media pack 2016

Deputy Editor of Marie Claire SAKAREN ROBERTSON

marie claire is a compelling media destination that combines

provocative features and outstanding fashion to inspire every

woman who wants to ‘think smart and look amazing’

A global power brand

Marie Claire connects with 67 million women around the world!

34 international editions

18 lanGUaGes

53 Million CoPies sold YearlY

16 Million readers eVerY MontH

33 000 adVertisinG PaGes sold in 2015

26 WeBsites

32 Million UniQUe Users

19 Million FolloWers on soCial Media

Key Stats

*Sources: ABC:Jul-Sep 2015; AMPS: Jul 14-Jun 15; EM Ave. Oct 15; Social Media: 5 Nov 15; AMP Engaged Users: Oct 15; AMP Events Oct 14-Sep 15.

192 000PRINT READERSHIP

30 666TOTAL PRINT CIRCULATION

6.2READERS PER COPY

Marie Claire readers are engaged with Marie Claire as a brand rather than a flip through read, they are loyal

and committed.

The Marie Claire reader is fun… smart… stylish... compassionate… intelligent...urban... professional

(Avg/month)

HOUSEHOLD INCOME

R22 813

bLACk wHITE66% 18%

34AVERAGE

AGE 36%6-7

62%8-10

LSM

• The Marie Claire reader has a higher personal income than the Elle reader

• The Marie Claire reader is more likely to be a working woman than an Elle, Fairlady, Glamour or Grazia reader

• Marie Claire has the highest proportion of women who:- Own a tablet (27%) and are 284% more likely to do so- Shop online (70%) with 64% buying fashion, clothing, shoes and bags online- spend the most time on travel (56%) and are 70% more likely to travel

marieclaire.co.za

(incl VAT) Namibia N$29,90 Other countries R26,23R29,90

JAN/FEB 2016

SOUTH AFRICA

WHY THIS WILL

BE HER YEAR

Jennifer Lopez

SMART OFFICE FASHION, REBOOT YOUR PRINTS + SEXY NEW HAIR

‘I ESCAPED NORTH KOREA INTO A SEX TRAFFICKING HELL’

THE SA WOMEN

HIGH ON A TRIPPY NEW

DRUG

THE MANDY WIENER REPORT

REFRESHSTYLE

TREND FORECASTHOW YOUR DNA WILL CHANGE YOUR WORKOUT + IN BED WITH A SEXBOT

PLUS Chrissy Teigen, Lorna Maseko-Lukhele, Alicia Vikander

HOROSCOPESPECIAL

2016YOUR

0116_MC_OFC_CMYK_NOBAR.indd 1 2015/11/27 12:59 PM

marieclaire.co.za

(incl VAT) Namibia N$29,90 Other countries R26,23R29,90

JAN/FEB 2016

SOUTH AFRICA

WHY THIS WILL

BE HER YEAR

Jennifer Lopez

SMART OFFICE FASHION, REBOOT YOUR PRINTS + SEXY NEW HAIR

‘I ESCAPED NORTH KOREA INTO A SEX TRAFFICKING HELL’

THE SA WOMEN

HIGH ON A TRIPPY NEW

DRUG

THE MANDY WIENER REPORT

REFRESHSTYLE

TREND FORECASTHOW YOUR DNA WILL CHANGE YOUR WORKOUT + IN BED WITH A SEXBOT

PLUS Chrissy Teigen, Lorna Maseko-Lukhele, Alicia Vikander

HOROSCOPESPECIAL

2016YOUR

0116_MC_OFC_CMYK_NOBAR.indd 1 2015/11/27 12:59 PM

DATAbASE12 843

INSTAGRAM16 971

FACEbOOk30 288

TwITTER144 448

PINTEREST4 040

NEwSLETTER15 161

PAGE VIEwS152 902

UNIQUE USERS41 197

The power of fashion

• 66% say they like to keep up with the latest trends, fashions and styles

• 58% believe it’s worth paying a higher price for a well-known brand

Marie Claire’s fashion pages are the ultimate style bible for our readers, and is a unique mix of aspirational and inspirational,

combining luxury, bridge brands and high street

Presenting outstanding designers, famous photographers and top international models

83%say shopping makes their life

worthwhile

agree that advertising is a useful source of information

like to dress well and agree shopping is a pleasure

88%86%

POLKA DOTS

The classic polka dot is still

seriously cute – and back

with a bang. Full polka dot

looks are what you’re after,

like the sheer chiffon

maxi-dresses at Thakoon.

