Media and Technology ManagementMedia and Technology Management

LIB 620 Library ManagementFall 2010

Media?Media? What do you mean, media?What do you mean, media?

– Not mediums (that’s spiritualism)!– Nor:

• When the media ask him [George W. Bush] a question, he answers, ‘Can I use a lifeline?’ ~ Robin Williams

– 2media 1 : a medium of cultivation, conveyance, or expression; especially : MEDIUM 2b1me·di·um 2 : a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment

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Library definition of Media?Library definition of Media? medium

– In information storage and retrieval, the physical substance or material on which data is recorded (parchment, paper, film, magnetic tape or disk, optical disk, etc.) or through which data is transmitted (optical fiber, coaxial cable, twisted pair, etc.). In a more general sense, the material or technical means by which any creative work is expressed or communicated, in print or nonprint format. Plural: media.

• http://lu.com/odlis/odlis_m.cfm#medium

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How About Technology?How About Technology? A Definition of Technology

– The human process of applying resources to satisfy our wants and needs to extend our capabilities.

– Technology is defined above as the process we use to solve problems and extend our human capabilities. We can also think of technology as knowledge and as hardware (artifacts).

• http://cseserv.engr.scu.edu/NQuinn/ENGR019_301Winter2002/ADefinitionofTechnology.htm

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Media and TechnologyMedia and Technology

Media are for communicationMedia are for communication Therefore, technology applications in media Therefore, technology applications in media

extend our communication capabilitiesextend our communication capabilities– In developing this site, we, the students of the

Vancouver Film School-Multimedia, first had to define what the term media involved. It was our belief that the word itself implies the notion of communication. Therefore, anything that was once used to relay a message would be applicable.

• What is Dead Media? The Dead Media Projecthttp://student.vfs.com/~deadmedia/dedmedia.html

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Dead Media?Dead Media?– “. . . some media do, in fact, perish. Such as: the

phenakistoscope. The teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama. Early 20th century electric searchlight spectacles. Morton Heilig's early virtual reality. Telefon Hirmondo. The various species of magic lantern. The pneumatic transfer tubes that once riddled the underground of Chicago. Was the Antikythera Device a medium? How about the Big Character Poster Democracy Wall in Peking in the early 80s?

– Never heard of any of these? Well, that's the problem.

• Bruce Sterling Dead Media Manifesto Read about dead media enthusiasts (“necronauts”) in a USA Today article Dead Media list tracks forgotten revolutions

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Telephone HistoryTelephone History

http://www.telephonymuseum.com/

TELEPHONE HISTORY PAGEShttp://www.sandman.com/telhist.html

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Computing HistoryComputing History

http://ei.cs.vt.edu/~history/

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http://www.computerhistory.org/

http://www.hitmill.com/computers/computerhx1.html

Another Computing History SiteAnother Computing History Site10

http://www.thocp.net/

Internet HistoryInternet History

http://www.pbs.org/opb/nerds2.0.1/

http://www.archive.org/

http://www.archive.org/web/web.php

http://www.walthowe.com/navnet/history.html

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What do libraries have to do with What do libraries have to do with media?media?

History of LibrariesHistory of Libraries– THE COLLECTION OF written knowledge in some sort of repository

is a practice as old as civilization itself. About 30,000 clay tablets found in ancient Mesopotamia date back more than 5,000 years. Archaelogists have uncovered papyrus scrolls from 1300-1200bc in the ancient Egyptian cities of Amarna and Thebes and thousands of clay tablets in the palace of King Sennacherib, Assyrian ruler from 704-681bc, at Nineveh, his capital city.

– The name for the repository eventually became the library. Whether private or public, the library has been founded, built, destroyed and rebuilt. The library, often championed, has been a survivor throughout its long history and serves as a testament to the thirst for knowledge.

• Survivor: The History of the Library

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Other library history sitesOther library history sites

– http://www.libraryhistorybuff.org/

http://memory.loc.gov/Library History > Carnegie Libraries

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http://www.libraryhistory.org/

Media in School LibrariesMedia in School Libraries Stone tablets?Stone tablets?

• Wax tablets?Wax tablets?

• Slate tablets?Slate tablets?

• Silicon tablets?Silicon tablets?

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Applications of media & technologyApplications of media & technology

What are the applications of various What are the applications of various types of media and technology in the types of media and technology in the classroom or the school library media classroom or the school library media center?center?– Tablets– Paper-based media– Electronic media– Multimedia– Etc.

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So, what is management, then?So, what is management, then? management, n.management, n.

– 1. a. Organization, supervision, or direction; the application of skill or care in the manipulation, use, treatment, or control (of a thing or person), or in the conduct of something.

