART WEEK ISSUE RELEASE PARTIES & SOIRÉES Plan your Art Week around MIAMI magazine’s exclusive events & receptions. Past years events included such celebrities as Eva Longoria & Ricky Martin, Chris & Adrianne Bosh and Phil Collins. With a focus on art and philanthropy, MIAMI magazine’s Art Week events are impactful opportunities to integrate your brand into one of Miami’s most exciting celebrations.

QUARTERLYINFLUENCERS’ DINNER Each quarter, MIAMI publisher Liana Guilarte and editor Luis Rigual host an intimate dinner of local influencers. Past dinners have hosted guests from television personalities, to authors, CEOs, restaurateurs, and investors who all gather for a one-of-a-kind experience. The dinners, themed around an editorial piece, enable an eclectic group of high-level attendees to come together for an evening of engaging conversation and new relationship building. (Guests: 20-30)

MONTHLY ISSUE RELEASE PARTIES MIAMI magazine celebrates in style with a select host committee of affluent leaders featured in the current issue and 100-150 of MIAMI magazine’s VIPs and influencers. Hosted at Miami’s latest hot venues, restaurants and hotels and catered by award-winning chefs and restaurateurs, these release parties are invitation only and perfect for high impact brand exposure. (Guests: 100-150)

media2019 kit - modern luxury · miami magazine is the preeminent luxury lifestyle publication for...

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