5

BU

RB

ERR

Y

SPOR

TMA

X

BU

RB

ERR

Y

THA

KOO

N

MA

RC

JACO

BS

DOL

CE &

GA

BBA

NA

PRA

DA

LOU

IS V

UIT

TON

BOT

TEG

A V

ENET

TA

BOT

TEG

A V

ENET

A

VALE

NTI

NO

SCARVES

The 70s feel of the season

means this sometimes

forgotten accessory is

making a comeback.

A scarf is small and simple

but has the power to bring

a whole outfit together.

DR

IES

VAN

NOT

EN

SAIN

T LA

UR

ENT

BOWSDesigners

interestingly

incorporated

a statement-

making bow into

their collections,

working it in to

the construction

of the garment,

as opposed to a

simple appliqué

detail. This gave

each piece new

dimension and

movement.

7

6

THA

KOO

N

6

DR

IES

VAN

NOT

EN

PATCHWORK

There is only one rule for print

this season: make sure you’re

wearing a lot of it. Prada, Lanvin

and Louis Vuitton showed plenty

of print, almost like a dreamy

patchwork quilt.

MARIECLAIRE.CO.ZA September 2015

90

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CCI

LOU

IS V

UIT

TON

8

0915_MC_088_099_Fash Catwalk Report FINAL.indd 3

2015/07/31 2:48 PM

18

MARIECLAIRE.CO.ZA 97

fashion

1818

ROMANCE

Every season has a

romantic story, and this

time it ’s the pretty blush

pinks and taupes that

can make any dress

instantly ethereal. Look

to feather-light fabrics

with loads of movement,

either slightly sheer or

with a subtle sheen.

SHADES OF RED

Give red a go for sunnies

and specs, as seen at

Versace, Emilio Pucci

and Carolina Herrera.

SHADES OF RED

Give red a go for sunnies

LITTLE

WHITE DRESS

Just as important as the

LBD, it is a wardrobe

staple this summer. Lace,

cut-outs or broderie

anglaise give a pretty and

very feminine direction.

HER

MÈS

VALE

NTI

NO

BCB

G

STEL

LA M

CCA

RTN

EY

CHLO

É

ALB

ERTA

FER

RET

TI

MIC

HA

EL K

ORS

VER

SACE

EMIL

IO P

UCC

I

MA

RN

I

TROPICAL PRINTS

Summer is no fun without a nod

to a tropical holiday. Marni’s

oversized palm print juxtaposed

with sporty silhouettes gave a cool

edge to this repeatedly referenced

paradise print.

17

19 20

ALE

XA

ND

ER M

CQU

EEN

MA

RA

HOF

FMA

N

0915_MC_088_099_Fash Catwalk Report FINAL.indd 10

2015/07/31 2:53 PM

Marie Claire’s fashion gives readers the keys to translate fashion trends, mixing affordable fashion with designer pieces

sHoWCasinG tHe season’s

keY trends

*Source: Universe: 136 000 Women Source: AMPS14 (Jan-Dec 14)

Marie Claire women know themselves sufficiently well enough to get excited about shoes!

