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Researc

Music Magazine Coarse

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Audience Profile

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Research Contents

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Competitor Magazines

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jpg

The NME is the longest published andThe NME is the longest published andmost respected music weekly in themost respected music weekly in the

world. Every week it gives its readersworld. Every week it gives its readers

the most exciting, most authoritativethe most exciting, most authoritativecoverage of the very best incoverage of the very best in

contemporary music.contemporary music.

Key factsPrice: 2.20

Frequency: WeeklyCirculation: 56,284 (ABC Jan-Jun2008)Readership: 362,000 (NRS Jul2007-Jun 2008)Launch Date: 1952

Median Age: 25Target Market: Men aged 17-30Publisher: IPC Media

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CIRCULATION:

AbceUNIQUE USERS:

MALE

FEMALE

AVERAGE

WORKING FULL

WORKING PART

STILL

READERSHIP:

ABC1

Facts about NME

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They like to try new drinks

60%

They go to gigs and live

168 on footwear per

year

372 on clothes per year

667 on audio equipment per year -

Total readership spend on audioEquipment 160m

21% own a digital camera

148 on digital cameras peryear

Total readership spend on

96% use the Internet 66%haveBroadband

Spend an average of 2.4 hours

Buy an average of 6 DVDs per year Total readership buys1.6m DVDs per year Spend 71 on DVDs per year - Totalreadership spends of 22m on DVDs

159 spent on consoles in the pastyear Total readership spends 41m123 spent on games Total

84% receive digital TV or satellite

They enjoy life and dont worry aboutthe future 48%

Its important to them to look welldressed 63%

Its important to be well informedabout things 90%Its worth paying for extra quality

goods 68%

NME Reader

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Front Cover Deconstruction

Bold Title

Article Title abovethe Magazine Name

The Different sizedlettering in this text

Contrasting colors

Quotes

A list of more articlesat the bottom

Use of SlangLanguage

Bold Text on Plain

background

Use of Red Text tohighlight stuff

Use of Different

Shapes like Circles

Use of one SimpleImage

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Uncut is the UKs mostauthoritative music and moviemagazine. Uncut celebrates all

that is great in rock and film, bothnew and old, cult and classic.

Key factsPrice: 4.30Frequency: Monthly

Circulation: 86,925 (ABC Jul-Dec 07)Launch Date: 1997Median Age: 41Target Market: ABC1 men

aged 25-45Publisher: IPC Media

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Uncut is NMEs cooler, older brother our readers

MALE READERSHIPAVERAGE AGE

MARRIED OR LIVING WITH

READERSHIP:

CIRCULATION:WORKING FULL TIME

AVERAGE INCOME

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Uncut readers want to enjoy their lives and lookgood (average spend):Spend 168 on Cinema tickets per yearSpend 192 on Spirits per year

Spend 384 on Beer/Lager per yearSpend 180 Grooming Products per year

Like to keep up with the latesttechnologies:68% own an MP3 Player46% own a digital radio6% of Uncut readers have HDTV(only 3% of 37 year old men haveHDTV)18% of Uncut readers have Sky+(only 6% of 37 year old men haveSky+)

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Brands that trust and useuncut ack

T

Wrangl

Rockpo

David

Absolu

Glenfi

Bitburg

Canon

Noki

Sony

Sony

Philip

Panaso

BM

Appl

S

Nissa

Au

Renau

S

L

V

Merced

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Individuallyminded,

independent ofthought and

musically

experienced, anaudience definedby attitude,passion and

loyalty.

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CoverPrice&Subscription

Rates:

BasicAn

nualUKS

ubscription

Rate:

107.10

Ba

sicCov

erPrice

:

2.20

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MY USP (Unique Sales Point)

Aim for my magazineThe aim of my magazine is to be a new contemporize

indie/alternative rock magazine that is showing a lifestylerather than just the music its self. The magazine is to showthe face of indie music to the world but also other aspects ofthe indie fans life like extreme sports and entertainment. Themagazine is a rounded music magazine for a contemporizeaudience aged 18-30 university student with limited incomeinterested in the Alternative rock genre but with an interestin other things other than music. The magazine will be cleanlooking simple to read and a pick up and flick magazine. Auniversity student does not have loads of time to spend

reading magazines all the time so the magazine will have aquick-flick guide in the contents page and even color codedsection for the reader to identify relevant section that they