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What is media and technology What is media and technology management?management?

Adapting the Oxford definition:Adapting the Oxford definition:– Application of skill or care in the

manipulation, use, treatment, or control of media and technology

Basically, this is described in library Basically, this is described in library jargon as:jargon as:– Collection management AKA

Collection development

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What Is Collection Management?What Is Collection Management? Collection Management

– Includes setting and coordinating selection policies; assessing user needs and studying use; selection, evaluation, and weeding; planning for resource sharing.

• How to Speak Librarianese, part of Jana Varlejs’s website for 610:501 Introduction to Library and Information Professions

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What about collection development?What about collection development? What is collection development?What is collection development?

– Collection development is a cycle that involves a number of phases that are repeated over time including establishing an area of need through some formal or information community and collection analysis, examining the existing collection for materials, developing a selection policy containing specific criteria, and recommending a set of materials that would address the need.

• Information Access & Delivery: School Library Collections

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Another definitionAnother definition Defining Collection Development

– Collection development (also known as collection management, materials management, or information resources management) involves the identification, selection, acquisition, and evaluation of library resources (e.g., print materials, audiovisual materials, and electronic resources) for a community of users.

•

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Standard requirementsStandard requirements Program AdministrationProgram Administration

– Librarians serve as cultural facilitators. Therefore, a core activity within the profession is resource management: selecting and collecting resources, storing and organizing them for retrieval and use, and maintaining that collection.

• Program Standards for School Library Media Specialist Preparation, Program Administration: Supporting Explanation, p. 22.

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Mission of media managementMission of media management To support the curriculumTo support the curriculum

– A collection is developed to meet the curriculum outcomes of the school and to support literacy achievement and lifelong learning goals. This means that collection development serves the instructional goals of the school library program and the classroom teachers’ curriculum. These collections don’t just happen with everyone throwing in a few resources; they must be planned and developed by someone with training and expertise, not only in finding and acquiring quality resources, but in integrating those resources into the school’s curriculum.

• Ray Doiron, An Administrator’s Guide to Collection Development

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What is a collection?

– A collection is a set of resources brought together for a particular audience or to serve a specific function.

• School Library Collections http://eduscapes.com/sms/access/cd1.html

• ©2004-2007 Annette Lamb and Larry Johnson.

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Components of collection managementComponents of collection management

. . . [the] management of print and . . . [the] management of print and physical audiovisual resources . . . can physical audiovisual resources . . . can be organized into the following, be organized into the following, semichronological, areas:semichronological, areas:

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An important pointAn important point Create a collection Create a collection

development plan (or development plan (or strengthen an existing one)!strengthen an existing one)!

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A plan is like a policyA plan is like a policy Why have a policy?Why have a policy?

– It clarifies policy decisions– It provides a forum for limited and specific

conversations with faculty members– A written policy can also provide a basis for

institutional continuity over time and through personnel changes.

– a policy that is regularly reviewed and updated can help the curator weather the vicissitudes of budget woes

• A Practical Approach to Writing a Collection Development Policy

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The functions of a policyThe functions of a policy

Use as a planning documentUse as a planning document

Use as a selection toolUse as a selection tool

Use as a means of protectionUse as a means of protection

Use as a decision-making toolUse as a decision-making tool• Writing a Collection Development Policy

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Elements of the Collection Development Policy

Community ProfileCommunity Profile Community Needs AssessmentCommunity Needs Assessment Collection GoalsCollection Goals Selection ResponsibilitySelection Responsibility Selection Criteria Selection Criteria Acquisitions Acquisitions Collection Evaluation and Assessment Collection Evaluation and Assessment Weeding Weeding Reconsideration of Library Materials Reconsideration of Library Materials Policy Review and Revision Policy Review and Revision

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More from KentuckyMore from Kentucky30

What about technology?What about technology? How do teacher librarians use technology?How do teacher librarians use technology?

– The teacher librarian uses technology for information, instruction, administration, collaboration, and communication.

• Information • Instruction • Administration • Collaboration • Communication

– Overview: Technology & the Learning Community

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Technology includes Web 2.0Technology includes Web 2.0 Blogs and podcasts, oh my!Blogs and podcasts, oh my!– Blogs and podcasts are changing the way we interact

with information on the Internet . . . These are part of a reinvention of the Internet, referred to as Web 2.0, which is focused on using Internet technologies to connect people and information.

– While the idea as a whole extends into social bookmarking, collaborative development, and other tools, Web 2.0 is firmly rooted in the basic ideas of blogs.

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Read Harris’s blog Infomancy

And assistive technologyAnd assistive technology33

The EndThe End