• Marie Claire has the highest proportion of women who buy jewellery costing R700 +

The power of beautyMarie Claire beauty is reader-friendly, offering tips and solutions, plenty of expert advice and stunning visuals. Our readers invest in themselves

and will pay a premium for products that deliver. Readers act as influencers and advocates for the brands they believe in.

use lipstick regularly

use fragrance regularlyand are 158% more likely to buy fragrance

at a price point of R300+ (38%)

65%

81%

HaVe BoUGHt Make-UP in tHe Past 4 Weeks

54%

personally buy cosmetics

72%

Marie Claire has the highest proportion of women who:

• Are heavy cosmetic users (45%) and are 382% more likely to be heavy users

• Buy lipstick and eye make-up (52%) and 308% more likely to do so

67% of Marie Claire women bought

cosmetics in the past 4 weeks and are 233%

more likely to do souse facial cleansing

creams

55%

*Source: Universe: 136 000 Women Source: AMPS14 (Jan-Dec 14) *Source: AMPS 2015, Jul-Sep 15 ABC, Digital Stats = Oct15, Social Media 5 Nov15

87% use hand and body creams

regularly

January/february March april May June

the trend report issue

+ Horoscope

Special+

workwear

the big Fashion issue (Winter)

+ Bridal Special

+ Lingerie

+ winter Fashion

Trends

the big beauty issue+

Prix D'Excellence de la beauté

+ Make-up Special

+Accessories Edit

the hot hair issue+

The Great African Hair Debate

+ International Hair Trends

+ budget-friendly

Fashion

Marie Claire menGrooming Special

+ The New Guard

of Cool+

best beauty Advice from bloggers

+ Denim Special

2016 Calendar

July august septeMber october noveMber DeceMber

the investment issue

+ MC kids

+Invest in your Skin

Special+

workwear

the state of sex & gender

issue+

Sex & Gender Survey Results

+Women's Special

+The Classics

the big Fashion issue

(summer)+

Prix de la Mode+

Marie Claire's Little book of big Discounts

+MC womenswear

Event

the scent issue+

Shoes First+

Accessories Special

+Prix du Parfum

the body beautiful issue

+Holiday

Beauty Special+

Swimwear+

Sunglasses+

Health & Fitness

the luxe issue+

Prix De La Femme (Iconic Marie Claire

women)+

Watch Special+

Party Fashionand beauty

2016 Calendar

MOVEMENT! NOW A GLOBAL

priXfeMMe

DELA

inserts Delivery aD-

Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town, 7441. Contact Andre Hayes 021 550 2400

please note: Deliveries accepted Monday to Thursday, no later than 3pm. Deliveries accepted Friday, no later than 12pm. **Inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight of the box, number of boxes, name and issue date of the publication.

Material reQuireMentsAdstream (quickut) 011 799 7846Adsend (websend) 076 423 2187 / 011 712 5700Written to disk 21 St John’s Street, Gardens, Cape Town, 8001

Advertising rates

Technical Specs

Deadlines

Specifications

Pdf postscript files, high-resolution scans, cmyk at 300 dpi. Material is stored for a maximum of three months. When sending ads with white overprint/ knockout, the overprint should be off. Fonts and high-res images must be embedded. Type smaller than 12pt should not be knocked out on a four colour background. San serif type 7pts or smaller and serif type 12pt or smaller must be reproduced in a single colour.

issue aD Material DeaDlineon sale aD

booking

insert to factory DeaDline

FEB 2016MAR 2016APR 2016MAY 2016JunE 2016JulY 2016AuG 2016SEPT 2016OCT 2016nOv 2016dEC 2016JAn 2017FEB 2017

18 JAn22 FEB21 MAR18 APR23 MAY20 JunE18 JulY22 AuG19 SEPT17 OCT14 nOv19 dEC16 JAn

booking &briefing DeaDline

04 dEC27 JAn24 FEB 23 MAR20 APR25 MAY22 JunE27 JulY24 AuG21 SEPT19 OCT16 nOv07 dEC

11 dEC03 FEB02 MAR30 MAR26 APR01 JunE29 JunE03 AuG31 AuG28 SEPT26 OCT23 nOv14 dEC

