SPOTLIGHTSPOTLIGHT--

James Henderson

Music, Theatre and Performing

Music, Theatre and PerformingSPOTLIG

HTSPOTLIG

HT--By

My BriefYou have been

commissioned by The Northern Echo to

produce a new magazine or newspaper product. Your product could be in any

style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within

the 16 to 25 age group.

My BriefThe Northern Echo

self financed

16 to 25 age group

To ensure that I am able to meet the brief I have done the following:

- Targeted my product at the B,C1,C2 socioeconomic classes.

- Ensured that the quality is high. - “Spotlight” is for 16-21 year olds and it fills a

gap in the market and is commercially viable.- It is self financed through sales and

advertising.

How I met your brief…

How I met your brief…

Things to consider…SECONDARY

AUDIENCEThe secondary audience for my magazine will include Northern Echo readers, parents, friends and siblingsIn order to avoid causing any offence and ensure the secondary audience are happy when reading my magazine, I will make sure that my magazine will contain:

- No taboo words or phrases.

- No inappropriate content.

- Articles that have the potential to appeal to more than my target audience.

Things to consider…

The IPSO is a body who deals with complaints from members of the public about the content of

magazines and newspapers.

There are 16 codes that must be followed by magazines and newspapers in order for the

publication to be allowed to continue producing. The IPSO look into complaints that have been made by individuals who believe that the code

has been breached and when necessary they will intervene.

Things to consider…

CONSTRAINTS – THE INDEPENDENT PRESS STANDARDS ORGANISATION

Things to consider…

Things to consider…

CONSTRAINTS – THE INDEPENDENT PRESS STANDARDS ORGANISATION

Things to consider…

To ensure I do not break any of the codes I have created my own 5 golden rules.

12345I must avoid potentially prejudice references about the race, colour, religion, gender, sexual orientation and/or any physical or mental illness/disability that a person may have. These points should only be mentioned if they are relevant/crucial to the story being discussed.

Children should be able to their time at school without unnecessary intrusion. Pupils must not be approached or photographed at school without the permission of the school authorities. So if I was to take any photos of a small drama group, I would have to send forward permission slips and/or ask their parents upon arrival, if there is any child that I do not have the permission from the parent to photograph, I will need to make sure that these children do not appear in any of my photographs.

I will need to be sure that I do not intrude on anybody’s personal without consent and if I do, I will need to be able to justify with a very strong argument. However this justification does not stretch to photographs and therefore I will not be able to take any photographs of people in private places (This includes private property and public places where privacy can be expected)

I must be sure that any and all material that I publish is not inaccurate, misleading or distorted (including photographs). I will need to make it clear if the material is comment or fact as the two could be easily misconstrued and this could lead to a breach of the code. My articles will have to be fair so that there is no chance of a defamatory opinionated article making its way to print.

I must give the opportunity for any responses to any inaccuracies if they are called upon. I will do this by sending a preview of the article to anybody that was involved in the content of it so that if they need to reply before final print, they have the opportunity to do so.

Things to consider…Things to consider…

Not only does Spotlight concentrate on the active participation of Music, Theatre and

performing but it looks at many different aspects of how things in this industry have come to be

what/how they are today.

My USPMy USP

• Popular bands

• Life stories• Top

10/50/100

• Small local bands

• Genre History stories

• How-To Articles

Most Music Magazines

My Music Magazine

Genre Research…

Genre Research…

Basic colour scheme

Brief sell-lines

Structured layout

Window to future self

No variety of fonts

Bold fonts

How it affected my design…- Colours- Sell lines- Fonts- Imagery

Genre Research…

Genre Research…

Genre Research…

Genre Research…

How it affected my design…- Colours- Layout- Fonts- Imagery

Clear images

Active layout

Relevant models

Understandable fonts

Breakout box (x2)

Quote insert

Genre Research…

Genre Research…

Mock Ups1Mock Ups

2Mock UpsMock Ups

THE GOODS 1- Structured layout- Suitable colours

- Nice use of images- Good amount of columns.

THE BADS

- Oversized main image- Quote should be in the

middle not the end.- Images should be

incorporated into the text instead of interrupting it.

Mock UpsMock Ups

Mock UpsTHE GOODS

THE BADS

2- More creative layout.

- Big appropriate images.- It’s clear what the article is

about from the outset.- Photo lead page.

- Yellow could be hard to read against purple.

- Photo lead caption difficult to read.

- Quote is quite large.- End of the article is too

spaced out in comparison with the rest.

Mock Ups

- Short 2 syllable word.- Memorable

- Can be related to genre- Related to being in the spotlight

on a stage- Different to most. (NME, Q,

Kerrang)

The nameThe nameSPOTLIG

HTSPOTLIG

HT--

My Aims…

- All readers are able to relate- Discusses topics which are different

to other magazines.- Only the key points of a story will

be put in - Doesn’t create or play to

stereotypes

My Aims…SPOTLIG

HTSPOTLIG

HT--

1 Front cover2 Page of 1 third page advert and 2 sixth page adverts (full page)3 Contents page4-5 Article 1 – Building a Theatre Company6 Page of 2 half page adverts7 Competition page8-9 Article 2 – A History of Jazz10 Full page advert11-13 Article 3 – The Silence14 Review page15 What’s on guide16 Full back page advert

Overall ProductOverall Product

Overall ProductOverall Product• 1 6 p a g e s

• P a p e r s i z e – A 4• P a p e r t y p e – H i g h Q u a l i t y ( n o t

g l o s s )• P r i c e - £ 2 . 9 9• ¼ a d v e r t s – ¾ o t h e r c o n t e n t• D i s t r i b u t e 2 0 , 0 0 0 c o p i e s

Article DetailsFront CoverImages – 1 image from each of the articles in the magazine.Layout – The title is placed alternatively compared to others. (Images article order)Fonts – Expressive, 3D effect, aesthetically pleasing. Colours – Green, Black, Purple & Red

Article Details

Article DetailsContents pageImages – An image from each of the articles (different from cover).Layout – very basic and clear (repetition of style) [per 1/3]Fonts – Clear written font such as “Berlin sans FB” or “Calibri”.Colours – Purple, Black & White

Article Details

Article DetailsBuilding a theatre companyImages – There will be 3 small images, 1 medium size image and 1 Large image.Layout – 3 columns per page, large image to begin article, medium image connecting the two pages at the bottom, 3 small images diagonally left to lower right.Fonts – Clear to read so that it is understandable (Georgia)Colours – Purple, black & white

Article Details

Article DetailsA History Of JazzImages – 3 images of similar size. No people, iconography of key points in the article.Layout – 3 columns per page (large centre title). Images in corners as to not interrupt text.Fonts – title (Harlow Solid Italic) – text (Bookman Old Style)Colours – Beige, brown & white

Article Details

Article DetailsTHE SILENCEImages – 1 individual band member picture each, 1 context photoshoot image, photo lead page of poster style posed shot of full band.Layout – Similar to other popular magazines. 3 columns per page. Mixture of images.Fonts – Calibri (body) for main text and the bands official text (birth of a hero) for title.Colours – Purple, Yellow & Red

Article Details

Printing Costs

10000 copies (x2)16 pagesHigh quality paper (not gloss)

Printing Costs

£4840£4840

Personnel Rates

Journalist

Photographers

Models

Subeditors

Researcher

Layout Artist

£100

£40

£100

£35 £30£50

Graphic Designer

£60Photographic work (Post-Production)

£40

Personnel Rates

Personnel Expenditure

Journalist (£760 = 19 hours)Photographer (£600 = 6 hours)Researcher (£280= 8 hours)Subeditor (£200 = 4 hours)Models (£600 = 6 hours)

Total Personnel Expenditure = £3300

760

600

600

200

280

300

360

200

Layout Artists (£300 = 10 hours)Graphic Designer (£360 = 6 hours)Post Production Photographic Work (£200 = 5 hours)

Personnel Expenditure

Equipment Costs

Studio

Flash LightingCamera

QE Insurance

£300 = 3 hours

£180 = 2 hours

£680 = 17 hours

£100 = 1 day

Equipment Costs

Equipment Expenditure

Studio (£300 = 3 hours)

Camera (£680 = 17 hours)Insurance (£100 = 1 day)

Total Equipment Expenditure = £1260

300

180

680

100

Flash lighting kit (£180 = 2 hours)

Equipment Expenditure

Total Expenditure…

£9400

Total Expenditure…

Advertising Prices and sales

Advert Type RateNumber

Total Income

Back cover 2500 1 2500Inside front 2000 0 0Inside back 1800 0 0Double page spread 3500 0 0Full page 1800 1 1800Half page 900 3 2700Quarter page 500 2 1000Inserts (a5 leaflet size) 2000 1 2000

Total Income 8 10000

Advertising Prices and sales

Predicted Sales Income

2.9920000------------59800

x Cover Price (£)

Estimated Sales

Sales Income (£)

Predicted Sales Income

Total Income

£69800

Total Income

Net Profit£60400

- 50% for wholesaler

Final Income

£30200

Net Profit

Final Income

My BriefYou have been

commissioned by The Northern Echo to

produce a new magazine or newspaper product. Your product could be in any

style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within

the 16 to 25 age group.

My BriefThe Northern Echo

self financed

16 to 25 age group

Thank you for listening…

ANY QUESTIONS?

Thank you for listening…