15 dEC03 FEB02 MAR30 MAR28 APR01 JunE29 JunE03 AuG31 AuG28 SEPT26 OCT23 nOv13 dEC

16 nOv18 dEC01 FEB22 FEB 22 MAR25 APR27 MAY04 JulY01 AuG29 AuG26 SEPT24 OCT14 nOv

aD typeFull PAGEdPS 1/2 PG vERTiCAl1/2 PG hORizOnTAl1/3 PG vERTiCAl 1/3 PG hORizOnTAl

triM (MM)275 x 210275 x 420275 x 105136 x 210275 x 7094 x 210

type (MM)258 x 190258 x 380258 x 92127 x 190258 x 5986 x 190

bleeD (MM)285 x 220285 x 430285 x 115146 x 220285 x 80104 x 220

Advertorials include standard production AND photographic costs. No advertorials smaller than 1/3 page will be accepted.

r91 600 r45 800r33 900 r31 600

main book FULL COLOUR INSERTION

Dps full page 1/2 page 1/3 page * Rates include agency commission and exclude VAT

insiDe front cover (Dps)insiDe back cover outsiDe back cover* Rates include agency commission and exclude VAT

covers FULL COLOUR INSERTION

r520 r710r850

specifications:Maximum size: 265 x 200mm | Minimum size: 150 x 120mm

1 sheet (2 pages) 2-6 sheets (4-12 pages) 8-12 sheets (16-24 pages)* Rates include agency commission and exclude VAT

loose inserts COST PER THOUSAND

specifications:Paper: Minimum grammage: 100gsm Maximum grammage: 250gsm Bleed: 5mm all round | Trim: 285 x 218mm | Gutter: 3mm

r620 r840r900

1 sheet (2 pages) 2-6 sheets (4-12 pages) 8-12 sheets (16-24 pages)* Rates include agency commission and exclude VAT

bound inserts COST PER THOUSAND

Dps full page 1/2 page 1/3 page * Rates exclude agency commission and exclude VAT

r93 800 r46 900r34 100 r31 800

advertorial FULL COLOUR INSERTION

r108 600 r49 800r54 300

Contact DetailsGroup DiGital CommerCial manaGer

leigh Kinross 072 265 6533 leighk@assocmedia.co.za

DiGital aDvertisinG exeCutive

Caitlin Samuel 072 590 1928 caitlin@assocmedia.co.za

General manaGer (Ct) Marijke Cloete 082 775 3206 marijke@assocmedia.co.za

Digital rates and specifications

standard banners

section sponsorship

Webvertorial

content marketing

r350 cpM

Dependant on section traffic. Please request a quotation.

r10 000/ Month

r15 000/ Month

Articles require a blurb (max 20 words), body copy (this must be on-brand with section page; max 500 words) and 2 to 3 pictures (one will be chosen by the editorial team). Clients will re-ceive an author credit and click-through article linking back to client website. Only 2 changes are allowed - R250 per change thereafter

special rates on reQuest

beyonD the banner

This includes section sponsorships, wallpaper banners and creative advertising that requires extra development. Aspects of these elements subject to editor’s approval.

Video campaigns available. Contact the team for solutions.

Wa

llpa

per

160

X 60

0

leaDerboarD 728 X 90

content boX

300 X250

halfpage

300 X 600

Wa

llpa

per

160

X 60

0

Contact DetailsNAtioNAl sAles mANAger

Cilla Thompson 083 635 7643 Cilla@assocmedia.co.zaseNior Key AccouNt mANAger (coAstAl ct)

Tania Sabor 021 464 6266 tania@assocmedia.co.za Key AccouNt mANAger (JHB)

Nadine Erasmus 011 783 5500 nadine@assocmedia.co.za grouP ADVertisiNg coNtroller (ct)

Lynford Baker 021 464 6243 lynford@assocmedia.co.za

geNerAl mANAger (ct) Marijke Cloete 082 775 3206 marijke@assocmedia.co.za